The document discusses how airlines can improve customer loyalty through personalization. It explains that advances in technology now allow airlines to collect and analyze large amounts of customer data to provide more individualized services. However, most airlines still offer generic services. The document argues that airlines should take lessons from other industries that have used customer data and analytics to better understand customers and provide personalized experiences. This could help airlines maintain loyalty and position themselves as end-to-end service providers.
This presentation covers the key learning & insights of the renowned OTA goibibo.com. This presentation was made during SIP program & was considered for best Summer Internship Report during final evaluation.
Great customer experiences are planned, designed and actively managed. Companies that consistently deliver, and improve upon, positive experiences have three things in common: customer insight, a customer culture, and a “designed” customer experience. The paper advocates how organizations must deliver a rich, personalized cross-channel experience with seamless integration across all touch points
This presentation covers the key learning & insights of the renowned OTA goibibo.com. This presentation was made during SIP program & was considered for best Summer Internship Report during final evaluation.
Great customer experiences are planned, designed and actively managed. Companies that consistently deliver, and improve upon, positive experiences have three things in common: customer insight, a customer culture, and a “designed” customer experience. The paper advocates how organizations must deliver a rich, personalized cross-channel experience with seamless integration across all touch points
SMBSeattle/IABC Seattle: Expedia -Social Media Lessons LearnedSMB Seattle
Kristin Graham, Expedia’s VP of Communications and Recruiting, shares insights and lessons learned from using social media to build community for their portfolio of global travel brands, which includes Hotels.com, TripAdvisor and Hotwire. See accompanying video at http://www.ustream.tv/channel/smbseattle. Be social. Follow us @SMBSeattle, fan us on Facebook , or join our LinkedIn group. This event co-hosted with IABCSeattle.
Destiny Pearce shows you how to effectively implement mobile marketing into your overall marketing stratgies. Destiny Pearce introduces you to a innovation way to effectively market QR Codes to Help build your Facebook business page to and website to increase foot/website traffic to your business
EasyAsk - The Disruptive Force in Mobile Commerce SearchJill Jones
Find out why EasyAsk is the next step in the evolution of search. We deliver the best User Experience for eCommerce with more intelligent, intuitive search functionality, based on an advanced semantic Natural Language model combined with voice recognition in an easy-to-use Command Studio to make a merchandisers life easier.
Assignment for NYU Stern's Brand Strategy class taught by Scott Galloway. We examined two hotel brands in terms of their brand identity and strategy and provided recommendations. (Note: This was meant to be a report, not a slideshow presentation, so many slides contain lengthy text rather than condensed points)
Superlatives sound commonplace in the financial industry, but foreign exchange earns them year in and year out. It is by a wide margin the world’s largest, most liquid marketplace. Yet, surprisingly, FX, the world’s largest and most active marketplace, often lacks for the attention its size merits. This report, sponsored by INTL FCStone, explores the risks, challenges and opportunities of the FX market and highlights strategies experts use to manage this large and complex market.
Hope, headwinds or hurricanes? This presentation from the Economist Intelligence Unit takes a look at the global economy today and in the long-term. Key takeaways: risk of double dip recession is high at 30%, but the EIU thinks that sluggish growth, not negative growth, is the most likely outcome; China will take over the US as the largest economy by 2025; without major economic reform, the euro area may start on a more gradual decline.
The financial crisis and the ensuing volatility in the global economy and capital markets have challenged traditional wisdom about the risks associated with investing. More than ever, there is now a pressing need for investors to have a clear idea of the risks they are taking, as that can influence the amounts invested, the asset classes targeted and the specific products selected.
This report considers what investment risk is and how it can be measured, specifically addressing questions such as how investors assess their own risk appetite, what constitutes low and high risk exposure and the extent to which investors appreciate the connection between risk and return. It splits the respondents into financial advisers, corporate investors and high net worth individual investors to examine more closely issues specific to each of these groups.
