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Craig Damlo

Innovation Coach
Soap Box Rocket
Innovation Stories:

Using Stories to
Communicate Value
Stories
•Inform
•Connect
•Align
•Define
Innovation Stories
Can you see yourself in this graph?
The Power of Stories
•1-10%
•22x
Sharing stories builds community
Innovation Stories
•Tactical
•Strategic
Stories are ignition points
The Power of Stories
•Improves employee retention
•Drives new product creation
•Re-invigorates teams and
companies
•Drive growth and innovation
Stories live forever
Google
Dear Sophie
“
The Power of Stories
•Cultivate trust
•Inspire and motivate
•Attracts new customers and
develops loyalty
Stories feel authentic
Story Exercises
•Your story in 6 words
•Company story titles in 2
minutes
Craig Damlo

Innovation Coach
THANK YOU!
THANK YOU,
ANY QUESTIONS?
http://www.soapboxrocket.com

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