Codes and Conventions

1. ADVERT
ANALYSES
CODES AND CONVENTIONS

2. CODES AND
CONVENTIONS:
Camera angles
Shot types
Iconography
Editing
Lighting
Sound
Music
Computer graphics
Special effects (SFX)

3. CODES AND
CONVENTIONS:
What is meant by the term mise-en-
scene and what features are included?

4. CODES AND
CONVENTIONS:
List any shot types you can recall
List any camera angles you can recall

5. CODES AND
CONVENTIONS:
What is iconography?

6. CODES AND
CONVENTIONS:
How is editing important to the
construction of an advert?
Think pace, continuity and duration.

7. CODES AND
CONVENTIONS:
What elements make up a the television
advertising soundtrack?
How is sound usually employed to get
the audiences' attention?

8. CODES AND
CONVENTIONS:
What special effects might you expect
to see on a television advertisement
and why?

9. CODES AND
CONVENTIONS:
What graphics would you expect to
see on a television advertisement and
why?

10. CODES AND
CONVENTIONS:
Watch the following advert and
identify as many codes and
conventions as you can

11. CODES AND
CONVENTIONS:
The Surfer
Guinness