Uic Strategy

Energy Efficiency & Conservation Strategy
City of Shreveport, Louisiana

December 3, 2009

Gulf Geoexchange and Consulting Services, Inc.
in collaboration with
Morgan Hill Sutton & Mitchell Architects, LLC
Purdue Center for Regional Development
Consortium for Education Research & Technology of North Louisiana
and Chronicles of Numbers, LLC

Table of Contents

3 Executive Summary

7 Attachment D: Energy Efficiency & Conservation Strategy

17 Appendices
19 Appendix A – Framework Document for the Comprehensive
Energy Efficiency & Conservation Plan
35 Appendix B – Aligning Higher Education to support the EECS and CEECP
43 Appendix C – Current Energy Efficiency and Conservation Activities
for the Shreveport Community
45 Appendix D – Steering Committee Members
47 Appendix E – Potential/Proposed Working Group Members
53 Appendix F – Meeting Minutes

Executive Summary

The City of Shreveport currently has a number of assets and opportunities related to energy
efficiency. The city and surrounding region have a tremendous capacity for energy production,
particularly natural gas. With this capacity for energy production comes potential for local
innovation and entrepreneurship. At the same time, the City faces significant challenges. With
the increased extraction of natural gas, the community will need to understand the full impacts
of this production on the environment. The capacity, condition, and maintenance of our sewer/
stormwater management facilities is a cause of growing concern. The recent update of EPA
standards for air quality places our community in jeopardy of receiving non-attainment status for
ozone levels. And, during the difficult economic climate that we are currently facing, the city needs
to find new ways to save money, and change spending patterns to achieve more positive impacts.

Through the current process of completing the Shreveport Caddo Master Plan, the City has been
reminded of the citizens’ desires to improve quality of life, becoming a “greener,” healthier, more
sustainable community.1 While the City of Shreveport’s history of development has burdened it
with an auto-centric layout, we now find a unique opportunity to transform our community into a
model of sustainability.

To date, the City has pursued a series of independent initiatives to address issues of environmental
concern and take advantage of local assets.2 With the funds provided by the US Department of
Energy’s Energy Efficiency Community Block Grant (EECBG), the City can advance these efforts and
invest in new energy efficient innovations.

With a grant for $1,977,900 from the Department of Energy (DOE), the City of Shreveport
initiated a contract for the completion of an Energy Efficiency and Conservation Strategy (EECS)
intended to maximize the leverage of new investments and coordinate with existing energy
efficiency endeavors. Through great foresight and leadership, the Mayor and City Council set
new precedents by mobilizing to address our most critical environmental concerns and
empowering a diverse, citizen-based Steering Committee3 to direct the development of the
EECS, setting the priorities for investment.

The City’s energy efficiency consultant, Gulf Geoexchange and Consulting Services, Inc. (GGCS)
assembled a project team with expertise to successfully advance Shreveport’s goals for energy
efficiency and conservation. Tasks have been divided among project team members according to
their area of expertise, and developed with the support of the collective team.

3

The City charged the project team with producing:
1) an Energy Efficiency and Conservation Strategy report
2) a Framework Document for the future completion of a Comprehensive Energy
Efficiency and Conservation Plan (CEECP). 4

The first task, the EECS report, involved the selection of activities to be funded by the City’s EECBG
and required the integral involvement of the steering committee. Through interviews with city
government, and the input of the EECS Steering Committee, the project team assembled a full
range of potential activities eligible for the City to consider. Then the project team prepared a
detailed report explaining and providing a cost/benefit analysis of each potential activity, so that
each could be fairly evaluated by the EECS Steering Committee. Benefits considered during this
analysis include:

• energy savings
• greenhouse gas emissions reductions
• additional funding to be leveraged
• costs saved
• jobs created/retained
• long vs. short term impact (i.e. sustainability)
• coordination among other EECBG funding recipients
• other tangible and intangible benefits

Activities were then selected and prioritized based on this assistance, and are reported in this
document. The EECS covers all items required in Attachment D of the EECBG program, listing
activities recommended for funding, showing the dollar amounts recommended to be allocated
to each project/program, and including a description of the metrics to be used to measure the
success of the selected activities. In addition to the EECS, the project team prepared Attachment
B1 Activity Sheets, Budget Justification files, and National Environmental Policy Act (NEPA) forms for
all applicable projects/programs to be submitted to the US Department of Energy (DOE).

The second task, requested by the City of Shreveport, was to prepare a CEECP Framework
Document. This document, included in Appendix A, details the process for developing and
implementing the CEECP. The EECS Steering Committee was also called upon to advise the project
team in the preparation of this Framework Document. Committee members were introduced to
‘Strategic Doing’ and participated in a small scale version of the process proposed for the CEECP.
The committee provided feedback regarding the proposed process and identified an initial list of
stakeholders to be invited to work on the CEECP.

Ultimately, the Steering Committee recommended the CEECP as an activity to be funded through
savings leveraged by the EECS. This comprehensive plan will be vital for the ongoing success of the
City’s efforts to become energy efficient. It will allow them to build upon the initial investments made
through the EECS, continue to pursue additional activities, and provide for ongoing evaluation.

1
See the Shreveport Caddo 2030 Vision Report: www.communicationsmgr.com/projects/1409/docs/VisionPoster-FINAL-LO.pdf
2
See Appendix C
3
See Appendix D
4
See Appendix A 5

Attachment D:

Prepared by
Gulf Geoexchange and Consulting Services, Inc.

7

8 City of Shreveport, Louisiana◦Gulf Geoexchange and Consulting Services

Attachment D: Energy Efficiency & Conservation
Strategy for Units of Local Governments & Indian Tribes

1. Describe your government’s proposed Energy Efficiency and Conservation Strategy. Provide a concise
summary of your measureable goals and objectives, which should be aligned with the defined purposes and
eligible activities of the EECBG Program. These goals and objectives should be comprehensive and maximize
benefits community-wide. Provide a schedule or timetable for major milestones. If you government has an
existing energy, climate, or other related strategy please describe how these strategies relate to each other.

The City of Shreveport invests in long-term community transformation.
The Mayor and City Council empowered a diverse, citizen-based Steering Committee, for
development of the Energy Efficiency and Conservation Strategy (activity 1). The Committee
recommended EECBG funding priorities that increase energy efficiency, reduce energy
consumption, cross jurisdictional levels of governance, build community relations, stimulate
the economy, and maximize benefits beyond the funding period.

The City of Shreveport’s EECS (activity 1) investments will include both long-term and short-
term initiatives that will sustainably transform the environmental, economic, social and cultural
future of the Shreveport region. Technical consultants (activity 2) will be used in establishing
our baseline, facilitating a comprehensive EEC plan process, structuring projects, and in
measuring and verifying progress. The Comprehensive Energy Efficiency and Conservation
Plan (CEECP), described in Appendix A, will use a process of community engagement and
accountability, “strategic doing.” Independent audits (activity 3) of government buildings will
be used to determine the scope and benefits of building improvements. These audits will set
the examples for residential and commercial programs to demonstrate benefits and strategies.
To implement EEC improvements, financial programs (activity 4) and leveraging strategies will
be utilized. Energy efficiency retrofits (activity 5) of government buildings will leverage energy
savings from improvements to fund additional retrofits and technical consultant services. To
encourage more low and moderate income residential retrofits (activity 5), the City will provide
incentives and loan assistance. Success and progress toward our sustainable future will require
purposeful education, job training, and outreach programs (activity 6) that will inform our
region of the benefits of energy efficiency and conservation. We are aligning the resources of
higher education to support the transformation of existing inefficiencies and the emergence
of new innovations through a Consortium of 12 regional institutions (CERT). To ensure that
renovations and new construction are advancing our EEC goals, the City of Shreveport will
adopt and enforce state energy codes (activity 8) currently required for state approvals. To
grow EEC businesses, Shreveport will initiate an EEC Business Incubator Program (activity 14) in
collaboration with existing incubator programs and higher education resources.

Goals and Objectives

Goal 1: Transform the City of Shreveport’s communities around a long-term energy
efficiency and conservation plan process, using an innovative “strategic doing” method.

Objective 1A: Prepare a Comprehensive Energy Efficiency and Conservation Plan,
supported by technical services and guided by an invited volunteer Steering Committee.

Objective 1B: Reduce energy consumption by 20% (229,870,208 KwH and 158,965
metric tons GHG reduction) by 2020.

Energy Efficiency & Conservation Strategy 9

Objective 1C: Develop financial programs to support audits and retrofits through PACE,
revolving loans and other alternative financing products.

Objective 1D: Implement retrofits on 40 prioritized government buildings and 1000 low
to moderate income households to achieve energy efficiency over the next 36 months.

Objective 1E: Adopt state energy efficiency codes.

Milestones (if funds are received January 2010):
• Begin planning process for the Comprehensive EEC Plan by establishing
baselines, goals, and metrics; organize focus groups. (1st quarter 2010)
• Perform energy audits to form a baseline for energy consumption and
recommended retrofits for all government buildings. (1st quarter 2010
ending mid-year 2011)
• Institute audit programs for residents in conjunction with utility companies and
other agencies to get buy-in throughout the community. (1st quarter 2010)
• Launch PACE Bond program, revolving loan program, and alternative financing for
retrofits and promote to the City’s residents and businesses. (2nd quarter 2010)
• Retrofit 40 government buildings based on audit recommendations. (2nd
quarter 2010 to 2nd quarter 2012)
• Provide workforce training for governmental and residential retrofits and provide
advanced training for city inspectors on new energy codes. (2nd quarter 2010)

Goal 2: Cultivate private/public partnerships that develop local and regional assets, develop
the workforce, and educate citizens concerning energy efficiency and conservation.

Objective 2A: Provide technical services to support a planned, sustainable program of
improvements and measures beyond the 3-year EECS proposal. The programs will
1.) update and complete a baseline of current EEC initiatives, city energy consumption
and emissions; 2.) develop plans and programs for a Bicycle/Pedestrian Master Plan,
Urban Agriculture, and Urban Forestry; 3.) preparation of smart growth and energy
efficiency regulations; and 4.) plan for contingency funding to advance other EEC
programs that emerge from the comprehensive EEC plan..

Objective 2B: Establish a diverse education and outreach program, including a web-
based information clearinghouse, cooperative strategies with local utilities and media,
and cultivate K-12, higher education and private sector partnerships.

Objective 2C: Establish a business incubator program.

Milestones (if funds are received January 2010):
• Initiate “strategic doing” method to begin the proposed planning processes.
(1st quarter 2010)
• Develop public website for focus areas and activities. (1st quarter 2010)
• Collaborate with higher education and private sector on K-12 energy
education demonstration project. (1st quarter 2010)
• Employ incubator director. (1st quarter 2011)
• Collaborate with existing regional incubators and higher education to support
start-up companies. (1st quarter 2010)


The City of Shreveport is committed to energy efficiency and conservation.
To date the City and Parish (county) have pursued a series of independent initiatives, although
not part of a comprehensive strategy, to address issues of environmental and energy concerns.
The City’s proposed EECS strategy, and subsequent comprehensive energy efficiency and
conservation planning (CEECP), will build on and sustain these current efforts:

• Energy Efficiency upgrades to 33 City Buildings in 2004;
• Landfill Methane Recapture for use by a local General Motors Assembly Plant;
• Curbside Recycling Program;
• Household hazardous waste collection Program;
• Sewerage Sludge 100% Recycling;
• Recycling of Sewerage Effluent for Industrial Use ;
• Ozone Abatement Program;
• Environmental training demonstration project, recent abatement of a 144,000
sq. ft. high rise Brownfield site using an EPA revolving loan program;
• Bio-diesel Fuel Blend to reduce fossil fuel use—City, Caddo Parish and Caddo
Parish Schools;
• Hybrid Electric Vehicles – SporTran (City transit authority) is using 2 hybrid
electric buses in their fleet, and the city is adding 3 hybrid electric cars;
• Compressed Natural Gas (CNG) – SporTran is phasing in CNG for the bus
transit fleet, with five on order;
• Intelligent Transportation System – The City is installing in phases an
intelligent traffic signalization system; and
• Vehicle Pollution Control – Caddo Parish and Caddo Parish Schools.

In related action, the City and Caddo Parish jointly funded the development of a Master Plan for
2010-2030 and appointed a Community Advisory Group to oversee the plan’s development.
To date, 18 community forums, neighborhood sessions, and workshops have documented
citizens’ desire to improve quality of life and a “greener,” healthier, more sustainable community.

2. Describe your government’s proposed implementation plan for the use of EECBG Program funds to assist you
in achieving the goals and objectives outlined in the strategy described in question #1. Your description should
include a summary of the activities submitted on your activity worksheets, and how each activity supports one
or more of your strategy’s goals/objectives.

The following is a list of the City of Shreveport’s proposed activities which will implement the
City’s goals and objectives outlined in Question 1:

Activity 1. Energy Efficiency & Conservation (EEC) Strategy: Consultant prepared strategy
and Comprehensive EEC Plan guided by an invited volunteer steering committee. (Funds
already DOE approved and committed.) Allocation: $250,000

Activity 2. Technical Consulting Services: To implement the programs and action items
delineated in the EECS, the City of Shreveport proposes to continue the services of the
technical consultant. This will assist the City not only to meet our goal of a 20% reduction in
energy use, but provide a planned, sustainable program of improvements and measures to
serve us well beyond the three-year time period of the EECS. Among those areas of technical
services needs are:
1) to update and complete a baseline of current EEC initiatives and city energy
consumption and GHG emissions;

2) to prepare a Comprehensive Energy Efficiency and Conservation Plan;
3) to develop a Bicycle/Pedestrian Master Plan;
4) to develop Urban Agriculture/Forestry Plans and Programs; and
5) to prepare smart growth and energy efficiency development regulations;
6) planning contingency and funding to prepare additional planning
activities required to advance other EEC programs that emerge from the
comprehensive EEC Plan.

