Business Plan
        2009
Table of Contents
                            Sales Strategy
    Executive Summary
                            Sales F...
Executive Summary
 EJ Children's Fashion and Design was founded by
  Elaine Grullon in June of 2008.
 The company is loc...
Mission Statement
 EJ Children's Fashion and Design's mission is to offer
 quality children's formal attire at an afforda...
Keys to Success
 To create a wonderful experience for customers via the
  clothing purchased and services provided for ex...
Company Summary
 EJ Children's Fashion and Design is a local shop with
  personal meetings for clients to assist with par...
Company Ownership
 EJ Children's Fashion and Design is an
 owner, operated business by Elaine Grullon. The
 company has b...
Start-up Summary
 The start-up of the company was composed of:
    proper licensure
    identification such as business...
Products and Services
 EJ Children’s offers party, religious, special
  occasion dresses and outfits for infants and
  ch...
Market Analysis Summary
Ethnicity
         White 25%
         Black 20%
                           Direct Sells 40%
      ...
Market Segmentation
                                   2008    2009    2010    2011    2012
                          Grow...
Competitive Edge
 EJ Children's Fashion and Design sells party and
  religious outfits for infants and children. Also EJ
...
Sales Strategy
 EJ Children will offer competitive pricing and
 incentives. Discounts will be available for large
 purcha...
Sales Forecast
Website Marketing Strategy
 Design a user friendly website that will attract
  consumers to visit and search the website....
Email Marketing
 Constant Contacts is a company that provides
  assistance on email marketing.
 Google Adware offers com...
Management Summary
 In the beginning phase (Years 1-5) of the business the
 store would be established as an online store...
Personnel Plan
 As sole owner, a minimum salary would be necessary.
 The starting salary can be established at $6,000 wit...
Start-up Summary
 Startup Expenses are approximately $8000
 Collateral available totaling $215,000
 Available assets $3...
Break-even Analysis
 38 Units is the break-even point
 Over 80 units would create a profit over fixed costs
Projected Sales Summary
              Percentage of Sales Per Item
 100%
  80%
  60%
  40%
  20%
  0%
                  20...
Profit and Loss / Cash Flow
 First Year: $6,400
 Second Year: 20-25% Increase
 Third Year: 30% as a minimum
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EJ Children’s Power Point Presentation

  1. 1. Business Plan 2009
  2. 2. Table of Contents   Sales Strategy Executive Summary   Sales Forecast Mission Statement   Website Marketing Keys to Success Strategy  Company Summary  Email Marketing  Company Ownership  Management Summary  Start-up Summary  Personnel Plan  Products and Services  Start-up Summary  Market Analysis  Break-Even Analysis Summary  Sales Summary  Market Segmentation  Profit and Loss / Cash  Competitive Edge Flow
  3. 3. Executive Summary  EJ Children's Fashion and Design was founded by Elaine Grullon in June of 2008.  The company is located in Orlando, Florida.  EJ Children's offers an array of infant and children's clothing for parties, special occasion events, and religious activities.
  4. 4. Mission Statement  EJ Children's Fashion and Design's mission is to offer quality children's formal attire at an affordable price.
  5. 5. Keys to Success  To create a wonderful experience for customers via the clothing purchased and services provided for extra things such as party favors and souvenirs.  To create an individualized and personalize shopping experience, instead of the big box phenomena.
  6. 6. Company Summary  EJ Children's Fashion and Design is a local shop with personal meetings for clients to assist with party attire.  EJ Children's Fashion and Design specializes in the needs and wants of the customers.  We also have a presence nationally, over the World Wide Web, for clients out of the area.
  7. 7. Company Ownership  EJ Children's Fashion and Design is an owner, operated business by Elaine Grullon. The company has been established as a Sole Proprietor and established in the State of Florida. A Sole Proprietor in the State of Florida allows many advantages such as startup costs and flexibility in registration of home businesses.
  8. 8. Start-up Summary  The start-up of the company was composed of:  proper licensure  identification such as business card and flyers  starting inventory  exposure on the World Wide Web.
  9. 9. Products and Services  EJ Children’s offers party, religious, special occasion dresses and outfits for infants and children. They are clothing that are especially prepared for events such as wedding, sweet sixteen’s and religious celebrations. EJ Children’s also offers party favors and souvenirs that match the parties theme or outfit of the child.
  10. 10. Market Analysis Summary Ethnicity White 25% Black 20% Direct Sells 40% Hispanic 35% Other 20% Versus Age 18-25 25% 25-55 50% 56 and over 25% Online Sells 60% Gender Male 35% Female 65%
  11. 11. Market Segmentation 2008 2009 2010 2011 2012 Growth Potential Customers 10% 500 550 605 666 732 Customers between the ages of 18-25 10% 1,000 1,100 1,210 1,331 1,464 Customers between the ages of 25-55 10% 750 825 908 998 1,098 Customers between the ages of 55 and over 10.00% 2,250 2,475 2,723 2,995 3,294 Total
  12. 12. Competitive Edge  EJ Children's Fashion and Design sells party and religious outfits for infants and children. Also EJ Children's offers party favors and souvenirs to match with the theme of the outfit or dress.
  13. 13. Sales Strategy  EJ Children will offer competitive pricing and incentives. Discounts will be available for large purchases, which would include various attires, accessories, and shoes.
  14. 14. Sales Forecast
  15. 15. Website Marketing Strategy  Design a user friendly website that will attract consumers to visit and search the website. The main website would be registered as www.EJChildrensFashionandDesign.com.  Another strategy would be to join several affiliate programs.  EBay
  16. 16. Email Marketing  Constant Contacts is a company that provides assistance on email marketing.  Google Adware offers companies to create advertisments on the Google search pages.
  17. 17. Management Summary  In the beginning phase (Years 1-5) of the business the store would be established as an online store, no employees will be needed. As sole owner, maintenances would be easy to maintain. After Year 5, if all goes well a brick and mortar location can be opened. Plan will be revised at that time to accommodate those changes.
  18. 18. Personnel Plan  As sole owner, a minimum salary would be necessary. The starting salary can be established at $6,000 with a 10% increase each year, depending upon volume of sales. A large portion, though, would remain in the operating accounts to keep the business afloat for the first five years.
  19. 19. Start-up Summary  Startup Expenses are approximately $8000  Collateral available totaling $215,000  Available assets $39,000
  20. 20. Break-even Analysis  38 Units is the break-even point  Over 80 units would create a profit over fixed costs
  21. 21. Projected Sales Summary Percentage of Sales Per Item 100% 80% 60% 40% 20% 0% 2009 2010 2011 Girls Clothing Boys Clothing Religious Clothing Accessories Shoes Souvenirs/Party Favors
  22. 22. Profit and Loss / Cash Flow  First Year: $6,400  Second Year: 20-25% Increase  Third Year: 30% as a minimum

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