A session for JoomlaDay Germany 2015 (Hamburg).

1. Developing a Joomla club
Problems, goals, solutions
by Eugene Sivokon
JoomlaDay Germany 2015

2. Who I am?
Eugene Sivokon
Founder of NorrBits, s.r.o. including
brands: NorrNext.com,
NorrTheme.com
Founder of RoundTheme.com
Team & project manager

3. Part 1:
Determining the goals
Why you need to create a brand?

4. Determining the
goals
- Strength in unity
- Team spirit
- Self-motivation

5. Determining the goals
• Division of powers - everyone makes his case
• Personal challenge - part of common success

6. Benefits of a club
- Reputation
- Recognizability

7. Corporate approach

8. The Philosophy
- Moral Principles
- Corporate culture
- Positive background

9. Part 2:
Strategic planning
Exploring the market

10. SWOT Analysis
• Strengths - what competitors offers
• Weakness - disadvantages of competitors
• Opportunities - offer the best solution
• Threats - potential risks of your products

11. Analysis and
systematization
Compare existing products
and prepare table of
features and pricing plans

12. Definition
of your
business idea
- Technical requirements for
products
- Define the pricing policy
(draft)
- Preparing roadmap

13. Part 3:
Investments
Time - money
or how to invest in your idea

14. Donationware
- Get donations
- Sell advertisement banners

15. Self-financing
Work with freelancers

16. Startup and business angels

17. Combining
with web
development
Offer commercial services
on the website:
- Installation
- Web development
- SEO
- Etc…
Invest money in club

18. Financial airbag
Reserve some funds on unforeseen circumstances

19. Part 4:
Team Management
Organizing a team

20. Inspire people’s hearts
• Keep up own way and be a little bit crazy
• Do the best to stimulate the team
• Every member must feel their contribution
• Keep up the team

21. Alternative
candidates
- Keep in mind other
persons who can do some
kind of tasks

22. Part 5:
Building an infrastructure
Website, demo polygon, server side work

23. Attract the attention
Provide a good UX and creative design for website

24. Pricing policy
• One time sale. Selling single products.
• Club subscription. Customer buy a subscription and get
everything according the plan.
There are two common methods to sell products:
Actually you can combine both methods.

25. • Demo polygon. It should be easy to use and
mobile friendly. Pay much attention to the content
of your demo polygon and show all features of your
product.
• Server side work. To reduce risks it’s better to use
server for club infrastructure. Security, back-ups,
speed-up and developer workflow.

26. Operational environment
• Task manager
• Version Control Software (Git)
• Working polygons
• Other server-side software

27. Legal entity
• Licenses and Terms of Use, Refund Policy, Support
policy
• Implementing the payment gateway - PayPal,
2Checkout, etc…
• Revenue expenses - how much were earned and
spent.
• Taxes

28. Part 6:
Project management
Developing products to sell via club

29. Project
management
- Preparing Specifications
for products
- Team management,
roadmap and deadline

30. Horizontal management
And the principle of round table

31. Part 7:
Marketing and promotion
Spread the world about your products

32. Nobody cares? Don’t stop!

34. International relations
Partnership and common advertisement campaigns

35. Promotion campaigns
• Write articles for 3rd party
resources
• Publish official news on club
site
• Ask partners to write about
your products
• Social media
• Send announcements on
information resources
• Take a part in events, organize
events
• Prepare coupons and
discounts
• Became an event sponsor

36. Create positive background
Be openminded and all your goals will be reached!