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What I Would Use:
An 8 Step Guide to a Successful Real Estate Business in
2021
Aaron Stelle, VP- Regional Marketing Techno...
Why do we
need a plan?
WHO AM I?
www.HowToBeSteller.com
Step 1 – Branding & Messaging
Brand
Archetype
west
poweredbywest.com/archetype
Kaye
Putnam
west
kayeputnam.com/brandality-archetypes
Brand
Elements
west
I N T RO
The Hero Brand Archetype embodies strength, skill, and mental fortitude.
The Hero seeks conti...
Brand
Elements
west
Logo and
Identity:
99 Designs
west
Step 2: Marketing Strategy
Hub and
Spoke
Model
west
Step 3: The Hub
Website:
Custom
west
Why
Custom?
west
• Control look and feel to stay on brand
• Custom pages for listing
• Pre-defined search pages
• Hub for ...
Website:
Lead Gen
west
Website:
Online
Brochure
west
Step 4: Creating Templates
Design:
Canva
west
Design:
Fiverr
west
Step 5: The Spokes / Distribution
Email:
Mailchimp
west
Social
west
Video
west
3rd Party
Online
Reputation
west
Step 6: Client Interaction
CRM:
Sphere
west
www.usesphere.com
Keep in
Touch:
Homebot
west
Step 7: Business Tools
MLS Access:
HomeSpotter
west
CMA:
CloudCMA
west
Transaction
Software
west
Data Mining:
WFG Fetch
west
Transaction
Updates:
WFG
MyHome
west
Moving Help:
Updater
west
wfgoregon.updater.com/sign-up
Step 8: Content Strategy
Case
Studies over
General
Information
west
Case
Studies over
General
Information
west
Top Lists
west
Repurposing
Content
west
Thank you!
Upcoming SlideShare
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What I Would Use - Aaron Stelle - How to be Steller - WEST

In this presentation, Aaron Stelle with WEST, a Williston Financial Group Company will walk you through an 8 step process on how he would set up his real estate business. Whether you are new, or have been in the business for years, he will show you the tools and strategies to create a sustainable business in 2021.

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What I Would Use - Aaron Stelle - How to be Steller - WEST

  1. 1. What I Would Use: An 8 Step Guide to a Successful Real Estate Business in 2021 Aaron Stelle, VP- Regional Marketing Technology Director astelle@poweredbywest.com | poweredbywest.com
  2. 2. Why do we need a plan? WHO AM I? www.HowToBeSteller.com
  3. 3. Step 1 – Branding & Messaging
  4. 4. Brand Archetype west poweredbywest.com/archetype
  5. 5. Kaye Putnam west kayeputnam.com/brandality-archetypes
  6. 6. Brand Elements west I N T RO The Hero Brand Archetype embodies strength, skill, and mental fortitude. The Hero seeks continual self-improvement.You fight for the people who can’t stand up for themselves.You protect people. You motivate others to strive harder and to do better for themselves. The Hero Brand Archetype is bold, courageous, and disciplined. Overcoming adversity and challenges requires great effort, and the Hero is up to the task. C O L O R T Y PO G RA PH Y # supe rhe ro stre ngth guardian la w so n S te e lfis h Casl on Gr aphi que Ja ilhe a rt Liberator Keep in mind… these are far from the ONLY ways to show up as a Hero Brand Archetype. These are inspiration to get you thinking about how your decisions connect to your message. KA Y E PU T N A M .C O M
  7. 7. Brand Elements west
  8. 8. Logo and Identity: 99 Designs west
  9. 9. Step 2: Marketing Strategy
  10. 10. Hub and Spoke Model west
  11. 11. Step 3: The Hub
  12. 12. Website: Custom west
  13. 13. Why Custom? west • Control look and feel to stay on brand • Custom pages for listing • Pre-defined search pages • Hub for all multimedia
  14. 14. Website: Lead Gen west
  15. 15. Website: Online Brochure west
  16. 16. Step 4: Creating Templates
  17. 17. Design: Canva west
  18. 18. Design: Fiverr west
  19. 19. Step 5: The Spokes / Distribution
  20. 20. Email: Mailchimp west
  21. 21. Social west
  22. 22. Video west
  23. 23. 3rd Party Online Reputation west
  24. 24. Step 6: Client Interaction
  25. 25. CRM: Sphere west www.usesphere.com
  26. 26. Keep in Touch: Homebot west
  27. 27. Step 7: Business Tools
  28. 28. MLS Access: HomeSpotter west
  29. 29. CMA: CloudCMA west
  30. 30. Transaction Software west
  31. 31. Data Mining: WFG Fetch west
  32. 32. Transaction Updates: WFG MyHome west
  33. 33. Moving Help: Updater west wfgoregon.updater.com/sign-up
  34. 34. Step 8: Content Strategy
  35. 35. Case Studies over General Information west
  36. 36. Case Studies over General Information west
  37. 37. Top Lists west
  38. 38. Repurposing Content west
  39. 39. Thank you!

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