SlideShare a Scribd company logo
Universal Commerce Group
Digital factory for scaling
fast-growing online
businesses
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 2
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Company overview
UCG is a well-established company
Universal Commerce Group is one of the
largest internet holding groups in Ukraine.
Its mission is to create a digital ecosystem
to
allow consumers and businesses to interact
and provide information in the most user-
friendly way possible.
It specialises in lead generation through
search engines, price comparison sites, and
marketplaces.
UCG has business activities in 48
markets around the world
The group has 4 offices in Ukraine and
Russia (Kiev, Dnipro, Zaporozhye and
Moscow)
UCG employs more than 300 people in
4 countries.
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 3
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
USP
With a simple but powerful customer proposition
Our Philosophy
We believe our customers deserve fair
and objective recommendations, based on
what they are searching for, not what
makes the price comparison site the most
money.
And because our partners all pay us the
same price for a referral, we will never
favour one partner over another. The
customer has full control over the
results based on their search terms and
filters.
The internet was meant to make searching
for things easier, but Google is in the
position where it can influence choice.
Google dictates who to show first in its
search results. Web sites which didn’t
pay Google for advertising find it
difficult to break through this imposed
bias.
Hence it seems Google's search algorithms
are a hidden way of selling goods and
services, while appearing to be
independent.
It’s time for a revolution in the search
and selection of good and services for
consumers!
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 4
Focus areas
Across multiple industries, supported by core functional expertise
E-Commerce Automotive Employment Fashion Health Real Estate
Price comparison Search
Big data Deep learning
Digital marketing Traffic generation
INDUSTRY FOCUS CORE COMPETENCES
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 5
Investment rationale
Supporting a very strong rationale for investment
UCG has strong growth in customers and revenue, with net profit growth of more than 25% over the
last 5 years
From a diversified group across 6 sectors, so it is resilient to disruption or competitor dominance
in any industry
With access to growth in 48 markets across 4 continents, with plans to expand to 60 markets
The investment doesn’t just buy current results – UCG has created an ecosystem with an evolving
business model and a pipeline of growth
With the core competencies and a robust, self-powered structure and team to generate future
businesses
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 6
Current
Where the business is now
02
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 7
Group portfolio
Now we have a balanced portfolio covering multiple sectors
In 2012, 71% of profit came from Price.ua –
one site in one country, through one channel
Share of
profits
2012
By 2017, this had decreased to 45%, with
4 additional businesses contributing profits
Share of
profits
2017
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 8
Future
Where the business will go
03
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 9
Strategy
UCG will continue to build a digital e-commerce ecosystem
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
• UCG will continue with its mission to:
• Creating an e-commerce ecosystem to satisfies
consumers’ needs online, matching their needs with
business offers in the most user-friendly way
possible
• Provide the most relevant results for consumers,
rather than the most commercially profitable
• This will mean identifying synergies between our online
properties in consumer goods, automotive, employment,
fashion, healthcare, and real estate, as well as
launching new projects in new niches
• UCG projects are scalable; we regularly increase the
number of domains for development. To date we have
launched 91 domains
• We have expanded our businesses from 6 in 2012 to 18 in
2017, and we have another 7 planned
UCG DIGITAL
ECOSYSTEM
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 10
Business model
While evolving its business model towards marketplaces
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
2012 – 2016 Lead generation via search and price
comparison
2017 >> Moving to a marketplace approach and
structure
In the old model, customer leads are passed on to partners for a
one-off referral fee
Business is done
on
a transactional
basis
UCG has launched 3 ventures where customers and
partners register and operate within a marketplace
Leads can be passed
back to other UCG
ventures, creating an
ecosystem
Business is done
on
a relationship
basis
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 11
International expansion
And will continue with its international expansion to 60 markets in Europe
and Asia
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
UCG has adapted its platforms to be able to scale successful businesses rapidly internationally. The current focus is to expand
in Europe and Asia.
For example, Trud.com plans to
expand from its current markets
of Russia and Ukraine into 8 new
markets in Europe and Asia:
Azerbaijan, Belarus, Kazakhstan,
Kyrgyzstan, Moldova, Poland,
Tajikistan, Uzbekistan
Our development focuses on the
needs of the market. One of our
new ventures, "Local Estate", is
aimed at Asian markets where the
share of mobile traffic is >70%.
So it has been created on the
mobile platform using APM and PWA
technologies.
Selected examples of our new
initiatives…
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 12
Start-up factory
Structure for future growth
04
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 13
Core competences
There is an established structure in place to generate new businesses
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
The major advantage of the UCG team is development and market knowledge: the
ability to retain good employees, expertise in site architecture and full current
understanding of technical needs in the marketplace allows us to quickly adapt
projects in line with the company strategy.
We use our many years of experience in the main functional areas: product,
marketing, sales, in-depth analytics, and decision-making on the basis of big
data. This is complemented by extensive experience in e-commerce and finance, as
well as the success stories of previous launches.
We have developed a structured approach to creating and scaling new businesses in
a rapidly-evolving environment by implementing standardised processes. Each
launch of a new venture is done using a lean, agile approach by specialised teams
with a strong set of tools to solve problems.
The experience of launching more than 18 ventures gives us the ability to quickly
and effectively take a new idea and turn it into reality. We are constantly
working on new projects – on average UCG launches 2 – 3 new projects per year.
Market
knowledge
Core
competences
Structure
d
approach
Experience
01
02
03
04
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 14
Lean start-ups
Following a tried-and-tested process
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
RESEARCH
We conduct pre-project
research in our
laboratory, UCGLabs
In a year we typically
start 15 – 20
experiments
TRIAL OPERATION
4 – 5 are then
transferred to trial
operations
Our strong technical
team can start or
adapt a new project in
1-3 months
EXPANSION
Daily monitoring
process for KPIs and
fix all inefficient
processes
Successful ventures
are scaled and
expanded
internationally
COMMERCIAL OPERATION
2 – 3 make it into
commercial operation
Only ventures with
returns of at least
25% make it into the
portfolio
STRATEGY
New ventures undergo
detailed analysis
Preferred niches offer
geographic expansion,
unique technologies,
and market growth
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 15
The team
Supported by a rounded team with in-depth skills
The driving force behind Universal Commerce Group is a committed group of IT and business professionals. The UCG team
currently consists of more than 200 people and it continuing to expand. The head offices are located in Dnepropetrovsk
and Kiev, supported by remote workers who are expanding UCG into other countries.
Our managers have deep experience in their field, many having developed their businesses for more than 5 years. In
addition to this, we recruit from the market, injecting new expertise and knowledge of the latest competitive tactics.
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 16
Awards and press coverage
And recognition in the marketplace
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Awards
2016 Price.ua: “Favourite Price Comparison
site”
2013 Price.ua: “Favourites of Success” award
2012 Price.ua: “Favourites of Success” award
2009 Price.ua: Internet Awards winner
2008 Price.ua: Internet Awards winner
2007 Price.ua: Internet Awards winner
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 17
Universal Commerce Group
Portfolio
05
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 18
Proposition
• Product range covers more than 11 million products
• More than 2,000 commercial partners
• Functionality includes subscribing to price changes and product
reviews
Business model
• CPC model: share of SEO + Direct is more than 60%
• Main contributor to UCG’s overall revenue
Market position
• Second-largest price aggregator in Ukraine
• #122 most visited site in Ukraine
• Average monthly visits are 8.3m from 4.6m unique visitors
Founded: 2001
Sector: E-commerce