The process of “strategic doing” incorporated into the CEECP process will allow broader
community and technical participation, more efficient alignment of energy and energy-related
assets, faster results and greater accountability. Proposed allocation: $150,000. Additionally,
$1,550,000 will be allocated for technical consulting services from the funds leveraged in the
EECBG Energy Efficiency Retrofit Program.

Activity 3. Residential and Commercial Buildings Audits: The City in 2004 audited 33 public
buildings and performed energy efficiency retrofits that over four years resulted in $500,000 in
savings, a reduction of 1000, KwH/mo., a drop in peak demand and 5t4 million fewer pounds
of GHG emissions. The City proposes to allocate $100,000 to re-audit its public buildings and
facilities with the goal of further reducing energy usage by 20%.

In addition to funding audits on public buildings, the City proposes to allocate $200,000 for
energy audits on residential housing. A portion of the $200,000 allocation will be used to
promote, educate and inform residents of the benefits of an audit and the energy cost savings
and financing available to retrofit their homes. The City will work with local utility companies
and/or other agencies to cover the cost of the audits, if possible. The goal is for audits to be
performed on approximately 8,000 residences, or 10% of Shreveport’s housing stock. Proposed
allocation: $300,000.

Activity 4. Financial Incentive Program: The City proposes to allocate $390,000 to develop
financial programs: 1) establish a PACE Bond Program; 2) establish a local, energy revolving
loan fund; 3) look for other alternative financing products to ensure access to conservation and
renewable energy for all of the city’s residences and businesses; coordinate also with the State
Energy Plan. Proposed allocation: $390,000.

Activity 5. Energy Efficiency Retrofits: Based on the public buildings audits, the City will
develop a list of proposed retrofit improvements prioritized based on energy and GHG
emission savings, cost, timing/phasing and ease of implementation. From this list, the City
proposes to use $20,000,000 of anticipated funding from the sale of Clean Renewable Energy
bonds and/or Qualified Energy Conservation Bonds to install energy efficiency measures on
its public buildings, for example, the retrofit of Government Plaza. The City also proposes to
assist low- and moderate-income households with securing financing for energy efficiency
retrofits. Financing mechanisms include the PACE Bond Program and local energy revolving
loan program, HERO Program and the State’s Weatherization Assistance Program. Proposed
allocation: $510,000.

Activity 6. Energy Efficiency and Conservation Programs: The City proposes to develop
an array of education and outreach strategies to reach our diverse citizenry: 1) web-based
information clearing house to serve as a portal for energy efficiency and conservation
information and program access (the site will also serve as an access point for the “strategic
doing” groups and their initiatives, similar to the web2.0 site used by the EECS Steering


committee); 2) employ a cooperative strategy using local utilities, media, Consortium for
Education, Research and Technology of N LA (CERT) and others to educate the public about
existing and new energy efficiency programs; and 3) collaborate with a business/education
partnership in piloting four summer energy camps, co-sponsored by energy companies, for
high school students on college campuses. Proposed allocation: $100,000.

Activity 8. Codes and Inspections: The City proposes to upgrade its current building code by
adopting the Louisiana Energy Efficiency Building Code. To implement and enforce the new
code, the City proposes the following actions: 1) provide advanced training for city inspectors
on the new Energy Efficiency Building Code and current practices in the field; 2) cover the
costs of training for city inspectors to become Home Energy Rebate Option (HERO) Energy
Raters to facilitate/expedite the HERO program; 3) upgrade code books, permitting forms,
and enforcement tools, including their public distribution; and 4) acquire energy efficiency
permitting software. Proposed allocation: $100,000.

Activity 14. Other EEC Initiatives: The City will collaborate with CERT, Southern University of
Shreveport’s Small Business Incubator, Louisiana Tech’s Small Business Incubator, and LSU-
Shreveport’s Small Business Development Center to establish an Energy Efficiency Incubator
Program. The allocation of $177,900 will provide initial funding for a program director for 3
years, to be housed at a new City energy department or as part of the CERT Sustainability
Trust. The incubator program will work with existing regional incubators and higher education
institutions in supporting start-up companies that can emerge from the audit, retrofit and
weatherization programs or other EECP initiatives. Proposed allocation: $177,900.

3. Describe how your government is taking into account the proposed implementation plans and activities for
use of funds by adjacent units of local government that are grant recipients under the Program.

The Comprehensive EEC plan process will include region support of higher education through
CERT and involvement from the City, Parish, and school systems. The City of Shreveport
and Caddo Parish are sharing in the cost of energy efficiency upgrades to the Government
Plaza building. The City’s Workforce Investment Board #71 will collaborate with the regional
10-parish (county) WIB #70 and the CERT (the higher education consortium) on expanding
training and certification for energy-related jobs.

The City of Shreveport and Technical Consultant Team will collaborate with non-profit 501(c)3
Community Renewal International in the process of planning the Center for Community
Renewal as a LEED platinum, net zero energy, and carbon neutral in downtown Shreveport’s
commercial historic district. The 270,000 square foot facility will include renovation of the
Petroleum Tower (a recently abated Brownfield site) and an adjacent new seven-story building.

The City will also collaborate also with Caddo Parish (county) on a joint application for federal
funds to retrofit the Government Plaza Building that house administrative functions for both
government bodies.

4. Describe how your government will coordinate and share information with the state in which you are located
regarding activities carried out with grant funds to maximize energy efficiency and conservation benefits.

The City will communicate with the State in the process of upgrading its current building
code by adopting the Louisiana Energy Efficiency Building Code. To implement and enforce


the new code, the City proposes to partner with both the State and higher education
institutions to provide advanced training for city inspectors on the new Energy Efficiency
Building Code and current practices in the field. The City envisions collaborating with business
and government leaders at regional and statewide workshops and conferences, sharing
information networks and databases, and contributing to the body of collective knowledge
and best practices in energy measures and savings. The City will share with the State a copy
of the Energy Efficiency and Conservation Strategy, once it has been approved by the U.S.
Department of Energy, and will also forward copies of their quarterly reports, success stories
and best practices gleaned from the EECS grant funds.

5. Describe how this plan has been designed to ensure that it sustains benefits beyond the EECBG funding period.

Shreveport’s joint strategies—the creation of a project team and the integral involvement
of the citizen-based Steering Committee in evaluating and selecting projects and programs
based on cost/benefit analysis—combine to ensure benefits beyond the project period. The
project team modeled the “strategic doing” process in crafting a Framework Document for the
completion of a Comprehensive Energy Efficiency and Conservation Plan.

These innovative City of Shreveport strategies created with EECS funds will yield benefits
sustainable into future generations:

• The creation of a network of stakeholders to provide energy savings audits,
installations, awareness, educational outreach and collaboration with public-
private partnerships;
• Creating media outreach and retail awareness programs to encourage
energy savings;
• Promoting positive media coverage of energy savings, promoting educational
material for schools, businesses and government, and expanding citizen
awareness of energy use and greenhouse gas emissions;
• Developing of information and distribution systems to encourage energy savings;
• Promoting volunteer organizations that “save energy” through efforts like
community gardens, summer energy camps, recycling and biking-walking events;
• Providing greater awareness at the personal, residential, commercial and
industrial level of the long-term benefits of energy savings investments and
opportunities for leveraging through the successes that Shreveport displays in
the implementation of the EECBG program;
• Educating the public about existing opportunities for leveraging, as
stakeholders and private entities see; Development of a verifiable data
collection system to measure energy savings in KwH and CCF by building
type, energy cost savings, number of buildings, dollars spent and leveraged,
building square footage, and audits performed and jobs created;
• Annual reporting on progress of the City to achieve EEC goals and
recommend adjustments;
• Energy reductions from retrofits will be sustained by a maintenance and
operating program that requires “retro-commissioning” to assure optimal
equipment performance and real-time energy tracking.

6. The President has made it clear that every taxpayer dollar spent on our economic recovery must be subject
to unprecedented levels of transparency and accountability. Describe the auditing or monitoring procedures


currently in place or that will be in place (by what date), to ensure funds are used for authorized purposes and
every step is taken to prevent instances of fraud, waste, error, and abuse.

Shreveport’s Administration Staff and Technical Consultant Team are experienced in regulatory
requirements for measurement and verification and will develop an implementation process
to assure transparency and accountability. Elements of that process include:

• Written commitments by all participants of measurement and verification
requirements, with third-party input.
• Written contracts and memoranda of understanding with vendors, retailers and
partnering organizations who provide resources capable of being leveraged.
• On-site or in-home inspection of installed measures goal of 10% of EECBG
program participants.
• Verification of energy savings of all installed measures from quarterly reports that
show energy savings compared to our baseline and our goals approved by the City
Department of Operational Services or the proposed City Energy Department.
• Energy savings tracked on a project-by-project basis and then aggregated by
sector. Individual project results verified by inspection. Results continually
evaluated to track performance and program implementation, and the program
modified as necessary to meet project goals and reporting requirements. Data
collected consist of but not limited to the energy savings in KwH, by building
type, energy cost savings, number of buildings, dollars spent and leveraged,
building square footage, audits performed and jobs created.
• Designation of a single-point employee/contractor contact to handle any and
all participant complaints, criticisms or feedback.
• Publication of results at City’s website, and also through local media on a
monthly, quarterly and annual basis.

City funds for the project will be managed by the City Department of Operational Services.


Appendices

Appendix A – Framework Document for the Comprehensive Energy Efficiency and
Conservation Strategy
Appendix B – Aligning Higher Education to support the EECS and CEECP
Appendix C – Current Energy Efficiency and Conservation Activities for the
Shreveport Community
Appendix D – Steering Committee Members
Appendix E – List of Potential/Proposed Working Group Members
Appendix F – EECS Steering Committee Meeting Minutes

17

Appendix A: Framework Document for the
Comprehensive Energy Efficiency & Conservation Plan

Prepared by
Morgan Hill Sutton & Mitchell Architects, LLC
and Purdue Center for Regional Development

19

20 City of Shreveport, Louisiana ◦ MHSM Architects ◦ Purdue Center for Regional Development

1.0 Purpose

Following the implementation of the Energy Efficiency and Conservation Strategy (EECS),
the City of Shreveport will conduct a Comprehensive Energy Efficiency and Conservation Plan
(CEECP) to guide long term decision-making and investment. To position ourselves as a front
runner in achieving the objectives outlined in the Energy Efficiency Community Block Grant
(EECBG), the City of Shreveport must go beyond minimum requirements to pursue innovation
and transformation. Reaching higher will allow the City to maximize long term benefits and
develop a competitive advantage when applying for future funding. The CEECP will build upon
the initial investments identified EECS, chart the course for future investments, and develop a
long term strategy for Shreveport to become more energy efficient.

The CEECP will implement a process that empowers citizens, enabling many people to make
meaningful contributions toward addressing complex community issues. The process used will
generate new ideas and align existing resources around innovation. The outcomes of such a
process will be new businesses, increased job opportunities, and improved quality of life.

1.1 Goals and Objectives

The CEECP will strive to provide a clear direction for achieving:

• job creation
• energy savings
• reduction of greenhouse gas emissions
• provident use of local resources
• renewable energy production
• maximized leveraging of funds

In addition to fulfilling these initial goals as outlined by the Department of Energy and the
City of Shreveport for the EECS, the CEECP will:

• serve as a means for the City to pursue future funding from state and federal sources
• provide a framework for regional collaboration among municipal and parish governments
• cultivate local capacity, leadership, advocacy, and innovation

1.2 Achieving Balanced Sustainability

As our community works to improve its energy efficiency, it will be important to evaluate
our opportunities, not only from an environmental and economic point of view, but also
from a social and cultural perspective. We have the ability to make decisions that can save
money, generate income, improve environmental quality, conserve local resources, support
and enhance cultural and heritage resources, and positively impact all citizens in the greater
Shreveport region. Ultimately, the CEECP will aim to maximize benefits according to a
quadruple bottom line (Fig. 1):

• environmental quality
• economic prosperity
• social equity1
• cultural vitality2

Framework Document for the Comprehensive Energy Efficiency & Conservation Plan 21

These multiple bottom lines should guide the indicators/metrics that will be used to
determine preferred initiatives and evaluate progress during the implementation. A
sustainable plan will successfully balance the indicators on this quadruple bottom line,
offering a suite of solutions to serve all aspects of our community.

Fig. 1: Balanced Sustainability

Environmental Quality Economic Prosperity

Unbalanced
Indicators

Balanced
Quadruple
Bottom Line

Social Equity Cultural Vitality

1.3 Building Local Capacity Through Strategic Doing

The CEECP will identify and support local assets that can help the City of Shreveport become
more energy efficient. The plan will cultivate open networks to link and leverage these local
assets through a process called ‘strategic doing.’ This innovative approach represents a shift
from the slow process of traditional strategic planning to fast cycles of strategic doing. John
McCann discusses the need for this shift in his essay on “Leadership as Creativity:”

Henry Mintzburg, author of The Rise and Fall of Strategic Planning and the insightful article
“Crafting Strategy” says, “The future is an abstraction...it never arrives.” It is always “out
yonder.” Planning, according to Mintzburg, can only accomplish two objectives: it gives
us an image of the future, and; allows us to make decisions about actions we take now
that will impact that future when it arrives. Thinking (planning) and acting (doing) are
inseparable. Formal planning -- especially that type typically labeled “strategic” (a word
widely used yet seldom defined) -- can put too much distance between these two.

So where can creativity, ambiguity, tension, and decisiveness come together in a
healthy environment that regards the integrity of the individual and the value of the
organization equally? This is accomplished only through dialogue.3

Strategic doing is a civic discipline to guide open innovation. It is a methodology for
productive dialogue, building on existing assets, energy, and excitement to empower community
members and organizations to take decisive action. As a result, participants in Strategic Doing
become fully engaged in the process and align to accomplish meaningful work.

