1. DESIGN AND DEVELOPMENT OF STRATEGIC MARKETING
PLAN AND LAUNCH OF RETAIL CLINIC SPECIALIZING IN
DRUGDEADDICTION
CLIENT NAME:DR B.V.REDDY He is a homeopathy doctor
hails from small village in
kurnool district
8/25/2012

2. INTRODUCTION
•The project of on “Design and Development of strategic Marketing Plan &
Launch Of Retail Clinic Chain Specializing in Drug De-addiction” a milestone in the
journey of ZEEBRACROSS brand building as it demonstrates the power of an 'Idea' by
looking at De-addiction and its benefits for society and many families will benefit .
•The project focuses on tying marketing and sales to business strategy to improve
performance throughout the company lifecycle.
•The project involves in-depth understanding of marketing functions which enables
organization to carry out its business goals effectively and efficiently.

3. LITERATURE REVIEW
• Alcohol has plenty of romantic associations.
• Many people drink socially, or occasionally, and are able to stop after a few
drinks. It does not interfere with any other aspect of their life. But for some
others who drink, things go awry.
• An alcoholic is one, whose drinking causes continuing problems in any area of
his life (such as family relationships, job, financial status or health) and who
continues to drink in spite of these problems because he has developed a
physical and psychological dependence on alcohol.
• There are three distinctly noticeable phases in alcoholism. Each phase has its
signs and symptoms.
• The Early Phase
• The Middle Phase
• The Chronic Phase

4. Relaxation Techniques
1)Allopathic
2)Homeopathy
3)Ayurverdic
• homeopathic medicine has its own sophisticated system of using
substances from the plant, mineral, chemical, and animal kingdoms.
• Homeopathy's refers to recurrent observation and experience that a
medicinal substance will elicit a healing response for the specific
syndrome of symptoms (or suffering).

5. MILESTONE OF B.V REEDY CLINICS
MILESTONE DESCRIPTION BRIEF
MILESTONE -1 1. SEGMENTING DR B.V REDDY CLINICS
MARKET
2. COMPETITIVE STUDY
3. DEFINING THE VALUE PROPOSITION
MILESTONE -2 1. DEVLOPMENT OF BRAND STRATEGY
MILESTONE -3 1. EVOLUTION AND PLAN FOR SETTING UP
DISTRIBUTION CHANNELS
MILESTONE-4 1.DEVELOPMENT OF MARKETING AND
COMMUNICATION STRATEGY AND SALES
PROCESS
MILESTONE-5 1.DESIGN AND DEVELOPMENT OF
8/25/2012
MARKETING COLLATERALS AND TOOLS

6. FINDINGS & ANALYSIS
MILESTONE 1
1)Competitive Study
2)Market Survey – Interviewing Target segment/ groups
3)Defining the value proposition
Competitive Study
1)Allopathic
2)Homeopathy
3) Ayurverdic
ALOPATHIC MEDICINES
NICTORETE E
LARPOSE
MEDYPRO

7. PRICING RS 55 Per packet
DURATION OF COURSE Six months or 1 year depend on patients
Procedure For Treatment
Counselling
Yoga
Starting for treatment
Tablet in morning /evening
Restriction on food
Side Effects: YES
Headache
Vomiting
Success Rate:60%

8. HOMEOPATHY
AVAILABLE OF TREATMENTS:YES
DURATION OF COURSE Three months to Six months depends on patients
FEE 12000 P.A
PROCUDURE FOR TREATMENT
FIRST SESSION: Counseling, Understanding the problem of patients
SECOND SESSION: Motivating towards the de-addiction starting for treatment
THIRD SESSION:Yoga,Excressies,etc
SIDE EFFECT:NO
SUCCESS RATE:80%

9. AYURVERDIC
AVAILABLE OF TREATMENTS:YES
DURATION OF COURSE One to Six months depends on patients
FEE 40000 P.A
PROCUDURE FOR TREATMENT
FIRST SESSION: Counselling, Understanding the problem of patients
SECOND SESSION: Motivating towards the de-addiction starting for treatment
THIRD SESSION:Yoga,Excressies,etc
No Restriction on food
Tablet and Drops
Visiting Doctor one in month
SUCCESS RATE:90%

