Tiny owl food service is the mobile app launched in 2014. So we (Kanika and Shubhanshi) made this presentation for our MBA course.

2.  Tiny owl is a mobile first food delivery app.
 That lets users order food from restaurants
around them.
 Presently they are serving in Bangalore,
Gurgaon, Hyderabad, Mumbai and Pune.
 It was launched in March 2014 in Mumbai.
 Founded by an IITian Harshvardhan Mandad.

3. $3 Million from
Sequoia Capital
and Nexus
Ventures in
December, 2014
$20-30 million
from Snapdeal
(February 2014)
$1Million from
Seqoutia,
Nexus(August
2014)
$16 Million
from Matrix
Partners(Februa
ry 2015)

4.  They fueled the sessions with late night
deliveries of local fare.
 The app is absolutely free no income is
generated yet, the focus is only on growth.
 Competition they faced lately by those
companies that operate in more number of
cities.
 Aggressive marketing of local areas required.

5. TinyOwl is a startup by students of IIT bombay.
The co-founders are Tanuj Khandelwal,
Gaurav Choudhary, Gaurav Choudhary and
Saurabh Goyal.
There are more than 500 employees in this
company.

6.  Focused on field/office campaigns on
weekends and brochure distribution during
weekdays.
 Analyze effectiveness of different campaigns
and modify future strategies accordingly.
 Team looked after the popularity of the Owl
via brochures and fliers.
 Content creation was done by Marketing
team.
 As operations increased, the focus increased
on social media platforms.

7.  ‘Customer is King’ is taken pretty seriously
here and feedback collection used to be the
last task before calling it a day.
 They have currently the team of 400. 100
people at call centre.
 50 people for data collection making menus
of hotels more visual and functional.
 40 engineers and design team, 15 working on
improving the app.
 A senior management team for smooth
functioning of all departments.

8.  TinyOwl is the first food ordering app.
 TinyOwl is a mobile first food delivery app
 TinyOwl’s business model is to have a very
personal connection between people and
their food.

9.  The service is currently available only in certain
locations in Mumbai that include Powai, Andheri,
Gahtkopar, Vikhroli, Kanjurmarg, Mulund,
Jogeshwari, Goregaon and Malad.
 Online food ordering is one of hottest sectors in
India.
 Most companies operating in this space have
already received millions in funding.
 Foodpanda.com, JustEat.in, TastyKhana.
 Foodpanda is operating in 33 cities has
partnerships with 4,500 restaurants.
 JustEat has operations in 10 cities with more
than 2500 restaurants in its kitty.

10.  This is an online app.
 Now a days everyone is using online and e-
commerce and tinyOwl provides them food
from the restaurants at their doorsteps.
 Customers can track their order.

11.  The focus is on building a great product
which gives best customer experience and
parallel expand to other geographies at
lightning speed.
 Increased competition is good for system as
it raises the visibility of food ordering
services among consumers, which can only
benefit Tiny owl.

12.  To expand over 50 cities in India before the
end of the year.
 Target is to pass 50000 daily orders per day.
 Currently having order rate of 3000-5000.
 Also it would begin charging restaurants 10-
20 percent commission per order this year.
 The service does not currently make money.
 The app is free with over 100 thousand
downloads.
 Planning to invest in higher user-friendly
technology and enhance end user
experience.

13.  Tiny owl is changing the way Indians dine in
at home and office with their innovations
across the value chain from order to delivery.
 Tiny owl is a mobile first food delivery app
and has no presence on the web.
 They have worked closely with restaurants
built an delivery infrastrusture.
 It has two products
 Tiny owl for food from nearby restaurants
 Tiny Owl Homemade for healthy food from local
chefs.

14.  People today want to do as much as possible
with their phones.
 The size of potential market in India makes it
attractive for entrepreneurs to build businesses.
 In India, street food isn't hygienic and getting
proper meals in the office is huge pain.
 People want to avoid poor roads and polluted air,
so want app to work as personal assistant.
 For example, Arrange a party for 8 people. The
app can take care of enter process from
throwing out options around to delivery.