Unit 18 advertising task 8 group pitch
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Zephyr Advertising is a global advertising company founded in Hampshire in 2015 that specializes in advertising products from around the world. They also help new and small businesses. The document discusses their advertising campaign for Quantic-Fresh water bottles from Mount Hotaka in Japan. It includes print adverts that will run in magazines and newspapers, an online banner advert for the Quantic-Fresh website, and an advert to appear on buses, trains and subways. At the end is a link to a YouTube video called "The Quantic Monk" which is part of the official advertising campaign.
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Unit 18 advertising task 8 group pitch
Zephyr Advertising is a global advertising company founded in Hampshire in 2015 that specializes in advertising products from around the world. They also help new and small businesses. The document discusses Zephyr Advertising pitching their client Quantic-Fresh's new water bottle. It includes sections on the target audience, where the water is from in Japan, and examples of print, online, and public transit advertisements created for the product.
Vincent muller ppt
Vincent Muller is an entrepreneur who has established many businesses in various sectors around the world. He is the Co-founder and CEO of HYGH AG. HYGH provides a platform that empowers everyone to become advertiser worldwide. The platform that HYGH provides saves money, time and can be extended to the global level. HYGH’s easy to use app converts any screen into a highly dynamic ad space.
To know more about HYGH visit the given link- https://hygh.tech/
Connect to Vincent Muller through given links:
Facebook: https://www.facebook.com/network.scripter
Twitter: https://twitter.com/vfromhygh
Linkedin:https://www.linkedin.com/in/vincent-m%C3%BCller-2aa72612a/
Youtube: https://www.youtube.com/channel/UCtJvpWxIvvcx6JQE550vQCQ
Vimeo: https://vimeo.com/user89499443
Scoopit:https://www.scoop.it/t/hygh-ag
Issuu:https://issuu.com/vincenthygh
Deviantart:https://www.deviantart.com/vincenthygh
About.me: https://about.me/vmuller
Authorstream:http://www.authorstream.com/vincenthygh
Openstreetmap: https://www.openstreetmap.org/user/vincent%20muller
Disqus: https://disqus.com/by/disqus_p3mVwIh3kG
Imgur: https://imgur.com/user/VINCENTMULLER
Ask.fm: https://ask.fm/vincenthygh
Meetup:https://www.meetup.com/members/263685156
Soundcloud: https://soundcloud.com/vincent-muller-507993163
Pinterest: https://www.pinterest.de/vincenthygh
Adsfare: https://www.adsfare.com/vincent-muller
Medium: https://medium.com/@vincentmuller_51849
Medium:https://medium.com/@vincentmuller_51849/hygh-connects-owners-of-public-displays-with-advertisers-in-a-peer-to-peer-fashion-340f22af15e1
Reddit: https://www.reddit.com/user/vincent_muller
Last.fm: https://www.last.fm/user/vincent_muller
Bookcrossing: http://www.bookcrossing.com/mybookshelf/vincent_muller
Angel.co: https://angel.co/hygh-ag/jobs/392256-designer-for-hygh-tech-startup
Task 8 final proposal
Stanley proposes a photography project titled "downside-up" featuring abstract macro photos that appear upside down but are not. He plans to take 6 photos around the school using the classroom camera on 3 dates with help from others. The photos will then be edited on the computer and presented together in a single frame to look like upside down images for his final gallery.
Task 7 marketing
We plan to advertise our water product Quantic Fresh on the London Underground system which sees over 1 billion passengers annually. We would distribute the product at convenience stores, petrol stations, Tesco Express and One Stop initially in the UK and hope to expand further. To compete in the water industry, we will offer Quantic Fresh in different flavors and colors to be affordable and enjoyable for all consumers. We also aim to partner with a professional sports team to increase brand awareness and showcase how adaptable the product is in various markets.
Saachi & saachi
Saatchi and Saatchi was founded in London in 1970 by brothers Maurice and Charles Saatchi. It has grown into a full-service advertising agency with headquarters still in London. Saatchi and Saatchi is highly awarded, winning over 4,000 awards in the past five years including 32 Lions at the 2014 Cannes Lions Festival. They have created advertisements for many well-known brands such as Toyota, Carlsberg, and Weight Watchers. Their advertisements include campaigns on issues like anti-bullying as well as political messages.