White paper sponsored by Goldman Sachs.
Japan is still reeling from the effects of the massive earthquake and tsunami that devastated the north-east of the country on March 11th. The offshore earthquake, measuring 9.0 in magnitude, was one of the largest ever recorded. The tsunami flattened towns and villages, resulting in massive destruction of property and the displacement of hundreds of thousands of people. With thousands still unaccounted for, the death toll is likely to rise rapidly. The disaster has also damaged a nuclear-power plant, resulting in several explosions and prompting the evacuation of the surrounding population. So long as there is no nuclear catastrophe, the impact on national GDP growth is likely to be modest compared with the scale of human trauma. But what will be the main economic implications of the disaster? How will this event hamper business operations?
Read the EIU's economic outlook for Japan following the recent catastrophe. Includes three possible scenarios.
While the world has focused on the traditional causes of premature death in Africa – communicable diseases such as HIV, malaria and tuberculosis, malnutrition, road and other accidents and political conflicts – a column of other types of killers has been gaining ground.
These are the chronic, noncommunicable diseases (NCDs) such as cancer, heart disease, diabetes, sickle-cell disease and kidney disease, whose collective toll is rising rapidly. How aware are patients of the causes of and cures for their diseases, and how well are they served by the healthcare providers in their countries?
Digital transformation in airline industry jan. 2018DIGITAL MONK
Airlines are under siege as innovative new services place themselves between the airlines and their customers. Digital intermediaries like Kayak, Priceline, Expedia, Skyscanner, Hotwire, Travelocity, Orbitz, CheapOair, and many others are making it more difficult for airlines to stay close to customers.
SMBSeattle/IABC Seattle: Expedia -Social Media Lessons LearnedSMB Seattle
Kristin Graham, Expedia’s VP of Communications and Recruiting, shares insights and lessons learned from using social media to build community for their portfolio of global travel brands, which includes Hotels.com, TripAdvisor and Hotwire. See accompanying video at http://www.ustream.tv/channel/smbseattle. Be social. Follow us @SMBSeattle, fan us on Facebook , or join our LinkedIn group. This event co-hosted with IABCSeattle.
Destiny Pearce shows you how to effectively implement mobile marketing into your overall marketing stratgies. Destiny Pearce introduces you to a innovation way to effectively market QR Codes to Help build your Facebook business page to and website to increase foot/website traffic to your business
EasyAsk - The Disruptive Force in Mobile Commerce SearchJill Jones
Find out why EasyAsk is the next step in the evolution of search. We deliver the best User Experience for eCommerce with more intelligent, intuitive search functionality, based on an advanced semantic Natural Language model combined with voice recognition in an easy-to-use Command Studio to make a merchandisers life easier.
Assignment for NYU Stern's Brand Strategy class taught by Scott Galloway. We examined two hotel brands in terms of their brand identity and strategy and provided recommendations. (Note: This was meant to be a report, not a slideshow presentation, so many slides contain lengthy text rather than condensed points)
Superlatives sound commonplace in the financial industry, but foreign exchange earns them year in and year out. It is by a wide margin the world’s largest, most liquid marketplace. Yet, surprisingly, FX, the world’s largest and most active marketplace, often lacks for the attention its size merits. This report, sponsored by INTL FCStone, explores the risks, challenges and opportunities of the FX market and highlights strategies experts use to manage this large and complex market.
Hope, headwinds or hurricanes? This presentation from the Economist Intelligence Unit takes a look at the global economy today and in the long-term. Key takeaways: risk of double dip recession is high at 30%, but the EIU thinks that sluggish growth, not negative growth, is the most likely outcome; China will take over the US as the largest economy by 2025; without major economic reform, the euro area may start on a more gradual decline.
The financial crisis and the ensuing volatility in the global economy and capital markets have challenged traditional wisdom about the risks associated with investing. More than ever, there is now a pressing need for investors to have a clear idea of the risks they are taking, as that can influence the amounts invested, the asset classes targeted and the specific products selected.