Without a coherent strategy, individuals act independently, often resulting in counterproductivity.
With strategic planning, a course of action is recommended, but may fail to result in unified


activity. The process is often controlled by a handful of people, and if the process is weak, the
commitment to implementation withers quickly. On the contrary, with strategic doing, plans
and action synchronize, allowing for frequent feedback, learning, and realignment throughout
the process. (Fig. 2)

Fig. 2: Strategic Planning vs. Strategic Doing

Strategic Planning Strategic Doing

Slow, deliberate Fast, experimental

Linear Cyclical

Expensive Inexpensive

Long time horizon Short time horizon

Annual revisions Monthly revisions

Hierarchies Networks

Command and Control Link and leverage

Vertically connect Horizontally connect

Transactions Relationships

Strategic doing uses an open network model. Open networks offer unique advantages and
will provide the structure for progress and innovation in our modern economy. Networked
processes are more fluid, adaptable, and flexible. They combine open participation and
leadership direction. And, we find that as our network of partners grows, our opportunities
multiply and we generate new assets and unforeseen innovation.

In order for strategic doing to work, we must create trusted civic spaces, develop new leadership
characteristics, and promote civility. All partners decide to exhibit characteristics and behaviors
that enable productive dialogue: genuine curiosity, appreciative inquiry, transparency, joint
accountability, transformative thinking, commitment to engage, participation to contribute,
active listening and learning, collaboration, and mutual respect. (Fig. 3)

Public
Sector Neighborhoods

Transportation/
Health Advocates

Business/
Higher Collaborative Industry
Education Initiatives

Energy Efficiency/
Conservation Advocates

Community Based
Organizations

Fig. 3: Creating Partnerships to Link & Leverage Our Assets


Trusted relationships create resiliency. Trust emerges when we behave in ways that build
trust and mutual respect. As we work together in a trusted space, we accomplish more. We
attract new partners and assets. As the number of trusted relationships increases, the value
of the network goes up. More opportunities arise with stronger networks. (Fig. 4)

Leaders in the Strategic Doing process guide positive conversations and develop others’
capacity to lead. Ultimately, leadership and work are shared responsibilities, distributed
within the group.

Competitive communities are those that break down silos, link, and leverage their assets
quickly. Strategic doing will enable the City of Shreveport to accomplish these goals and meet
the complex challenges to create deep transformation within our community. Collaboration
leads to innovation. Innovation improves our productivity and our prosperity. (Fig. 4)

Strategic Doing answers four major questions (Fig. 5):

Fig. 4: Increasing Our Prosperity as we Build Trust and Collaboration

Prosperity

Opportunity
Productivity Zone
Information
& Leadership

Innovation
Information
& Leadership

Collaboration

What could we do?
What are our assets and how can we link/leverage them to uncover
opportunities and develop new ideas?

What should we do?
What outcomes do we want most to achieve? How can we get there?

What will we do?
What commitments are required to accomplish our outcomes?

How will we learn?
When and how will we come back together to assess our progress and revise
our strategy?


This cycle of conversations is frequent, ongoing, and supports transparent accountability. Groups
come together every 30-60 days. The goal is to articulate a clear direction and define initiatives
that align with this direction. Leadership keeps people focused and the process open. Thick
and trusted networks evolve that help us learn, make decisions, and act more quickly.

Fig. 5: The Strategic Doing Cycle Explore/Mine

Learn/Adjust

Focus/Align

Commit/Act

Notes:
1
Rose, Kalima and Julie Silas. 2001. Achieving Equity through Borrup, Tom. 2006. The Creative Community Builder’s
Smart Growth: Perspectives from Philanthropy. PolicyLink and The Handbook: How to Transform Communities Using Local Assets,
Funders’ Network for Smart Growth and Livable Communities. Art, and Culture. St. Paul, Minnesota: Fieldstone Alliance.

2002. Promoting Regional Equity. PolicyLink and The Funders’ 3
McCann, John M. 2009. Leadership As Creativity: Finding the
Network for Smart Growth and Livable Communities. Opportunity Hidden Within Decision Making and Dialogue.
Resources, Lessons Learned. National Endowment for the Arts.
2
Jackson, Maria Rosario, Florence Kabwasa-Green, and Joaquin http://arts.endow.gov/resources/Lessons/MCCANN2.HTML
Herranz. 2006. Cultural Vitality in Communities: Interpretation and
Indicators. Washington, DC: The Urban Institute.


2.0 Plan Participants

Working Groups

Citizens of Shreveport
Building Energy E ciency

Clean & Renewable Energy Sources
Core Group
Reduction of Waste & Pollution
• Government
• Steering Committee Transportation & Land Use Alternatives
• Project Team
Green Workforce/Business Incentives

Energy Education/Outreach

Fig. 6: Plan Participants

2.1 Public

The CEECP should be shaped around the vision of the Citizens of Shreveport, and build on
the values identified by the Shreveport Caddo Master Plan, local advocacy groups, and other
public forums.1 All citizens in Shreveport will be encouraged to play an active part as our
community strives to become more energy independent.

Roles:
Seek information, education, and training
Voice opinions that will guide other participants
Conserve energy within our own sphere
Live providently
Explore opportunities for new business creation

2.2 Government

Elected officials and department heads provide leadership, shaping the process to ensure
the completion and implementation of the CEECP.

Roles:
Define the timeframe and jurisdictional area of the plan
Manage the project team
Adopt the plan
Allocate and spend the funds needed to implement the plan
Evaluate progress
Report on evaluations
Amend the plan over time as needed

2.3 Steering Committee

The steering committee formed in Phase I of the EECS will be invited to extend their involvement
as stewards over the plan process and serve on each of the working groups. As jurisdictional
boundaries are determined and partnerships are formed, others may be invited to join the
steering committee. 2


Roles:
Oversee the plan process
Guide and direct the project team
Provide leadership and advocacy in working groups
Recommend the plan and its initiatives to government leaders for adoption/implementation

2.4 Project Team

The project team, led by Gulf Geoexchange and Consulting Services, Inc. (GGCS), is currently
comprised of Morgan Hill Sutton & Mitchell Architects, LLC (MHSM), Consortium for Education
Research and Technology of North Louisiana (CERT), Purdue Center for Regional Development,
and Chronicles of Numbers, LLC.

Roles:
Inventory potential working group members/stakeholders
Teach ‘strategic doing’ and provide technical assistance to the working groups
Provide a web 2.0 workspace for working groups and a public interface
Provide expertise and analysis of best practices and case studies within the six focus areas
Convene and facilitate working groups every 30-60 days
Formalize the ideas generated by the working groups into a plan document
Set metrics for baseline, produce target projections and provide evaluation for initiatives
Structure GIS database and procedures for monitoring trends
Provide a format and procedures for regular evaluation and reporting

2.5 Working Groups

A series of working groups will be organized around focus areas, described in section 3.0 of this
report. Each working group will engage an open network of public and private sector stakeholders. 3

Roles:
Determine goals and principles
Set targets
Publicize and promote the plan
Generate potential initiatives
Select preferred initiatives
Develop prioritized/phased implementation strategy
Identify obstacles to implementation and describe strategies to remove obstacles
Review the plan
Advise the project team
Oversee implementation
Evaluate and report progress on initiatives

1
Shreveport Caddo 2030 Vision Report: www.communicationsmgr.com/projects/1409/docs/VisionPoster-FINAL-LO.pdf
2
See Appendix D
3
See Appendix E


3.0 Plan Focus Areas

The CEECP will be structured around seven major focus areas that cover all of the eligible
activities outlined for the EECBG. (Fig. 7) While each of these focus areas are strongly
interrelated, they also serve as major categories for our work during the planning process.
Working groups will be formed around each of these focus areas and, from these working
group discussions, specific initiatives will emerge.

3.1 Building Energy Efficiency

Eligible activities within the Building Energy Efficiency focus area include energy audits
for commercial, residential, industrial, governmental, and non-profit buildings, financial
incentive programs, revised building codes/inspections, and energy efficiency retrofits.

3.2 Clean and Renewable Energy Sources

Eligible activities within the Clean and Renewable Energy Sources focus area include on-site
renewable energy generation, energy distribution technology, and the reduction/capture of
methane and other greenhouse gases.

3.3 Reduction of Waste and Pollution

Eligible activities within the Clean and Renewable Energy Sources focus area include recycling
programs, activities that reduce greenhouse gas emissions, and watershed management.

3.4 Transportation and Land Use Alternatives

The Transportation and Land Use Alternatives focus area covers activities related to energy
conservation in transportation and patterns of land use. It will explore the application of
Smart Growth principles in our community and look for opportunities to expand urban
agriculture and urban forestry within the city.

3.5 Green Workforce/Business Incentives

The Green Workforce/Business Incentives focus area explores economic and workforce
development opportunities related to all other focus areas to find opportunities for the
“greening” of occupations, project increased demand, enhance skills, and identify new and
emerging occupations.

3.6 Energy Education/Outreach

The Energy Education/Outreach focus area explores methods for transforming the way
our community thinks about energy efficiency and conservation, sharing information and
promoting any of the projects above. It will emphasize the engagement of K-12 and higher
education in collaborative efforts around green workforce training and curricula.

3.7 Other

This focus area is for any innovations that do not fit in the other six categories. The Department
of Energy has included ‘other’ as an eligible activity and encourages the innovation of energy
efficiency and conservation strategies not included in the listed eligible activities.


Fig. 7: EECBG Eligible Activities

Source: US Department of Energy, www.eecbg.energy.gov/solutioncenter/eligibleactivities/default.html


4.0 Plan Process

The process for developing the CEECP
Initiatives
will involve seven stages:

1. Plan Initiation
2. Baseline Working Groups
3. Target
4. Opportunities/Options
5. Preferred Action Plan
6. Implementation and Evaluation Core Group
7. Plan Review and Adoption

‘Strategic doing’ will guide the work
during each stage of development.
Participants will organize themselves
in working groups to accomplish a set Fig. 8: Managing
of specific initiatives. (Fig. 8) They will Strategic Doing
use cycles of strategic doing to cross-
pollinate ideas and link/leverage assets
among the various working groups.

This cycle of conversations will be frequent, ongoing, and will support transparent
accountability. Participants will leave each conversation with commitments, break off to
accomplish tasks, and reconvene to report and then determine the next set of tasks. Progress
on individual initiatives will be regularly reported to their respective working group, and
working groups will come together every 30-60 days. (Fig. 9) Web 2.0 tools will provide a
trusted space for participants to continue conversations, share ideas, and to report on their
work, allowing for greater collaboration, transparency and accountability.

Fig. 9: The Pattern of the Strategic Doing Process

The Core Group convenes Working Groups
30-60 days

Work

Meet Meet

Meet Meet

Work

Working Groups convene Initiatives


Stage 1. Plan Initiation
During the first stage, the groundwork will be laid for the plan. Stakeholders will be engaged
and organized. The process will be prepared and initiated.

Activities
Cultivate partnerships with institutions of higher education, state and neighboring local
governments, private sector industry, and community based organizations
Reengage steering committee established during the EECS
Define timeframe and jurisdictional area covered by plan
Assemble working groups around each focus area to include members of the steering committee
Teach strategic doing
Initiate Web 2.0 tools to create a collaborative space for working groups
Establish consensus on goals and principles

Deliverables
Map of jurisdictional area covered by plan
Timeline for plan process
Training materials for strategic doing workshop
Web 2.0 site with public interface and work space for focus area groups
Presentation/report describing goals and principles

Stage 2. Baseline
To produce a baseline, data will be gathered and analyzed to provide a picture of our
community’s current energy use and carbon footprint. Projections will be made to describe
where we will be in the future if we follow a “business as usual” scenario.

Activities
Establish indicators and metrics linked to goals/principles
Collect and analyze data
Establish baseline report of the analysis
Produce forecasts and projections

Deliverables
GIS layers and analysis mapping for spatially relevant indicators
Published presentation/report describing current indicator values, forecasts, and projections

Stage 3. Target
The target will provide a description of where we want to be, in terms of energy efficiency
and conservation, by our target date. It will define our broader desired outcomes, and allow
us to understand our end goal.

Activities
Determine targets
Seek consensus and approval for targets

Deliverables
Published presentation/report identifying the targets
Promotional materials, public service announcements
Formally adopted resolution


Fig. 10: The CEECP Process

Establish Explore Implementation
Baseline Opportunities & Evaluation

1.0

Plan Set Preferred Plan Review
Initiation Target Action Plan & Adoption

Stage 4. Opportunities/Options
During Stage 4, we will address the following questions: What could we do to improve our
energy efficiency and conservation? What plans are already underway? What are other
communities doing? How could we be innovative?

Activities
Compile best practices
Generate potential projects/initiatives

Deliverables
Published presentation/report identifying best practices for each focus area (case studies)
Published presentation/report describing and analyzing initiatives

Stage 5. Preferred Action Plan
During Stage 5, We will address the following questions: What should we do? What actions
are going to be most successful in achieving our goals? What actions are most leverageable,
sustainable, and feasible?

Activities
Evaluate initiatives based on metrics, sustainability, and feasibility
Select and prioritize preferred initiatives
Identify funding strategies

Deliverables
Published presentation/report outlining the preferred initiatives with funding strategies

Stage 6. Implementation and Evaluation
During Stage 6, We will address the following questions: What will we do? How should we
prioritize actions? What preparations need to be made to accomplish these actions? Who will
do what, when, and for how much? How will we fund our initiatives?

Fig. 11: The EECS and CEECP Processes

EECS 1.0 1.1 1.2 1.3 t 3 Years
Short Term

CEECP version 1.0 1.1 1.2 1.3 T
Long Term


1.1 1.2 Target

How will we evaluate our progress? During this stage, we will create a reporting system to
evaluate and update the plan as needed. Who will gather data and prepare reports? Who will
receive those reports? How will the plan be adjusted over time to achieve results?