Task 4 my photos
The document contains 4 photos in different categories - abstract, portrait, architectural, and macro. The abstract photo looks like a window but is actually a painting of a never-ending road shot from a low angle to portray sadness. The portrait captures someone named Jordan who looks silly but friendly. The architectural photo shows an interesting circular bench design. The macro photos provide close-up details of a colorful bee, a crane fly, and an unusual colored caterpillar climbing a tree.
Task 10 evaluation
Stanley Gulliford created a photography exhibition including macro photos of insects and flowers, abstract photos made to look upside-down, and other random photos. He was inspired by photos online and from National Geographic. Stanley used Canon 1100D and 600D cameras, and props to create some photos. He edited the photos, some drastically and some slightly. Overall, he was pleased with how the photos turned out and learned skills like capturing close-up macro shots. Feedback was that the green eye photo was a favorite due to excellent editing, while he could improve by making the photo themes clearer and experimenting more with effects.
Recommended
Unit 18 advertising task 8 group pitch
Zephyr Advertising is a global advertising company founded in Hampshire in 2015 that specializes in advertising products from around the world. They also help new and small businesses. The document discusses Zephyr Advertising pitching their client Quantic-Fresh's new water bottle. It includes sections on the target audience, where the water is from in Japan, and examples of print, online, and public transit advertisements created for the product.
Vincent muller ppt
Vincent Muller is an entrepreneur who has established many businesses in various sectors around the world. He is the Co-founder and CEO of HYGH AG. HYGH provides a platform that empowers everyone to become advertiser worldwide. The platform that HYGH provides saves money, time and can be extended to the global level. HYGH’s easy to use app converts any screen into a highly dynamic ad space.
To know more about HYGH visit the given link- https://hygh.tech/
Connect to Vincent Muller through given links:
Facebook: https://www.facebook.com/network.scripter
Twitter: https://twitter.com/vfromhygh
Linkedin:https://www.linkedin.com/in/vincent-m%C3%BCller-2aa72612a/
Youtube: https://www.youtube.com/channel/UCtJvpWxIvvcx6JQE550vQCQ
Vimeo: https://vimeo.com/user89499443
Scoopit:https://www.scoop.it/t/hygh-ag
Issuu:https://issuu.com/vincenthygh
Deviantart:https://www.deviantart.com/vincenthygh
About.me: https://about.me/vmuller
Authorstream:http://www.authorstream.com/vincenthygh
Openstreetmap: https://www.openstreetmap.org/user/vincent%20muller
Disqus: https://disqus.com/by/disqus_p3mVwIh3kG
Imgur: https://imgur.com/user/VINCENTMULLER
Ask.fm: https://ask.fm/vincenthygh
Meetup:https://www.meetup.com/members/263685156
Soundcloud: https://soundcloud.com/vincent-muller-507993163
Pinterest: https://www.pinterest.de/vincenthygh
Adsfare: https://www.adsfare.com/vincent-muller
Medium: https://medium.com/@vincentmuller_51849
Medium:https://medium.com/@vincentmuller_51849/hygh-connects-owners-of-public-displays-with-advertisers-in-a-peer-to-peer-fashion-340f22af15e1
Reddit: https://www.reddit.com/user/vincent_muller
Last.fm: https://www.last.fm/user/vincent_muller
Bookcrossing: http://www.bookcrossing.com/mybookshelf/vincent_muller
Angel.co: https://angel.co/hygh-ag/jobs/392256-designer-for-hygh-tech-startup
Task 8 final proposal
Stanley proposes a photography project titled "downside-up" featuring abstract macro photos that appear upside down but are not. He plans to take 6 photos around the school using the classroom camera on 3 dates with help from others. The photos will then be edited on the computer and presented together in a single frame to look like upside down images for his final gallery.
Task 7 marketing
We plan to advertise our water product Quantic Fresh on the London Underground system which sees over 1 billion passengers annually. We would distribute the product at convenience stores, petrol stations, Tesco Express and One Stop initially in the UK and hope to expand further. To compete in the water industry, we will offer Quantic Fresh in different flavors and colors to be affordable and enjoyable for all consumers. We also aim to partner with a professional sports team to increase brand awareness and showcase how adaptable the product is in various markets.
