Ultrasound Solutions GmbH & Co. KG is presenting their ultrasound water treatment solutions. They are developing a Ballast Water Management System (BWMS) for ships and acquiring an existing product line from Harsonic that uses ultrasound to prevent biofilm buildup. USS believes their ultrasound technology can treat water more effectively than current methods. They are seeking $17 million in funding to develop the BWMS, acquire Harsonic's products, and establish production facilities. Their strategy is to target the global shipping and industrial markets directly and through distributors.

1. ‹#›
PRESENTATION OF
ULTRASOUND
SOLUTIONS

2. 2
About ten years ago the
privately owned firm Lemmer
Consulting started the
ultrasound business activities
as German distributor of the
Belgian manufacturer
Harsonic®.
ABOUT OUR COMPANY
The headquarter is based in
Diessen am Ammersee
belonging to the Munich Metro
Region about thirty miles away
from Munich Airport.
Future production facilities are
planned to be rented locally.
LOCATIONHISTORY
Ultrasound Solutions GmbH
& Co. KG is fully owned by its
founder, Mr. Günter Lemmer.
The company construct as
GmbH & Co.KG has been
chosen to easily integrate
future investors.
IDENTITY

3. 3
Water
Industrial
application
Hospitals
Agriculture
Industry
Clean Energy
Management
companies
APPLICATION IN MANY SECTORS
Today we are already present in all this sectors :

4. 4
Water treatment
Not sufficient
Chemical treatment
Ultraviolet treatment
Pollution
Dangerous and not really efficient
PROBLEM
01
03
02
Water treatment as filtration
chemical treatment
Ultraviolet treatment
Today, we have 3 insufficient options for treatment of water, but the ways are not capable to kill all
microorganisms at 100%! :

5. 5
SOLUTION
Efficacy
80%
No cost70%
Needed90%
Internationally wellknown scientists are convinced that
a fourth method – ultrasound treatment of water – is
the technology of the future.
While the originally three ways are not capable to kill all microorganisms, ultrasound does it at 100%!

6. 6
B
A
OUR PRODUCTS
For the shipping industry. International regulations set in force from IMO
(International Maritime Organization) and USCG (US Coast Guard) have to
be met by the ship owners not later than 2019.
More than 48.000 ships have to be equipped with BWMSystems
Product A - Development of a
BallastWaterManagementSystem (BWMS)
Product B - Acquisition of an existing
family of ultrasound products
USS has the chance to acquire an existing range of products with
all patents and rights from the Belgian manufacturer HARSONIC®.
Main markets here are industries as food production, shipping, yachting,
water treatment and recycling.

7. 7
D
A
B
C
The following drawing demonstrates the
architecture of the BWMS for a
better understanding of the technology
behind it.
Just follow the water flow and you will
understand the way it works.
Sea Chest
Filter
Valve
OVERVIEW OF PRODUCT A : BWMS
Ballast water tank
Product sketch
Hull
Water

8. 8
HARSONIC
Using the ultrasound technology the
Belgian manufacturer HARSONIC® has
developed a family of products to avoid
biofilm in pipes, valves, tanks and on the
outer hull of yachts and boats. Biofilm is
the basis for the growth of all different
kinds of seaweeds, mussels and
barnacles.
Transducers dramatically reduce the
service effort of all protected above
items.
OVERVIEW OF PRODUCT B. HARSONIC®

9. 9
Global Infrastructure/price Relationship Quality Marketing
USS today has a technology advantage of several years against their
main competitors. We have the scientific expertise with the ultra sound technology,
we know how to use it and we are capable to successfully build these systems at
reasonable costs.
5 KEYS TO SUCCESS

10. 10
The improvement
of the quality of
the world’s water
resources is an
essential target
for all of us.