This report considers what investment risk is and how it can be measured, specifically addressing questions such as how investors assess their own risk appetite, what constitutes low and high risk exposure and the extent to which investors appreciate the connection between risk and return. It splits the respondents into financial advisers, corporate investors and high net worth individual investors to examine more closely issues specific to each of these groups.
White paper sponsored by Goldman Sachs.
Japan is still reeling from the effects of the massive earthquake and tsunami that devastated the north-east of the country on March 11th. The offshore earthquake, measuring 9.0 in magnitude, was one of the largest ever recorded. The tsunami flattened towns and villages, resulting in massive destruction of property and the displacement of hundreds of thousands of people. With thousands still unaccounted for, the death toll is likely to rise rapidly. The disaster has also damaged a nuclear-power plant, resulting in several explosions and prompting the evacuation of the surrounding population. So long as there is no nuclear catastrophe, the impact on national GDP growth is likely to be modest compared with the scale of human trauma. But what will be the main economic implications of the disaster? How will this event hamper business operations?
Read the EIU's economic outlook for Japan following the recent catastrophe. Includes three possible scenarios.
While the world has focused on the traditional causes of premature death in Africa – communicable diseases such as HIV, malaria and tuberculosis, malnutrition, road and other accidents and political conflicts – a column of other types of killers has been gaining ground.
These are the chronic, noncommunicable diseases (NCDs) such as cancer, heart disease, diabetes, sickle-cell disease and kidney disease, whose collective toll is rising rapidly. How aware are patients of the causes of and cures for their diseases, and how well are they served by the healthcare providers in their countries?
Digital transformation in airline industry jan. 2018DIGITAL MONK
Airlines are under siege as innovative new services place themselves between the airlines and their customers. Digital intermediaries like Kayak, Priceline, Expedia, Skyscanner, Hotwire, Travelocity, Orbitz, CheapOair, and many others are making it more difficult for airlines to stay close to customers.
Travel trends digital 2018 - Digitalist Group Mikko Sjöblom
Curated and distilled collection of trends shaping the Passenger Experience expectation going into 2020. Digitalist Group - From ideas to life
www.digitalist.global
Travel & Retail: Exploiting Inherent Synergies to Collectively Boost PerformanceCognizant
Enabled by emergent digital tools and systems, the travel and retail spheres should explore their many points of convergence and potential for greater collaboration in delivering superior customer experience.
SimpliFlying Featured: Target Audience: Are airports missing a trick? SimpliFlying
Passenger Terminal World, March 2015 Issue: Are airports missing a trick by relying too heavily on mass promotions and discounts, as opposed to more individually tailored marketing campaigns? Among the innovative examples from airports, “Helsinki Airport clearly understands that many passengers share concerns about having to replenish their fridges after coming back from a trip,” says Marco Serusi, senior consultant with SimpliFlying, a global airport consultancy. “With the grocery service, the airport seeks to make the travel experience easy and smooth, while developing itself as a shopping location that meets the various needs of passengers.”
How to generate more sales in the "look to book" process and beyond. Because the traveller today is searching for more personalized experience, and data can provide crucial consumer insights to travel companies allowing them to provide a much more individually relevant planning experience.
And for the rest of the digital world, in general.
By Skift with help of Boxever, 2014
White Paper: 5 Ways Airports Can Drive Non-Aviation RevenueGigya
With airlines now accounting for just 38% of airport revenues, maximizing non-aviation earnings has never been more necessary. This white paper takes a look at how airports can drive non-aviation revenue by leveraging customer identities to create personal experiences across five key areas:
- Parking
- Retail and concessions
- Food and beverage
- Loyalty programs
- Advertising
Pertaining to this ever-growing and evolving segment, what are various ways in which airports can create and deliver value to their passengers, while building closer, more personal relationships with them?
