Udvikling og status på LinkedIn
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The document provides an overview of LinkedIn's talent solutions for recruiting passive candidates. It discusses how just filling open positions is no longer enough and companies need to focus on attracting top talent. It recommends activating employees as ambassadors, optimizing the career page and jobs page, and using LinkedIn recruiting tools like job slots and recruitment ads to reach both active and passive candidates. The document includes illustrations and case study statistics from MAN Diesel & Turbo to demonstrate how LinkedIn solutions can engage candidates and drive hires.
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Udvikling og status på LinkedIn
- 2. AGENDA Oscar Rydman Enterprise Account Executive Nordics LinkedIn Stockholm| Hiring Solutions & Online Media Profile: se.linkedin.com/in/oscarrydman/ Connections: 500+ Recommendations: 5 Email: orydman@linkedin.com
- 3. SOCIAL MEDIA • Personal networks vs Professional networks DEVELOPMENT • Early majority of companies recruiting BARRIERS • Too many alternatives ROE • Keep it simple and relevant DIFFERENT CHANNELS • Think about the mindset YOUR RESOURCE • A fully updated profile – searchable and attractive DATA • Can stay with the company TARGETING • What are relevant criteria
- 4. LINKEDIN INTRODUCTION MISSION STATEMENT Our mission: “Connect the world’s professionals to make them more productive and successful”
- 5. LINKEDIN INTRODUCTION THE VALUE WE BRING TO MEMBERS Identity Insights Everywhere Connect, find, and Be great at what Work wherever be found you do our members work
- 6. LINKEDIN INTRODUCTION MEMBERS +187,000,000 members +1,000,000 Logistics and Supply Chain +110,000 Shipbuilding +330,000 Maritime +40,000 Engineer +7,000 Captain +3,700 Seaman +3,000 Chef +1,400 Cadet +1,200 2nd Officer
- 7. LINKEDIN INTRODUCTION THE VALUE WE BRING TO COMPANIES Hire Market Sell Engage the world’s best Connect most effectively Turn cold calls into passive talent with professionals warm prospect
- 8. LINKEDIN INTRODUCTION MEMBER PREFERENCES NOT ACTIVE POSITIVE PROFILES 82% 96% 73% OF THE CANDIDATES ARE ARE POSITIVE ABOUT ARE LOOKING AT OTHER “PASSIVE” JOBSEEKERS BEING APPROACHED PEOPLES’ PROFILES 44% No Profile Views 73% Yes if I Thanks 4% know the recruiter Inbox 70% 2% Home Page 60% People Search 34% 22% Address Book 32% 16% Groups 22% 10% 4% Super passive 4% Networking Searching Tiptoeing Exploring Yes if Yes! 47% Company Pages 18% Hunting relevant job 48% Jobs 12%
- 9. TOP TALENT 120% More likely to want to MAKE IMPACT 56% More likely to want THE CULTURE TO FIT 33% More likely to want to BE CHALLENGED
- 10. THE TALENT CHALLENGE WHAT WE ARE FACING TALENT SUMMARIZING THE CHALLENGE: Talent is what makes companies competitive. They make sure that the company is adapting to new market JUST FILLING conditions. FILLING POSITIONS POSITIONS NOT When talent is what makes companies competitive, just filling a position is not enough. Top talent/ ideal candidates ares ENOUGH not actively searching SPECIALISTS Another factor that makes the exploring candidates (passive candidates) attractive is the fact that the specialists are getting more specialized FARMING When recruiting becomes more and more important, HR need to think more about farming relationships than hunting candidates. Basically this means more focus on proactivity than reactivity. Proactivity requires a strategic focus and executive attention
- 11. THE TALENT SOLUTION KEY TAKEAWAYS MEMBERS TARGETING RESULTS
- 12. THE TALENT CHALLENGE AVAILABLE CHANNELS Reach the best candidates, not just the actives Social Social Platforms Social /|Passive / Active Social Active | Passive Active Job Seekers Active Job Seekers Active <20% 187+M Passive >80%
- 13. THE TALENT CHALLENGE PASSIVE CANDIDATES – HOW PASSIVE 44% 22% 16% 10% 4% 4% Super passive Exploring Tiptoeing Searching Networking Hunting
- 14. THE TALENT CHALLENGE PASSIVE CANDIDATES – HOW PASSIVE 44% 22% 16% 10% 4% 4% Super passive Exploring Tiptoeing Searching Networking Hunting “Passive" "Active"
- 15. THE TALENT CHALLENGE PASSIVE CANDIDATES – HOW PASSIVE 44% 22% 16% 10% 4% 4% Super passive Exploring Tiptoeing Searching Networking Hunting “Passive"
- 16. THE TALENT CHALLENGE AVAILABLE CHANNELS
- 17. Step 1 Get the executive team engaged
- 19. THE TALENT SOLUTION OVERVIEW ”Career Page” LinkedIn Job Network “Job Slots” Employees “Work With Us” “Recruiter” Outreach Advertising “Recruitment Ads”
- 20. THE TALENT SOLUTION OVERVIEW Activate your employees as ambassadors ”Career Page” LinkedIn Job Network “Job Slots” Employees “Work With Us” “Recruiter” Outreach Advertising “Recruitment Ads”
- 21. PRODUCT DEEP DIVE WORK WITH US – ILLUSTRATION ACTIVATING EMPLOYEES Your employees constitute one of the cornerstones of your LinkedIn strategy. Most of them are already on the platform, they are already networking with your ideal candidates, and if you have successfully attracted great people that are currently working at your company, they are likely to know other great people. OBJECTIVES Members Last month’s visitors By using the Work With Us function you can expect: Man Diesel 2,200 5,800 Your referral program to get an extra Clipper 215 1,100 boost Your follower base to increase Force 517 1,376 Your Career Page and Jobs to get more views Nordic Tankers 166 1,054 PJ Diesel 14 104 Rohde Nielsen 57 184 ShipIT 13 85 Crowcon 79 394
