SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) of Unilever Plc, the Anglo-Dutch transnational consumer goods company. For the comprehensive analysis visit: http://www.swotandpestle.com/unilever/ For the external environment factors such as Political, Economical, Social, Technological, Legal and Environmental please visit: http://www.swotandpestle.com/unilever/

1. UNILEVER SWOT ANALYSIS
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2. Company Name : Unilever
Company Sector : FMCG - Fast Moving Consumer Goods
Operating Geography : Europe, Global
About the Company : Unilever Plc. is an Anglo-Dutch multinational consumer goods company
founded in 1930, by the merger of Dutch firm, Margarine Unie and British firm, Lever Brothers.
Unilever has over 400 brands across food, personal care and household cleaning segments and is co-
headquartered in Rotterdam, Netherlands and London, U.K. It has around 170,000 employees as of
2015.
Revenue : ?53.272 billion ? FY ending Dec 2015
SWOT Analysis :The SWOT Analysis for Unilever is given below:
Strengths Weaknesses
1.Strong Financial Performance and Strategy
2.Strong Popular Brands
3.Evolving Portfolio and Developing Channels
4.Substantial Strategic Investments to Drive
Growth
5.R&D Focus and Integrated Supply Chain
1.Decline in Grocery Segment
2.Dependence on Distributors and Retailers
Opportunities Threats
1.Potential in Emerging Markets
2.Growing Demand for Premium and Specialized
High-End Products in Skin Care Segment
1.Global and Regional Competititors
2.Private Label Brands from Retailers
3.Divergent Global Market Environment
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UNILEVER SWOT ANALYSIS
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