Saachi & saachi
Saatchi and Saatchi was founded in London in 1970 by brothers Maurice and Charles Saatchi. It has grown into a full-service advertising agency with headquarters still in London. Saatchi and Saatchi is highly awarded, winning over 4,000 awards in the past five years including 32 Lions at the 2014 Cannes Lions Festival. They have created advertisements for many well-known brands such as Toyota, Carlsberg, and Weight Watchers. Their advertisements include campaigns on issues like anti-bullying as well as political messages.
Task 4 my photos
The document contains 4 photos in different categories - abstract, portrait, architectural, and macro. The abstract photo looks like a window but is actually a painting of a never-ending road shot from a low angle to portray sadness. The portrait captures someone named Jordan who looks silly but friendly. The architectural photo shows an interesting circular bench design. The macro photos provide close-up details of a colorful bee, a crane fly, and an unusual colored caterpillar climbing a tree.
Task 10 evaluation
Stanley Gulliford created a photography exhibition including macro photos of insects and flowers, abstract photos made to look upside-down, and other random photos. He was inspired by photos online and from National Geographic. Stanley used Canon 1100D and 600D cameras, and props to create some photos. He edited the photos, some drastically and some slightly. Overall, he was pleased with how the photos turned out and learned skills like capturing close-up macro shots. Feedback was that the green eye photo was a favorite due to excellent editing, while he could improve by making the photo themes clearer and experimenting more with effects.
Recce
This document discusses potential filming locations for the movie RECCE, including Brian's bedroom to show his childhood innocence, the church to show his traditional upbringing, Anthony's house for a dark integration scene at the beginning, and the driveway where Brian exits looking cool on his bike to end the opening scene.
Floor plans
The document provides directions for camera shots and locations for filming a story about a character named Brian. It describes shooting inside and outside Anthony's house, including the garden, corridor, table, bedroom and driveway. It also includes directions for shooting inside a church, with Brian facing the altar and a shot of young Brian entering. The camera will film Brian cycling away and his childhood as well as him getting ready in the present day.
Unit 18 evaluation
The team worked well together due to equally sharing work and making quick, efficient decisions. One member filmed much of the advert and produced print ads, another filmed well with steady camerawork and made a good TV ad. A third brought humor as a ninja actor. The author edited the advert well but felt they could have acted better. The print ad looked professional with an oriental theme but the slogan could have had a more interesting font. The pitch was delivered clearly though one member was unable to answer a question that was not prepared for. Overall the team performed well but could improve colors, stabilize shots, re-do scenes, and prepare for all possible questions.
Cast, costumes and props
The document discusses casting, costumes, and props for a film. It describes casting the director's brother Albert as the younger version of Brian due to their resemblance. It also describes casting the director, Stanley Gulliford, as the older Brian for convenience, and their friend Jake Witherington as the intimidating drug dealer Anthony. The costumes are chosen to reflect the characters' personalities - Brian's failed attempt to be cool, Anthony's threatening image, and Rosie's drug-addicted scruffiness. Props include a recorder, piano, gun, and Brian's bike to emphasize backstory and provide comic relief.
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Unit 9 task 2
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2) A 1956 photo by Joseph Scherschel showing two black students waiting nervously next to a cab while being taunted by a white crowd outside a Texas college.
3) One of the first color photos from 1939 by Hugo Jaeger showing a German victory parade in Warsaw after invading Poland with Hitler raising his arm in a Nazi salute.
4) A photo by Eiko Jones showing thousands of tadpoles streaming through lilies at the edge of a British Columbia lake.
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Target audience
This document discusses target audiences for comedy films. It notes that the most successful comedy films in the US are rated PG and PG-13, appealing to both children and teenagers. While some R-rated films like The Hangover also do well targeting solely adults, family-friendly animated films are very popular due to having no age restrictions. PG-13 films appeal to teenagers seeking more mature humor. The target audience for the film being produced is 13-18 year olds, as the action and violence is not suitable for children but will appeal to stereotypical male teenage interests, though the comedy aims to appeal to both genders.