To analyse this, David McMullen and Shubhodeep Pal will be delving into opportunities such as ‘crowdsourcing’, ‘crowdfunding’, end-to-end mobile experiences and next-generation airport retail over a series of upcoming articles in #AirportMarketingX.
- Personalization should span all channels — because your customer is omnichannel and uses multiple touch points in his or her journey with your organization.
- The fragmentation of channels and customer data makes digital and offline personalization extremely challenging.
- A unified data layer helps consolidate “data signals” from across channels to form a complete, 360-degree view of the customer that enables personalized experiences.
- It is imperative to apply ethical standards to how data should be used and joined as you direct your organization toward deeper omnichannel personalization.
The Future of Air Travel - Seemless and PersonalPosterscope
PSI has been taking a look at developments and emerging trends in global air travel in recent years and how they are giving rise to exciting new opportunities for advertisers to reach travellers as they move through their journeys.
Digital Transformation of the Guest Experience by Brian SolisBrian Solis
The digital transformation of the hotel guest experience will be a major competitive advantage for hoteliers according to this new report from Sabre Corporation (NASDAQ: SABR) in cooperation with Brian Solis.
In this new study, we investigate the market challenges facing the industry. We interviewed hotel executives from around the world to better understand the technology, challenges and trends that factor into their guest experience strategy. This report will ultimately guide you in architecting the modern guest experience.
What's Inside:
The modern guest experience blueprint
Behind the scenes + exclusive executive interviews of top hospitality brands
Challenges hospitality brands face + how to overcome them
What separates traditional brands from modern brands
Download this report to learn how you can lead change within your brand and how to overcome common hurdles including legacy systems and technologies, silos, inadequate customer journeys + outdated guest perspectives and UX.
The future of hospitality is clear: Customer experience is the make-or-break factor for hoteliers. Will it be your downfall or your competitive advantage?
Similar to Expanding personalization to build customer loyalty (20)
Decades of economic growth and development along with better governance and nutrition-specific programmes had lifted hundreds of millions of people in Asia out of poverty, as well as starvation and malnutrition. However, due to the uneven development, while a large segment of Asian's population had changed their eating habits to over-nutrition diets and worrying about lifestyle diseases like diabetes, cancer and heart diseases, there are still some countries and regions suffering from lack of nutrition. For example, childhood malnutrition and stunting is still prevalent in South Asia, one Indian survey found that 21% of children suffer wasting, and a further 7.5% of children suffer it severely.
For more details, please visit: https://eiuperspectives.economist.com/sustainability/fixing-asias-food-system/white-paper/food-thought-eating-better?utm_source=OrganicSocial&utm_medium=Slideshare&utm_campaign=Amundi&utm_content=Slideshare_whitepaper
Digital platforms and services stimulate economic growth and development. Countries are looking to the “internet economy” to provide new market opportunities and help achieve the UN’s Sustainable Development Goals (SDGs) such as promoting economic growth and sustainable industralisation, a process often relying on an increase in online access rates and smartphone penetration.
For more details, please visit: https://eiuperspectives.economist.com/technology-innovation/digital-platforms-and-services-development-opportunity-asean?utm_source=OrganicSocial&utm_medium=Slideshare&utm_campaign=Amundi&utm_content=Slideshare_whitepaper
The world’s top 100 asset owners (AOs) represent about US$19trn in assets under management. The largest, and potentially most influential, proportion is in Asia—more than a third of the total. Out of the top 20 largest funds, three out of the first five and nearly half of the total are in Asia.
For more insights, please visit: https://eiuperspectives.economist.com/sustainability/sustainable-and-actionable-study-asset-owner-priorities-esg-investing-asia?utm_source=OrganicSocial&utm_medium=Slideshare&utm_campaign=Amundi&utm_content=Slideshare_whitepaper
Internet connectivity has proven to be one of the most profound enablers of social change and economic growth of our time. Beginning with fixed narrowband internet connections and moving through successive generations of increasingly pervasive and powerful networks, connectivity has come to underpin our working and personal lives, empowering businesses to operate more efficiently and with wider reach. In turn, connectivity has sparked and fuelled countless new industries, products and services that are coming to define our modern age. Connectivity has proven to be a vital ingredient for business success.
