1. The document discusses marketing channels for an organization including social media, their own website, and email. It provides data on the impact, targetability, effort, time, and cost of each channel. 2. Several hypotheses are presented regarding the main marketing channels being social media, their own website, or email. Metrics are provided to confirm each hypothesis. 3. An update on landing page views, uniques, and conversions is reported. Advice from an interview with Anna is also mentioned. The document concludes by stating guerilla marketing is a strategy but does not elaborate further.

2. LESSONS LEARNED #WEEK6
1. With communication has no boundaries
2. Focusing earlier in too many things may kill your project
3. Ask for HELP

3. Our Marketing Channels
Social Media Own Website E-mail
Impact 5 2 3
Targeted 4 2 5
Effort 5 4 2
Time 5 3 2
Cost 5 2 5
Measurable 5 5 4
Total 29 18 21

4. Social Media

5. E-mail - Students Affairs Team

6. Channels Hypothesis #H1
“Social Media: We believe that one of our main marketing
channel is Social Media (Facebook and Twitter)”
CONFIRMATION: 100 leads will come from people, who got
on our landing page through social media websites.

7. Channels Hypothesis #H2
“Own Website: We believe that one of our main marketing
channel is our own website”
CONFIRMATION: generate adequate traffic to our website
(100 visits per week)

8. Channels Hypothisis #H3
“E-mail: We believe that one of our main marketing channel is
contacting prospects by email”
CONFIRMATION: we will send emails through student offices
and receive 100 replies from students.

9. Landing Pages Update
328
200
108
28
15 4
Total Views Total Uniques Total Conversion
Free Page Fee Page

10. Anna’s Interview
Current Situation
Advices

11. Guerilla Marketing Strategy
It’s a
It’s a
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