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Design Thinking for Systems Innovation


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Invited speech at the Front End of Innovation Europe in London, UK on 14 June, 2017.

A short introduction of empathy in design thinking for systems and a few case studies of application.

Published in: Engineering
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Design Thinking for Systems Innovation

  1. 1. Craig Damlo June 13-15, 2017 – Front End of Innovation – Europe Design Thinking for Systems Innovation
  2. 2. Design Thinking Process Observe & Understand Ideate & Refine
  3. 3. People who design products are experts cursed by their knowledge, and they can’t imagine what it’s like to be as ignorant as the rest of us. Chip Heath Made to Stick
  4. 4. Empathize - Who & What ✤Touches ✤Selects ✤Repairs ✤Interacts
  5. 5. Empathize - How ✤Builders ✤Systems ✤Operators ✤Passengers
  6. 6. Define - Baseline ✤RFI ✤RFQ ✤SCD ✤Standards ✤Regulations
  7. 7. Define - Deeper ✤Empathy Maps ✤Empathy Profiles ✤Storyboards
  8. 8. Case Study ๏Oxygen Cylinder/Valve Assembly ๏747-8 Oxygen Supply
  9. 9. System Requirements ๏Lighter-weight system ๏Open/closed indication
  10. 10. Open/Closed ๏Old system had an indication ๏Planes were taking off with valves closed
  11. 11. Who Touches It ๏Machinists – Initial Installation ๏Engineering – Certification ๏Mechanics – Field Operations ๏Inspectors – Field Operations
  12. 12. System Empathy Tool
  13. 13. Working Conditions ๏Factory ๏Well lit ๏Climate-controlled ๏Field ๏Not well lit ๏Not climate-controlled ๏In Use ๏No interaction
  14. 14. Initial Concepts
  15. 15. Installation Location ๏Side wall ๏Floor panels ๏Ceiling panels
  16. 16. Final Concept
  17. 17. Final Product ๏Glove friendly ๏270O visibility ๏20 pounds of weight savings: 280 pounds per shipset
  18. 18. Case Study ๏Portable Oxygen Mask Packaging ๏Used Across All Fleets
  19. 19. No Requirements ๏Problem found from interactions with flight attendants ๏Further investigation with operators
  20. 20. Patent Issued
  21. 21. Don’t make airplanes for the requirements. Make them for the people who design them, build them, maintain them, operate them, and fly in them.
  22. 22. Thank you. Any questions?