Understanding success in marketing requires meeting or exceeding sales targets. Marketers who consistently sell above their targets are considered successful. Some secrets of top-performing marketers include not being bored with training, daring to sell different products, maintaining customer loyalty, and thinking ahead to future trends. Iconic companies like Apple and General Electric have achieved sustained success through relentless innovation and unique branding built on a culture of continuous improvement. Maintaining customer loyalty is now especially important as market trends change rapidly, requiring innovative sales and customer service techniques combined with experience in the field.