This document discusses various codes and conventions used in television advertisements, including camera angles, shot types, iconography, editing, lighting, sound, music, computer graphics, and special effects. It prompts the reader to identify these elements in sample ads and explains how they are employed to engage audiences.

1. ADVERT
ANALYSES
CODES AND CONVENTIONS

2. CODES AND
CONVENTIONS:
Camera angles
Shot types
Iconography
Editing
Lighting
Sound
Music
Computer graphics
Special effects (SFX)

3. CODES AND
CONVENTIONS:
What is meant by the term mise-en-
scene and what features are included?

4. CODES AND
CONVENTIONS:
List any shot types you can recall
List any camera angles you can recall

5. CODES AND
CONVENTIONS:
What is iconography?

6. CODES AND
CONVENTIONS:
How is editing important to the
construction of an advert?
Think pace, continuity and duration.

7. CODES AND
CONVENTIONS:
What elements make up a the television
advertising soundtrack?
How is sound usually employed to get
the audiences' attention?

8. CODES AND
CONVENTIONS:
What special effects might you expect
to see on a television advertisement
and why?

9. CODES AND
CONVENTIONS:
What graphics would you expect to
see on a television advertisement and
why?

10. CODES AND
CONVENTIONS:
Watch the following advert and
identify as many codes and
conventions as you can

11. CODES AND
CONVENTIONS:
The Surfer
Guinness