UniBarter is a proposed grocery delivery service for college students run by other students. It aims to provide a convenient solution for busy students who need groceries delivered. The service would allow students to order groceries through a mobile app, with other student drivers shopping and delivering the orders. With over 17 million college students in the US and average monthly spending of $120 per student, the potential market is large. A pilot survey of 100 students at the University of Texas at Dallas found that 75% would be willing to work for the service and 67% would be willing to use it. The founders estimate that capturing just 2% of the total student market could generate over $2.4 million in monthly revenue.

1. {
UniBarter
For the Students, By the Students

2. Students are hungry. Students are busy.
Students are lazy.
PROBLEM

3. Curated Grocery list gathering, shopping and
delivering service for the students, by the
students.
SOLUTION

4. Order
Received
Accepted
Drives to
the store
and shops
Order Delivered to
the Customer
Customer makes the
order using the app

5. Total college students in the US: 17.4M
College students in Texas: 1.5M
Growth: 13.9% (‘12-’22)
Avg. monthly spending: $120/month
MARKET

6. Students: 24,000
Sample of 100 students, survey suggests:
PILOT MARKET: UTD
Willing to work Unsure
75%
25%
Willing to use the service Unsure
67%
33%

7. REVENUE
 Support from biggies like
 Minimum Delivery Order- $15
Order Range Shipping Cost
$15-$25 20% on the order price
$25-$50 15% on the order price
$50-$75 10% on the order price
$75 and above FREE!!

8. Capturing 2 % of the total market, we stand
to make:
2% of 17.4 Million = 348,000
Average profit on each order = 7$
Total Revenue = 348,000 * 7$ = 2,436,000$
2.5 MILLION DOLLARS/MONTH
REVENUE

10. COMPETITIVE ANALYSIS
Rivalry: Low
Bargaining Power
of suppliers:
Medium
Threat of New
Entrants: High
Threat of
substitutes:
Medium
Bargaining power
of Buyers: Low

11. COMPETITIVE LANDSCAPE
$
$$
SWIFTSLOW
DO IT YOURSELF

12. Referral system: Refer five people that use
your invite to get free delivery on your first
purchase!
GO-TO MARKET STRATEGY

13. TEAM
Chandrasekhar Malladi
Vinamra Vinay
Prateek Diwan
Anish A Kumar

15. THANK YOU.