#2
Source: SimilarWeb, data for period May – December 2017
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 19
Founded: 1996
Sector: E-commerce
Profile
• Price comparison site covering consumer electronics and home
appliances (mobile phones, computers, monitors, audio, video,
photo, other goods).
• Good geographic spread. More than 75% of traffic is generated in
regions
• More than 60% of organic search is generated in regions
History
• Started in 1996 as a search engine to index ru.net
• Site was started in 76 main regions, such as moskva.aport.ru,
spb.aport.ru, ekaterinburg.aport.ru.
Market position
• Top 5 market position in Russia among product aggregators
• Average monthly visits are 4.3m from 3.2m unique visitors
#5
Source: SimilarWeb, data for period May – December 2017
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 20
Founded: 2016
Sector: E-commerce
Profile
• Recenty-launched marketplace operating in Ukraine
• Based on CPA model
Proposition
• Functionality includes organising auctions with online payment on
the web site
• Option to download price lists for online shops with daily
updates of prices and product availability
Growth statistics
• 1,000 sellers registered with the site
• More than 2.5 million offers, with 30,000 added daily
• Site visitor traffic is growing at 10% — 15% per month
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 21
Founded: 2016
Sector: E-commerce
Profile
• Recenty-launched price aggregator
• Covers multiple consumer goods areas, including electronics,
appliances, cars, clothing, and construction and repair
Proposition
• Functionality includes product comparisons and user reviews
Geographies
• Present in the fast-growing markets of the UAE, Saudi Arabia, the
Philippines, Singapore and Ireland
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 22
Founded: 2003
Sector: E-commerce
Profile
• Price comparison search engine covering most consumer product
categories
Market position
• One of the largest database of prices, goods and services in
Russia
• More than 500 site partners
• Includes more than 1,200 consumer categories
• More than 200 new product models added daily to the site
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 23
Profile
• Price comparison search engine covering most consumer product
categories
Geographies
• Present in Russia, Ukraine and Kazakhstan
• Sravni.ua was created to provide competition to Price.ua, and
also generate additional traffic through the purchase of paid
advertising
• Sravni.com serves as a platform for placing partners not posted
on Aport.ru and also for generating additional traffic adjacent
to the Aport.ru partners. It is UCG’s main price comparison site
in Russia
Growth statistics
• Sravni.ua monthly traffic volume: > 1 million
• Sravni.com monthly traffic volume: > 1 million
• Share of SEO + Direct is > 60%
Founded: 2012
Sector: E-commerce
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 24
Founded: 2014
Sector: Automotive
Profile
• Avtopoisk.ru contains the most complete database of special
equipment, cars and trucks for sale in Russia
Proposition
• Price comparison for buying vehicles
• Choice of loan offers from banks to buy cars
• Aggregates offers on motor insurance
Market position
• Largest database of cars for sale in Russia
• More than 2 million offers
• 300 partners including 8,000 service stations across Russia
• 250 dealers of almost all brands of vehicle and related car goods
• Monthly audience is more than 600,000 people per month
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 25
Founded: 2009
Sector: Automotive
Profile
• Automobile portal with offers of cars, motorbikes, and additional
equipment for sale
• Sections of the site include "news", "services", "forum" and
"auto-referral"
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 26
Founded: 2015
Sector: Automotive
Profile
• Auto portal combining information from the largest internet
sources across Ukraine
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 27
Founded: 2015
Sector: Fashion
Profile
• Aggregator site for fashion offers on clothing and accessories
Geographies
• Present in 14 countries across Europe and Asia:
• Czechia, France, Germany, Italy, Latvia, Lithuania, Netherlands,
Poland, Russia, Spain, Sweden, Turkey, Ukraine, United Kingdom
Growth statistics
• 70,000 users
• More than 600,000 products
• More than 1,000 partners representing branded online shops
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 28
Founded: 2014
Sector: Health care
Profile
• Doc.Guru provides a directory of doctors and clinics in Russia
and Ukraine
Proposition
• Selection of doctor based on, for example, the cost of admission,
and not only the experience or scientific titles of a specialist
• Diagnostic service and comparison of cost of different clinics
• Arrangement of appointments by phone or online application on the
site
Growth statistics
• Service is used by about 50 000 customers per month
• More than 1,000 clinics have been signed up as partners
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 29
Founded: 2009
Sector: Employment
Profile
• Employment aggregator connecting jobseekers and employers
Geographies
• Currently present in 2 markets
• Russia, Ukraine
• Planned expansion to 8 new markets in 2018
• Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Moldova,
Poland, Tajikistan, Uzbekistan
Market position
• Top 3 job aggregator site and top 8 player in the job
market in Russia
• Number of jobs listed: 1.5 million
• Number of CVs uploaded: 1.2 million
• Average monthly users: 6 million
• Average monthly page views: 8 million
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
#3
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 30
Founded: 2016
Sector: Employment
Profile
• International CV aggregator connecting jobseekers and
employers
Proposition
• Rulla functional directions: international vacancies,
freelance and relocation, education and professional
learning.
Geographies
• Currently present in 23 markets across 4 continents
• Argentina, Australia, Austria, Brazil, Canada, Chile,
Columbia, Croatia, France, Germany, India, Indonesia,
Italy, Mexico, Peru, Poland, Portugal, Romania, Spain,
Switzerland, United Kingdom, Venezuela, Vietnam
• Planned expansion to 60 markets
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 31
Founded: 2012
Sector: Employment
Profile
• Employment aggregator connecting jobseekers and employers
Proposition
• JobTonic automatically eliminates duplicates, so the same
vacancy published on different job sites will only be
shown once
Geographies
• Currently present in 10 markets across 4 continents
• Brazil, Chile, India, Mexico, New Zealand, Peru, Portugal,
Spain, Switzerland, US
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 32
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Founded: 2012
Sector: Employment
Profile
• Job search and recruitment portal in Ukraine.
• Unique feature offered in Russia and Ukraine by the
‘Bystronaim’ platform: customers are offered the sale of
feedback on vacancies
Proposition
• There are thousands of relevant vacancies of leading
companies from all regions of Ukraine and huge applicants
database of all spheres and professions represented on the
website.
• Comfortable interface for cv adding allows everyone, who
is looking for job, to make correct self-presentation for
potential employer.
• Thousands of employers are hiring worthy employees.
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 33
Founded: 2012
Sector: Real estate
Profile
• NaydiDom.com is a aggregator listing properties for sale or
rent across Russia
• Its database lists only unique and current advertisements
Market position
• Over the last 5 years the business has achieved a strong
position in the B2B real estate market, with 2 million
properties
• Naydidom cooperates with all the large property portals and
bulletin boards in Russia, Ukraine, and Kazakhstan, including:
avito.ru, cian.ru, mirkvartir.ru, irr.ru, kvadroom.ru, move.ru
• Average monthly visits are 1.0m from 626k unique visitors
Source: SimilarWeb, data for period May – December 2017
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 34
Founded: 2011
Sector: Real estate
Profile
• Aggregator for property adverts across Ukraine
• Provides information on prices for apartments, and data on new
buildings in different cities with map locations
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 35
Founded: 2018
Sector: Real estate
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Profile
• A marketplace matching property buyers and sellers across Ukraine
• Currently lists more than 300,000 properties for sale
Proposition
• Large database of property agencies with current properties for
sale
• Functionality includes easily work with ads: save to favourites,
add notes, and subscribe to new ads
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 36
Profile
• LocalEstate is a search engine that looks for proposals for the
property market in all subject sites
Proposition
• Project provide a convenient and effective tool for anyone who is
actively seeking proposals for the property market.
• LocalEstate project based on the principles of maximum savings of
time and effort in the search for real estate users
Geographies
• launched in Romania
• Planned expansion to 5 new markets in 2018
• Turkey, Hungary, Vietnam, Bulgaria, Poland
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Founded: 2018
Sector: Real estate
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 37
Founded: 2015
Sector: Lead generation
Profile
• CPA site combines the interests of webmasters and advertisers
FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 38Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved.
http://ucg.io
info@ucg.io

