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#GDSummit Presentation: Richard Mosley from Universum

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Richard Mosley from Universum talked about standing out from the crowd and what it takes to be different at the 2nd annual Glassdoor Employer Branding Summit!

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#GDSummit Presentation: Richard Mosley from Universum

  1. 1. #GDSummit#GDSummit Standing Out from the Crowd What it takes to be different when most employer brands end up the same Richard  Mosley VP  Strategy Universum @rimosley
  2. 2. #GDSummit
  3. 3. #GDSummit
  4. 4. #GDSummit
  5. 5. #GDSummit
  6. 6. #GDSummit
  7. 7. #GDSummit
  8. 8. #GDSummit
  9. 9. #GDSummit
  10. 10. #GDSummit
  11. 11. #GDSummit
  12. 12. #GDSummit
  13. 13. #GDSummit It’s not so easy to be different
  14. 14. #GDSummit 1st – Visual Identity
  15. 15. #GDSummit
  16. 16. #GDSummit
  17. 17. #GDSummit
  18. 18. #GDSummit Teamwork Empowerment Performance Career Status Learning Purpose Innovation 2nd - Brand Positioning
  19. 19. #GDSummit Beauty
  20. 20. #GDSummit Cleanliness
  21. 21. #GDSummit Empowerment Teamwork Performance Career Status Learning Innovation Purpose 2nd - Brand Positioning
  22. 22. #GDSummit 3rd – Signature Experiences
  23. 23. #GDSummit From People Management Processes …to Employer Brand Experiences If you want to stand out… BE DIFFERENT
  24. 24. #GDSummit LEGO seeks to attract people who think differently
  25. 25. #GDSummit And strives to deliver an on-brand experience
  26. 26. #GDSummit HR Revolution is in the Air
  27. 27. #GDSummit Standing Out From the Crowd #1  -­ Look  different #2  -­ Talk  different #3  – BE  different
  28. 28. #GDSummit#GDSummit Questions? #AskGDSummit Richard  Mosley VP  Strategy Universum @rimosley

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