11. 11
The United States should
adequately fund a
scientifically valid and
defensible experimental
shipboard testing
program for ballast water
manage- ment
technologies and
practices
‘‘
’’
The United States should
ratify the IMO ballast
water treaty. The IMO
treaty repre- sents the work
product of ten years of
consensus-building
internationally. The United
States should ratify the
treaty and urge other
countries to do so as well.
‘‘
’’
The United States
should ratify the IMO
ballast water treaty.
The IMO treaty repre-
sents the work product
of ten years of
consensus-building
internationally.
‘‘
’’
PRESS AND TESTIMONIALS
SOURCE : www.aapa-ports.org

12. ‹#›
MARKET

13. 13
1
These products are only marketed directly
through USS sales or dedicated partners with a
high degree of competence and market access.
Due to high investments we expect sales cycles
of several months.
GENERAL
2
Implementation of a limited number of
distributors in China, South Korea, Singapore
ASIA/PACIFIC REGION
3
Ultrasound Solutions L.L.C. has recently been
founded in Delaware to setup a restricted
number of distributors covering North and
South America
USA
4 This market will primarily be handled directly
by USS. Strategic partnerships in specific
countries are possible.
EMEA Region
TARGET MARKET SEGMENT STRATEGY (BWMS)

14. 14
Global
TARGET MARKET SEGMENT STRATEGY ( HARSONIC ®)
The Harsonic® products offer a low price/high
volume business with limited technical
requirements.
These products are only marketed indirectly
through a USS indirect salesforce or dedicated
partners in the different countries. Partners
must have a certain degree of competence and
proven market access. We expect short sales
cycles of several weeks.
A specialization on different market segments
will follow at a later point of time.

15. 15
Large vessels
Food production
Yachts / Boats
water treatment/
recycling
PRODUCT AND MARKET
Currently a new development of a
Ballast Water Management
System (BWMS) for large vessels
is ongoing and almost ready for
setting up the prototypes for
certification and type approval.
BWMS
HARSONIC
The second product line is well
introduced in international
markets. USS plans to acquire all
patents and rights from the
Belgian manufacturer Harsonic®.
USS is developing and marketing state-of-the-art water treatment systems based on ultrasound
technology. These systems can be implemented in a variety of different industries.

16. 16
Shipyards
Ship owners
Yacht- / Boatbuilding
Plantations
MARKET SEGMENTATION
PRODUCT A : BWMS PRODUCT B : HARSONIC ®
Maintenance yards
Power stations
Poultry farming, etc.

17. 17
Analysis
86% chances of success
The business plan has been set up under the
overall assumption that USS is able to
realize the following milestones:
Competition
No major competitor is accessing the
market with marketing power and
aggressive pricing.
Sales
HARSONIC® sells its complete
transducer technology to USS.
Engage
The development and certifications of the
BWMS is progressing in time and money.
Financial
The required investment of 17 million USD is
available in early Q2/2016.
RISK ASSESSMENT

18. ‹#›
COMPETITION

19. 19
Main focus has been the yachting, food,
industry and water treatment systems.
HARSONIC® currently is the most
frequently marketed product using the
ultrasound technology to avoid biofilm.
There is a wide range of industries in which the
transducers could be used.
Due to limited resources most of these
markets have been served only
reactively.
COMPETITOR ANALYSIS

20. 20
The USS currently is the only enterprise that is using the
ultrasound technology! It will meet maritime regulations.
We are closely working together with internationally
well known scientists who have the proven expertise
in using the ultrasound technology.
Today there are about 50 different systems in the
market using these “old” technologies. They do not
meet IMO and USCG regulations.
As already mentioned currently installed
technologies for water treatment as
filtration, chemical or ultraviolet
treatment do not sufficiently reach the
100% target
The only
one
Optimum
technologies
The market uses old technologies
Non-efficient technologies
PYRAMID DIAGRAM COMPETITIVE COMPARISON

21. ‹#›
FINANCIAL
PART

22. 22
220.000 $
1100 $
HARSONIC ®
This product includes about 30 different
models. Prices are ranging between
1.100 and 3.300 USD/unit.
BWMS
Prices are to be geared to our main
competitors. The price for our entry
level model will be at 220.000
USD/unit. Per major capacity step
the price will increase by
50.000 USD/unit.
PRICING STRATEGY

23. 23GLOBAL CHART AND NEEDS
2 M $ 2M $6 M $7 M $
HARSONIC®
Purchase
PRODUCTION
Setup production
facilities
SALES
Sales and marketing all
products
BWMS
Development,
certification
17$M
TOTAL
INVESTMENT
The total initial investment to start the business right now amounts to 17 USD $ millions.
The investment should be available in early Q2/2016 in order to meet targeted BWMS deadlines of IMO and USCG.

