Slides to support my continuing Founders LIVE (https://goo.gl/6ws2Hj) Influencers video series. The series is about understanding your customer, this video is: "Customer Journeys." See the video here: https://youtu.be/ozy0Wz-riCM

1. Understanding Your Customer -
Customer Journeys
Craig Damlo
Innovation Coach
January 2018 - Founders LIVE Influencers Series

2. Customer Journey
✤What they are doing
✤How they are feeling
✤What pains do they have
✤What value can you add

3. Customer Journey

4. Customer Journey

5. Customer Journey

6. Customer Journey
Action
Emotion
Pain
Value
P1 N1 N2 P2 E1

7. Customer Journey
Action
Emotion
Pain
Value
P1 N1 N2 P2 E1

8. Empathy Map
Think & Feel
SeeHear
Say & Do
GainPain

9. Empathy Profile
Name
Age
Race
Considerations Expectations
Children
Politcal Stance
Education
Sex

10. Empathy Profile
Collin Blot
40
White
Poor night vision One handed
operation
3 kids
Progressive
High School
Sex

11. Customer Journey
Action
Emotion
Pain
Value
P1 N1 N2 P2 E1

12. Customer Journey
Action
Emotion
Pain
Value
P1 N1 N2 P2 E1

13. Customer Journey
Action
Emotion
Pain
Value
P1 N1 N2 P2 E1

14. Customer Journey

15. Customer Journey
Action
Emotion
Pain
Value
B1 P1 N1 N2 P3 E1 A1

16. Example

17. https://www.linkedin.com/in/CraigDamlo
Thank you.
Any questions?
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