10. DEFINING VALUE PROPOSTION
• Without knowing to patients this medicine can given to patients easy to mix
with water (no taste difference, no color change)
• Very less duration
• He/She can have their regular habits like consumption of alcoholic smoking
etc
• Prices is very cheap when compare to other products

11. Milestone2(Development of Brand Strategy)
Design the name of the product FREEDOM (BRAND NAME)
WHY FREEDOM?
Name convey the message about the product
Easy to Remember
Easy to pronounce
Tag line Free from alcoholism /smoking
SOLGAN We care for u
Selling Feature
Homeopathy –No side effect
US Patent Drug
Easy to use
More than 1000 patients satisfied
No Restriction on Food
Location Of Clinic Malakpet

12. Milestone2(Development of Brand Strategy)
Design the name of the product FREEDOM (BRAND NAME)
WHY FREEDOM?
Name convey the message about the product
Easy to Remember
Easy to pronounce
Tag line Free from alcoholism /smoking
SOLGAN We care for u
Selling Feature
Homeopathy –No side effect
US Patent Drug
Easy to use
More than 1000 patients satisfied
No Restriction on Food
Location Of Clinic Malakpet

13. MILESTONE3
• Traffic Police Department(counseling centre)
• Medical stores
• NGO ‘S
Why Traffic Police Depatment
• Every Monday Traffic Police will give counseling to who caught under
influences driving vehicle with consumption of alcoholic /drug
• We choose a good platform to explain about Product and promotional
activities
• Cost efficiency
• Target customer
Why NGO’S
• Increases sales
• Help for promotional activates
• Cost efficiency

14. MILESTONE4
Development of Marketing and Communication Strategy and sales process
Marketing Campaigns
it usually takes multiple touches for DR.B V REDDY’S CLINICS’s audience to recognize
DR.B V REDDY’S CLINICS’s message and respond.
CAMPAIGN ON DON’T DRUNK N DRIVE
• we use our campaign to build brand of Freedom medicines through this campaign
• Easy way to bring awareness to people
• Free Media coverage
• Response Will be fast
• Less Investment
How we Make campaign success?
• Our team did secondary research on No of Accidents Takes place due to the
consumption of Alcohol
• Creating awareness about this using social media networking such as
facebook,Linkdin, twitter etc
• Conducted signature campaign
• Invited Traffic police commissioner , MLA and other Higher officials
• Flag messages in Radios
• Invited Media professional

15. Invitation format of “Don’t Drink AND Drive”
• Location : Malakpet , Hyderabad
• The campaign was presided by Sri. Murgesh Kumar Singh, IPS, DCP Traffic, Sri.
Hanmanth Rao , ACP and their team.
• The campaign was followed free alcoholism / smoking de- addiction camp
where a proven medicine from the house of Dr. B.V.Reddy Research was freely
distributed.
Result Of Campaign
• More than 1000 people participated in signature campaign
• Publish in all leading news paper in telugu
• Broadcasted in major telugu news channel
RESPONSBLITY OF TO SUCCESS CAMPAIGN BY ME
• Meet all electronic media
• Meet the input editor of all electronic reprsentive
• Giving presentation on campaign and invitation card to invite campaign
• Follow up to media people through e-mail,phone,sms etc

16. PRINT MEDIA COVERED BY ME
• EENADU
• GEMINI NEWS
• SAAKSHI
• ANDHRAJYOTI
• TELANGANA
• TV5
• TV9
RADIO CHANNELS COVERED BY ME
• BIG FM
• RADIO MIRCHI
MILESTONE5
Design and Development of marketing collaterals and tools
Website
• Portal Design and Development
• Deliverables include
• About Dr.B.V.Reddy’s Clinic
• Appointment scheduling Module

17. RECOMMENDATIONS
• From my research process I have found that there is a huge demand for the
deaddiction medicine in particular areas in the market.
• But there is only few medicines available in the market.
What could be done to make people aware of OUR BETTER QUALITY?
• Conducting more campaigns in slum areas
• Get the brand registered in JUST DIAL
Reasons
• They network in 240 cities in INDIA
• Flag the message on the Radioes
• Focuses on local television channel