This report examines the burden of lung cancer in Latin America and how well countries in the region are addressing the challenge. Its particular focus is on 12 countries in Central and South America, chosen for various factors including size and level of economic development: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Panama, Paraguay, Peru and Uruguay.
In the cyber world, many are attacked but not all are victims. Some organisations emerge stronger. The most cyber-resilient organisations can respond to an incident, fix the vulnerabilities and apply the lessons to strategies for the future. A key element of their resilience is governance, a task that falls to the board of directors.
To learn more about the challenges of governing a cyber-resilient organisation, The Economist Intelligence Unit (EIU) conducted a global survey, sponsored by Willis Towers Watson, of 452 large-company board members, C-suite executives and directors with responsibility for cyber-resilience.
Among the findings:
-In the past year, a third of the companies surveyed experienced a serious cyber-incident — one that disrupted operations, impaired financials and damaged reputations — and most placed high odds on another one in the next 12 months.
-Many companies lack confidence in their ability to source talent and develop a cyber-savvy workforce.
-Executives cite the size of the financial and reputational risk as the most important reason for board oversight.
Artificial intelligence (AI) will profoundly affect the ways in which businesses and governments engage with consumers and citizens alike. From advances in genetic diagnostics to industrial automation, these widespread changes will have significant economic, social and civic implications. As such, Intelligent Economies explores the transformative potential of AI on markets and societies across the developed and developing worlds.
This report, developed by The Economist Intelligence Unit and sponsored by Microsoft, draws on a survey of more than 400 senior executives working in various industries, including financial services, healthcare and life sciences, manufacturing,
retail and the public sector. Survey respondents operate in eight markets: France, Germany, Mexico, Poland, South Africa, Thailand, the UK and the US.
As businesses generate and manage vast amounts of data, companies have more opportunities to gather data, incorporate insights into business strategy and continuously expand access to data across the organisation. Doing so effectively—leveraging data for strategic objectives—is often easier said
than done, however. This report, Transforming data into action: the business outlook for data governance, explores the business contributions of data governance at organisations globally and across industries, the challenges faced in creating useful data governance policies and the opportunities to improve such programmes.
It wasn’t long ago that a work meeting meant gathering around a table to discuss an agenda. These days you may be using Slack, Hangouts or other digital collaboration platforms that blend messaging with video and allow real-time editing of
documents. Even with these tools, communication at work can still break down, potentially endangering careers, creating stressful work environments and slowing growth.
A survey from The Economist Intelligence Unit and sponsored by Lucidchart reveals some of the perceived causes and effects of these communication breakdowns. The survey, conducted from November 2017 to January 2018, included 403 senior executives, managers and junior staff at US companies divided equally and from companies with annual revenue of less than
US$10m, between US$10m and US$1bn and more than US$1bn. The survey research provides insights about what employees see as the biggest barriers to workplace communication, the causes of the barriers and their impact on work life. Complete survey results are included at the end of
this report.
Successful young entrepreneurial innovators have achieved something akin to rockstar status. They grace magazine covers and keynote global conferences, inspiring burgeoning
start-ups and Fortune 50 companies alike.
Collectively, young entrepreneurs are innovative by nature and their thinking is an important source of growth and job creation across the world. Today, with digital tools in hand, leaders are better positioned to expand their businesses across borders, seize niche opportunities and shape the global economic future.
Yet, most of today’s young entrepreneurs want more than status and a global corporate footprint. Their ideas of success arise from powerful social, political and economic convictions.