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In what ways does your product use, develop or challenge forms and conventions of real media products?
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Case studies for ad age award
The document introduces LONDON, a global advertising agency founded in 2008 with one office in London and a virtual network of over 1,000 freelance creatives in 151 countries. It has 8 full-time employees and top clients include Mandarin Oriental, Alliance Boots, and Wedgwood. The agency pioneered a new virtual agency model to replace traditional brick-and-mortar networks, allowing it to create campaigns globally on a low budget. Examples are provided of successful campaigns for clients in various industries and regions that increased brand awareness, sales, and profits on cost-effective budgets.
214239 633832976929018750
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2) To achieve this goal, LCL implemented a robust communication strategy with large investments totaling over €20 million in 2005 alone.
3) The strategy aims to improve brand image, target younger customers, and inform clients about the bank's commitments, using various means like advertising, sponsorships, and a new website.
Iconn Media Company Profile
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Advertising solutions
• At Iconn Media, advertising is considered the main vehicle that carries our sales driven concepts to the local & international target audience. We deliver value to our clients with our original strategic and creative sales thinking backed up by execution and technical excellence.
• Providing companies with our creative inspirations have helped them achieve their objectives. Through our careful and innovative sellable creative work, we have inspired brand loyalty, impressed audiences with our original designs and enhanced exciting brand images.
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This document discusses key concepts in advertising such as messages, values, and target audiences. It provides examples of Coca-Cola ads from 1969 and 2006 to analyze the messages and values displayed. It also reviews the iPod advertising campaign, noting how the messages and target audiences have changed over time. Students will work in groups to develop an advertising campaign for Coca-Cola that upholds the value of bringing happiness and unity to people. Their campaign will include elements like TV, print, and stunt ads with scripts, posters, and explanations of implementation.
López Martí Miami's credentials, clients & accolades.
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Recce
This document discusses potential filming locations for the movie RECCE, including Brian's bedroom to show his childhood innocence, the church to show his traditional upbringing, Anthony's house for a dark integration scene at the beginning, and the driveway where Brian exits looking cool on his bike to end the opening scene.
Floor plans
The document provides directions for camera shots and locations for filming a story about a character named Brian. It describes shooting inside and outside Anthony's house, including the garden, corridor, table, bedroom and driveway. It also includes directions for shooting inside a church, with Brian facing the altar and a shot of young Brian entering. The camera will film Brian cycling away and his childhood as well as him getting ready in the present day.
Unit 18 evaluation
The team worked well together due to equally sharing work and making quick, efficient decisions. One member filmed much of the advert and produced print ads, another filmed well with steady camerawork and made a good TV ad. A third brought humor as a ninja actor. The author edited the advert well but felt they could have acted better. The print ad looked professional with an oriental theme but the slogan could have had a more interesting font. The pitch was delivered clearly though one member was unable to answer a question that was not prepared for. Overall the team performed well but could improve colors, stabilize shots, re-do scenes, and prepare for all possible questions.
Cast, costumes and props
The document discusses casting, costumes, and props for a film. It describes casting the director's brother Albert as the younger version of Brian due to their resemblance. It also describes casting the director, Stanley Gulliford, as the older Brian for convenience, and their friend Jake Witherington as the intimidating drug dealer Anthony. The costumes are chosen to reflect the characters' personalities - Brian's failed attempt to be cool, Anthony's threatening image, and Rosie's drug-addicted scruffiness. Props include a recorder, piano, gun, and Brian's bike to emphasize backstory and provide comic relief.
Task 1 Unit 9
This document lists 10 different types of images: landscape, wildlife, aerial, sports, portrait, architectural, fashion, macro, abstract, and photojournalism. It provides a brief high-level categorization of common photographic subjects but does not include any details about each type of image.
Unit 9 task 2
This document contains summaries of 5 photos, including:
1) A photo by Marc Henauer showing a park in Austria flooded with 9 feet of water after snow melt, making it look like an underwater wonderland.
2) A 1956 photo by Joseph Scherschel showing two black students waiting nervously next to a cab while being taunted by a white crowd outside a Texas college.
3) One of the first color photos from 1939 by Hugo Jaeger showing a German victory parade in Warsaw after invading Poland with Hitler raising his arm in a Nazi salute.
