In Ireland, University College Cork crowdsourced an exhibition celebrating the much loved Cork Club Sir Henrys. The project celebrated nostalgia, love and engaged the Cork community and diaspora. This presentation shows how UCC Library used social media to tap into the nostalgia around the club
Creating a buzz... Using Social Media & Cultural Heritage to promote your lib...Martin O Connor
Slides of my talk for ANLTC / CONUL one day seminar - Developing a marketing & Promotion focus in Irish Libraries: what is it and are we really doing it?
The Final Party: A festival aimed at sparking conversations about life & deathCILIP
Engaging Libraries is a pilot scheme which has brought the Carnegie UK Trust, the Wellcome Trust and Society of Chief Librarians together to work in partnership to allow libraries to experiment with public engagement around health and wellbeing. The 14 projects funded cover a wide range of topics, working with new partners and engaging with the public in innovative ways. Representatives from Engaging Libraries projects will speak about their work, how they are engaging the public and demonstrate methods they are using.
Heritage collections, wellbeing and digital technologiesCILIP
Using case studies, Director of Senate House Library Nick Barratt explores the value of heritage collections in libraries and archives across all sectors, and the growing link with promoting wellbeing and other values to society. The introduction of new digital technology to support innovative interventions will be addressed at CILIP Conference.
Creating a buzz... Using Social Media & Cultural Heritage to promote your lib...Martin O Connor
Slides of my talk for ANLTC / CONUL one day seminar - Developing a marketing & Promotion focus in Irish Libraries: what is it and are we really doing it?
The Final Party: A festival aimed at sparking conversations about life & deathCILIP
Engaging Libraries is a pilot scheme which has brought the Carnegie UK Trust, the Wellcome Trust and Society of Chief Librarians together to work in partnership to allow libraries to experiment with public engagement around health and wellbeing. The 14 projects funded cover a wide range of topics, working with new partners and engaging with the public in innovative ways. Representatives from Engaging Libraries projects will speak about their work, how they are engaging the public and demonstrate methods they are using.
Heritage collections, wellbeing and digital technologiesCILIP
Using case studies, Director of Senate House Library Nick Barratt explores the value of heritage collections in libraries and archives across all sectors, and the growing link with promoting wellbeing and other values to society. The introduction of new digital technology to support innovative interventions will be addressed at CILIP Conference.
Part of the MuseWeb Foundation’s larger "Be Here" initiative, "Be Here: Main Street" is partnership with the Smithsonian Institution and its Museum on Main Street program, which brings Smithsonian traveling exhibitions to small towns across the United States and its territories. The goals of "Be Here: Main Street" are not only to collect rich stories about America’s towns and waterways but also to connect people, businesses, communities, and cultural institutions through storytelling.
Win the KASL $1000 grant and attend the AASL conference in Hartford next year. This is a review of the AASL conference in Minneapolis held in Oct. 2011 by the previous grant winner.
Great Place Scheme: Community Briefing and Brainstorm - March 2018Alexandra Dobson
Our aim is to involve the whole community in shaping and steering the Great Place Scheme.
On 6 March 2018 we held our first Community Briefing and Brainstorm session, where we outlined the eight project strands, and asked for ideas and suggestions for each area. We were delighted that the discussions were lively and creative.
Martin O Connor's presentation from #asl2015 'Crowdsurfing to crowdsourcing: Sir Henry's @UCC Library'. Presentation delivered at A&SL conference 'The inside out library: collaboration, inspiration, transformation' February 26th 2015
Texas Case Study
A structural home warranty could save you thousands of dollars. In Wichita, TX a builder had been enrolling homes since the company's inception in 1994, with 2-10 Home Buyers Warranty.
Part of the MuseWeb Foundation’s larger "Be Here" initiative, "Be Here: Main Street" is partnership with the Smithsonian Institution and its Museum on Main Street program, which brings Smithsonian traveling exhibitions to small towns across the United States and its territories. The goals of "Be Here: Main Street" are not only to collect rich stories about America’s towns and waterways but also to connect people, businesses, communities, and cultural institutions through storytelling.
Win the KASL $1000 grant and attend the AASL conference in Hartford next year. This is a review of the AASL conference in Minneapolis held in Oct. 2011 by the previous grant winner.
Great Place Scheme: Community Briefing and Brainstorm - March 2018Alexandra Dobson
Our aim is to involve the whole community in shaping and steering the Great Place Scheme.
On 6 March 2018 we held our first Community Briefing and Brainstorm session, where we outlined the eight project strands, and asked for ideas and suggestions for each area. We were delighted that the discussions were lively and creative.