More Related Content

What's hot

Wipro annual-report-2012-13
Wipro annual-report-2012-13Wipro annual-report-2012-13
Wipro annual-report-2012-13harjinder2222
 
H-FARM - Subset of an Ecosystem
H-FARM - Subset of an EcosystemH-FARM - Subset of an Ecosystem
H-FARM - Subset of an Ecosystem
Crowdsourcing Week
 
Resume Erich Gunsenheimer
Resume Erich GunsenheimerResume Erich Gunsenheimer
Resume Erich Gunsenheimer
Erich Gunsenheimer
 
The Value Plus Magazine - October GITEX Issue
The Value Plus Magazine - October GITEX IssueThe Value Plus Magazine - October GITEX Issue
The Value Plus Magazine - October GITEX Issue
Redington Value Distribution
 
Pmi lebanon conference workshop-initiating proftiable projects-saadi adra
Pmi lebanon conference workshop-initiating proftiable projects-saadi adraPmi lebanon conference workshop-initiating proftiable projects-saadi adra
Pmi lebanon conference workshop-initiating proftiable projects-saadi adra
PMILebanonChapter
 
How do you house an industrial rev...
How do you house an industrial rev...How do you house an industrial rev...
How do you house an industrial rev...Julio Maggi
 
Generic Pharma 2.0 Consulting - Challenge the Status Quo
Generic Pharma 2.0 Consulting -  Challenge the Status QuoGeneric Pharma 2.0 Consulting -  Challenge the Status Quo
Generic Pharma 2.0 Consulting - Challenge the Status Quo
✪ Asa Cox (ThePharmaPartner)
 
Innovation Portfolio Management and Governance | Accenture
Innovation Portfolio Management and Governance | AccentureInnovation Portfolio Management and Governance | Accenture
Innovation Portfolio Management and Governance | Accenture
accenture
 
Winning with An Awesome Customer Experience in the Digital Economy by Girard ...
Winning with An Awesome Customer Experience in the Digital Economy by Girard ...Winning with An Awesome Customer Experience in the Digital Economy by Girard ...
Winning with An Awesome Customer Experience in the Digital Economy by Girard ...
robusta
 
Innovation is Procurement
Innovation is ProcurementInnovation is Procurement
Innovation is Procurement
Moustafa A. Helmy
 
4.4.15 Business Model
4.4.15 Business Model4.4.15 Business Model
4.4.15 Business ModelSteven Sable
 
A Case for Strategic Transformation of I.T. - A C.E.O.s Perspective
A Case for Strategic Transformation of I.T. - A C.E.O.s PerspectiveA Case for Strategic Transformation of I.T. - A C.E.O.s Perspective
A Case for Strategic Transformation of I.T. - A C.E.O.s Perspective
Rangam Bir
 
Paciv how startups can accelerate growth by partnering with large corporate p...
Paciv how startups can accelerate growth by partnering with large corporate p...Paciv how startups can accelerate growth by partnering with large corporate p...
Paciv how startups can accelerate growth by partnering with large corporate p...
Hayley Katz
 
Fueling Strategic Transformation at Emirates National Oil Company
Fueling Strategic Transformation at Emirates National Oil CompanyFueling Strategic Transformation at Emirates National Oil Company
Fueling Strategic Transformation at Emirates National Oil Company
Rafael Lemaitre
 
JFN Capital & Co Patent/Technology Commercialization Approach
JFN Capital & Co Patent/Technology Commercialization ApproachJFN Capital & Co Patent/Technology Commercialization Approach
JFN Capital & Co Patent/Technology Commercialization Approach
John Fragkos
 
Newlogic strategic services - introduction
Newlogic strategic services - introductionNewlogic strategic services - introduction
Newlogic strategic services - introduction
newlogic
 
How Lean Launchpad changes lives
How Lean Launchpad changes livesHow Lean Launchpad changes lives
How Lean Launchpad changes lives
Jolien Coenraets
 
Accenture-Go-Digital-Interactive
Accenture-Go-Digital-InteractiveAccenture-Go-Digital-Interactive
Accenture-Go-Digital-InteractiveSimon Lodge
 
Tools for idea synthesis
Tools for idea synthesisTools for idea synthesis
Tools for idea synthesis
Umesh Krishnappa
 

What's hot (19)

Wipro annual-report-2012-13
Wipro annual-report-2012-13Wipro annual-report-2012-13
Wipro annual-report-2012-13
 
H-FARM - Subset of an Ecosystem
H-FARM - Subset of an EcosystemH-FARM - Subset of an Ecosystem
H-FARM - Subset of an Ecosystem
 
Resume Erich Gunsenheimer
Resume Erich GunsenheimerResume Erich Gunsenheimer
Resume Erich Gunsenheimer
 
The Value Plus Magazine - October GITEX Issue
The Value Plus Magazine - October GITEX IssueThe Value Plus Magazine - October GITEX Issue
The Value Plus Magazine - October GITEX Issue
 
Pmi lebanon conference workshop-initiating proftiable projects-saadi adra
Pmi lebanon conference workshop-initiating proftiable projects-saadi adraPmi lebanon conference workshop-initiating proftiable projects-saadi adra
Pmi lebanon conference workshop-initiating proftiable projects-saadi adra
 
How do you house an industrial rev...
How do you house an industrial rev...How do you house an industrial rev...
How do you house an industrial rev...
 