4) A photo by Eiko Jones showing thousands of tadpoles streaming through lilies at the edge of a British Columbia lake.
5) A photo
Evian research
Evian water originated from the Sainte Catherine spring in 1789 in Les Bois, France. The Marquis of Lessert drank the water and claimed it improved his health, leading local doctors to prescribe it. The spring was later fenced off and bottling began in 1824. Evian grew in popularity and became a public company in 1859. It was further developed in the late 20th century, switching to PET bottles in 1995 and launching campaigns like "Evian Roller Babies" in 2009. As of 2012, Evian's slogan is "Live Young".
Target audience
This document discusses target audiences for comedy films. It notes that the most successful comedy films are PG and PG-13 rated, appealing to both children and teenagers. While some R-rated comedies like "The Hangover" can also be very successful by targeting only adults. Children's animated comedies tend to be family-friendly and universally accessible. PG-13 rated comedies appeal to teenagers seeking more mature humor. The target audience for the film being produced is 13-18 year olds, as the action and violence is not suitable for children but comedies at this rating are very popular with teenagers and appeal to both genders.
Target audience
This document discusses target audiences for comedy films. It notes that the most successful comedy films in the US are rated PG and PG-13, appealing to both children and teenagers. While some R-rated films like The Hangover also do well targeting solely adults, family-friendly animated films are very popular due to having no age restrictions. PG-13 films appeal to teenagers seeking more mature humor. The target audience for the film being produced is 13-18 year olds, as the action and violence is not suitable for children but will appeal to stereotypical male teenage interests, though the comedy aims to appeal to both genders.
Unit 1 research methods worksheet y11
This document discusses research methods used for media projects in year 11 units on photography techniques and advertising. It provides definitions and examples of primary research, secondary research, qualitative research, and quantitative research. The document asks what research methods and techniques were used for assignments in those units, including questionnaires, internet research, practice shots, and inspiration from real products and advertisements. It also asks how the collected information was organized and stored, such as in PowerPoint presentations, bookmarks, folders, and word documents. Finally, it discusses what research methods might be used for future projects.
Evaluation: Question 1
In what ways does your product use, develop or challenge forms and conventions of real media products?
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London and Campaign
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Case studies for ad age award
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1) LCL is a French bank that was established in 2005 as a subsidiary of Credit Agricole, with the goal of becoming the leading bank in France by 2007-2008.
2) To achieve this goal, LCL implemented a robust communication strategy with large investments totaling over €20 million in 2005 alone.
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This document discusses key concepts in advertising such as messages, values, and target audiences. It provides examples of Coca-Cola ads from 1969 and 2006 to analyze the messages and values displayed. It also reviews the iPod advertising campaign, noting how the messages and target audiences have changed over time. Students will work in groups to develop an advertising campaign for Coca-Cola that upholds the value of bringing happiness and unity to people. Their campaign will include elements like TV, print, and stunt ads with scripts, posters, and explanations of implementation.
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Genre Analysis
Comedy is a genre that aims to elicit laughter through entertaining stories and characters, though some comedies address serious topics. The genre has evolved over time, from slapstick silent films to verbal humor films to modern hybrid genres that blend comedy with action, horror, or drama. Successful comedies rely on humor, strong casting, reputable production studios, and wide distribution to become popular at the box office.
Script
1. Brian, a 17-year-old boy, accidentally causes Anthony, a 21-year-old drug kingpin, to shoot and kill one of his customers during an argument over an unpaid debt.
2. Distraught by what happened, Brian panics about the consequences while Anthony tries to calm him down and devise a plan to dispose of the body.
3. The scene then flashes back to show Brian as a well-behaved churchgoing boy who wants to change his image to gain respect from older kids at his new school. He sets out to become a "badass" but his actions lead to the deadly mistake at Anthony's house.
Film opening analysis austin powers
The opening sequence parodies classic James Bond films through exaggeration and comedic elements. It establishes Dr. Evil as the villain plotting his evil plan from his bizarre lair outside Las Vegas with his cat Mr. Bigglesworth. Dr. Evil then dispatches incompetent assassins to kill Austin Powers, spoofing Bond villains. The scene cuts to London where British stereotypes like double decker buses, schoolgirls, and Austin's bad teeth create humor by playing up 1960s UK culture. Austin is swarmed by admiring crowds and does a fake front flip into a Bond-style car, lampooning the coolness of James Bond.
