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Innovation Stories: Using Stories to Communicate Value

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Innovation Stories: Using Stories to Communicate Value

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Slides to support my Founders Live video about stories in innovation. Both the power of stories to inspire internal resources as well as build brand loyalty with customers.

Check out Founders LIVE: https://goo.gl/6ws2Hj
Soap Box Rocket: http://www.SoapBoxRocket.com
Video: https://youtu.be/kx4ud8c-yE4

Slides to support my Founders Live video about stories in innovation. Both the power of stories to inspire internal resources as well as build brand loyalty with customers.

Check out Founders LIVE: https://goo.gl/6ws2Hj
Soap Box Rocket: http://www.SoapBoxRocket.com
Video: https://youtu.be/kx4ud8c-yE4

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Innovation Stories: Using Stories to Communicate Value

  1. 1. Craig Damlo
 Innovation Coach Soap Box Rocket Innovation Stories:
 Using Stories to Communicate Value
  2. 2. Stories •Inform •Connect •Align •Define
  3. 3. Innovation Stories Can you see yourself in this graph?
  4. 4. The Power of Stories •1-10% •22x Sharing stories builds community
  5. 5. Innovation Stories •Tactical •Strategic Stories are ignition points
  6. 6. The Power of Stories •Improves employee retention •Drives new product creation •Re-invigorates teams and companies •Drive growth and innovation Stories live forever
  7. 7. Google Dear Sophie “
  8. 8. The Power of Stories •Cultivate trust •Inspire and motivate •Attracts new customers and develops loyalty Stories feel authentic
  9. 9. Story Exercises •Your story in 6 words •Company story titles in 2 minutes
  10. 10. Craig Damlo
 Innovation Coach THANK YOU! THANK YOU, ANY QUESTIONS? http://www.soapboxrocket.com

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