Activities
Develop a prioritized/phased implementation strategy for each initiative
Identify policies and/or administrative actions adopted or needed to support plan implementation
Identify obstacles to implementation and describe strategies to remove obstacles
Establish commitments for implementation
Establish mechanisms for ongoing evaluation, accountability, and adaptation (reporting system)

Deliverables
Published implementation guidebook: the guidebook will include information about the
resources and partnerships required to achieve the plan’s goals; it will detail the prioritized
steps to take; it will describe who will do what, when, and how much it will cost.

Stage 7. Plan Review and Adoption
The process used during Phase I for completing and implementing the EECS is a small scale
demonstration of the process proposed for Phase II the Comprehensive Energy Efficiency and
Conservation Plan. Both are intended to go through a cycle of reviews to allow for amendment
and improvement over time. (Fig. 11)

During this stage, the initial version of the plan would be adopted, subject to change over time
as needed. Ultimately, progress evaluated on each initiative will be monitored and adjusted to
allow us to achieve or surpass our target goal. (Fig. 12)

Activities
Review preliminary and final drafts of the Comprehensive Energy Efficiency & Conservation Plan

Deliverables
Preliminary and final draft of the Comprehensive Energy Efficiency & Conservation Plan

Target

Progress on Initiatives provide benchmarks
for achieving the Target Goal
Milestones gage our
progress on each Initiative

Fig. 12: Evaluating Our Progress
Baseline


Appendix B: Aligning Higher Education
to support the Energy Efficiency & Conservation Strategy
and Comprehensive Energy Efficiency & Conservation Plan

Prepared by the
Consortium for Education, Research & Technology
of North Louisiana

35

36 City of Shreveport, Louisiana ◦ Consortium for Education Research & Technology of North Louisiana

The Consortium for Education, Research & Technology of North Louisiana (CERT) has been
retained by Gulf Geoexchange and Consulting Services, Inc. in partnership with the City
of Shreveport and serves on the Project Team in three key roles to support the Energy
Efficiency and Conservation Strategy (EECS):

• Identify and align the combined resources of 12 higher education member
institutions across North Louisiana to focus on research and development, workforce
development and K-12/community outreach;
• Serve a “link and leverage” role to others across existing silos—education, government,
nonprofits, businesses, funding sources and others—who can help with the process
(e.g. baseline, reporting, GIS); and
• Help inform the work group, creating common knowledge base (e.g., best practices,
analyses) to explore new educational models to use in the process.

As part of the Project Team, CERT will help manage the networks, identify funding and track
initiatives.

Higher education resources. CERT Chancellors/Presidents (or their designees) for the past
year have committed to learning the Strategic Doing process and to aligning their resources on
multiple, innovative initiatives or projects. CERT has surveyed member institutions to identify
current “energy systems” research projects, grants, and members of college faculties who have
expertise and new technologies to contribute in one or more of the six EECS focus areas:

• Building Energy Efficiency
• Clean and Renewable Energy Sources
• Reduction of Waste and Pollution
• Transportation and Land Use Alternatives
• Green Workforce/ Business Incentives
• Energy Education/ Outreach

Database. CERT is constructing a database of both academic and research and
development resources of the 12 member institutions across the region. Examples include
a Louisiana Tech University research project, “Nanoparticle Incorporated Heterogeneous
Catalyst System for Biodiesel Production” and an LSU-Shreveport Institute of Human Services
& Public Policy that can assist the Project Team in designing metrics and indicators.

“Green Jobs” framework. CERT will convene a work group of higher education and k-12
educators to develop a plan framework for green jobs. CERT surveyed the U.S. Department
of Labor February 2009 report, “Greening of the World of Work: Implications for O*NET-SOC
and New and Emerging Occupations.” DOL urges moving beyond simply applying a broad
label such as “green jobs,” to identify the “greening of occupations” in three categories, and
project increased demand:
• Green increased demand occupations—an increase in the employment demand
for an existing occupations
• Green enhanced skills occupations—a significant change to the work and worker
requirements of an existing occupation; i.e., tasks, skills, knowledge and credentials
have been altered, and
• Green new and emerging (N&E) occupations—impact is sufficient to create the
need for unique work and worker requirements; the new occupation could be entirely
novel or “born” from an existing occupation.

Aligning Higher Education to Support the EECS and CEECP 37

Through a multi-stage research and screening process that included a review of existing
literature, identification and compiling of job titles, review and sorting of job titles, and
clustering of job titles into 12 sector occupational sectors, the National Center for O*NET
Development identified 64 “green increased demand,” 60 “green enhanced skills,” and 91
“new and emerging occupations.” The following matrix, excerpted from “A Green Growing
Economy: Opportunities of Tomorrow,” by Juliet P. Scarpa (May 13, 2009), shows the
potential for green jobs across sectors:

Industry Sector Definition Requirements Sample Occupations
Green Building/ The design and Manufacturing building Green architects; HVAC
Sustainable/ Integrated construction of materials; planning, workers; Carpenters;
Design environmentally design and construction Plumbers; Welders;
Traditional Industry sustainable and energy Electricians; Sheet-metal
Sectors; Manufacturing; efficient buildings workers; Cement masons;
Construction; Utilities Skilled machine operators
Energy Efficiency The retrofitting of existing Auditing energy use Electricians; Technicians;
Traditional Industry building infrastructure in existing buildings; Insulation workers;
Sectors: Manufacturing; using healthy and Manufacturing materials Equipment and
Construction; Utilities more resource-efficient and devices; Installing installation specialist
models of construction, efficient lighting and (solar panel installation);
renovation, operation, heating systems; Home weatherizing;
maintenance, and Installing insulation, Energy Auditors
demolition. windows and appliances;
Production of appropriate
technologies (fluorescent
lights, water filtration
systems, permeable
concretes, solar panels,
etc.); Maintenance &
operation
Renewable Energy The use of natural Manufacturing parts; Solar panel installer;
(Solar/PV, Wind Energy, resources (other than Assembly & Installation Steelworkers
Geothermal, Hydro/ Biomass) for energy of solar panels/ finished
Marine) which are naturally heating systems;
Traditional Industry replinishable Constructing wind
Sectors: Utilities farms; Operating and
maintaining wind
turbines; repairing
systems; Marketing
and selling systems to
consumers
Recycling/ Waste The collection, treatment, Composting; Materials Recycling technician;
Management/ Removal and disposal or reuse of reuse and recycling; Waste treatment
Traditional Industry waste materials Pollution Control; operators; Sustainability
Sectors: Manufacturing; Water Conservation & coordinator; Bio-mimicry
Utilities; Technology treatment; Components, engineer; Environmental
Manufacturing Science and protection
& Distribution/ technician
Enabling Technology;
Environmental
Consulting, Protection &
Remediation
Industry Sector Definition Requirements Sample Occupations


Smart Grid/ Smart Energy Auto-balancing, self- Manufacturing & Field and control
Traditional Industry monitoring power grid Installation, Distributing engineers;
Sectors: Manufacturing; that accepts any source and marketing products Communication protocol
Utilities of fuel and transforms it program manager;
into a consumer’s optimal Managing consultant
renewable energy usage
with minimal human
intervention
Biomass/ Biofuels/ Fuel creation from Growing and harvesting Process technicians in
Biosynergy/ Ethanol/ chemical/ biological crops for feedstock, biodiesel or ethanol
Fuel Cells/ Hydrogen materials other than fossil collecting waste oils for companies
Traditional Industry- fuels feedstock, manufacturing
sectors; Manufacturing; parts for production
Construction; Agriculture; facilities; construction,
transportation maintenance and
operation of production
facilities
Vehicle Electrification/ A ground vehicle Public Transportation, Research and
Alternative Transportation propelled by a motor Bicycle repair & bike Development jobs;
Traditional Industry powered by electrical delivery services, Transit Technology design
Sectors: Transportation energy from rechargeable line construction, jobs; Hybrid & Biodiesel
batteries or other source Emissions broker, vehicle conversion &
onboard the vehicle or Engine component repair jobs; Maintenance
from and external source manufacturing jobs; Automotive
in, on, or above the service technicians and
roadway mechanics
Sustainable Agriculture/ An integrated system Production, Marketing, Sustainable/ organic
Green Space of plant and animal Processing, Consumption farming; Local Food
Traditional Industry production practices production/ systems;
Sectors: Agriculture that are efficient and Forestry – sustainable
sustainable forestry worker; Urban
agriculture; Land use
planning; Sustainable
landscaping

Green Jobs in Energy Efficiency and Conservation Strategy (EECS) Focus Areas

CERT will work with the EECS work group on Green Workforce/ Business Incentives to
engage an open network of public and private sector stakeholders (e.g. North Louisiana
Economic Partnership, Workforce Investment Board representatives, energy-related employer
representatives) to identify occupations in the four focus areas that are expected to show
a) increased demand, b) enhanced skills, or c) new and emerging occupations. The work
group will develop a Matrix naming green occupations needed for the focus areas, sorted by
categories—increased demand, enhanced skills, or new and expanded (N&E)—citing labor
demand information, listing available training programs, and identifying curricula that need
to be developed with employer input.


EECS Focus Area Potential “Green Jobs” Growth
Building Energy Efficiency Green architects
Represents both the design and construction of HVAC workers Sheet-metal workers
environmentally sustainable and energy efficient Carpenters Cement masons
buildings as well as the retrofitting of existing building Plumbers Skilled machine operators
infrastructure Welders Insulation workers
Electricians Home weatherizing
Energy auditors
Clean & Renewable Energy Sources Solar panel installer
Onsite renewable energy generation; energy distribu- Field and control engineers
tion technology; and reduction/ capture of methane Communication protocol program manager
and other greenhouse gases
Reduction of Waste & Pollution Recycling technician
Recycling programs; reduction of greenhouse gas Waste treatment operators
emissions; and watershed management Sustainability coordinator
Environmental science & protection technician
Transportation & Land Use Alternatives Research & development jobs
Energy conservation in transportation; sustainable Technology design jobs
agriculture and green space CNG and electrical conversion and repair jobs
Automotive technicians and mechanics
Organic farming
Local food production
Urban agriculture Land use planning
Forestry worker Sustainable landscaping

Implications for EECS Work Group on sixth Focus Area, Energy Education/ Outreach
The “Green Jobs” work group will summarize process and research, with recommendations
for the EECS Steering Committee. The work group, spanning K-12, community colleges
and universities, will identify “career pathways” or “career lattices” that offer opportunities for
citizens to pursue ascending levels of education and certifications. The green revolution
can bring both environmental and social change by providing green jobs that are family-
supporting to people without high levels of education, provided they seek additional
training. Historically, community colleges have moved the working poor to middle-skills
jobs with sustaining wages; Bossier Parish Community College, Louisiana Technical College,
and Southern University at Shreveport address that need.

Potential funding opportunities. CERT has developed a summary sheet and is researching
federal and other funding opportunities that EECS can leverage for identified energy
efficiency and conservation projects. Of the funding opportunities reviewed, fewer than
one-third require cost sharing, though all programs award points for leveraging other grants
and private sector partners, for example, a Retrofit Ramp-up program rewards partnering
with banks, local utilities, appliance retailers, and construction firms. Funding agencies and
programs include Housing & Urban Development, Department of Commerce, Department
of Energy, Department of Health and Human Services, Department of Agriculture,
Department of Homeland Security, National Science Foundation, Department of the Interior,
Department of Education, and Department of Transportation. Building energy audits, tax
credits, and weatherization, particularly for low-income, are encouraged, and innovation is
rewarded across a wide variety of market sectors. (See samples in the Appendix.)

Public/ private partnerships. CERT will identify and align strategic partners to support
EECS working groups. For example, CERT currently works with Community Renewal
International (CRI) in connecting Louisiana higher education to companies like Storer


Equipment, Trane, Hubbell Building Automation and CISCO to deploy new energy
conserving technologies for the design and construction of the national Center for
Community Renewal.

Energy education/ outreach. Although CERT will be convening higher education and K-12
for collaborative efforts around green workforce and curricula, the EECS Steering Committee
stipulates that every project selected and funded should incorporate strategies and funds for
marketing energy education to citizens. One member states, “Build policies that encourage
us to think of ourselves as energy producers and consumers, energy entrepreneurs.” CERT
will not only work with member institutions’ science-based programs, but also reach out
to the Liberal Arts community at the institutions as experts increasing social accountability
and promoting citizenship (e.g. Oikos Scholars Program at Oklahoma City University and
LaGrange University). Another member urged creating energy-related projects that serve
neighborhoods and diversion programs for unemployed, underemployed, prison labor
and at-risk youth. Committee members agreed on the importance of improving citizens’
knowledge of the natural environment and climate change, as well establishing a process for
informing citizens on a regular basis about environmental issues.

CERT was asked to serve as the “key hub for collaboration” around projects that educate
citizens about energy. For example, CERT is partnering with EnCana Energy, Bossier Parish
Community College and Southern University at Shreveport to conduct four, one-week
Energy Venture Camps in summer 2010 for Bossier and Caddo 14- and 15-year olds. Some
members of the EECS Steering Committee and Project Team also serve on the Shreveport/
Caddo Master Plan work groups, and will seek to build on the values identified by Shreveport
citizens. CERT will identify portions of the Master Plan that contribute to EECS initiatives to
improve Shreveport’s energy independence.


Appendix C
Current Energy Efficiency and Conservation Activities for the Shreveport Community
City of Shreveport, Caddo Parish and Caddo Parish School Board, 10.29.09

The following is a summary of the energy efficiency and conservation activities for the Shreveport
community by focus area for the Comprehensive Energy Efficiency and Conservation Plan:

Building Energy Efficiency:
1. Energy Efficiency upgrades to City Buildings – Lighting and HVAC upgrades that include
33 buildings in 2004.

Clean and Renewable Energy Sources:
1. Landfill Methane Recapture – The City has installed a methane recapture project at the
landfill. The methane is used at the local General Motors assembly Plant.