Generic Pharma 2.0 Consulting - Challenge the Status Quo
Generic Pharma 2.0 Consulting -  Challenge the Status QuoGeneric Pharma 2.0 Consulting -  Challenge the Status Quo
Generic Pharma 2.0 Consulting - Challenge the Status Quo
 
Innovation Portfolio Management and Governance | Accenture
Innovation Portfolio Management and Governance | AccentureInnovation Portfolio Management and Governance | Accenture
Innovation Portfolio Management and Governance | Accenture
 
Winning with An Awesome Customer Experience in the Digital Economy by Girard ...
Winning with An Awesome Customer Experience in the Digital Economy by Girard ...Winning with An Awesome Customer Experience in the Digital Economy by Girard ...
Winning with An Awesome Customer Experience in the Digital Economy by Girard ...
 
Innovation is Procurement
Innovation is ProcurementInnovation is Procurement
Innovation is Procurement
 
4.4.15 Business Model
4.4.15 Business Model4.4.15 Business Model
4.4.15 Business Model
 
A Case for Strategic Transformation of I.T. - A C.E.O.s Perspective
A Case for Strategic Transformation of I.T. - A C.E.O.s PerspectiveA Case for Strategic Transformation of I.T. - A C.E.O.s Perspective
A Case for Strategic Transformation of I.T. - A C.E.O.s Perspective
 
Paciv how startups can accelerate growth by partnering with large corporate p...
Paciv how startups can accelerate growth by partnering with large corporate p...Paciv how startups can accelerate growth by partnering with large corporate p...
Paciv how startups can accelerate growth by partnering with large corporate p...
 
Fueling Strategic Transformation at Emirates National Oil Company
Fueling Strategic Transformation at Emirates National Oil CompanyFueling Strategic Transformation at Emirates National Oil Company
Fueling Strategic Transformation at Emirates National Oil Company
 
JFN Capital & Co Patent/Technology Commercialization Approach
JFN Capital & Co Patent/Technology Commercialization ApproachJFN Capital & Co Patent/Technology Commercialization Approach
JFN Capital & Co Patent/Technology Commercialization Approach
 
Newlogic strategic services - introduction
Newlogic strategic services - introductionNewlogic strategic services - introduction
Newlogic strategic services - introduction
 
How Lean Launchpad changes lives
How Lean Launchpad changes livesHow Lean Launchpad changes lives
How Lean Launchpad changes lives
 
Accenture-Go-Digital-Interactive
Accenture-Go-Digital-InteractiveAccenture-Go-Digital-Interactive
Accenture-Go-Digital-Interactive
 
Tools for idea synthesis
Tools for idea synthesisTools for idea synthesis
Tools for idea synthesis
 

Similar to Uiversal Commerce Group

Wipro Annual Report (2012-13)
Wipro Annual Report (2012-13)Wipro Annual Report (2012-13)
Wipro Annual Report (2012-13)Raman Sekhon
 
Wipro Annual Report (2012-13)
Wipro Annual Report (2012-13)Wipro Annual Report (2012-13)
Wipro Annual Report (2012-13)Raman Sekhon
 
FADP 4_Muhamad Harris.pdf
FADP 4_Muhamad Harris.pdfFADP 4_Muhamad Harris.pdf
FADP 4_Muhamad Harris.pdf
MuhamadHarris1
 
Inspired Experiences with Technology from hybris and Agile Methodology #SAPPH...
Inspired Experiences with Technology from hybris and Agile Methodology #SAPPH...Inspired Experiences with Technology from hybris and Agile Methodology #SAPPH...
Inspired Experiences with Technology from hybris and Agile Methodology #SAPPH...
Capgemini
 
NAME's PowerPoint Seller Assisted Marketing Plan's Script for Raising Funds
NAME's PowerPoint Seller Assisted Marketing Plan's Script for Raising FundsNAME's PowerPoint Seller Assisted Marketing Plan's Script for Raising Funds
NAME's PowerPoint Seller Assisted Marketing Plan's Script for Raising Funds
A-Square Technology Group/Nascent Applied Methods and Endeavors
 
Annual Report - Tata Technologies 2015 (Full size)
Annual Report - Tata Technologies 2015 (Full size)Annual Report - Tata Technologies 2015 (Full size)
Annual Report - Tata Technologies 2015 (Full size)Shaffwan Ahmed
 
Cegedim Activities Overview (ENG)
Cegedim Activities Overview (ENG) Cegedim Activities Overview (ENG)
Cegedim Activities Overview (ENG)
CegedimGroup
 
2013 03-05 competitive advantage of digital transformation
2013 03-05 competitive advantage of digital transformation2013 03-05 competitive advantage of digital transformation
2013 03-05 competitive advantage of digital transformation
Martin Hack
 
Equity Research Report on Vertoz Advertising Ltd.
Equity Research Report on Vertoz Advertising Ltd.Equity Research Report on Vertoz Advertising Ltd.
Equity Research Report on Vertoz Advertising Ltd.
PiyushKumar453686
 
Strategic Outlook
Strategic OutlookStrategic Outlook
Strategic OutlookDaniel Wong
 
Execution Task Force - Building and Marketing Digital Products
Execution Task Force - Building and Marketing Digital ProductsExecution Task Force - Building and Marketing Digital Products
Execution Task Force - Building and Marketing Digital Products
Flatnut Ventures GmbH
 
Mohamed_Bostamy's_CV- Nov-2016
Mohamed_Bostamy's_CV- Nov-2016Mohamed_Bostamy's_CV- Nov-2016
Mohamed_Bostamy's_CV- Nov-2016Mohamed Bostamy
 
Gardewine business plan proposal 1.4
Gardewine business plan proposal 1.4Gardewine business plan proposal 1.4
Gardewine business plan proposal 1.4
Dr. John Persico
 
A Stress-free Guide to Mergers Acquisitions and Divestitures.pdf
A Stress-free Guide to Mergers Acquisitions and Divestitures.pdfA Stress-free Guide to Mergers Acquisitions and Divestitures.pdf
A Stress-free Guide to Mergers Acquisitions and Divestitures.pdf
eprentise
 
NPG Brochure - Client - Black email version[1]
NPG Brochure - Client - Black email version[1]NPG Brochure - Client - Black email version[1]
NPG Brochure - Client - Black email version[1]David Etherington
 
Mp Consulting Company Profile
Mp Consulting Company ProfileMp Consulting Company Profile
Mp Consulting Company Profilemassimoperis
 
Applicint Business Strategy
Applicint Business StrategyApplicint Business Strategy
Applicint Business Strategy
Coduxe
 
Universal marketing solutions
Universal marketing solutionsUniversal marketing solutions
Universal marketing solutionsdineshsiwakoti
 
Capgemini’s Connected Autonomous Planning
Capgemini’s Connected Autonomous PlanningCapgemini’s Connected Autonomous Planning
Capgemini’s Connected Autonomous Planning
Capgemini
 

Similar to Uiversal Commerce Group (20)

Wipro Annual Report (2012-13)
Wipro Annual Report (2012-13)Wipro Annual Report (2012-13)
Wipro Annual Report (2012-13)
 
Wipro Annual Report (2012-13)
Wipro Annual Report (2012-13)Wipro Annual Report (2012-13)
Wipro Annual Report (2012-13)
 
FADP 4_Muhamad Harris.pdf
FADP 4_Muhamad Harris.pdfFADP 4_Muhamad Harris.pdf
FADP 4_Muhamad Harris.pdf
 
Inspired Experiences with Technology from hybris and Agile Methodology #SAPPH...
Inspired Experiences with Technology from hybris and Agile Methodology #SAPPH...Inspired Experiences with Technology from hybris and Agile Methodology #SAPPH...
Inspired Experiences with Technology from hybris and Agile Methodology #SAPPH...
 