Production schedule
The document outlines the production schedule and requirements for a film project taking place from December 2015 to February 2016. It details the dates, locations, people and equipment needed for pre-production, production, post-production and evaluation. Key dates include filming on December 28-29 at Brian's house, interrogation scenes on January 3-4, and editing from January 15 to February 5. The filmmaker Stanley Gulliford and others will use a Canon 1100D camera and Adobe Premier Pro to film and edit the project at various local locations like Ringwood School.
Film opening analysis anchor man
The opening scene of Anchor Man immediately establishes that the film is a satire of televised news in the 1970s. Ron Burgundy is introduced as the legendary but egotistical anchor of the news team in San Diego. While he is good at his job, he acts very immaturely, drinking and shouting at work. The scene is edited to look and feel like it is from an old television through the use of cameras, costumes, props, and music from the 1970s. This sets up Ron Burgundy as the narrator to satirize gender roles and the birth of televised news at the time through his character.
Equipment list
The equipment list includes a Canon 1100D camera for shooting decent quality images despite lacking audio support, a tripod to stabilize shots and allow panning movements, a 32GB class 10 SD card with high storage and fast transfer speeds, and Adobe Premier Pro software for editing layers of sound and footage using effects suited to the genre.
Script
1. Brian, a 17-year-old boy, accidentally causes Anthony, a 21-year-old drug kingpin, to shoot and kill one of his customers during an argument over an unpaid debt.
2. Distraught by what happened, Brian panics about the consequences while Anthony tries to calm him down and devise a plan to dispose of the body.
3. The scene then flashes back to Brian 6 years earlier, depicting him as a normal boy growing up in a small town. He narrates that he wants to change his image and gain respect by becoming a "bad boy".
Equipment list
The document provides an equipment list for filming, including a Canon 1100D camera with no audio support due to limited supply but capable of decent quality images, a tripod to stabilize the camera except for adding tension, a 32GB SD card for storing large amounts of footage, and Adobe Premier Pro for editing and adding multiple sound layers and transition effects.
Shot list
The document provides a shot list for a film or video project containing 21 shots with descriptions of the shot type, camera movement, location, and sound for each shot. The shots include establishing shots, medium shots, close ups, subjective point of view shots, and more from various locations like Anthony's house, Brian's bedroom, the town entrance, a church, and Brian's house and driveway. The sound listed is primarily non-diegetic narration and dialogue.
Production schedule
The production schedule outlines five filming days from December 28th to January 9th. On the 28th and 29th, scenes will be filmed at Brian's house and childhood locations featuring Stanley and Albert Gulliford. On January 3rd and 4th, interrogation scenes will be filmed at Anthony's house with Stanley, Jake Witherington, and Rosie Patton. The final day on January 9th will film scenes of Brian's driveway and him cycling down the road. An 1100D camera and tripod are needed for all shoots.
Script
1. Brian, a 17-year-old boy, accidentally causes Anthony, a 21-year-old drug kingpin, to shoot and kill one of his customers during an argument over an unpaid debt.
2. Brian panics at what has happened, worrying about going to jail and what his mother will think. Anthony tries to reassure Brian that they can cover up the crime.
3. The story then flashes back to show Brian as a normal teenager six years earlier, but who is trying to change his image and gain respect by acting "badass." It sets up how a small mistake on Brian's part leads to a much larger crisis.
Script
1. Brian, a 17-year-old boy, accidentally causes Anthony, a 21-year-old drug kingpin, to shoot and kill one of his customers during an argument over an unpaid debt.
2. Anthony slaps Brian in a panic over what has happened, as Brian screams that they are all going to die.
3. The scene then flashes back to show Brian 6 years earlier as a normal boy, before transitioning to the present day where Brian narrates that he is going to try becoming a "bad boy" to gain respect, not knowing it will lead to the worst mistake of his life.