Waste and Pollution Reduction:
1. Curbside Recycling – The city has implemented curbside pickup for single stream
recycling of most residential trash excluding food and hazardous waste

2. Household Hazardous Waste Collection

3. Sewage Sludge Recycling – 100% of the sewage sludge from waste treatment is
processed into “class EQ” materials for use on local farms. No sludge is going to the land fill.

4. Recycling of Sewerage Effluent – A pipeline is being installed from a waste treatment
plant to the Industrial Port of the Red River

5. Ozone Abatement – The City has implemented an ozone abatement program

6. Brownfield Demonstration Project - Partnership project with Community Renewal
International (CRI) to use EPA revolving loan to abate a high-rise building in the Shreveport
Downtown Historic District. The partnership included CRI, a private abatement company,
Southern University Shreveport, EPA and the City in developing an on the job training
program that changed lives

Transportation / Land Use:
1. Bio-diesel Fuel Blend to reduce fossil fuel use –
a. City diesel fuel fleet now uses a blend of 10% bio-diesel
b. Caddo Parish is using B10 or B20 in the entire vehicle fleet
c. Caddo Parish Schools are using B10 or B20 in the entire bus fleet

2. Hybrid Electric Vehicles – Sportran is using 2 hybrid electric buses in their public transit
fleet and the City is adding 3 hybrid electric cars.

3. Compressed Natural Gas (CNG) – The City / Sportran is phasing in CNG for the bus transit fleet

4. Intelligent Transportation System – The City is installing an intelligent traffic signalization system

5. Vehicle Pollution Control – Caddo Parish and Caddo Parish School Board received grant
funding to install pollution control equipment on their diesel fleets

6. Shreveport Green has a tree planting program to increase the tree canopy to increase
energy savings and to mitigate greenhouse gases 43

Appendix D
Energy Efficiency and Conservation Strategy
UTILITIES
Steering Committee Members
Mr. Joe B. Pierce, Jr.
NEIGHBORHOODS
1040 Delaware Street
Shreveport, Louisiana 71106
Mr. Lee A. Jeter, Sr.
(318) 865-4164
Executive Director
Cell: (318) 518-5894
Fuller Center for Housing of Northwest Louisiana
jpiercejr@comcast.net
1512 Clay Street
(318) 221-7474
BUSINESS/INDUSTRY
Fax: (318) 221-7437
Cell: (318) 230-5678
Mr. Roy Griggs
ljeter@fullercenternwla.org
Griggs Enterprises
330 Marshall Street
Ms. Leia Lewis
Sankofa Vision, Inc.
(318) 424-9748
1651 Tulane Street
Cell: (318) 347-3306
Roy.griggs@partners.mcd.com
(318) 230-2892
lajordanlewis@yahoo.com
ENVIRONMENTAL/CONSERVATION ADVOCATE
HIGHER EDUCATION
Mr. Jeff Wellborn
Seaber Corporation
Dr. Jeanne Hamming
P. O. Box 1801
Associate Professor of English
Shreveport, Louisiana 71166-1801
Centenary College of Louisiana
(318) 820-7460
2911 Centenary Blvd.
jwellborn@seaber.com
Shreveport, Louisiana 71104-3335
(318) 869-5082
Cell: (318) 426-0338
TRANSPORTATION/HEALTH & FITNESS
jhamming@centenary.edu
Mr. Ian Webb
River City Cycling & Fitness
ENERGY EFFICIENCY
3787 Youree Drive
Mr. Gregory L. Coates
(318) 629-2453
Storer Equipment Company, Inc.
ian@rivercitycycling.com
504 W. 67th Street
Office (318) 861-8489
STUDENT
Cell (318) 455-1999
gcoates@trane.com
Mr. Stuart Crichton
120 E. Wilkinson Street
(318) 393-3637
stuartchrichton@gmail.com

45

Appendix E
Energy Efficiency and Conservation Strategy
Potential/Proposed Working Group Members

Building Energy & Efficiency
Name Organization/Interest
Pat Murphy Facilities Manager, Biomedical Research Foundation
Don Bloxom Facilities Manager, LSUS
Bill McConathy Facilities Manager, BPCC
Gregg LeRoy Optimum Energy
David Young Siemens Building Technology
John Hubbard AEP SWEPCO
Bill Robertson Public Service Commission
Building Office Managers Association
Bonnie Moore Director, Community Development
Valerie Ervin Community Development
American Society of Mechanical Engineers
American Society of Heating Refrigeration and Air Condition-
ing Engineers
Associated General Contractors
Fuller Center for Housing
Mike McSwain American Institute of Architects
Dr. Ravish Patwardhan Neurosurgery, Willis-Knighton
Kurt Foreman North Louisiana Economic Partnership
Linda Biernacki Fire Tech Systems
Neighborhood Associations
Student
Eric Barkley CenterPoint Energy
Trane/Storer
Home Builders Association
City of Shreveport
Johnson Controls, Inc.
Shreveport Housing Authority
Stanton Dossett Red River Properties
Brian Bailey T&L Commercial
Ann Fumarolo Sci-Port
Dr. Gerald Dawkins Caddo Parish School Board
Michael Jaeger Store Manager, Lowes

47

Clean & Renewable Energy Sources
Bill Ballard VP Finance, Centenary
Tom Meehan SMG/Shreveport Convention Center
Tim Wilhite Wilhite Solar Solutions
Eric Barkley CenterPoint Energy
John Hubbard AEP SWEPCO
Bill Robertson Public Service Commission
Kevin McCotter (NGV projects, other natural gas applications) Chesapeake Energy
John Beaird Beaird Industries
Raymond Hill Thermo-Technics
Petrohawk
Dr. David Bieler Centenary, Hydropower, Hydrothermal Energy Generator
Dr. Juan Rodriguez Centenary, Physics
Dr. James Palmer Louisiana Tech
Bossier CNG
Student

Reduction of Waste & Pollution
Charles (Andy) Goldthwaite NIH Science Writer
Matthew Wallace Centenary, President, Student Government
Rebecca Prosino Sci-Port
Brian Bailey T&L Commercial
Keith McKlung Caddo Parish
Don Horton Pay Roll Co, Cleaning Co, etc.
Skip Simonton Local Food Kitchen
Land Fill
Reggie Adams Attorney
Lynn Braggs
Pratt Industries
Shreveport Green
BOMA
Jerome Nicholas Landscape Architect
Jon Soul ABS
Ali Mustapha City of Shreveport Stormwater/Drainage
Wes Wyche City of Shreveport

48

Transportation & Land Use Alternatives
Loren Demerath ABetterShreveport.org
Jon Soul Montessori School
Dr. John Davenport Centenary, GIS
Kevin McCotter (NGV projects, other natural gas applications) Chesapeake Energy
Grace Peterson LSU Ag Center
Shreveport Bicycle Club
LOCO Mountain Bike Club
Red River Runners
Sunrise Triathlon Club
Art Walker Communicaton One
Gene Eddy SporTran
City of Shreveport (traffic engineering)
Tim Wachtel SPAR
Woody Wilson Caddo Parish
Charles Kirkland Director, MPC
Sierra Club
Kent Rogers Director, NLCOG
Dick Bremer Chamber of Commerce
Michael D. Lott Re River Land Services LLC
David Nelson Architect
Board of Realtors
Stanton Dossett Red River Properties
Dianne Loridans Community Renewal
Shreveport Green
Shreveport Historical Preservation
Student

49

Green Workforce/Business Incentives
Bill Ballard VP Finance, Centenary
Kurt Foreman Northwest Louisiana Economic Development Foundation
Greater Shreveport Chamber
Christopher Martin School of Business, Centenary
Zeke Aull Facilities & Public Safety, Centenary
Murray Viser Barksdale Forward
John Broussard United Steelworkers
Helen Sikes Accounting & Finance, Centenary
Elizabeth Everett Career Services, Centenary
Kempten Schwab VP, Praeses
AGC contact
Harold Turner Red River Bank
Zazell Dudley Shreveport Black Chamber of Commerce
Angie White Northwest Louisiana Economic Development Foundation
Dr. Mary Barrett Energy Business Center, Centenary
Student

Energy Education/Outreach
Charles (Andy) Goldthwaite NIH Science Writer
Jon Soul Montessori School
Sara Hebert Graphic Designer, Williams Creative
Rebecca Prosino Sci-Port
David Rowe Centenary, President of Oikos
Zeke Aull Facilities & Public Safety, Centenary
Malari Coburn Centenary Environmental Association
Dr. John Davenport Centenary, GIS
Troy Messina Physics & Engineering, Centenary
Chris Jay Robinson Film Center
Dianne Loridans Community Renewal
Greg Van Hoosier Carey Centenary, New Media
Pam Atchison Executive Director, SRAC
Pat Viser PR, Williams Creative
Blair Knicely Marketer, Praeses
Michael Laffey Centenary, Media
Michelle Glaros Centenary, Media
Lynn Bryan Community Renewal
Paul Reuben Robinson Film Center
Student
Shreveport Green
AEP SWEPCO
Richard C. Leger CenterPoint, Marketing and Sales Manager
Brian McWilliams Sci-Port
Eric Gipson
Cathy Williamson Caddo Education Coordinator
50

Other
Frances Kelley
Hannah Moore
Jonathan McCartney
Michael Long
Riley Adams
Stafford Johnson
Susan Garner
Thadeus Pardue
Zach Moffett
AJ Haynes
Amanda Thoma
Caldwell Butler
John Ramsay
David Otto Centenary College
Stephanie Lynch
Chloe Haygood
Dr. Raymond Hicks
Ora Hart
Angela Randall
Charlene Tollett
Saladin El-Amin
Jameelah El-Amin
Angelique Feaster
Julie Bass
Min. J. Kojo Livingston
Katrina Boden
Lola Kendrick
Dr. J. Orban
Yolanda Gilyard
Janice Sneed
Milton Lewis
Leroy Lewis, Jr.
Nannie J. Lewis
Katrina Henderson
Juanita Thomas
Mawiyah Bomani
Nadir Bomani
Chappelle Henderson

51

Appendix F
ENERGY EFFICIENCY & CONSERVATION STRATEGY
MEETING MINUTES

MHSM # 0907.00
October 1, 2009

Steering Committee:
• Lee Jeter Sr. ljeter@fullercenternwla.org
• Jeanne Hamming jhamming@centenary.edu
• Greg Coates gcoates@trane.com
• Jeff Welborn jwellborn@seaber.com
• Joe Pierce Jr. jpiercejr@comcast.net
• Ian Webb ian@rivercitycycling.com
• Stuart Crichton stuartcrichton8@gmail.com
• Leia Lewis lajordanlewis@yahoo.com

Committee Member Absent:
• Roy Griggs roy.griggs@partners.mcd.com

Other Attendees:
• Mike Strong mike.strong@shreveportla.gov
• Wes Wyche wes.wyche@shreveportla.gov
• Tim Wachtel timothy.wachtel@shreveportla.gov
• Murray Lloyd murrayll@bellsouth.net
• Kim Mitchell kmitchell@mhsmarchitects.com
• Bruce Hoffman bruce@gulfgeoexchange.com
• Sharon Swanson sswanson@mhsmarchitects.com
• Caroline Majors cmajors@mhsmarchitects.com
• Richard Lane richard@gulfgeoexchange.com
• Gala Daftary gala@gulfgeoexchange.com

• Mike Strong began the meeting by welcoming the committee members and
thanking them for volunteering to serve. Each attendee introduced him/herself
and provided a little background on themselves.

• Wes Wyche discussed the committee’s scope of work and a copy was included in
the handout.

• Lee Jeter asked about leveraging between the city and parish. Bruce confirmed
that this will occur. Lee Jeter asked about what other local awardees were doing
and what kind of interaction Shreveport and this committee might have with
them. Bruce noted that cooperation and idea exchange among EECBG awardees
in a region (and beyond) are encouraged by the DOE.

53

• Bruce presented an overview slide presentation on EECS that included Steering
Committee responsibilities and focus areas for the Comprehensive EEC Plan.
Bruce Hoffman discussed the role his company (Gulf Geoexchange and
Consulting Services) would serve (technical advisor and facilitator for the
committee) and gave a slide presentation on the EECBG program, explaining how
it works and what the Department of Energy is looking for. He noted the 120 day
deadline that the City is under for submitting the Energy Efficiency and
Conservation Strategy document, as well as the 18 month deadline for
encumbering project funds and the 36 month deadline for completion of all
projects. Bruce noted that his group has already developed an array of potential
projects for consideration by the committee and would be e-mailing them out to
committee members for consideration soon.

• Kim Mitchell noted that his firm would be working with GGCS as a
subconsultant. He described 6 “focus areas” around which he suggested working
groups be formed, in order to bring to bear all possible ideas and resources the
committee potentially moves beyond its initial scope of work and possibly into a
broader role as overseer of the city’s overall energy efficiency planning efforts.
He suggested that the committee members begin thinking about names of persons
and/or organizations that could serve on such working groups. Kim suggested that
although the committee chose not to elect a chairman at this point, it would be a
good idea to select a spokesperson, who can represent the committee before the
public, media, etc. as the need may arise.

• Stuart asked about meeting facilitation. The consultants will provide meeting
facilitation, distribute minutes and agenda prior to meetings. Stuart Crichton
noted that someone should be designated to write down ideas on the clipboard
when the group is doing its work. Kim offered to do that. Stuart asked if the grant
award could cover the cost of retaining an economist/accountant to perform
studies. Bruce noted that his group will have accounting capabilities.

• Patti Trudell discussed the role that her organization, the Consortium for
Education Research & Technology of North Louisiana (CERT), would play by
linking higher education resources together with the changing workforce needs
brought about by energy efficiency initiatives.

• Murray Lloyd stated that the committee should consider the area’s unique
resources and attributes (such as the river, port, etc.) when deciding which
projects/activities to recommend.

• A discussion took place concerning whether or not the committee should select a
chairman. It was decided that no chairman was needed at this point, since the
consultant would be conducting and facilitating the meetings.