Martin O Connor's presentation from #asl2015 'Crowdsurfing to crowdsourcing: Sir Henry's @UCC Library'. Presentation delivered at A&SL conference 'The inside out library: collaboration, inspiration, transformation' February 26th 2015
Texas Case Study
A structural home warranty could save you thousands of dollars. In Wichita, TX a builder had been enrolling homes since the company's inception in 1994, with 2-10 Home Buyers Warranty.
Stories to tell: The making of our digital nation. April 2010 Rose Holley
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WNR.sg - Sharing Memories of the Family Lives : The Power of the Personalwnradmin
Sharing Memories of the Family Lives : The Power of the Personal
By Ms Sarah Finney
Research Communications Officer from School of Sociology and Social Policy
University of Leeds
Publish or Die: Why all brands are now media companiesSustainly
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This presentation was delivered by Matthew Yeomans and Bernhard Warner of Custom Communication at the Social Media Influence 2011 conference in London. It shows how a social media editorial strategy can build strong community and get you noticed.
Crowdsourcing to Community Sourcing: Open Authority in Digital Engagement Pro...Lori Byrd-McDevitt
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A short history of podcasting in the National Gallery and some new trends in information management, a presentation created for internal consumption and communications.
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Laura Pasterfield (Pioneer Minister for the Arts) has led the 'Baltic Blessings' initiative alongside RitC for the past two years. This is her story so far...
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OMG! WTF! The World Has Changed. How We Can Use Social Media To Connect With ...Daniel Slee
How can social media be used to connect with new audiences? Here are 14 ideas with library and museum staff in mind. Mainly they're social media but there are some off line ideas too.
Digital Culture and the Shaking Hand of ChangeMichael Edson
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
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Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
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ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
“To be integrated is to feel secure, to feel connected.” The views and experi...
Internet Librarian International 2016
1. Internet Librarian International 2016
Happy Days! How a Library
Revitalised a Nightclub Community
#ili2016
Martin O’Connor
UCC Library
Martin.oconnor@ucc.ie
@martinoconnor3
22. Some random reflections (1)
O When doing an exhibition consider setting up specific
Social Media accounts for the exhibition
O Social Media was absolutely essential to the success
of the exhibition – without it there we feel there would
literally have been no exhibition
O Social Media is a conversation, to do it properly you
need to converse, not broadcast, it’s a dialogue, not a
monologue
O Social Media is all about the engagement
O With social media, the platforms are only the tool, it is
the engagement, the social, that is important
O The blog was key – by allowing people a space to tell
their story we got them involved and they wanted to be
involved
O
23. Some random reflections (2)
O Personally I’m not a fan of Facebook – but it was
essential for us – without Facebook we would not
have engaged the Henrys community to the same
extent – Facebook is where most of them were
O To do social media properly it needs to be done
properly – time, thought and energy needs to be
invested in it
O But with good use of social media a great deal
can be done with very little –it can create
snowballs & actually do work for you
O The exhibition was such a success because, as
we found out, we tapped into something that still
means so much to so many Cork people
24. Some random reflections (3)
O Crowdsourcing was a wonderful way to collect the
material – it threw up some of the most wonderful
material and surprises in terms of material. As Eileen
says, ‘I didn’t know half this stuff existed, let alone
survived’
O But, more importantly crowdsourcing the material
made people feel engaged and they therefore felt
invested in the exhibition (some people too much )
O If you catch the popular imagination, as we were lucky
enough to, then you can have a really successful
exhibition that will engage your community and, if
lucky, the media exposure will follow
O & finally, what untold stories exist in your community?
What stories do you community have to tell? If you find
some, tell them. It is a fantastic way to engage with
your community, your users.
25. Benefits to library
O The exhibition increased the profile of the library
locally, nationally & even internationally – the media
were very engaged by it. The exhibition gained
academic exposure and was even being cited in library
conferences a year later
O It also, importantly, raised the profile of the library
within UCC and amongst the local UCC community
O It led to an appreciation of what the library does and
raised expectations of what we can do
O It brought different peoples and content into the library
– it went some way towards breaking down those awful
Ivory walls
O And Special Collections team are very happy as our
exhibition space is now booked up nearly two years in
advance…
26. O Slide 4 – https://commons.wikimedia.org/wiki/Atlas_of_Ireland
O Slide 5 - https://www.reddit.com/r/ireland/comments/34pyns/the_dublin_map_of_ireland/
https://granta.com/raingods-green-dark-passion/
O Slide 7 - https://www.youtube.com/watch?v=LARjsNE4Fvw
O Slide 9 - Matthieu Roscio http://rosciography.com/index.html
O Slide 10 - Tomas Tyner http://ttyner.photoshelter.com/index
Matthieu Roscio http://rosciography.com/index.html
O Slide 20 - Jack Lyons https://soundcloud.com/sirhenrys-exhibition/that-place-henrys
Tuathla Lucey https://soundcloud.com/tuathla-lucey/sir-henrys
Jez Collins http://www.archivingmediaculture.org/sir-henrys-exhibition-cork/
Jim Morrish https://fanningsessions.wordpress.com/tag/sir-henrys/
O Slide 21 – Youth Work Ireland, Gurranbraher http://www.ywicork.com
O Slide 27 - http://melissallarena.com/interviewing/5-questions-will-impress-hiring-manager/
Editor's Notes
Thanks Andy for that lovely introduction – your cheque is the post. And I for one would be happy to let that music play for the rest of this session.
