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Using Design Thinking in Aerospace Systems Innovation
- 1. Using Design Thinking in Aerospace Systems Innovation Craig Damlo May 24-26, 2016 – Space Tech Expo – Pasadena, CA, USA
- 2. Agenda: ๏Design Thinking Overview ๏Empathizing for Aerospace Systems ๏Empathy Tools
- 6. Empathize - Who & What ✤Touches ✤Selects ✤Repairs ✤Interacts
- 9. Define - Deeper ✤Empathy Maps ✤Empathy Profiles ✤Storyboards ✤Problem Framework ✤Why-How Ladder
- 10. “People who design products are experts cursed by their knowledge, and they can’t imagine what it’s like to be as ignorant as the rest of us. Chip Heath Made to Stick
- 11. Empathy Tools ๏Empathy Maps ๏Empathy Profiles ๏Storyboards
- 12. Empathy Maps – Understanding Users ✤Built From Real Interactions ✤Observe and Engage ✤Find Explicit and Implicit Needs Think & Feel Say & Do SeeHear Pain Gain
- 13. Empathy Profiles – Grounding Designers ✤Compositions of Real People ✤Not Ranges From Specifications ✤Built From Empathy Maps Name Age Education Considerations Expectations
- 14. Storyboards – Cradle to Grave ✤Utilize Pictures and Descriptions ✤How Does Environment Change ✤Move Empathy Profiles Through Storyboard Pre-Flight Take Off Cruise Landing Gate
- 15. Don’t make airplanes for the requirements. Make them for the people who design them, build them, maintain them, operate them, and fly in them.
Editor's Notes
- Introductory overview of design thinking A brief on how to use design thinking to empathize for aerospace systems
- Design thinking is a human centered design philosophy It is not driven by strategy, rather strategy falls out of process to ensure that your strategy matches with your customers needs/wants; rather the first stage is empathizing with your customers and users The definition phase is done earlier help focus the ideation (brainstorming) phase Note that prototype is similar to develop but a bit more complex Note that test is similar to evaluation but a bit more complex Also note that there is overlap throughout the process and each stage is exclusive of each other; all stages should be considered during all other stages Also like a traditional innovation development this all happens prior to the final product development process, but parts of it can be applied to the final product development process Design thinking can be broken down into 2 distinct phases: Observe & Understand; and Ideate & Refine
- Design thinking is a human centered design philosophy It is not driven by strategy, rather strategy falls out of process to ensure that your strategy matches with your customers needs/wants; rather the first stage is empathizing with your customers and users The definition phase is done earlier help focus the ideation (brainstorming) phase Note that prototype is similar to develop but a bit more complex Note that test is similar to evaluation but a bit more complex Also note that there is overlap throughout the process and each stage is exclusive of each other; all stages should be considered during all other stages Also like a traditional innovation development this all happens prior to the final product development process, but parts of it can be applied to the final product development process Design thinking can be broken down into 2 distinct phases: Observe & Understand; and Ideate & Refine
- Design thinking is a human centered design philosophy It is not driven by strategy, rather strategy falls out of process to ensure that your strategy matches with your customers needs/wants; rather the first stage is empathizing with your customers and users The definition phase is done earlier help focus the ideation (brainstorming) phase Note that prototype is similar to develop but a bit more complex Note that test is similar to evaluation but a bit more complex Also note that there is overlap throughout the process and each stage is exclusive of each other; all stages should be considered during all other stages Also like a traditional innovation development this all happens prior to the final product development process, but parts of it can be applied to the final product development process Design thinking can be broken down into 2 distinct phases: Observe & Understand; and Ideate & Refine
- Touches Interacts Selects Repairs
- Airframe OEMs/Part suppliers - Boeing, Airbus, Emraer, Zodiac, B/E, UTC Buyers, Engineers, Machinist Documents, Meetings, Visits/tours Systems Operators - United, Delta, Wizz, KLM Buyers, Engineers, Mechanics, Flight crew Purchase history, squawks, warranty claims Passengers - Cargo Fly, talk/interview
- We have lots of definitions in aerospace, but most of these apply to final products not our innovation phase Define the problem to be solved not how the problem has to be solved RFI RFQ are for product development Standards and regulations are constraints not definitions; that is they are not the end point, but should be the starting point
- We have lots of definitions in aerospace, but most of these apply to final products not our innovation phase Define the problem to be solved not how the problem has to be solved RFI RFQ are for product development Standards and regulations are constraints not definitions; that is they are not the end point, but should be the starting point
- This is a very difficult hurdle for engineers to identify and overcome What seems logical for us because we are so intimately familiar with all components of the design isn’t always logical for everyone
- Gives team a talking point and example
- Remember why we are creating these airplanes and what they do for the world Also remember the people that have to build and maintain the airplanes
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