NAME's PowerPoint Seller Assisted Marketing Plan's Script for Raising Funds
NAME's PowerPoint Seller Assisted Marketing Plan's Script for Raising FundsNAME's PowerPoint Seller Assisted Marketing Plan's Script for Raising Funds
NAME's PowerPoint Seller Assisted Marketing Plan's Script for Raising Funds
 
Annual Report - Tata Technologies 2015 (Full size)
Annual Report - Tata Technologies 2015 (Full size)Annual Report - Tata Technologies 2015 (Full size)
Annual Report - Tata Technologies 2015 (Full size)
 
Cegedim Activities Overview (ENG)
Cegedim Activities Overview (ENG) Cegedim Activities Overview (ENG)
Cegedim Activities Overview (ENG)
 
2013 03-05 competitive advantage of digital transformation
2013 03-05 competitive advantage of digital transformation2013 03-05 competitive advantage of digital transformation
2013 03-05 competitive advantage of digital transformation
 
Equity Research Report on Vertoz Advertising Ltd.
Equity Research Report on Vertoz Advertising Ltd.Equity Research Report on Vertoz Advertising Ltd.
Equity Research Report on Vertoz Advertising Ltd.
 
CX for Midsize v11
CX for Midsize v11CX for Midsize v11
CX for Midsize v11
 
Strategic Outlook
Strategic OutlookStrategic Outlook
Strategic Outlook
 
Execution Task Force - Building and Marketing Digital Products
Execution Task Force - Building and Marketing Digital ProductsExecution Task Force - Building and Marketing Digital Products
Execution Task Force - Building and Marketing Digital Products
 
Mohamed_Bostamy's_CV- Nov-2016
Mohamed_Bostamy's_CV- Nov-2016Mohamed_Bostamy's_CV- Nov-2016
Mohamed_Bostamy's_CV- Nov-2016
 
Gardewine business plan proposal 1.4
Gardewine business plan proposal 1.4Gardewine business plan proposal 1.4
Gardewine business plan proposal 1.4
 
A Stress-free Guide to Mergers Acquisitions and Divestitures.pdf
A Stress-free Guide to Mergers Acquisitions and Divestitures.pdfA Stress-free Guide to Mergers Acquisitions and Divestitures.pdf
A Stress-free Guide to Mergers Acquisitions and Divestitures.pdf
 
NPG Brochure - Client - Black email version[1]
NPG Brochure - Client - Black email version[1]NPG Brochure - Client - Black email version[1]
NPG Brochure - Client - Black email version[1]
 
Mp Consulting Company Profile
Mp Consulting Company ProfileMp Consulting Company Profile
Mp Consulting Company Profile
 
Applicint Business Strategy
Applicint Business StrategyApplicint Business Strategy
Applicint Business Strategy
 
Universal marketing solutions
Universal marketing solutionsUniversal marketing solutions
Universal marketing solutions
 
Capgemini’s Connected Autonomous Planning
Capgemini’s Connected Autonomous PlanningCapgemini’s Connected Autonomous Planning
Capgemini’s Connected Autonomous Planning
 

Recently uploaded

1比1复刻(bath毕业证书)英国巴斯大学毕业证学位证原版一模一样
1比1复刻(bath毕业证书)英国巴斯大学毕业证学位证原版一模一样1比1复刻(bath毕业证书)英国巴斯大学毕业证学位证原版一模一样
1比1复刻(bath毕业证书)英国巴斯大学毕业证学位证原版一模一样
3ipehhoa
 
1.Wireless Communication System_Wireless communication is a broad term that i...
1.Wireless Communication System_Wireless communication is a broad term that i...1.Wireless Communication System_Wireless communication is a broad term that i...
1.Wireless Communication System_Wireless communication is a broad term that i...
JeyaPerumal1
 
guildmasters guide to ravnica Dungeons & Dragons 5...
guildmasters guide to ravnica Dungeons & Dragons 5...guildmasters guide to ravnica Dungeons & Dragons 5...
guildmasters guide to ravnica Dungeons & Dragons 5...
Rogerio Filho
 
Living-in-IT-era-Module-7-Imaging-and-Design-for-Social-Impact.pptx
Living-in-IT-era-Module-7-Imaging-and-Design-for-Social-Impact.pptxLiving-in-IT-era-Module-7-Imaging-and-Design-for-Social-Impact.pptx
Living-in-IT-era-Module-7-Imaging-and-Design-for-Social-Impact.pptx
TristanJasperRamos
 
Output determination SAP S4 HANA SAP SD CC
Output determination SAP S4 HANA SAP SD CCOutput determination SAP S4 HANA SAP SD CC
Output determination SAP S4 HANA SAP SD CC
ShahulHameed54211
 
原版仿制(uob毕业证书)英国伯明翰大学毕业证本科学历证书原版一模一样
原版仿制(uob毕业证书)英国伯明翰大学毕业证本科学历证书原版一模一样原版仿制(uob毕业证书)英国伯明翰大学毕业证本科学历证书原版一模一样
原版仿制(uob毕业证书)英国伯明翰大学毕业证本科学历证书原版一模一样
3ipehhoa
 
Multi-cluster Kubernetes Networking- Patterns, Projects and Guidelines
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesMulti-cluster Kubernetes Networking- Patterns, Projects and Guidelines
Multi-cluster Kubernetes Networking- Patterns, Projects and Guidelines
Sanjeev Rampal
 
The+Prospects+of+E-Commerce+in+China.pptx
The+Prospects+of+E-Commerce+in+China.pptxThe+Prospects+of+E-Commerce+in+China.pptx
The+Prospects+of+E-Commerce+in+China.pptx
laozhuseo02
 
Latest trends in computer networking.pptx
Latest trends in computer networking.pptxLatest trends in computer networking.pptx
Latest trends in computer networking.pptx
JungkooksNonexistent
 
BASIC C++ lecture NOTE C++ lecture 3.pptx
BASIC C++ lecture NOTE C++ lecture 3.pptxBASIC C++ lecture NOTE C++ lecture 3.pptx
BASIC C++ lecture NOTE C++ lecture 3.pptx
natyesu
 
急速办(bedfordhire毕业证书)英国贝德福特大学毕业证成绩单原版一模一样
急速办(bedfordhire毕业证书)英国贝德福特大学毕业证成绩单原版一模一样急速办(bedfordhire毕业证书)英国贝德福特大学毕业证成绩单原版一模一样
急速办(bedfordhire毕业证书)英国贝德福特大学毕业证成绩单原版一模一样
3ipehhoa
 