24. 24
The water treatment market is dominated by suppliers of
filter, chemical and UV-systems.
Fact 1
Recent research reports are showing that these methods are to
a certain degree insufficient and not effective enough to meet
high quality standards as requested by USCG and IMO.
FACT 2
The management of Ultrasound Solutions is fully convinced
that by using the ultrasound technology these deficiencies
could be eliminated.
FACT 3
USS is engaged in this technology since several
years and has now reached the point to bring this
expertise into the market. We believe to have
a technology advance of 2-3 years.
WHY INVEST IN OUR COMPANY?
Step Two
Step One Step Three
1
2
3

25. ‹#›
STRATEGY

26. 26
1
2
3 5
6
Finding investors who are
convinced of what we are
doing and who are willing
to fund our development.
We will immediately start developing the
first prototype for the land test under
USCG conditions
BWMS is planned to be
certified by the end of
2016.
OBJECTIVES AND IMPLEMENTATION
Find at least two shipping
companies which are willing to do
the test installations during the
certification period.
Both tests are accompanied by
certified laboratories and
classification organizations as
DNVGL and BSH (state owned
German institution – comparable
with USCG.)
Start of
production.
4
7We will start the development of
2 different prototypes for
lifetests on sea considering flow
capacity and available space
onboard.

27. 27
Only manufacturer in the
world market using the
highly efficient
ultrasound technology
we are aiming first at
the USCG certification
in 2016.
recent laboratory tests
have proven that UV
treated
microorganisms are able
to regenerate within a
few days!
microorganisms
are killed by
100%
our competitors’
systems can only
reach a ratio of
up to 97%
COMPETITIVE FACTORS
USS will offer a BWMS with the following strong key selling points:

28. 28
Presence
Participation with an
own booth on the
SMM, the world’s
leading maritime
trade fair in Hamburg
(September 6-9,
2016)
Marketing
Direct marketing with
focus on top
management, fleet
managers, purchase
departments already
started in Q1/2016 in
Europe.
Promotion
Development of an
USS image brochure
and detailed product
specifications; adapt
continuously the
company homepage
Success
Place first success
story of the test
installations and
certifications, create
the first references
Ads
Place intensively
publications in
market newsletters
and magazines,
BWMS Marketing and Distribution Strategy

29. 29
Development of a
partner program
with Silver, Gold
and Platinum
revenue goals
Identification of
potential local and
international sales
partners
The trade fair “Boot”
in Duesseldorf was a
very successful event
for USS in February
2016.
Participation with
an own booth on
several national or
international events
and fairs
Support the national
and international
distributors with
adequate marketing
and product material
in the main
languages.
HARSONIC® Marketing and Distribution Strategy

30. 30
Entrepreneurial
activities differ
substantially
SALESFORCE
MARKETING
INDIRECT
SALESFORCE
Marketing &
Communication INDIRECT SALESFORCE
These products are only
marketed directly by the USS
salesforce or dedicated
partners.
SALESFORCE
MARKETING
SALES STRATEGY
BWMS HARSONIC®

31. ‹#›
OUR TEAM

32. 32
General Management
Mr. Günter Lemmer
CEO
Mr. Günter
Lemmer
CTO
Mr. Karl-Heinz
Bölling
cso
To be hired
CMO
R&D
Prof. Dr.Ing. Uwe
Neis
(Water and
Environmental
Engineering)
Dr.Ing. Klaus
Nickel
(Physics)
ORGANIZATION CHART
Prof. Dr. Lothar Schillack
(Ocean Biologist)
External Scientist

33. 33WHY ULTRASOUND SOLUTIONS?
Expertise
We have the scientific
expertise with the ultra-
sound technology
Experience
we know how to use it
Not expensive
we are capable to
successfully build
these systems at
reasonable costs.
The only one
we are the only one in the
market
USS today has a technology advantage of several years against their main competitors.

34. 34
Our Analysis
client satisfied
87%
Seahelp
MacGas
German Coastguard
German Customs
Ship Owner
Danz & Tiedjens
And many others ....
BWMS
OUR REFERENCES
Today Ultrasound Solutions is looking for investors who
are willing to finance these new exciting products for a multibillion
market. A limited partnership in the company is possible.

35. 35
Ultrasound Solutions
GmbH & Co.KG
Landsberger Str.1
86911 Diessen am Ammersee/
Germany
OUR EMAIL
inbox@ultrasoundsolutions.de
OUR PHONE
+49 8807 214 74 61
OUR WEBSITE
www.ultrasoundsolutions.de
CONTACT US