Crowdsourcing &
Humantalents
Jayadeva de Silva.M.Sc, MBIM, FIPM, FITD

What is crowdsourcing?
Crowdsourcing is the act of ...
How the term was derived
The term "crowdsourcing" is a combination of "crowd" and "outsourcing,"
first coined by Jeff Howe...
In his article, "Power of Crowdsourcing", Matt H. Evans contends that
"Crowdsourcing taps into the global world of ideas, ...
crowdsourcing process. Other important examples are web-based idea
competitions.
 Recent research has shown that consensus...
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Crowdsourcing & Humantalents

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New concept of Crowdsourcing being promoted
Learning Resource from Jayadeva de Silva

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Crowdsourcing & Humantalents

  1. 1. Crowdsourcing & Humantalents Jayadeva de Silva.M.Sc, MBIM, FIPM, FITD What is crowdsourcing? Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community (a crowd), through an open call. For example, the public may be invited to develop a new technology, carry out a design task (also known as community-based design and distributed participatory design), refine or carry out the steps of an algorithm), or help capture, systematize or analyze large amounts of data. The crowdsourcing process in eight steps. The term has become popular with businesses, authors, and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals. However, both the term and its underlying business models have attracted controversy and criticisms. 1
  2. 2. How the term was derived The term "crowdsourcing" is a combination of "crowd" and "outsourcing," first coined by Jeff Howe in a June 2006 Wired magazine article "The Rise of Crowdsourcing".Howe explained that because technological advances have allowed for cheap consumer electronics, the gap between professionals and amateurs has been diminished. Companies are then able to take advantage of the talent of the public, and Howe states that "It’s not outsourcing; it’s crowdsourcing." Problem solving using Crowdsourcing Crowdsourcing is a distributed problem-solving and production model. Problems are broadcast to an unknown group of solvers in the form of an open call for solutions. Users—also known as the crowd—typically form into online communities, such as humantalents International eLearning Group and the crowd submits solutions. The crowd also sorts through the solutions, finding the best ones. These best solutions are then owned by the entity that broadcast the problem in the first place—the crowdsourcer—and the winning individuals in the crowd are sometimes rewarded. In some cases, this labor is well compensated, either monetarily, with prizes, or with recognition. In other cases, the only rewards may be intellectual satisfaction. Crowdsourcing may produce solutions from amateurs or volunteers working in their spare time, or from experts or small businesses which were unknown to the initiating organization. Jeff Howe has differentiated four types of crowdsourcing strategies: o Crowdfunding o Crowdcreation o Crowdvoting o Crowd wisdom Perceived benefits of crowdsourcing include the following: Problems can be explored at comparatively little cost, and often very quickly. The organization can tap a wider range of talent than might be present in its own organization. By listening to the crowd, organizations gain first-hand insight on their customers' desires. The community may feel a brand-building kinship with the crowdsourcing organization, which is the result of an earned sense of ownership through contribution and collaboration. 2
  3. 3. In his article, "Power of Crowdsourcing", Matt H. Evans contends that "Crowdsourcing taps into the global world of ideas, helping companies work through a rapid design process." This is usually available at relatively no cost, as people are always willing to share their ideas on a global scale. In the light of above HRDGateway which has over 50,000 members from all over the world can play a more meaningful role in problem solving in the field of Human resource Development. Difference between crowdsourcing and outsourcing The difference between crowdsourcing and ordinary outsourcing is that a task or problem is outsourced to an undefined public rather than a specific other body. The difference between crowdsourcing and open source is that open source production is a cooperative activity initiated and voluntarily undertaken by members of the public. In crowdsourcing the activity is initiated by a client and the work may be undertaken on an individual, as well as a group, basis. Other differences between open source and crowdsourced production relate to the motivations of individuals to participate. Crowdsourcing also has the potential to be a problem-solving mechanism for government and nonprofit use. Urban and transit planning are prime areas for crowdsourcing. One project to test crowdsourcing was the public participation process for transit planning in Salt Lake City .This project has been underway from 2008 to 2009, and was funded by a U.S. Federal Transit Administration grant. Another notable application of crowdsourcing to government problem solving is the Peer to Patent Community Patent Review project for the U.S. Patent and Trademark Office. Web-based crowdsourcing Web-based collaborative projects tend to be different from face-to-face projects. On the web individuals tend to be more open because they are not being physically judged or scrutinized. This ultimately allows for well-designed artistic projects because individuals are less conscious, or maybe even less aware, of scrutiny towards their work. In an online atmosphere there is more attention being given to the project rather than communication with other individuals. An important example of web-based crowdsourcing, mentioned also in Howe's original book, is social bookmaking (also called collaborative tagging). In social bookmarking systems, users assign tags to resources shared with other users, which given rise to a type of information organization that emerges from this 3
  4. 4. crowdsourcing process. Other important examples are web-based idea competitions. Recent research has shown that consensus around stable distributions and a simple form of shared vocabularies does indeed emerge in such systems, even in the absence of a central controlled vocabulary. Collaborapetition "Collaborapetition" is a neologism to describe a type of crowdsourcing used for problems that require a collaborative or cooperative effort to be successful, but use competition as a motivator for participation or performance. A good example of collaboration is the 2009 experiment in crowdsourcing. DARPA placed 10 balloon markers across the United States and challenged teams to compete to be the first to report the location of all the balloons. Collaboration of efforts was required to complete the challenge quickly and in addition to the competitive motivation of the contest as a whole, the winning team (MIT, in less than seven hours) established its own "collaborapetitive" environment to generate participation in their team. CrowdFunding Another form of collaboration can be found in the term of crowdfunding, inspired from crowdsourcing. Crowdfunding collaboration takes on a different role, describes the collective cooperation, attention and trust by people who network pooling their money together, usually via the Internet, in order to support efforts initiated by other people or organizations. Crowdfunding occurs for any variety of purposes, from disaster relief to citizen journalism to artists seeking support from fans, to political campaigns. • Author is the founder of Humantalents International eGroup which celebrates its 10th anniversary this year • Humantalents International is a part of HRDGateway which has a membership of over 50,000 members worldwide • Readers are invited to obtain free membership by just sending a blank e mail to humantalents-subscribe@yahoogroups.com Author can be contacted by e mail djayadeva@gmail.com 4

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