• After each meeting minutes they will be distributed to the mayor and counsel by
the Department of Operational Services. The committee agreed to meet at 4:00
every Thursday at the MHSM office. It was requested that the times, location,

parking situation, and meeting agenda be circulated to all committee members as
far in advance as possible. A question was raised as to how the process would
work when the committee gives its report to the Mayor. Mike Strong noted that
the committee is an advisory body only and it is possible that the Mayor and city
could reject or alter some of the committee’s recommendations; however, he
noted that the fact that committee has been created in the first place indicates that
the city will seriously consider the recommendations for full implementation.

Meeting Adjourned


EECS SCHEDULE

October 1- Steering Committee Meeting
• Review the scope of work
• Steering Committee Roles
• Presentation on DOE EEC Program
• Overview of Comprehensive EEC and stakeholder groups

October 8- Identify stakeholders, individuals and/or organizations
• Names & Contact information

October 15- Review draft of framework document for the Comprehensive Energy
Efficiency & Conservation Plan
• This framework includes planning process, resources and working
groups

October 22- Consider & select projects for funding from the initial $1.7 Million
• Evaluation criteria
• Funding options & leveraging

October 29- Framework update and role of higher education
• Workforce & Outreach

November 5- Steering Committee review and approval of EECS report. Send to
Mayor

November 13- Final Plan delivered to Mayor

December 22- EECS delivered to DOE

Energy Efficiency and Conservation Strategy (EECS)
Focus Areas

The focus areas and initial working groups we recommend for organizing the community
around EECBG eligible activities are:

• Building Energy Efficiency – Energy Audits (Commercial, Residential, Industrial,
Governmental and Non-Profit buildings), financial incentive programs, building codes
/ inspections and grants for energy efficiency retrofits.

• Clean & Renewable Energy Sources – On site renewable energy technology to
generate electricity, implementing energy distribution technologies, reduce / capture
methane and other greenhouse gases.

• Waste and Pollution Reduction – Recycling programs, reduce greenhouse gas
emissions, watershed management

• Transportation / Land Use – Conserve energy used in transportation

• Green Business Incentives / Workforce – applies to all focus areas.

• Energy Education / Outreach – applies to all focus areas

• Other – Incorporating energy efficiency strategies from six “LEED” standards
categories (sustainable sites, water efficiency, energy & atmosphere, materials &
resources, indoor environment quality, innovation), “Smart Growth” ten principles
(mix land uses, compact building design, housing choices, walkable neighborhoods,
unique places, preserve open space / farmland / environment, direct growth toward
existing communities, variety of transportation choices, predictable / fair / cost
effective development decisions and community / stakeholder collaboration) and
possibly “Five Milestones Methodology” from ICLEI.

EECS STEERING COMMITTEE MEETING
AGENDA

DATE: Thursday, October 8, 2009

TIME: 4:00 P.M.

LOCATION: 333 Texas Street, Suite 1200
MHSM office is located in the Regions Bank Complex
on Texas Street. An atrium connects two office
buildings and a parking garage (the parking garage
is entered from the 300 block of Milam Street-mid
block on the right.) The elevators to MHSM office
located on the 12th floor are located behind the
water wall in the atrium.

AGENDA ITEMS

1. Review any corrections/additions to meeting minutes.

2. Review potential stakeholders for the focus areas of the EEC Plan.

3. Examples of EECS from other cities.

4. Review of leveraging methods.

5. Process strategy for focus area working/stakeholder groups.

This link to the Energy Efficiency Block grant FAQ page provides information that
will be useful as we shape the EECS and Comprehensive EEC Plan.
http://www.eecbg.energy.gov/about/faq.html

MEETING MINUTES

MHSM # 0907.00
October 8, 2009

Steering Committee:

Other Attendees:
• Patti Trudell ptrudell@certla.org

Cc:

The minutes of the October 1 meeting were approved as drafted.

Kim noted that some potential names have been received from committee members for
the proposed work groups, and encouraged committee members to continue sending in
names.

Bruce Hoffman gave a slide presentation on the 14 eligible activities of the EECS. He
noted that a goal should be to use the current $1.9 million dollar allocation to leverage
more significant dollars and programs. He showed an example “Energy Efficiency &
Conservation Strategy “ (EECS) document (also referred to as the EECBG program’s

“Attachment D”) submitted earlier by the City of Louisville, and stated that the EECS
to be submitted for Shreveport would need to be more detailed (patterned after a
document he showed which was prepared by the City of Chicago). He suggested that
Steering Committee members may have interest in one or more of the 14 activities and
can focus on their interests or on all of the activities.

He noted that Caroline Majors is putting together a web-based database for use by the
committee as an idea-sharing resource.

He recommended that at least some of the EECBG funds be spent to build “business
cases” for projects (rather than being spent on projects themselves), contending that
this approach will result in allowing projects to grow in scale through leveraging with
other available resources.

He noted that Caddo Parish has received a $368,000 energy allocation through the
same EECBG program (in their case, administered by the state Department of Natural
Resources rather than directly by the US Dept. of Energy). He shared the
recommendation he has presented to the Parish on how this funding should be
allocated among the various categories of eligible activities, showing how he expected
each such allocation to result in a corresponding leveraging of additional dollars
totaling $3,730,000.

Kim Mitchell then gave a presentation on the concept of “strategic doing”—in
essence, a model of working in which ideas, resources and people are linked and
leveraged and work silos are eliminated. He encouraged the committee to adopt this
approach to its work. He and Caroline Majors discussed the proposed web-based
platform for idea sharing.

Among the comments from committee members:
- Leia Lewis asked how the idea of community gardening can be brought to scale
as city-wide “urban forestry” concept. Bruce noted that consideration of this type of
idea is a perfect example of the kinds of things this committee will be doing, and he
and Caroline noted how the web-based resource being developed would facilitate
productive discussion on this and other creative ideas.
- Greg Coates stated that the concepts discussed were excellent but noted that
there was potential for information overload, given the short time that the committee
has to do its initial work. He requested that efforts be made to prevent the committee
from being overwhelmed as it focuses on the task at hand.
- With regard to the proposed work groups, Joe Pierce noted that the objectives of
what those groups would be called to do should be clearly stated up front.
- Lee Jeter asked if there were any existing energy efficiency policies in place
with the City or Parish, and was advised that there are not. He asked about the
stakeholder list and how stakeholders would be involved. Kim Mitchell explained our
goal is to identify potential people for each of the 7 focus areas identified in the
previous meeting handout.
- Ian Webb stated it would be very helpful for committee members to receive as
much information as possible prior to committee meetings, so materials can be
reviewed in advance. Specifically, it was requested that the draft framework document
be circulated prior to the next meeting, if at all possible.

Committee members were encouraged to continue submitting names for consideration
for the work groups, and to review the various eligible activities (including the lists of
potential projects within each category) on the Department of Energy’s website in
order to get ideas for projects/programs on which the City’s $1.9 million allocation
will be spent.

Meeting Adjourned

AGENDA


TIME: 4:00 – 5:30 P.M.

MHSM office.

AGENDA ITEMS

1. Mike Strong’s Comments.

2. Review a draft of the EEC Plan Framework.

3. Review stakeholders list for appropriate fit in one or more of the seven
focus groups.

4. Brainstorm steering committee ideas for the projects by focus area that
could be considered in initial funding.

MEETING MINUTES

MHSM # 0907.00
October 15, 2009

Steering Committee:

Committee Members Absent:

Other Attendees:
• Bruce Hoffman (By Phone) bruce@gulfgeoexchange.com

Cc:

Kim convened the meeting at 4:10 P.M. He presented the draft “framework
document.” Bruce stated that this document will form a part of the EECS submission.
Kim suggested that the mayor and council members also be invited to the Near-time
website, to be able to monitor the committee’s work online and review ideas being
discussed should they wish to do so. Mike said he endorsed this idea so the Mayor and
Council can stay informed.

1

The Minutes of the October 8th meeting were approved as drafted.

Mike reported on questions from the city council at the last council meeting. He
reviewed with them the leveraging strategy to use the $1.7 million. The council
supports process. Mike requested that the committee attend the next council meeting
on Tuesday, October 27, 2009 at 3:00 P.M., or to have a spokesman for the committee
attend. Committee members unanimously agreed with the suggestion.

Lee Jeter noted that all the time and effort being put in by the committee would be for
naught if its report and recommendations were to be rejected by the City, and that
continuing to keep the mayor and council apprised of its work should help allay any
concerns that anyone might have.

Jeff encouraged the entire committee to attend.

It was noted that the deadline for submitting the EECS is December 8 and not
December 22 as was earlier indicated by the DOE.

Ian suggested that the presentation to the council illustrate how an example project
will be leveraged. He suggested that before an EECSport invitation for the Mayor and
Council goes out, it would be a good idea for the recipients to know it was coming, to
keep them from offhandedly discarding/ignoring an e-mail that might appear on its
face to be confusing or spam. Mike offered to send an advance note to the mayor and
council letting them know it was coming.

Bruce expressed his desire for the committee to develop a wish list of projects and that
the city submit a wish list to him.

Ian mentioned the need for an energy code enforcement and adoption. He also
mentioned the need to provide information to the public for how to achieve savings
from energy efficient methods or where to locate energy audits.

Sankovision is organic farming, water harvesting and is developing a learning center.
Concept plans are being developed by LA. Tech Architecture. This is a non-profit
organization. This organization is entering into a fund raising for approximately
$150,000.

Bruce mentioned that a community foods program is an opportunity for up to
$300,000. He said we need to outreach to the community to find out what is going on.
The strategy is to build coalitions.

Meeting Adjourned

2

Steering Committee Notes

The following notes are the result of discussions during the 10.15.09 Steering Committee
Meeting to explore potential projects for each focus area:

Reduce Waste & Pollution

Outreach program to promote not using plastic bottles.

Incentive programs to encourage Commercial/Government recycling

Outreach/public education on benefits of recycling. Especially lower income
citizens (need funding for this activity.)
Educating individuals about E.E.C. should address all focus areas of
plan.
The education process should move in tandem with the network building
process.

Waste oil recycling program for fuel
Reduces problems with grease contributing to sewer system overflow.
Caddo Schools should be included

City Composting Program
Yard waste (green)
Food waste (brown)
Get schools involved as education/entrepreneur initiative
Connect to community garden program or urban farming program.
Good opportunity to make a model for surrounding communities
Leverage parish recycling program.

Clean & Renewables

Wind, Solar, Geothermal heat pumps initiatives should be explored-possibility to
assist projects like the Center for Community Renewal.

Look at Government Plaza for alternative energy project connected to roof
project. (Tax credit strategy could pay for approximately 50%) Blocker
companies are use to place tax credits.

Could we develop a working group to develop project strategies for using tax
credits for smart projects related to energy efficiency and conservation.

Natural Gas-how can we leverage this local natural resource for energy
efficiency and conservation initiatives.

C02 capture projects we would like to develop a list of possibilities.
3

Can we leverage industry investments of companies? Jeff to follow-up on
investments private companies are making that could possibly be leveraged.

Building Energy Efficiency

Consider (micro-enterprise) lean program related to audits and energy retrofits.

How do we work with the weatherization program? We might incorporate
outreach activities that get the word out.

The city should adopt new energy codes with city possibly offering rebates for
exceeding code. We should explain the benefits of incentives we suggest.

Residential solar system program-tax credits pay for panels (Bruce)

The following Audits are needed and should be separate pieces of work:
1. Lighting
2. HVAC
3. Water Efficiency

There are funds available for energy audits for low income. We need audit
programs for other income levels. “The current state Hero” program with offset
of initial cost by city is a possibility.

The city program could be a public/private initiative (e.g. utilities could pay for
outreach developed by CERT.)

Transportation/Land Use

CNG fueling station for garbage truck fleet. Project was previously described by
COS and a leveraging strategy is already developed.

Replacing traffic signals with LED- +/- $300 K investment could save $25K
per year. Ian commented that this investment does not at first glance appear to
produce a significant R.O.I.

Urban Forestry Program
Need tree ordinance (current proposal tabled by council?)

G.I.S. should be an underlying tool for tracking all initiatives-part of maximizing
resources that enhances energy efficiency. Public access to add layers and
produce/use G.I.S. is important for engaging our citizens and supporting their
creativity/innovation.

Urban Agriculture-taking urban gardening to scale
Food supply by local

4

Energy/Education/Outreach

Residential/small business energy efficiency demonstration projects.

Small efforts add up-Educate to save $20/month/household= $20 million/year
savings.

5

AGENDA


TIME: 4:00 – 6:00 P.M.
(Note: Consultants will be available to the Steering Committee
from 3-4 P.M. to continue discussions of committee project ideas)

MHSM Office.

AGENDA ITEMS

1. Review comments on minutes.

2. Bruce to present projects and evaluations.

3. Committee consideration of projects, priorities and selection.

4. Review of EECSport website and use to review project progress (e.g.,
Forums)

5. Next step

6

MEETING MINUTES

MHSM #0907.00
OCTOBER 22, 2009

Steering Committee:
• Greg Coates (by phone) gcoates@trane.com


Other Attendees:
• Lola Kendrick lolak@bellsouth.net

Cc:

• From 3 P.M. to 4 P.M. the brainstorming session from the October 22nd meeting was
continued and the following project additions were suggested:

1

• The meeting convened at 4P.M. with Kim reviewing how the Steering Committee ideas
are answering the “strategic doing” method first question, “What can we do”? The
meeting today will begin to answer the next question “what should we do”? As we look
at specific projects to date with preliminary budgets and potential leveraging.

• Bruce reviewed a spread sheet of budgets and leveraging.

• There were several questions about how to define jobs created. Bruce gave an example
related to how the work required is considered jobs created. Jeff mentioned that
Shreveport is one of the few places in the country where construction jobs are
increasing.

• Ian said that he would like to be able to answer questions about the metrics such as
jobs. The DOE uses a formula of $92,000 per job.

• Stuart asked about coordinating banks and lending institutions on the leveraging
programs. Bruce reported that member of Gulf-Geo-Exchange are assembling the
financing program options.

