Presentation given on Feb 24/2011 at CSI in Toronto to Charities and Non-Profits on the topics of Social Media and Crowdfunding. Attention was paid to Fundchange as a new crowdfunding initiative in Canada sponsored by TELUS.

1. Social Media and Crowdfunding Paul Dombowsky & Evelyn So

2. Workshop Overview Time: 8:30 to 10:30am Speakers: Paul Dombowsky Founder and ceo of Ideavibes / Fundchange Evelyn So Founder of Noesium Follow-up: Slides 4

3. Agenda 8:30 Introductions and Format 8:45 Social Media Overview by Evelyn So Experience from the trenches - what are people experiencing Impact on fundraising efforts 9:15 Crowdfundingby Paul Dombowsky What is it and how can you use it? Options for engaging a new generation of donors Project based or ‘doable ask’ focused fundraising 10:00Fundchange.com – what is it and how can you participate 10:00 Wrap-up and Questions 4

5. Business challenge / problem / question you want answered – ideas

6. A process and tool for engagement

7. Trust and commitment in your crowd to take action

8. Key performance indicators – what does success look like?

9. Proof of action – your crowd wants to see what happened2

10. Donor Generations 4

11. Where Donors are Giving 4

13. Who is your crowd? The crowd you know The crowd you don’t know Social Media Makes the Connection 4

14. Projects or Doable Asks Easier for most people to wrap their head around a smaller project as opposed to a ‘cure’ or a ‘hospital wing’ Examples: Piece of medical equipment Stream revitalization Education program Conference attendance Sports equipment for a couple kids 5

15. Examples: Fundchange Post Promote Share Search/Filter Fund Receipt Report Costs: $99 + hst to join includes 2 postings 3.9% processing fee 6

16. Examples: Crowdrise (US only) Post Promote Fund Report 6

18. It’s social – the crowd won’t promote projects that aren’t shareable

19. Success comes to those that are actively building a crowd

20. A challenge for organizations new to social media

21. It’s the free market at work

22. It’s the free market at work

23. Build stickiness to the project

24. Need to pay attention to write-up to inspire funders8

26. Because your efforts are only as good as the crowd you are able to mobilize to your cause, it makes sense that your organization strategically manages and promotes its brand online.

27. Make sure your target audience is online and will give online

28. If you opt to post your projects on established crowdfundingsites, do your homework – be careful of the company you keep. 8

30. “The Wisdom of Crowds” – book by James Sudwecki

31. “Crowdsourcing” – book by Jeff Howe

32. “Fundraising Trends and Challenges in the Canadian Direct Marketing Sector”, a research paper released in 2009 by Cornerstone Group of Companies 4

33. Thank you Paul Dombowsky | 613.878.1681 | paul@ideavibes.com Evelyn So | 647.223.3804 | evelyn.so@noesium.com