The document discusses and compares three different visual design genres: pop-art, cartoon, and anime. For pop-art, the central element is a word in the middle surrounded by smoke, using color to attract attention. Cartoons place the title at the top and contents at the bottom, with characters in the middle, using matching colors. Anime features bright colors and iconic characters from different shows with little text. Compared to cartoons and pop-art, anime uses brighter, more compressed colors to show complexity. All three genres aim to engage audiences through visual representations.