Unified Communications as a Service (UCaaS) provides a suite of integrated services including IP telephony using desk phones and applications, presence and instant messaging, multimedia conferencing including audio, video and web, and collaboration through sharing of desktops, applications and documents. The top business drivers for adopting UCaaS are improving employee collaboration, efficiency and communications with customers. Forecasts show strong growth in the UCaaS market, especially among small to medium sized businesses who are drawn to its flexibility, pay-as-you-go model and ability to support mobile workforces. Positioning UCaaS focuses on its flexible cost model, choice of devices, comprehensive service level agreements and ability to manage communications securely without complex on-