The forces of the Big Shift are driving both fragmentation and consolidation, fundamentally changing the nature of the relationships among businesses.
Many large companies are on shaky ground. Seismic waves are already shaping the landscape. The winners among large companies in coming decades will be those that position themselves on more solid ground in areas of the economy that will continue to support scale and scope economics. The evolving landscape, reshaped and reformed, is opening up large areas that will favor smaller, more focused, enterprises—creating opportunities for all of us to build viable small businesses that tap into our creative potential, but only if we know how to focus. Companies large and small have to be thoughtful about where they position themselves to be sustainable. Strategies of position are back with a vengeance. The time to act is now, before the ground shifts any further.
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