So, before I start proper I need to say – the last time I presented at a conference a few things happened: the computer froze, the Internet stopped working.
And then, to top it all, the fire alarm went off. And nobody left the room. So, just in case, if the fire alarm does go off today whilst I’m talking the fire exits are here, there and there and please leave in an orderly fashion.
The title of this paper begs a question – how did UCC Library, engage and revitalise the Sir Henrys community?
The short answer is through Social Media.
But, since this a twenty-minute slot I will fill out the remainder of the time with the following.
I will start by setting the context; I will talk about what we did. How we did it.
I will then provide a quick overview of some reflections on the process of using social media for the exhibition
First off, many of you probably know nothing about Cork.
It is ‘officially’ the second city and as this official map of Ireland shows it is the big county down Here in the South of the country.
The ‘first city’ or capital is Dublin. This little county here… now where is it, oh yeah, this little county here...
BUT! Cork being a second city Cork people think they’re the best and they have tremendous pride in and love for their city and anything to do with it.
They love celebrating Corkness and anything to do with it.
AND this is why the exhibition was so successful. Sir Henrys was something so many Cork people had fond memories of and they all wanted to engage with it again – and this exhibition afforded them this chance. We could tap into that nostalgia and love for the club.
such an exhibition
So what was Sir Henrys? It was a Cork City nightclub, opened in October 1977. It began life as a piano bar and over the years became a live venue for generations of rock bands and their fans.
In the late 80s it began to host (rave / dance) nights and soon became known as a destination dance club for the Irish clubber. Sir Henrys finally shut its doors in June 2003.
And what was the Sir Henrys Exhibition?
It was an exhibition hosted by UCC Library in 2014. It began life with an exchange on Twitter, which led to the idea - let’s have an exhibition on this legendary Cork Club.
I brought on board two other curators – Henrys’ people in their day – Eileen Hogan, an academic whose PhD research topic was Cork popular music and Cork legend Stevie G – DJ in Henrys back in the day.
It was a physical exhibition – in our exhibition space on the ground floor. And a virtual living growing exhibition – on Facebook, Twitter and Wordpress…
I’m now, happily, going to take a two-minute break to catch my breath, drink some water and allow Jennie O’Sullivan – herself a regular Sir Henrys goer in the late 70s early to mid 80s do the talking.
This is her news report for RTE, our National Station. (RTE, Radio Teilifis Eireann is our National Broadcaster – our BBC if you will) Enjoy (and Andy, as a breakdancer back in the day you might just enjoy the dancing in this...)
Some context provided I’m now going to talk about the engagement with the Sir Henrys Community
And, how we went from this – our first tweet, posted at 5.29pm on the 23 Jan 2014…
To this, a full physical exhibition containing detailed storyboards and timeline, display cabinets packed very tight with crowdsourced material / artifacts.
The items we finally used were whittled down from nearly 2,000 thousand items that we received, that we crowdsourced, from the Sir Henrys Community.
And to this the 9th July, opening night with nearly 150 guests.
Many of them graduates of the school of Sir Henrys…
And many who had never stepped inside the gates of UCC let alone the doors of UCC Library
And finally to this – pure saturation reportage of the exhibition by the media.
All the Irish media – television stations, radio stations, newspapers, online news sources - wanted a bit of it, to be involved and to report on it or feature it in some way.
So how did we do it? Simple answer: Social Media.
We engaged extensively and tirelessly with our users on Facebook, Twitter and Wordpress. We continually talked to the Sir Henrys community as they shared their memories and their photographs.
A small side bar (and something worth considering if you do something like this)
We set up separate social media accounts, independent of our UCC Library accounts, as we wanted the focus of these accounts to be purely Sir Henrys. They were solely sites for engagement on, about Sir Henrys by the Sir Henrys community.