• Stuart asked about policies that penalize companies for not incorporating energy
savings. Joe said there are currently policies and billing procedures that accomplish the
incentive to save energy.

• If we want the short term savings of consumer conservation to produce long term
benefit we need to address utility income structures.

• Combining weatherization programs with other social programs will produce positive
benefits.

• Jeanne discussed the problems of lack of resources for people in poverty to implement
energy savings.

• How do we create programs to supplement the weatherization programs in poverty/low
income programs?

• There can be social benefits to low income communities beyond financial savings of
implementing energy saving for low income families.

• Education and outreach are important aspects of energy conservation in all society
economic level of our community. Churches can be part of delivering the message and
education of conservation.

• Murray commented that the “weatherization program” family is an opportunity for
entrepreneurship.
• Bruce Hoffman discussed the new grant opportunity announced earlier in the week by
the Department of Energy, in which around $450 million would be available on a

2

competitive basis to communities throughout the county for energy projects/programs.
Around $390 million of this total will available to large cities or counties who received
direct EECBG funding (like Shreveport) for “retrofit rampup” projects—8 to 20 awards
will be made nationwide. The remainder is dedicated to smaller government bodies.
Deadline for submitting a non-mandatory letter of intent is November 19, and deadline
to submit an application is December 14.

• The city could lead by promoting flex time and other energy savings work time
strategies to reduce energy. This category on the chart would likely be a project on
CNG fueling.

• There was general discussion on leveraging funds such as allocating $100,000 of EECS
funds to leverage additional funds for a $400,000 project hat is ready to begin.

• Bruce reported that he has been tasked by Caddo Parish to part of the high speed rail
program. The federal program is interested in including Shreveport. Bruce has started
the process of connecting Shreveport to Dallas to Atlanta. The EECS should work to
develop a master plan that includes multi-model strategies. Communities across the
county are investing significantly in the high speed rail network.

• Wes reported that the EECS Committee is on the council agenda for Tuesday, October
27, at 3:00 P.M. All members are encouraged to attend. Wes requested that the
committee agree on a spokesman. Ian agreed to be the spokesperson.

• Joe suggested that we look at some other way to incentivize recycling by not charging
citizens for recycling and raise funds thru some other means such as charging for non-
recycled trash.

• Jeanne suggested that we do not know what Pratt Industries is actually recycling. Their
current market includes only materials for cardboard boxes. We should look at other
recycling businesses that use materials currently not being recycled. How do we create
the new markets required?

• The suggested allocation for methane should go somewhere else.

• Joe suggested that we develop one project and leveraging for the city council and just
summarize the remaining funding allocations and projected total leveraging $1,977,900
to $24,782,000.

• Ian asked how we might work with the CAG and master plan group. Caroline a
member of the CAG said she will be looking for how to connect or informing both
directions.

• Ian and Jeanne asked about including something in the initial allocation for greenway
programs as discussed it the 3-4 meetings.

3

• Jeanne also proposed urban forestry be placed into a more comprehensive land use that
include xericaping and bike master plan and greenway programs.

• A carbon offset program would be a way to pay for some programs.

• How do we start a green job programs with initial funding. There is another program
for these $.
• Jeanne asked about training/re-training professionals for green practices. These could
be funded by Labor Dept.

• Ian suggested rolling incubators, green job training and financing into one initiative.

• The incubators could become a local think tank with support from CERT/CRI.

• Joe mentioned that utility companies do have some audit programs.

• Joe asked for a ranking of potential leveraging of projects as low, medium and high
leveraging. He also suggested that we put all projects on the wall and vote to identify
group priorities.

• Jeanne asked that the group also rate the quad-drupple categories of social, economic,
cultural and environmental.

• The consultant team will refine project descriptions and put on the wall for voting at the
next meeting.

• Kim reviewed the web site.

Meeting Adjourned

4

Steering Committee Notes

The following notes are the result of discussions during the 10.22.09 Steering Committee
Meeting to explore potential projects for each focus area.

Transportation/Land Use

Expand alternative(s) transportation network to connect social/cultural
hubs/districts
Safe/walkable neighborhoods
Bicycle blvds. that connect to small stores/businesses
Connect important culture hubs/districts with alternative transportation
Norton’s Art Gallery (Example)
Need working group to identify hubs and explore connections and map using
G.I.S.
Map how people move through the city to establish patterns of activity
How do we get people outside by choice?
Express options for buses including signal changing for buses
e.g., connect Robinson Film Center with commercial
Bike parking, showers, lockers, etc. that could be paid by the city by private
businesses as an incentive as part of strategy to reduce vehicle miles traveled.
Program to promote with business owners (pub/private partnership)
Explore options to promote bicycling
Re-development and New Development Strategies
Policies for development that require multi-use, amenities, etc. that add to the
alternative transportation, walking network through the city
More efficient public transportation
Connect commuters with computer programs
Look at employment centers to explore new ideas for public transportation
Reduce parking requirements to reduce paving, cover parking with “green” and
solar collectors and absorption coolers
Calculate the bicycle miles traveled by city cyclers, ped/bike traffic counts.
How do we improve traffic signalization to improve traffic flow-this is a fundable
activity for smart signals
Business incentives to encourage bicycling
Expand safe routes to school programs (leveraging opportunity)
Incentive bicycling with priority parking for small, fuel efficient, cars and bikes-
LEED Credit Systems

5

Bicycle Master Plan that includes biking lanes, “Complete Streets” Green Bicycle
Zones and bicycle preference areas

Waste Reduction/Recycling Focus Area

Shreveport has established a baseline and already has an ozone abatement plan
Comprehensive air quality plan
Also a water quality program
Definition by city for infrastructure-Air, Water, Land & Energy
Xeriscaping:
Waste & Pollution Reduction
Switchgrass/Wildflower
Could be part of biofuel program to harvest switchgrass
“Big belly trash cans” by “Tiny Seahorse”

Green Jobs/Workforce

Diversion programs-unemployed, underemployed, prison labor and at-risk-youth
Cyber traffic should be added to a GIS layer for citizen to describe their daily
routes/routines

Stakeholder Additions

Bar owner’s participation could result in programs to reduce drunk driving
encourage alternative transportation.
CERT is key for collaboration

Education/Outreach

Thinking about consumers as energy producers
Incentives for individuals to be part of a distributed energy systems
Solar collectors on houses to feed grid as an example net metering
Consider programs to distribute to neighbors
“Alternative Hedonism” model
Movement to shift definition of pleasure (Kate Soper)
“Physically Mobile City” – “Unstructured Play” (Land Use Issue)
Award programs for businesses for various green activities such as promoting
bicycle use. Publicize these types of activities
Inventory “Green” activities that city and parish are currently doing as a means of
demonstrating we have “green capacity”

6

AGENDA


TIME: 4:00-6:00 P.M.

MHSM Office

AGENDA ITEMS:

1. Review minutes of October 22, 2009 meeting.

2. Review CERT plans for higher education alignment/role in the EECP.

3. Review project descriptions with leveraging (low, medium and high ranking) jobs
created and energy saved.

4. Preference voting. Project sheets will be posted on the wall and sticky dots used
for ranking. Voting will also include committee rating of each project for
economic, environmental, social and cultural impact.

5. Discussion of projects.

6. Next steps.

7

MEETING MINUTES

MHSM #0907.00
OCTOBER 29, 2009

Steering Committee:


Other Attendees:

Cc:

• The meeting convened at 4:05 P.M. The Minutes of the 10/22 meeting was accepted
with no changes.

• Patti presented the draft of the strategy for aligning higher education to support the
Comprehensive Energy Efficiency Plan

• Patti will upload the “ONET” report from the Labor Department concerning Green Jobs

1

• The committee took a brief break as a tornado warning was in effect and a tornado was
reported on North Market

• Patti reported on CERT work with ENCANA on energy education/outreach

• Stuart suggested that the CERT report should include more specific projects like
education on re-development and de-construction. He also suggested CERT education
programs on environmental assessment. CERT could develop an on-line social network
for environmental issues. Also Green computing

• CERT will connect to other higher education institutions through distance learning or
other means to grow the capacity of our regional institutions

• Jeanne suggested that we should find ways to include liberal arts & citizenship as
integral components of the EECS/CEECP. She suggested looking at “Oikos” models of
which can be found on the websites of LaGrange University and Oklahoma City
University.

• Caroline led the discussion and priority voting of 25 projects

• The committee was handed 10 sticky sheets (each representing $200,000) and
requested to invest in any of the projects at any amount they choose

• The number of projects was reduced to 14 by the voting process. Bruce pointed out that
several will be required projects

• Ian stated that education and outreach is a high priority

• Murray commented that the education and outreach component is required to be a
component of every activity

• Leia said that demonstration projects such as Community Renewal and Sankofa Vision
should be included. This has been discussed previously and is not reflected in the
projects

• Leia requested that the CEECP baseline include an assessment of the attitudes and
perceptions of EEC in our community

• Leia asked how we will be certain that the city uses leveraged funds appropriately. How
can we ensure accountability and be certain that leveraged funds are allocated properly?
Bruce stated that there are DOE reporting requirements and rules to guard against
waste, fraud and abuse.

• Leia asked about the sustainability of what we are doing and how we can hold political
leaders accountable to spend leveraged funds appropriately. We need more than

2

goodwill to be part of the strategy. The Government needs to commit to the
Comprehensive Plan.

• Jeanne said that the outreach and education investment can lead to accountability,
citizen involvement and community change

• Caroline described the process of voting on impact level of the quadruple bottom line
charts for each project on the wall. The committee voted on impact levels of their
preferred projects

• After voting the committee discussed the following:

• Further investment in the recycling program should not be part of the EECS funding.
Although recycling is important it is not the most efficient use of these EECS funds.
Recycling should be part of the education and outreach program work. The recycling
program in Shreveport is very positive.

• Jeff asked about G.I.S. and stated that it should be a component of all
projects/initiatives. Ian asked how G.I.S. saves energy. The problem is access to G.I.S.

• Murray expressed that G.I.S. is a fundamental tool for achieving success with the
EECS. We should make certain that we have advocacy to the city to gear up to use
G.I.S. for the comprehensive EEC plan. G.I.S. must be available to the stakeholders

• Caroline summarized and suggested that as part of the CEECP we have a strategic
doing group around G.I.S. to address access issues

• Jeanne suggested we combine investment in urban forestry and urban agriculture. The
committee agreed

• Ian explained the idea/concept of an EEC incubator and that several of the project ideas
could be included: revolving doors, alternative financing and possibly some programs
of education/outreach. (This could be part of a learning center-CERT center-concept)

• The committee agreed on all projects remaining on the wall: Comprehensive EEC Plan;
Bike Ped. Plan; Urban Agriculture/Forestry; Outreach/Education; EEC Incubator that
could include alternative financing /revolving loan programs; Government Buildings,
Audit/Retrofits; Codes & Inspections, Residential/Commercial Building Audits and low
and moderate income energy retrofits

• Bruce will prepare a recommendation on EECS funding allocation on accepted
projects. This will be submitted to the committee for comments, revisions and
acceptance

Meeting Adjourned at 6:25 P.M.

3

Activity: COMPREHENSIVE EEC PLAN

See frame work document

Energy savings H

Greenhouse gas emissions reduction H

Funds leveraged H

Cost savings H

Jobs created/retained H

Long term sustainability H

Coordination among other local EECBG recipients H

Any other tangible and intangible benefits

PROPOSED ALLOCATION

10

Activity: RECYCLING PROGRAM

Develop programs to reduce overall waste by outreach programs to reduce
use of plastic bottles; incentivize government & commercial waste reduction & recycling
practices combined with education program for all citizens on the benefits of recycling.

Energy savings H


Funds leveraged L

Cost savings H

Jobs created/retained M




PROPOSED ALLOCATION

11

COMPOST PROGRAM

Develop a community wide composting operation(s) that will divert yard waste,
food waste and other compostable materials to a compost facility.

Energy savings H


Funds leveraged L

Cost savings M





PROPOSED ALLOCATION

12

BIOFUEL PRODUCTION

Development of a program to reclaim cooking oil and grease trap waste for
conversion into some form of Biofuels. This will not only create an opportunity for a
renewable energy product but will aid the city in reducing the amount of material that is
introduced into the waste water stream

Energy savings H


Funds leveraged H

Cost savings H





PROPOSED ALLOCATION

13

HAZARDOUS HOUSEHOLD WASTE COLLECTION

Development of a household hazardous waste collection program that can also
accept these materials from the schools and some common items such as light bulbs and
batteries from businesses. This may be expanded to electronics collection and recycling
in conjunction with the Caddo Jail and staffed with inmates

Energy savings L

Greenhouse gas emissions reduction M

Funds leveraged M

Cost savings L

Jobs created/retained L




PROPOSED ALLOCATION

14

Activity: GOVERNMENT PLAZA BUILDING ROOF RETROFIT

Government Plaza Building needs HVAC and roof replacement. This can
be accomplished with a mix of renewable technologies such as Geoexchange, solar
thermal powered AC and PV integrated roofing materials

Energy savings H


Funds leveraged H

Cost savings H


Long term sustainability M

Coordination among other local EECBG recipients M


PROPOSED ALLOCATION

15

SHREVEPORT GOVERNMENT BUILDINGS AUDITS/RETROFITS?

Review and rank all recommended measures in the audits performed on
Shreveport Govt. buildings. Select the most appropriate measures and institute or install

Energy savings H


Funds leveraged H

Cost savings H



Coordination among other local EECBG recipients L


PROPOSED ALLOCATION

16

Activity: RESIDENTIAL/COMMERCIAL BUILDINGS AUDITS

Creation of a continuous and inclusive program to eventually perform energy
audits on every building in the city.

Energy savings H


Funds leveraged H

Cost savings H





PROPOSED ALLOCATION

17

Activity: REVOLVING LOAN PROGRAM

Development of a revolving loan program for EEC measures, renewable
energy systems and other improvements to reduce energy consumption, increase general
efficiency or reduce materials use or waste.