This 7-second Brain Wave Ritual Attracts Money To You.!
This 7-second Brain Wave Ritual Attracts Money To You.!This 7-second Brain Wave Ritual Attracts Money To You.!
This 7-second Brain Wave Ritual Attracts Money To You.!
nirahealhty
 
How to Use Contact Form 7 Like a Pro.pptx
How to Use Contact Form 7 Like a Pro.pptxHow to Use Contact Form 7 Like a Pro.pptx
How to Use Contact Form 7 Like a Pro.pptx
Gal Baras
 
ER(Entity Relationship) Diagram for online shopping - TAE
ER(Entity Relationship) Diagram for online shopping - TAEER(Entity Relationship) Diagram for online shopping - TAE
ER(Entity Relationship) Diagram for online shopping - TAE
Himani415946
 
History+of+E-commerce+Development+in+China-www.cfye-commerce.shop
History+of+E-commerce+Development+in+China-www.cfye-commerce.shopHistory+of+E-commerce+Development+in+China-www.cfye-commerce.shop
History+of+E-commerce+Development+in+China-www.cfye-commerce.shop
laozhuseo02
 
test test test test testtest test testtest test testtest test testtest test ...
test test  test test testtest test testtest test testtest test testtest test ...test test  test test testtest test testtest test testtest test testtest test ...
test test test test testtest test testtest test testtest test testtest test ...
Arif0071
 

Recently uploaded (16)

1比1复刻(bath毕业证书)英国巴斯大学毕业证学位证原版一模一样
1比1复刻(bath毕业证书)英国巴斯大学毕业证学位证原版一模一样1比1复刻(bath毕业证书)英国巴斯大学毕业证学位证原版一模一样
1比1复刻(bath毕业证书)英国巴斯大学毕业证学位证原版一模一样
 
1.Wireless Communication System_Wireless communication is a broad term that i...
1.Wireless Communication System_Wireless communication is a broad term that i...1.Wireless Communication System_Wireless communication is a broad term that i...
1.Wireless Communication System_Wireless communication is a broad term that i...
 
guildmasters guide to ravnica Dungeons & Dragons 5...
guildmasters guide to ravnica Dungeons & Dragons 5...guildmasters guide to ravnica Dungeons & Dragons 5...
guildmasters guide to ravnica Dungeons & Dragons 5...
 
Living-in-IT-era-Module-7-Imaging-and-Design-for-Social-Impact.pptx
Living-in-IT-era-Module-7-Imaging-and-Design-for-Social-Impact.pptxLiving-in-IT-era-Module-7-Imaging-and-Design-for-Social-Impact.pptx
Living-in-IT-era-Module-7-Imaging-and-Design-for-Social-Impact.pptx
 
Output determination SAP S4 HANA SAP SD CC
Output determination SAP S4 HANA SAP SD CCOutput determination SAP S4 HANA SAP SD CC
Output determination SAP S4 HANA SAP SD CC
 
原版仿制(uob毕业证书)英国伯明翰大学毕业证本科学历证书原版一模一样
原版仿制(uob毕业证书)英国伯明翰大学毕业证本科学历证书原版一模一样原版仿制(uob毕业证书)英国伯明翰大学毕业证本科学历证书原版一模一样
原版仿制(uob毕业证书)英国伯明翰大学毕业证本科学历证书原版一模一样
 
Multi-cluster Kubernetes Networking- Patterns, Projects and Guidelines
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesMulti-cluster Kubernetes Networking- Patterns, Projects and Guidelines
Multi-cluster Kubernetes Networking- Patterns, Projects and Guidelines
 
The+Prospects+of+E-Commerce+in+China.pptx
The+Prospects+of+E-Commerce+in+China.pptxThe+Prospects+of+E-Commerce+in+China.pptx
The+Prospects+of+E-Commerce+in+China.pptx
 
Latest trends in computer networking.pptx
Latest trends in computer networking.pptxLatest trends in computer networking.pptx
Latest trends in computer networking.pptx
 
BASIC C++ lecture NOTE C++ lecture 3.pptx
BASIC C++ lecture NOTE C++ lecture 3.pptxBASIC C++ lecture NOTE C++ lecture 3.pptx
BASIC C++ lecture NOTE C++ lecture 3.pptx
 
急速办(bedfordhire毕业证书)英国贝德福特大学毕业证成绩单原版一模一样
急速办(bedfordhire毕业证书)英国贝德福特大学毕业证成绩单原版一模一样急速办(bedfordhire毕业证书)英国贝德福特大学毕业证成绩单原版一模一样
急速办(bedfordhire毕业证书)英国贝德福特大学毕业证成绩单原版一模一样
 
This 7-second Brain Wave Ritual Attracts Money To You.!
This 7-second Brain Wave Ritual Attracts Money To You.!This 7-second Brain Wave Ritual Attracts Money To You.!
This 7-second Brain Wave Ritual Attracts Money To You.!
 
How to Use Contact Form 7 Like a Pro.pptx
How to Use Contact Form 7 Like a Pro.pptxHow to Use Contact Form 7 Like a Pro.pptx
How to Use Contact Form 7 Like a Pro.pptx
 
ER(Entity Relationship) Diagram for online shopping - TAE
ER(Entity Relationship) Diagram for online shopping - TAEER(Entity Relationship) Diagram for online shopping - TAE
ER(Entity Relationship) Diagram for online shopping - TAE
 
History+of+E-commerce+Development+in+China-www.cfye-commerce.shop
History+of+E-commerce+Development+in+China-www.cfye-commerce.shopHistory+of+E-commerce+Development+in+China-www.cfye-commerce.shop
History+of+E-commerce+Development+in+China-www.cfye-commerce.shop
 
test test test test testtest test testtest test testtest test testtest test ...
test test  test test testtest test testtest test testtest test testtest test ...test test  test test testtest test testtest test testtest test testtest test ...
test test test test testtest test testtest test testtest test testtest test ...
 