To find out what really makes young innovators tick, The Economist Intelligence Unit, sponsored by FedEx, surveyed more than 500 of these young entrepreneurs around the globe about their motivations, ideals and priorities. Our survey respondents were between 25 and 50 years of age and all founders, owners or partners of firms with fewer than 500 employees. They are living in North America, Europe, Middle
East, India and Africa, Asia-Pacific, and Latin America. We surveyed them on matters of globalization, technology and social values.
We then compared their views with a similar survey of the general public in the same regions. Side by side, these surveys enabled us to differentiate the outlooks of today’s young and innovative entrepreneurs.
Our surveys identified four key mindsets that guide young entrepreneurs: leading with passion; thinking globally; embracing social responsibility; and banking on connectivity. This report explores the similarities and divergences of today’s young entrepreneurs and the general public. It seeks insights into the elements of the business environment that matter most to entrepreneurs, as well as their views on a variety of issues including free trade and social responsibility.
Education systems across the world are grappling with the challenge of preparing their students for the rapid changes they will experience during their lifetimes. To this end, schools have a critical role in equipping students with the requisite skills and
competencies that will be in demand, particularly as digital technologies such as artificial intelligence (AI) increasingly transform businesses and influence economies. In this report, The Economist Intelligence Unit (EIU) discusses the results of a study that explores how to best prepare primary and
secondary school (referred to in this report as “K-12”) students for the 21st century workplace (“the modern workplace”), where
a mix of hard and soft skills are crucial for success. The research, sponsored by Google for Education, draws on a survey of 1,200 educators in 16 countries.1 It looks at the
strategies most effective in developing 21st century skills and how technology can support such efforts.
Gone are the days when marketing chiefs focused solely on the classic 4Ps: Product, Price, Promotions and Place - they now must take an integrated approach to drive company goals.
Corporate and shareholder sentiment towards MA has rebounded since the dark days of 2008. Low borrowing costs have coaxed many new buyers, including acquisitive Chinese conglomerates, into the market. The prices of prized assets have risen accordingly. It remains a sellers market in technology-driven deals, particularly in the consumer-goods, financial services, and media and telecommunications sectors.
Corporate treasury is now a top target for cyber-criminals. Treasury’s trove of personal and corporate data, its authority to make payments and move large amounts of cash quickly, and its often complicated structure make it an appealing choice for discerning fraudsters.
Corporate treasury is now a top target for cyber-criminals. Treasury’s trove of personal and corporate data, its authority to make payments and move large amounts of cash quickly, and its often complicated structure make it an appealing choice for discerning fraudsters.
In today’s low-yield and regulated environment, many Asia-Pacific investors are more actively monitoring their portfolios with a willingness to increase turnover and shift asset allocations for higher returns.
Asia-Pacific institutional investors are struggling to balance long-term liabilities with the need to secure yield in a world where it is increasingly scarce. They are also in the world’s fastest-growing region that has no shortage of volatility. How are they achieving returns while managing risks?
How are institutional investors in North America adapting to increasingly complex risks? Are these risks driving investors to make portfolio changes based on short-term goals or are they making tactical moves to stay focused on long-term objectives?
Political risks and the search for yield are pushing some North American institutional investors toward more tactical decisions. Investors are focused on reallocating to equities and using alternative investments to mitigate risks.
How are EMEA investors responding to changing macroeconomic and regulatory environments, stakeholder objectives and pressures, and market conditions? Based on a survey of 200 institutional investors in the region, this report takes a detailed look.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Leading Change strategies and insights for effective change management pdf 1.pdf
Expanding personalization to build customer loyalty
1. Expanding personalisation to rebuild customer loyalty
To gain greater insight into changes and innovations that could usher in
a new era for travellers, the Economist Intelligence Unit (EIU) conducted
parallel surveys of 100 airline executives and 810 air-travel customers in
August and September of 2013. Augmented by interviews with 16 industry
leaders and in-depth analysis, research into this topic culminated with the
whitepaper, The Future of Air Travel: Improved Personalisation and Profits
through the Integrated Use of Customer Data. This is one of a series of five
articles elaborating on some of the most salient points that emerged from
the findings.
