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Craig Damlo
June 13-15, 2017 – Front End of Innovation – Europe
Design Thinking for
Systems Innovation
Design Thinking
Process
Observe
&
Understand
Ideate
&
Refine
People who design products are experts
cursed by their knowledge, and they can’t
imagine what it’s like to be as ignorant as
the rest of us.
Chip Heath
Made to Stick
Empathize - Who & What
✤Touches
✤Selects
✤Repairs
✤Interacts
Empathize - How
✤Builders
✤Systems
✤Operators
✤Passengers
Define - Baseline
✤RFI
✤RFQ
✤SCD
✤Standards
✤Regulations
Define - Deeper
✤Empathy Maps
✤Empathy Profiles
✤Storyboards
Case Study
๏Oxygen Cylinder/Valve Assembly
๏747-8 Oxygen Supply
System Requirements
๏Lighter-weight system
๏Open/closed indication
Open/Closed
๏Old system had an indication
๏Planes were taking off with
valves closed
Who Touches It
๏Machinists – Initial Installation
๏Engineering – Certification
๏Mechanics – Field Operations
๏Inspectors – Field Operations
System Empathy Tool
Working Conditions
๏Factory
๏Well lit
๏Climate-controlled
๏Field
๏Not well lit
๏Not climate-controlled
๏In Use
๏No interaction
Initial Concepts
Installation Location
๏Side wall
๏Floor panels
๏Ceiling panels
Final Concept
Final Product
๏Glove friendly
๏270O visibility
๏20 pounds of weight
savings: 280 pounds
per shipset
Case Study
๏Portable Oxygen Mask Packaging
๏Used Across All Fleets
No Requirements
๏Problem found from interactions
with flight attendants
๏Further investigation with operators
Patent Issued
Don’t make airplanes for
the requirements.
Make them for the people who
design them, build them,
maintain them, operate them,
and fly in them.
Thank you.
Any questions?
https://www.linkedin.com/in/craigdamlo

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Design Thinking for Systems Innovation