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Getting a grip on
Business Planning!
Why do it?
 A key part of the process of setting up a new organisation

 Very likely to be required by your parent body

 What does a business plan do?

       Describes key features of your idea in a clear, concise and organised way.

       Communicates your idea and help you understand the things you need to get
        your consortium up and running.

       Provides useful preparation for the procurement process and be a key reference
        document for you and your stakeholders.

 If you’ve never written a business plan before, don’t be daunted.
  Writing the document itself is fairly straightforward.

31/10/12                      All rights reserved © Mutual Ventures Ltd 2011             2
What’s in a business plan?

  Key components of a business plan:

           1. Vision
           2. Market analysis
           3. Service definition
           4. Operating model
           5. Governance
           6. Legal form
           7. Team
           8. Stakeholders and communications
           9. Resources and finances
           10.Transition plan


31/10/12                 All rights reserved © Mutual Ventures Ltd 2011   3
Is there a market for your
                                                                 services?

 As a new organisation, you will be looking to secure contracts with
  contracting authorities.

 Be aware of the key dynamics of the market that you will be
  competing in?
       What do the customers want?
       Who are your competitors?

 How will you price your service? What will you need to charge to
  make your consortium viable?




31/10/12                   All rights reserved © Mutual Ventures Ltd 2011   4
Same service? New services?

 Forming a new organisation gives you the chance to help deliver
  better services within the community:
       Be creative
       What is going to make your service special, different, unique and successful?

 Think about your track record and the skills and experience that
  your team can bring to bear.

 Look at the services you have been providing with a critical eye
  (using the market analysis)

 Opportunity to make changes and expand the scope of your offer
  that will genuinely improve outcomes for your community.



31/10/12                      All rights reserved © Mutual Ventures Ltd 2011            5
How do you want to govern the new
                                                  organisation?
Two main options:
Governance via a broad membership
              Will this be representative?
              How would the governing board be selected?
              Is a practical model for a commercial organisation?


Governance via a selected/representative Board
              Composition of the Board
              How would the board be appointed?
              Role/power of the Board
              Who is the Board accountable to?




31/10/12                     All rights reserved © Mutual Ventures Ltd 2011   6
What resources will you need?

 What resources will you need to deliver your service? How will it be
  shared between the different members of the consortia?


 When thinking about your costs, start by listing out all the resources
  needed to provide the service. For example:
          Staff
          Insurances
          Office supplies
          Travel costs
          Property / Premises
          Equipment
          Technology
          Back office support,
          Governance costs, etc


31/10/12                       All rights reserved © Mutual Ventures Ltd 2011   7
Andrew Laird
Director

andrew@mutualventures.co.uk

07779754553

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Unconvention business planning

  • 1. Getting a grip on Business Planning!
  • 2. Why do it?  A key part of the process of setting up a new organisation  Very likely to be required by your parent body  What does a business plan do?  Describes key features of your idea in a clear, concise and organised way.  Communicates your idea and help you understand the things you need to get your consortium up and running.  Provides useful preparation for the procurement process and be a key reference document for you and your stakeholders.  If you’ve never written a business plan before, don’t be daunted. Writing the document itself is fairly straightforward. 31/10/12 All rights reserved © Mutual Ventures Ltd 2011 2
  • 3. What’s in a business plan?  Key components of a business plan: 1. Vision 2. Market analysis 3. Service definition 4. Operating model 5. Governance 6. Legal form 7. Team 8. Stakeholders and communications 9. Resources and finances 10.Transition plan 31/10/12 All rights reserved © Mutual Ventures Ltd 2011 3
  • 4. Is there a market for your services?  As a new organisation, you will be looking to secure contracts with contracting authorities.  Be aware of the key dynamics of the market that you will be competing in?  What do the customers want?  Who are your competitors?  How will you price your service? What will you need to charge to make your consortium viable? 31/10/12 All rights reserved © Mutual Ventures Ltd 2011 4
  • 5. Same service? New services?  Forming a new organisation gives you the chance to help deliver better services within the community:  Be creative  What is going to make your service special, different, unique and successful?  Think about your track record and the skills and experience that your team can bring to bear.  Look at the services you have been providing with a critical eye (using the market analysis)  Opportunity to make changes and expand the scope of your offer that will genuinely improve outcomes for your community. 31/10/12 All rights reserved © Mutual Ventures Ltd 2011 5
  • 6. How do you want to govern the new organisation? Two main options: Governance via a broad membership  Will this be representative?  How would the governing board be selected?  Is a practical model for a commercial organisation? Governance via a selected/representative Board  Composition of the Board  How would the board be appointed?  Role/power of the Board  Who is the Board accountable to? 31/10/12 All rights reserved © Mutual Ventures Ltd 2011 6
  • 7. What resources will you need?  What resources will you need to deliver your service? How will it be shared between the different members of the consortia?  When thinking about your costs, start by listing out all the resources needed to provide the service. For example:  Staff  Insurances  Office supplies  Travel costs  Property / Premises  Equipment  Technology  Back office support,  Governance costs, etc 31/10/12 All rights reserved © Mutual Ventures Ltd 2011 7

Editor's Notes

  1. 31/10/12
  2. 31/10/12
  3. The Business Plan is a LIVE document! Cornerstones of an organisation – People, Sales, Delivery, Finances 31/10/12
  4. Consider: the size or total value of the market that you’re entering. What proportion of that market will you need to capture to achieve the income you need? Will you need to diversify and provide new services to generate sufficient income? Will you need to acquire a number of customers so that you are not over-dependent on any one of them? Will you be competing with other organisations to win contracts? If so, who are these organisations, what are their strengths and weaknesses and what will set you apart from them? You may feel able to design your own brand (logo etc), website and other marketing material or choose to use professional help. If a friend or family member has the expertise that may be a good low cost option. 31/10/12
  5. 31/10/12
  6. 31/10/12
  7. 31/10/12