2. Airlines are now able to provide more individualised attention to a broader range of customers than ever before. That’s because the amount of information that can be quickly collected, transmitted, analysed and stored is increasing, while the associated costs have been reduced in the wake of advances in digital technologies.
Airlines that take advantage of data, customer analytics and mobile digital devices to maintain efficiency and deliver a more personalised, fine-tuned experience are poised to enjoy a distinct advantage over those offering a more generic service. Airlines can learn from trailblazers in the retailing and hospitality industries that have invested in data-related technologies and techniques to better understand and support their customers, helping maintain customer loyalty, while positioning themselves as end-to-end service providers.
Personalising the experience
Leaders in the retail industry are marketing experiences rather than products. Apple, for example, commands a premium across its product line, from computing to communication to entertainment. Its prices are justified, in part, by function and engineering quality, but also by the personal connection that customers feel to their products and the brand. Apple stores were specifically designed as destinations — not as retail outlets — fun environments where people would feel at home. (For more on lessons from Apple, please see the affiliated article, “The future of air travel: Justifying the return on investment (ROI) of technology upgrades”).
Architect Tim Kobe was a key player in bringing Apple stores to fruition and has applied this approach to airlines. His firm, Eight Inc., designed the Virgin Atlantic Airways Clubhouse at San Francisco International Airport. Like other lounges, it provides a place to rest, work, meet and eat, but it does so in a unique space — one designed to facilitate more personal experiences.
Personalisation was a key design consideration, according to Mr Kobe, grounded in a keen understanding of the needs and desires of Virgin Atlantic’s business and leisure travel customers. The lounge feels more like a boutique hotel than a generic airport space. Section-to-section differentiation is sharp, from décor to materials to furnishings to use of light, both natural and artificial. A broad range of services are located in different zones for different activities to accommodate personal styles and preferences.
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3. For the business traveller, for example: working spaces featuring “multi-tasking” armchairs like those found on luxury airlines in which you are able to sit up and work with support—or lie back and relax in comfort. Those travelling for leisure will likely make their way to the viewing area or bar or the dining section for a made-to- order meal. Virgin Atlantic’s even-larger London Clubhouse offers a den for billiards, video games or movie watching, with lounging rooms designed to appeal to a variety of tastes and aesthetic preferences—from après- ski to poolside.
When speaking about his work on Virgin’s San Francisco Clubhouse, Mr Kobe explains that the goal was not to create a lounge that was generically great, but to provide a unique and “customisable” experience meant to be personally compelling to Virgin’s customer base.
“Our work with Virgin helped separate the brand in a crowded field,” Mr Kobe says, creating “a distinct experience for Virgin customers . . . and a relatively loyal [customer base] . . . who share the Virgin brand values.”
Reading the data, reaping the revenue
Airlines can take pointers from the hospitality industry, which has learned to sculpt increasingly personalised experiences using ever-more-granular data about customer needs and desires. Higher-end hotels, for example, often provide pillow menus. But, with the unbundling of fares, many airlines have gone in the opposite direction: only one kind of pillow is offered; should you want one, there’s a cost involved.
Not only does the latter approach limit options instead of expanding them, it also minimises opportunities to gather data about those options from the customer. So far, hotels are ahead of airlines in using this sort of information to learn each customer’s preferences to either proactively tailor guest experiences based on that data or offer intelligent options based on customers’ past behaviours.
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4. While the Hotel Preston, in Nashville, Tennessee, offers a choice of pillows, it also provides a menu of more idiosyncratic options: lava lamps, a live goldfish in a bowl and — for children of all ages — bathtub rubber duckies, something that makes an indelible impression on the hotel’s guests. A generic room is a commodity; a room one can personalise with whimsy is an experience—one that the hotel will be able to re-create whenever you visit without your having to ask.