Uiversal Commerce Group

  • 1. Universal Commerce Group Digital factory for scaling fast-growing online businesses
  • 2. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 2 FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW Company overview UCG is a well-established company Universal Commerce Group is one of the largest internet holding groups in Ukraine. Its mission is to create a digital ecosystem to allow consumers and businesses to interact and provide information in the most user- friendly way possible. It specialises in lead generation through search engines, price comparison sites, and marketplaces. UCG has business activities in 48 markets around the world The group has 4 offices in Ukraine and Russia (Kiev, Dnipro, Zaporozhye and Moscow) UCG employs more than 300 people in 4 countries.
  • 3. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 3 FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW USP With a simple but powerful customer proposition Our Philosophy We believe our customers deserve fair and objective recommendations, based on what they are searching for, not what makes the price comparison site the most money. And because our partners all pay us the same price for a referral, we will never favour one partner over another. The customer has full control over the results based on their search terms and filters. The internet was meant to make searching for things easier, but Google is in the position where it can influence choice. Google dictates who to show first in its search results. Web sites which didn’t pay Google for advertising find it difficult to break through this imposed bias. Hence it seems Google's search algorithms are a hidden way of selling goods and services, while appearing to be independent. It’s time for a revolution in the search and selection of good and services for consumers!
  • 4. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 4 Focus areas Across multiple industries, supported by core functional expertise E-Commerce Automotive Employment Fashion Health Real Estate Price comparison Search Big data Deep learning Digital marketing Traffic generation INDUSTRY FOCUS CORE COMPETENCES FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
  • 5. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 5 Investment rationale Supporting a very strong rationale for investment UCG has strong growth in customers and revenue, with net profit growth of more than 25% over the last 5 years From a diversified group across 6 sectors, so it is resilient to disruption or competitor dominance in any industry With access to growth in 48 markets across 4 continents, with plans to expand to 60 markets The investment doesn’t just buy current results – UCG has created an ecosystem with an evolving business model and a pipeline of growth With the core competencies and a robust, self-powered structure and team to generate future businesses FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
  • 6. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 6 Current Where the business is now 02
  • 7. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 7 Group portfolio Now we have a balanced portfolio covering multiple sectors In 2012, 71% of profit came from Price.ua – one site in one country, through one channel Share of profits 2012 By 2017, this had decreased to 45%, with 4 additional businesses contributing profits Share of profits 2017 FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
  • 8. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 8 Future Where the business will go 03
  • 9. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 9 Strategy UCG will continue to build a digital e-commerce ecosystem FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW • UCG will continue with its mission to: • Creating an e-commerce ecosystem to satisfies consumers’ needs online, matching their needs with business offers in the most user-friendly way possible • Provide the most relevant results for consumers, rather than the most commercially profitable • This will mean identifying synergies between our online properties in consumer goods, automotive, employment, fashion, healthcare, and real estate, as well as launching new projects in new niches • UCG projects are scalable; we regularly increase the number of domains for development. To date we have launched 91 domains • We have expanded our businesses from 6 in 2012 to 18 in 2017, and we have another 7 planned UCG DIGITAL ECOSYSTEM
  • 10. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 10 Business model While evolving its business model towards marketplaces FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW 2012 – 2016 Lead generation via search and price comparison 2017 >> Moving to a marketplace approach and structure In the old model, customer leads are passed on to partners for a one-off referral fee Business is done on a transactional basis UCG has launched 3 ventures where customers and partners register and operate within a marketplace Leads can be passed back to other UCG ventures, creating an ecosystem Business is done on a relationship basis
  • 11. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 11 International expansion And will continue with its international expansion to 60 markets in Europe and Asia FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW UCG has adapted its platforms to be able to scale successful businesses rapidly internationally. The current focus is to expand in Europe and Asia. For example, Trud.com plans to expand from its current markets of Russia and Ukraine into 8 new markets in Europe and Asia: Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Moldova, Poland, Tajikistan, Uzbekistan Our development focuses on the needs of the market. One of our new ventures, "Local Estate", is aimed at Asian markets where the share of mobile traffic is >70%. So it has been created on the mobile platform using APM and PWA technologies. Selected examples of our new initiatives…
  • 12. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 12 Start-up factory Structure for future growth 04
  • 13. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 13 Core competences There is an established structure in place to generate new businesses FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW The major advantage of the UCG team is development and market knowledge: the ability to retain good employees, expertise in site architecture and full current understanding of technical needs in the marketplace allows us to quickly adapt projects in line with the company strategy. We use our many years of experience in the main functional areas: product, marketing, sales, in-depth analytics, and decision-making on the basis of big data. This is complemented by extensive experience in e-commerce and finance, as well as the success stories of previous launches. We have developed a structured approach to creating and scaling new businesses in a rapidly-evolving environment by implementing standardised processes. Each launch of a new venture is done using a lean, agile approach by specialised teams with a strong set of tools to solve problems. The experience of launching more than 18 ventures gives us the ability to quickly and effectively take a new idea and turn it into reality. We are constantly working on new projects – on average UCG launches 2 – 3 new projects per year. Market knowledge Core competences Structure d approach Experience 01 02 03 04
  • 14. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 14 Lean start-ups Following a tried-and-tested process FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW RESEARCH We conduct pre-project research in our laboratory, UCGLabs In a year we typically start 15 – 20 experiments TRIAL OPERATION 4 – 5 are then transferred to trial operations Our strong technical team can start or adapt a new project in 1-3 months EXPANSION Daily monitoring process for KPIs and fix all inefficient processes Successful ventures are scaled and expanded internationally COMMERCIAL OPERATION 2 – 3 make it into commercial operation Only ventures with returns of at least 25% make it into the portfolio STRATEGY New ventures undergo detailed analysis Preferred niches offer geographic expansion, unique technologies, and market growth
  • 15. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 15 The team Supported by a rounded team with in-depth skills The driving force behind Universal Commerce Group is a committed group of IT and business professionals. The UCG team currently consists of more than 200 people and it continuing to expand. The head offices are located in Dnepropetrovsk and Kiev, supported by remote workers who are expanding UCG into other countries. Our managers have deep experience in their field, many having developed their businesses for more than 5 years. In addition to this, we recruit from the market, injecting new expertise and knowledge of the latest competitive tactics. FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
  • 16. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 16 Awards and press coverage And recognition in the marketplace FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW Awards 2016 Price.ua: “Favourite Price Comparison site” 2013 Price.ua: “Favourites of Success” award 2012 Price.ua: “Favourites of Success” award 2009 Price.ua: Internet Awards winner 2008 Price.ua: Internet Awards winner 2007 Price.ua: Internet Awards winner
  • 17. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 17 Universal Commerce Group Portfolio 05
  • 18. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 18 Proposition • Product range covers more than 11 million products • More than 2,000 commercial partners • Functionality includes subscribing to price changes and product reviews Business model • CPC model: share of SEO + Direct is more than 60% • Main contributor to UCG’s overall revenue Market position • Second-largest price aggregator in Ukraine • #122 most visited site in Ukraine • Average monthly visits are 8.3m from 4.6m unique visitors Founded: 2001 Sector: E-commerce #2 Source: SimilarWeb, data for period May – December 2017 FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
