The document discusses how musicians can use online branding and social media to promote their music. It recommends that musicians control their online image by claiming profiles on websites like Facebook, YouTube, and Twitter. It also suggests using social media to build a community by adding value, telling their story, and cultivating real relationships with fans. The goal is to influence the community to spread the brand and generate revenue through purchases, attending shows, and sharing content with others. The document provides tips on using social media effectively and generating positive word-of-mouth to grow a fan base and brand.

1. How do we find out about new Music?
CHECK OUT
NICK CHECK OUT
ANDREW NICK
STAVER ANDREW
STAVER
Image Source: http://www.flickr.com/photos/paulcross/5819125499/sizes/m/in/photostream/
http://www.flickr.com/photos/otto-yamamoto/3090796877/sizes/m/in/photostream/

2. How do we actually find
the music & the bands?
92% of Online Adults
Use Search Engines
to Find Information
Nick Andrew Staver
Source: http://www.pewinternet.org/Reports/2011/Search-and-email/Report.aspx

3. Nick Andrew Staver
Website

4.  CONTROL YOUR ONLINE BRANDING
 USE SOCIAL MEDIA EFFECTIVELY
 MAKE NEW FRIENDS
 ENGAGE FRIENDS
 GENERATE POSITIVE
DIGITAL WORD OF MOUTH
 SPREAD YOUR BRAND
 GROW YOUR FAN BASE
 GENERATE MORE
REVENUE

5. Tony Diehl | CEO / Founder
Successful independent entrepreneur since 2003
 Manager for original independent rock band Ledbetter Heights
 Assistant business director & live music coordinator for The
Thought Lot Contemporary Arts Center
 Manager for Philadelphia Blues Musician Nick Andrew Staver
 Enjoy helpingentrepreneurs& businesses leverage the
Internet to market & grow their business
TODAY: Online Branding & Social Media

6. Choosing a Name
Completely Original
 Wide open &no competing terms on Google Search
 Mad Men – Reggae / Funk / Hip-Hop – Carlisle, PA
Easy to Remember & Spell
 “You HAVE to check out Small Town Titans”
 “You HAVE to check out Dysfunnnkzhunil Fred”
No Funny Characters
 C@$H TOWN REBEL$$$
 PAN.A.CE.A

7.  Website & Blog
 Free Online Music Distribution Sites
 Social Media Profiles

8. EVERYONE is on Social Media
People Who Do Not Use Social Media:
Can’t Afford It Prefer Primitive Forms
of Communications
$
$ Smoke Signals
SOURCE:
Stat http://www.experian.com/simmons-research/register-2012-digital-marketer.html, iPhonehttp://www.flickr.com/photos/williamhook/,
MacBookhttp://www.flickr.com/photos/lifeisaprayer/, Smoke Signals http://www.flickr.com/photos/sundve/, Bigfoot http://www.flickr.com/photos/jdhancock/

9. Social Media
Simplified

10. Social Media Simplified

11. Social Media is Simply a Tool
for People to:
 Connect
 Communicate
 Engage

12. COME TO MY GIG!!!!!

13. Welcome to my house…
…please don’t spam me!

14. COME
TO MY
GIG!!!
Image Source: http://www.flickr.com/photos/greggoconnell/55488063/

16. NO
SOLICITING
Source: http://www.flickr.com/photos/weidnerapartmenthomes/

17. Meet my new friends!

18. Goals of Online Branding
& Social Media
 Control Your Online Image
 Build a Community
(MAKE NEW FRIENDS)
 Influence Your Community
& Make Money

19. Control Your Online Image
Facebook.com/NickAndrewStaver Youtube.com/NickAndrewStaver
Linkedin.com/in/NickAndrewStaver
Twitter.com/NickAStaver
Gplus.to/NickAndrewStaver
NickAndrewStaver.BandCamp.com

20. Be Found In Search Engines

21. Build a Community Around Your Brand
(Make New Friends)
• Add Value (70%)
• Tell Your Story
• Share Your Journey
• Use a Variety of Content
• Images, Videos, Music, Links
• Fan Only Offers
• Be Entertaining
• Cultivate Real Relationships
• Communicate with Fans
• Ask questions
• Allow them to participate
Photo: http://www.flickr.com/photos/restlessglobetrotter/

22. Cultivate Real Relationships
 “It’s not the number of
followers you have or
“likes” you get, it’s the
strength of your bond with
your followers…
…In this game, the one
with the most real
relationships wins.”
Source: http://thankyoueconomybook.com/

23. Influence Your
Community
30%
 Ask for the “Share”
 “Watch and Share our NEW Music Video with Your Friends”
 Ask Fans to Purchase Your Music
 “New CD Available for Purchase via Digital Download at
YourBand.BandCamp.com or Grab a CD at our NEXT SHOW”
 Invite Them to Your Shows
 “ROCK OUT with US Saturday at The Chameleon Club!!”

24.  CONTROL YOUR ONLINE BRANDING
 USE SOCIAL MEDIA EFFECTIVELY
 MAKE NEW FRIENDS
 ENGAGE FRIENDS
 GENERATE POSITIVE
DIGITAL WORD OF MOUTH
 SPREAD YOUR BRAND
 GROW YOUR FAN BASE
 GENERATE MORE
REVENUE

25. For More Helpful Tips & Advice, Join Our Community:
Facebook.com/StickableMedia