Target audience
This document discusses including both male and female viewers in an analysis of comedy films because different genres of comedy appeal to different genders. It also includes a 13-year-old to represent teenagers, who enjoy popular PG-13 comedy films. An 18-year-old is included to represent adult comedy consumers, as R-rated comedy films are also very popular and only viewable by adults. The outfit chosen for the 13-year-old depicts a typical casual weekend outfit for teenagers.
Genre Analysis- Comedy
Comedy is a genre that aims to elicit laughter through entertaining stories and characters, though some comedies take on serious material. While comedy dates back to silent films relying on slapstick, the addition of dialogue introduced verbal humor. In the 1960s, comedy became darker, but lightened again in the 1990s with films like "Home Alone." Modern comedy continues to evolve with genres like action comedy, black comedy, horror comedy, and dramedy that provide a balance of humor and serious issues.
Film Opening Analysis-Austin Powers
The opening establishes that the film is a parody of James Bond by showing Dr. Evil's villain lair described vaguely as "somewhere outside Las Vegas" in a comedic way. Dr. Evil then addresses his assassins, who are spoofed versions of classic Bond villains, firing them for failing to kill Austin Powers in a scene where he shouts in a colloquial tone. The scene cuts to London where British stereotypes from the 1960s like double decker buses and schoolgirls establish the setting and present Austin Powers, playing on stereotypes of British men at the time for comedic effect.
Film Opening Analysis-Anchor Man
The opening scene of Anchor Man immediately establishes that the film is set in the 1970s news world. It introduces the legendary anchorman Ron Burgundy, showing how respected he is in his job through his expensive clothes and helicopter entrance. However, it also shows he is quite immature, throwing tantrums on air and being generally obnoxious. This establishes the film as a satire of the birth of televised news and women's developing roles in the industry at the time. Elements like the costumes, props, and music used in the opening aim to immerse the viewer in the period setting through a comedic lens.
Sound
The document discusses different types of sounds that can be used in films, including selective sound to emphasize key elements, ambient sound to create atmosphere, and sound bridges to help with transitions between sequences. It also describes diegetic sounds whose source is visible or implied and non-diegetic sounds like music that create atmosphere, as well as synchronous sounds that match the action and asynchronous sounds from outside the film.
Camera shots and movement
This document defines and describes various types of camera shots and camera movements that are used in filmmaking, including establishing shots, wide shots, crane shots, aerial shots, close-ups, extreme close-ups, point-of-view shots, two shots, shot/reverse shots, pans, tilts, high and low camera angles, dolly shots, hand-held shots, and zooms. These shots and movements help establish locations, show scale, provide different perspectives, and follow conversations or action sequences.
Indivdual advert analysis
This document analyzes an advertisement for the Toyota Tacoma truck. The ad shows an "invisible truck" driving through a muddy field, destroying the earth and making loud sounds. When it stops, text reveals "the beast is revealed." The ad uses powerful engine sounds and a roar to portray the truck as powerful and ferocious like a lion. Men over 18 are the target audience, as the ad aims to make the truck seem exciting, dangerous, and manly. The message is that buying this truck will provide excitement, danger, and make the buyer feel manly like a king of the animal kingdom.
Task 3
Mark Henauer is a photographer from Geneva, Switzerland who specializes in underwater landscape photography. He takes photos while scuba diving in interesting places like underwater parks in Austria, capturing interesting things found in the water. His current jobs include being an international photographer for several publications and agencies, while also working as a free diving instructor. He has received awards for his photography work, including third prize in a 2014 National Geographic photo contest.
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- 1. { Unit 18: Advertising: Task 8 – Group Pitch Zephyr Advertising
- 2. Who are we? We are a global advertising company founded in Hampshire, February 2015, that specialises in advertising all sorts of products from around the world. We also offer a wide range of opportunities in helping new/small businesses start up. Zephyr Advertising “Regenerating ideas…”
- 3. Our Water Bottle: Quantic-Fresh “Cleanse your mind…”
- 4. Where is it from? Mount Hotaka in Japan.
- 8. Print Adverts: Section 1: - Magazine The following images are poster adverts to be featured in newspapers and magazines. All created in Adobe Photoshop.
- 9. #1 #2
- 10. #3
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- 14. This is our print advert featured on the sides of buses, trains and subways.
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- 21. Thank you for listening.