  • 19. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 19 Founded: 1996 Sector: E-commerce Profile • Price comparison site covering consumer electronics and home appliances (mobile phones, computers, monitors, audio, video, photo, other goods). • Good geographic spread. More than 75% of traffic is generated in regions • More than 60% of organic search is generated in regions History • Started in 1996 as a search engine to index ru.net • Site was started in 76 main regions, such as moskva.aport.ru, spb.aport.ru, ekaterinburg.aport.ru. Market position • Top 5 market position in Russia among product aggregators • Average monthly visits are 4.3m from 3.2m unique visitors #5 Source: SimilarWeb, data for period May – December 2017 FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
  • 20. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 20 Founded: 2016 Sector: E-commerce Profile • Recenty-launched marketplace operating in Ukraine • Based on CPA model Proposition • Functionality includes organising auctions with online payment on the web site • Option to download price lists for online shops with daily updates of prices and product availability Growth statistics • 1,000 sellers registered with the site • More than 2.5 million offers, with 30,000 added daily • Site visitor traffic is growing at 10% — 15% per month FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
  • 21. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 21 Founded: 2016 Sector: E-commerce Profile • Recenty-launched price aggregator • Covers multiple consumer goods areas, including electronics, appliances, cars, clothing, and construction and repair Proposition • Functionality includes product comparisons and user reviews Geographies • Present in the fast-growing markets of the UAE, Saudi Arabia, the Philippines, Singapore and Ireland FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
  • 22. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 22 Founded: 2003 Sector: E-commerce Profile • Price comparison search engine covering most consumer product categories Market position • One of the largest database of prices, goods and services in Russia • More than 500 site partners • Includes more than 1,200 consumer categories • More than 200 new product models added daily to the site FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
  • 23. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 23 Profile • Price comparison search engine covering most consumer product categories Geographies • Present in Russia, Ukraine and Kazakhstan • Sravni.ua was created to provide competition to Price.ua, and also generate additional traffic through the purchase of paid advertising • Sravni.com serves as a platform for placing partners not posted on Aport.ru and also for generating additional traffic adjacent to the Aport.ru partners. It is UCG’s main price comparison site in Russia Growth statistics • Sravni.ua monthly traffic volume: > 1 million • Sravni.com monthly traffic volume: > 1 million • Share of SEO + Direct is > 60% Founded: 2012 Sector: E-commerce FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
  • 24. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 24 Founded: 2014 Sector: Automotive Profile • Avtopoisk.ru contains the most complete database of special equipment, cars and trucks for sale in Russia Proposition • Price comparison for buying vehicles • Choice of loan offers from banks to buy cars • Aggregates offers on motor insurance Market position • Largest database of cars for sale in Russia • More than 2 million offers • 300 partners including 8,000 service stations across Russia • 250 dealers of almost all brands of vehicle and related car goods • Monthly audience is more than 600,000 people per month FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
  • 25. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 25 Founded: 2009 Sector: Automotive Profile • Automobile portal with offers of cars, motorbikes, and additional equipment for sale • Sections of the site include "news", "services", "forum" and "auto-referral" FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
  • 26. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 26 Founded: 2015 Sector: Automotive Profile • Auto portal combining information from the largest internet sources across Ukraine FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
  • 27. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 27 Founded: 2015 Sector: Fashion Profile • Aggregator site for fashion offers on clothing and accessories Geographies • Present in 14 countries across Europe and Asia: • Czechia, France, Germany, Italy, Latvia, Lithuania, Netherlands, Poland, Russia, Spain, Sweden, Turkey, Ukraine, United Kingdom Growth statistics • 70,000 users • More than 600,000 products • More than 1,000 partners representing branded online shops FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
  • 28. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 28 Founded: 2014 Sector: Health care Profile • Doc.Guru provides a directory of doctors and clinics in Russia and Ukraine Proposition • Selection of doctor based on, for example, the cost of admission, and not only the experience or scientific titles of a specialist • Diagnostic service and comparison of cost of different clinics • Arrangement of appointments by phone or online application on the site Growth statistics • Service is used by about 50 000 customers per month • More than 1,000 clinics have been signed up as partners FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
  • 29. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 29 Founded: 2009 Sector: Employment Profile • Employment aggregator connecting jobseekers and employers Geographies • Currently present in 2 markets • Russia, Ukraine • Planned expansion to 8 new markets in 2018 • Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Moldova, Poland, Tajikistan, Uzbekistan Market position • Top 3 job aggregator site and top 8 player in the job market in Russia • Number of jobs listed: 1.5 million • Number of CVs uploaded: 1.2 million • Average monthly users: 6 million • Average monthly page views: 8 million FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW #3
  • 30. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 30 Founded: 2016 Sector: Employment Profile • International CV aggregator connecting jobseekers and employers Proposition • Rulla functional directions: international vacancies, freelance and relocation, education and professional learning. Geographies • Currently present in 23 markets across 4 continents • Argentina, Australia, Austria, Brazil, Canada, Chile, Columbia, Croatia, France, Germany, India, Indonesia, Italy, Mexico, Peru, Poland, Portugal, Romania, Spain, Switzerland, United Kingdom, Venezuela, Vietnam • Planned expansion to 60 markets FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
  • 31. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 31 Founded: 2012 Sector: Employment Profile • Employment aggregator connecting jobseekers and employers Proposition • JobTonic automatically eliminates duplicates, so the same vacancy published on different job sites will only be shown once Geographies • Currently present in 10 markets across 4 continents • Brazil, Chile, India, Mexico, New Zealand, Peru, Portugal, Spain, Switzerland, US FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
  • 32. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 32 FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW Founded: 2012 Sector: Employment Profile • Job search and recruitment portal in Ukraine. • Unique feature offered in Russia and Ukraine by the ‘Bystronaim’ platform: customers are offered the sale of feedback on vacancies Proposition • There are thousands of relevant vacancies of leading companies from all regions of Ukraine and huge applicants database of all spheres and professions represented on the website. • Comfortable interface for cv adding allows everyone, who is looking for job, to make correct self-presentation for potential employer. • Thousands of employers are hiring worthy employees.
  • 33. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 33 Founded: 2012 Sector: Real estate Profile • NaydiDom.com is a aggregator listing properties for sale or rent across Russia • Its database lists only unique and current advertisements Market position • Over the last 5 years the business has achieved a strong position in the B2B real estate market, with 2 million properties • Naydidom cooperates with all the large property portals and bulletin boards in Russia, Ukraine, and Kazakhstan, including: avito.ru, cian.ru, mirkvartir.ru, irr.ru, kvadroom.ru, move.ru • Average monthly visits are 1.0m from 626k unique visitors Source: SimilarWeb, data for period May – December 2017 FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
  • 34. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 34 Founded: 2011 Sector: Real estate Profile • Aggregator for property adverts across Ukraine • Provides information on prices for apartments, and data on new buildings in different cities with map locations FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
  • 35. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 35 Founded: 2018 Sector: Real estate FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW Profile • A marketplace matching property buyers and sellers across Ukraine • Currently lists more than 300,000 properties for sale Proposition • Large database of property agencies with current properties for sale • Functionality includes easily work with ads: save to favourites, add notes, and subscribe to new ads
  • 36. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 36 Profile • LocalEstate is a search engine that looks for proposals for the property market in all subject sites Proposition • Project provide a convenient and effective tool for anyone who is actively seeking proposals for the property market. • LocalEstate project based on the principles of maximum savings of time and effort in the search for real estate users Geographies • launched in Romania • Planned expansion to 5 new markets in 2018 • Turkey, Hungary, Vietnam, Bulgaria, Poland FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW Founded: 2018 Sector: Real estate
  • 37. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 37 Founded: 2015 Sector: Lead generation Profile • CPA site combines the interests of webmasters and advertisers FACTORY PORTFOLIOCURRENT FUTUREOVERVIEW
  • 38. Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. 38Copyright © Universal Commerce Group. Confidential and Proprietary. All Rights Reserved. http://ucg.io info@ucg.io