Energy savings H


Funds leveraged H

Cost savings H





PROPOSED ALLOCATION

18

Activity: CARBON OFFSET PROGRAM

Development of a carbon offset program to create a pool of money that can be
used to help pay for other EEC measures and programs

Energy savings L

Greenhouse gas emissions reduction L

Funds leveraged M

Cost savings M





PROPOSED ALLOCATION

19

Activity: ALTERNATIVE FINANCING STRATEGIES

Development of alternative methods of aiding in the financing of renewable
energy systems and extensive retrofits or energy equipment upgrades. These could
include buyers cooperatives, city directed financing or utility buy in to programs

Energy savings H


Funds leveraged H

Cost savings H





PROPOSED ALLOCATION

20

Activity: NATURAL GAS-BUSES/FUELING STATION

Study of the conversion of buses to natural gas, development of the fueling
stations and the option of providing access to the public to the fueling stations

Energy savings H


Funds leveraged H

Cost savings H





PROPOSED ALLOCATION

21

Activities: BIKE /PEDESTRIAN MASTER PLAN

Development of a strategy for increased walkability and better biking options,
trails, paths and increased use of for general transportation within the city. Installation of
more bike racks, development of a rent-a-bike or free bike Share program. Installation of
things such as showers, changing rooms etc to increase use of bikes for commuting.
Development of incentives to promote more biking for commuting, getting to school and
general transportation needs.

Energy savings M


Funds leveraged L

Cost savings M





PROPOSED ALLOCATION

22

Activity: EMPLOYEE FLEX TIME

Development of flex time for city and other employees to reduce congestion,
encourage car pooling and other passive methods of reducing vehicle use

Energy savings H


Funds leveraged M

Cost savings H





PROPOSED ALLOCATION

23

Activity: CODES AND INSPECTIONS

Adoption of latest EE codes and the tools for enforcement and incentives.
Adoption of State Energy Building Codes, training for inspectors to be certified in the
HERO program

Energy savings H


Funds leveraged M

Cost savings M





PROPOSED ALLOCATION

24

Activity: GIS SYSTEMS

Upgrade and completion of GIS systems for the city

Energy savings M


Funds leveraged M

Cost savings M





PROPOSED ALLOCATION

25

Activity: DISTRICT HEATING/COOLING

Feasibility study for the implementation of a Combined Heat and Cooling Power
District for the Downtown area that will incorporate as much renewable energy
technology as possible to fuel things such as absorption/adsorption cooling, space
heating, chilled air reheat and process hot water

Energy savings H


Funds leveraged H

Cost savings H





PROPOSED ALLOCATION

26

Activity: LIGHTING RETROFITS

Feasibility study, and implementation, of conversion of traffic lights and signals
to LED

Energy savings L


Funds leveraged L

Cost savings L





PROPOSED ALLOCATION

27

Activity: OUTREACH/EDUCATION

Develop an education outreach program that includes: weatherization programs to
educate savings goal of $20 per month per household; awards program for energy savings
and information resources available to citizens (web based, churches, CERT).

Energy savings H


Funds leveraged H

Cost savings H





PROPOSED ALLOCATION

28

Activity: TRANSIT EXPANSION

Expand the ridership and improve the efficiency of public transportation through
programs such as: connect commuters with computers; explore new ideas for public
transportation at employment centers; bike racks to buses; increased frequency of bus
service; custom designed bus shelters and express lanes for buses or light changing
preference.

Energy savings M


Funds leveraged M

Cost savings M





PROPOSED ALLOCATION

29

Activity: PARKING POLICIES

Develop parking policies and incentives to reduce parking requirements; cover
parking with “green and solar collectors and absorption coolers and provide priority
parking for small, fuel efficient cars and bikes.

Energy savings M


Funds leveraged L

Cost savings M





PROPOSED ALLOCATION

30

Activity: URBAN FORESTRY

Establish an urban forestry program that includes: increasing tree canopy;
promoting xeriscaping; land conservation; and promoting greenways and open space.

Energy savings M


Funds leveraged L

Cost savings M





PROPOSED ALLOCATION

31

Activity: LOW AND MODERATE INCOME ENERGY RETROFITS

Leverage/supplement HUD weatherization programs in low and moderate income
communities. Create programs that address the lack of resources for low income home
owners to implement energy savings beyond weatherization; create Entrepreneurship
programs and policy changes including charges for waste that crates incentive to recycle
“pay to throw” program.

Energy savings H


Funds leveraged H

Cost savings H





PROPOSED ALLOCATION

32

Activity: URBAN ARGRICULTURE

Develop an early agriculture program that includes taking urban gardening to
scale; local food supply by local farming; land use policies to promote urban agriculture;
inner city urban farming and urban farming education programs such as “local food/local
schools”.

Energy savings M


Funds leveraged H

Cost savings H





PROPOSED ALLOCATION

33

Activity: ENERGY EFFICIENCY & CONSERVATION INCUBATOR
PROGRAM

Establish an incubator and think tank for energy efficiency and conservation that
includes: create business clusters for alternative energy and conservation; provide
business/financing assistance for entrepreneurs; provide design resources for companies
and convene business academic government interested citizens for think tank
development of ideas and opportunities for EEC.

Energy savings M


Funds leveraged H

Cost savings H





PROPOSED ALLOCATION

34

AGENDA

DATE: Thursday, November 5, 2009

TIME: 4:00-6:00 P.M.

MHSM Office

AGENDA ITEMS:

1. Review minutes of October 29, 2009 meeting.

2. Review Draft EECS Report

3. Review & Discuss the “Potential Stakeholders” list for the
CEECP Working Group

4

MEETING MINUTES

MHSM #0907.00
NOVEMBER 5, 2009

Steering Committee:


Other Attendees:
• Bruce Hoffman (by phone) bruce@gulfgeoexchange.com

Cc:

Caroline convened the meeting at 4:10 p.m.

The minutes of the October 29 meeting were approved, with one change made by
Jeanne which she had posted to the website.

Bruce reported on the trip to Washington. He and Kim met with the VanNess Feldman
law firm and with DOE officials, including Joanna Zetterberg and Mark Johnson. He
reported that DOE was impressed with the City’s approach to the EECBG program and
that Shreveport was the first city to request such a meeting with the DOE. He said that

they have been given access to the website. He noted that they offered the DOE’s
“technical assistance program” to the City, which could be beneficial to the City and
which is not readily available to most communities. He will provide access to scientists
at the various DOE labs such as the National Energy Research Lab, Oak Ridge Lab.

Bruce noted that he was putting together a program to be submitted for the DOE’s
Retrofit Ramp-Up grant program. The program would be a collaboration with St.
Tammany Parish, and would include the development of the Petroleum Tower into a
“net-zero” energy project.

Rachel described the Safe Routes to School grant program offered by the DOT. She
said the grant would award up to $300,000 ($25,000 of which for infrastructure). No
match is required. Grant applications will be due March 1. Caroline noted that the
grant could be used to implement the bike master plan, which is one of the projects
recommended for EECBG funding by the committee. Rachel noted that anybody can
apply, but a government body must sponsor.

Patti noted that she and Rachel will be working on finding grant opportunities to
leverage funds for EECBG projects.

Caroline distributed the draft EECS and noted that the committee’s final report to the
City was due on Friday, Nov. 13.

Caroline asked the committee for assistance in language for the Executive Summary.
Jeanne offered some suggestions for the opening paragraph that Caroline noted.

Stuart suggested some historical context language be included in the Executive
Summary. He provided a sentence to be included in the introductory paragraph.

The Committee decided to hold a meeting next Thursday, November 12, 2009 to
review the final draft.

Stuart suggested bolding some key points in the Executive Summary.

Ian suggested some language discussing the support of the City Council and Mayor and
the new direction this program provides for the city.

Stuart suggested that some pictures should be included (e.g., azaleas from Norton,
bicycles, tree lined street, or others.)

Bruce presented his recommendations for allocating the EECBG funds

Bruce asked for additional input from the committee about the bike/ped master plan and
the urban agriculture program. What are the metrics related to energy that Bruce
should use? What are the energy impacts?
We don’t have number of riders, and other metrics.
Both urban agriculture and the bike master plan metrics will come from smart
growth examples.

Caroline and Kim will help Bruce research metrics for each of these activities.
Joe mentioned how we could increase the benefits of tree canopy by more
underground utilities and common trenching.

Bruce reviewed the remainder of the suggested allocations. The revolving loan
program ($400,000) will likely be leveraged up to 10 times.

Caroline reviewed the updated draft of the CEECP Framework. She asked for review
and additional comments from the committee. Comments should be submitted to
Caroline by Monday, November 9, 2009.

Ian suggested that we explain how and where the 14 eligible activities fit in the 7 focus
areas.

Stuart suggested that colors should be warmer and friendlier. Jeanne suggested that
color pallet of graphics be more consistent through the document.

The language in the current document is to lofty. It needs to be friendlier and easier to
understand.

Ian suggested that the graphics and language should be more integrated. We should
also attempt to explain in simpler language.

Joe suggested that the listings should be bulleted to read more clearly.

Lee asked that the final report be posted online and be made fully accessible to the
public.

There was a suggestion that a power point and a more accessible “How to” document
should be developed.

Caroline requested that the committee carefully review the roles of participants to make
certain we are clear in expressing the roles.

Caroline also requested that the committee review the stakeholders list. We need to
categorize the list of names currently under “other.”

Ian suggested that we have more description of public involvement.

Ian suggested that the participants section be moved closer to the front between 1 and 2.

We should include more language to describe how citizens will get involved. Explain
that stakeholders list is an initial list and will be expanded as more people learn about
the process and networks are expanded.

AGENDA

DATE: Thursday, November 12, 2009

TIME: 4:00-6:00 P.M.

MHSM Office

AGENDA ITEMS:

1. Review minutes of November 5, 2009 meeting.

2. Discuss feedback received on the EECS draft.

3. Review materials to be submitted & approve to the city on 11/13/09.

4. Revise/finalize proposed Stakeholder List.

5. Discuss next steps.

MEETING MINUTES

MHSM #0907.00
NOVEMBER 12, 2009

Steering Committee:


Other Attendees:
• Rachel McGee-Johnson chroniclesofnumbers@yahoo.com

Cc:

• The meeting convened at 4:15 p.m.
• There were no corrections to the 11.5.09 meeting minutes.
• Greg stated that he preferred the original graphic on the core group graphic.
• The strategic doing comparison to strategic planning graphic is not legible.

1

• Stuart suggested graphics to represent the impacts of the EECS projects. These
graphics could represent savings, spending, employment, and dividend reinvestment.
Greg volunteered at Bruce’s request to prepare a chart / graph.
• Bruce reviewed each of the project activity sheets.
• #2 Technical Consultant Services activity sheet: Stuart and Leia asked what
obligation the City has to follow through on the recommendation to spend savings
and on specific planning activities. Bruce explained that once the EECS is submitted
the City is bound to use funds as submitted. If there are changes DOE must approve.
• Stuart asked that funds be in a dedicated account for planning. Rachel suggested that
a specific dollar amount be assigned to each of the planning projects. Leia asked that
urban forestry and urban agriculture be listed as separate items, and as plan /
programs. An explanation should be added to describe the funding stream for
planning.
• Jeff asked concerning the #8 Codes and Inspections activity sheet, if there are HERO
inspectors in the area. Bruce indicated that there are approximately 16 in the state.
• Wes mentioned that to be eligible for many DOE grants, including the retrofit ramp-
up, it is mandatory to commit to energy code adoption.
• In reviewing #3, Audits, Bruce stated that he could not verify whether local utilities
provide free audits, or not.
• Leia asked if new codes will require existing businesses to immediately come into
compliance. Bruce stated that this applies to new buildings and renovations.
• Activity sheet #5 Energy Efficiency Retrofits: Bruce described how a portion of
leveraged energy savings funds are allocated to pay for planning activities. Bruce
explained the HERO and PACE programs.
• Wes expressed concern about the City committing to a bond sell. Bruce explained
that leveraging dollars shown do not commit the City to sell bonds.
• Rachel said the following are finance mechanisms that could be considered for
retrofits in addition to zero interest bond programs.
- State Revolving loans.
- 3rd party loans.
- Energy Savings Performance Contract
- PACE
- On bill repayment
• Bruce confirmed that the leveraging is not a commitment to DOE but is the
expectation based on DOE formula.
• The tax credit strategies should also be included on the #5 activity sheet. Bruce will
develop an example that will increase the leveraging for this activity.
• The next reviewed activity is #4, Financial Incentive Program.

2

• The Technical Consultant activity sheet was next in the order. This item was
reviewed earlier in the meeting.
• The Education and Outreach activity sheet was reviewed next. There was discussion
on the energy camp proposal. Jeanne asked that some of the EECS funding be used
for additional curriculum development to ensure the energy camps emphasize a
balanced perspective on energy efficiency and alternative energy sources.. Patti
indicated that the curriculum is already developed and will be customized by CERT.
The CERT Committee currently includes BPCC and SUSLA and school systems
from 7 parishes.
• The Incubator activity sheet was discussed and Stuart commented that it would be
desirable to have a building for the programs. The funds allocated are for a staff
position dedicated to EEC. This person would work with other incubators and
academic institutions. A longer term strategy for a specific facility can be developed
by a working group focused on a business / strategic plan for the incubator.
• Bruce commented that it is important for the city to adopt the energy codes. Not
adopting will be a barrier. This comment should be included in the code activity
work sheet.
• Wes reviewed next steps:
- Activities sheets, with a cover sheet, will be turned into the City on Friday.
- All reports should be submitted to the Steering Committee, Mike, the Mayor
and City Council ASAP for review prior to DOE submission.
- The City intends to submit a complete report to the DOE on December 5, 2009.
• The meeting adjourned at 6:40 p.m.

3

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