We wanted to provide a space where Sir Henrys was the focus.
– we used a comments book.)
In a personal capacity I am not a fan of Facebook. So it was with great surprise, that I saw very early how essential Facebook was going to be to the exhibition – in terms of engagement promotion and the gathering of material.
Facebook is where the exhibition really took off. By the time the physical exhibition was taken down we had nearly 5,000 friends on our Facebook page. (This was in under 9 months remember)
(And as we had decided to set up a Personal Facebook account rather than an Official Page – we felt it gave us better functionality and permitted much more personalized engagement – we couldn’t have had more than 5,000 friends)
Facebook is where the exhibition really engaged the Sir Henrys community. About a week after going live I opened up our page to see we had nearly 200 notifications from over night. Needless to say I was rather engaged the next few hours.
We had many such days.
Take this picture for example. 52 people got involved in a long detailed thread as to who this team was (initially we were not sure if it was either Man City or Notts Forest) and why they were in Sir Henrys. (In case you want to know – it was Man City and they were in Cork to play a friendly and they retired to Henrys after)
And a note for the Irish people in the crowd – note Martin O’Neill, current Irish manager in the back. And Trevor Francis, first million pound transfer in Football – to the far right of the pic
I’m a massive fan of Twitter and I really thought prior to the exhibition that it would be the platform where most of the engagement with the Sir Henrys community would happen.
But I was wrong. Most of it happened on Facebook.
But, and this is a massive but, the engagement around the exhibition that happened here was essential as this is where is where the media engaged with the exhibition. It’s not only librarians who love Twitter. Journalists do too.
Most of the requests for interviews we received came through Twitter. Mostly from journalists who had been Henrys heads in their day.
We stirred memories and emotions in them and they wanted to share these. They wanted to celebrate something that meant so much to them from their younger days.
Here is one quick example of engagement on Twitter. This was our first engagement with Jennie O’Sullivan.
Out of this initial tweet we ended up on RTE News thanks to Jennie.
My favourite social media platform was the blog. This blog consisted of stories from and written by the Sir Henrys community.
We were very lucky as we didn’t know what to do with the blog until we got a wonderful email from a lady saying she was so looking forward to the exhibition and she set out what it meant to her and how she met her husband there (and her sister met her husband as well) It perfectly caught what Sir Henrys meant to so many people.
So we asked could we post it. And she was delighted to allow us to.
This was the first of many such blog posts telling what Sir Henrys meant to the people of Cork (and beyond)
For the indie music heads in the crowd – we even got a blog post from a member of Pavement – one of the most important American indie bands ever – telling us how and why Henrys was the best venue they ever played.
This map shows engagement with the blog. Wherever there is colour somebody engaged with us.
It’s a visual representation of the more than 13,000 views of the blog, (mostly between May and September.)
These figures and the map perfectly illustrate the Sir Henrys diaspora
The Sir Henrys community engagement with the exhibition also went as far as people doing related activities off their own back in their own time. There were talks organized, recorded and shared. Radio documentaries and radio programmes made and shared. All these lovely recordings can be found on citations slide.
One other piece of engagement we were particularly proud of was a collaboration with Youth Work Ireland in Gurranbraher on the north side of Cork City.
Youth Work Ireland works with teenagers who have left school very early, often in their early teens.
Some of teenagers from the centre created an art piece inspired by a talk, about Sir Henrys, that the, Eileen, Stevie and I gave to them.
The resulting piece hung in UCC Student centre for six months and people who came to visit the exhibition would go to the student centre to see the piece.
The following slides contain some reflections on the process of using social media to engage with the community. But because of time I will provide an overview.
Suffice to say Social media was essential to the success of the exhibition.
It provided us a large space where we could engage with the Sir Henrys community.
Without it, there would have been no exhibition.
Social Media is not about the tools; it is about the people behind the tool.
Now I want you to reflect for a moment – what stories are out there in your community waiting to be told?
Find them and tell them. It is an amazing, fun rewarding way to engage with your community.
Again, I’ll quickly pass over this slide.
But for me the main benefit to the library was that UCC Library was part of the Public Imagination and consciousness in Cork from the moment we posted our first Tweet and Facebook post until the exhibition closed 9 months later.
UCC Library was everywhere for those nine months.
Well, that’s the tough bit out of the way, thanks for listening and now – any questions… nice easy supportive ones please.... And if not, we can chat at the Drinks Reception in the Sponsor Showcase.
Well, that’s the tough bit out of the way, thanks for listening and now – any questions… nice easy supportive ones please.... And if not, we can chat at the Drinks Reception in the Sponsor Showcase.