Provenance Hotels — owner and operator of a dozen or so properties, the Preston included — touts its ability to “gracefully walk the high wire between seamless efficiency and palpable human connection”. Airlines would do well to follow suit, especially given the rising tide of more-demanding customers and the acknowledged stress of airline travel.
Appealing to a wave of new customers
“There’s an emerging Millennial trend,” says Max Rayner, a partner at travel and technology consulting firm Hudson Crossing, of customers who are coming into prime travelling age who “don’t want a chain or a package or two hundred other people getting the exact same thing.” Netflix and Amazon have taught these consumers to expect providers will learn their preferences and take them into account.
Millennials as a group tend to insist on 24/7 access to data, want to be able to change and re-configure plans on the fly, and value unique, off-the-beaten-path experiences. Of course, on an individual basis within that group, like any other, tastes and habits will vary. The hospitality industry has shown it understands that the more options it can draw into the mix, the better it will be able to target the right options to the right person.
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5. Priceline, for instance, recently bought Buuteeq, a Software- as-a-Service website design and services provider for smaller hotels that don’t yet have sophisticated digital capabilities to reach online customers. Google Travel is also trying to court this same target audience, enriching search options to include smaller venues. They’re aiming, says Mr Rayner, to provide ever-greater details on harder- to-find places, “showing you, for example, attractive, five-room, Mom-and-Pop lodgings, in southern Spain”.
Airlines are also working to offer customers more personalised options. Some, for example, are providing activity packs or backpacks for children and families who fly with them. And, while space limitations are a clear constraint on what can be offered in the sky, technology is expanding virtual space: re-creating how passengers work and play. Such options will become easier for airlines to offer as in-flight bandwidth goes up and costs come down.
Ensuring a sound technical foundation
Strategic investments in information technology are a crucial underpinning for personalisation. In his previous position as chief technology officer of Travelzoo, Mr Rayner was responsible for the user interface and the back-end technology on which the site ran. Now, as a partner at Hudson Crossing, a strategic advisory firm specialising in the travel, tourism and hospitality industries, he stresses that airlines need a “holistic systems view” of upgrades and all other upsell opportunities. The incremental revenue from selling more personalisation relies on and is enabled by strategic investment in IT infrastructure, on both the operations and customer sides.
Too many airlines, warns Mr Rayner, fail to see this. “All those things that might look like they’re just a matter of the user interface? They’re really not. You must have the IT infrastructure to back it.” Delta got it right, he notes. Its phone app and website are well-designed from both the user perspective and the company’s — the IT systems solidly integrated — offering multiple opportunities for trip personalisation and revenue-producing upsells.
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6. Retailers have also been refining their systems integration online. A genuinely personalised experience requires multiple data streams from different parts of a company to be integrated and harmonised almost instantaneously. When a customer begins to browse an online site, her historical profile has to be matched with click-by-click behaviour and locational information to extrapolate what she might want and why she might want it. This kind of data analysis and integration can lay the foundation for travel providers to offer an equally bespoke level of personalisation.
Does the technology know too much?
As advances in technology and data analytics allow service providers to move from data-based profiling to day- to-day reading of a specific traveller’s variable intent, mood and state of mind, customers may find themselves walking a difficult line: between wanting technology to understand them, and therefore help them personalise experiences in ways they will enjoy, and recoiling from guesses so accurate that they might be experienced as intrusive.
Clearly, these distinctions and lines of demarcation can and will change over time. In the 1980s, some people found answering machines uncomfortable and refused to talk to them. Today, consumers converse with Siri, which learns your voice, and take search advice from Google, which gets to know your habits. While the mathematics underlying all this technology may strike some as overly analytical, it’s what will allow the airline industry — like the hospitality and retail industries before it — to refine the tools to help make the customer experience more warmly and humanly personal.
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