This document analyzes an advertisement for the Toyota Tacoma truck. The ad shows an "invisible truck" driving through a muddy field, destroying the earth and making loud sounds. When it stops, text reveals "the beast is revealed." The ad uses powerful engine sounds and a roar to portray the truck as powerful and ferocious like a lion. Men over 18 are the target audience, as the ad aims to make the truck seem exciting, dangerous, and manly. The message is that buying this truck will provide excitement, danger, and make the buyer feel manly like a king of the animal kingdom.