- 22. THE TALENT SOLUTION OVERVIEW Explain why it is a good choice to join your company ”Career Page” LinkedIn Job Network “Job Slots” Employees “Work With Us” “Recruiter” Outreach Advertising “Recruitment Ads”
- 23. PRODUCT DEEP DIVE CAREER PAGE – ILLUSTRATION Visualization Testimonials People Videos
- 24. THE TALENT SOLUTION OVERVIEW Explain current opportunities ”Career Page” LinkedIn Job Network “Job Slots” Employees “Work With Us” “Recruiter” Outreach Advertising “Recruitment Ads”
- 25. PRODUCT DEEP DIVE JOBS – ”JOBS YOU MAY BE INTERESTED” IN CHANGES EVERYTHING Job ad Automatic matching Job you may be interested in: Engineer COWI
- 26. THE TALENT SOLUTION OVERVIEW ”Career Page” LinkedIn Job Network “Job Slots” Employees “Work With Us” “Recruiter” Outreach Advertising “Recruitment Ads”
- 28. MAN DIESEL & TURBO STATISTICS CASE - MEMBERS
- 29. MAN DIESEL & TURBO STATISTICS CASE – EMPLOYEE PROFILE VISITORS
- 30. MAN DIESEL & TURBO STATISTICS CASE – HIRES
- 31. MAN DIESEL & TURBO STATISTICS CASE – FOLLOWERS
Editor's Notes
- Welcome to this Webcast. I am really excited to share this information with you. If you have meet us previously, some of the information in this webcasts you will have eard before. If you where one of the 360 participants on our Linkedin day in Copenhagen last week you might feel that some parts of the presentation is repitition. I have added some content, but I recognize that some things will be repeated. But see this as a good introduction of Linkedin and why it is important to consdierLinkedin as part of your corporate strategy in the future. Maybe you will need to go back to this message when you put together the proposal for the executive team and think about how to present this for colleagues, stakeholders or your managerToday we have about 50 participants calling in, and if you haven’t muted your phone please do thatWhen it comes to questions - Instead of asking questions during the presentation I ask you to e-mail me questions afterwards and as a part of sending the recorded version of the presentation I will also put togheter a answers to your questionsLet’s take a look at the agenda…
- Welcome to this Webcast. I am really excited to share this information with you. If you have meet us previously, some of the information in this webcasts you will have eard before. If you where one of the 360 participants on our Linkedin day in Copenhagen last week you might feel that some parts of the presentation is repitition. I have added some content, but I recognize that some things will be repeated. But see this as a good introduction of Linkedin and why it is important to consdierLinkedin as part of your corporate strategy in the future. Maybe you will need to go back to this message when you put together the proposal for the executive team and think about how to present this for colleagues, stakeholders or your managerToday we have about 50 participants calling in, and if you haven’t muted your phone please do thatWhen it comes to questions - Instead of asking questions during the presentation I ask you to e-mail me questions afterwards and as a part of sending the recorded version of the presentation I will also put togheter a answers to your questionsLet’s take a look at the agenda…
- On this slide you will find the key facts of Linkedin. You can take a closer look at these figures later. What I want to conclude here isFirstly, there are people working at Linkedin – we are not anonymousSecondly, in a short period of time we have grown into being a major player in our market. With expected yearly revenues of 900 million us dollars we have a solid set upThirdly, recruitment solutions are the major part of our revenues so the solutions are frequently used around the world. If you are considering Linkedin, you are no longer one of the early adoptors
- On this slide you will find the key facts of Linkedin. You can take a closer look at these figures later. What I want to conclude here isFirstly, there are people working at Linkedin – we are not anonymousSecondly, in a short period of time we have grown into being a major player in our market. With expected yearly revenues of 900 million us dollars we have a solid set upThirdly, recruitment solutions are the major part of our revenues so the solutions are frequently used around the world. If you are considering Linkedin, you are no longer one of the early adoptors
- On this slide you will find the key facts of Linkedin. You can take a closer look at these figures later. What I want to conclude here isFirstly, there are people working at Linkedin – we are not anonymousSecondly, in a short period of time we have grown into being a major player in our market. With expected yearly revenues of 900 million us dollars we have a solid set upThirdly, recruitment solutions are the major part of our revenues so the solutions are frequently used around the world. If you are considering Linkedin, you are no longer one of the early adoptors
- On this slide you will find the key facts of Linkedin. You can take a closer look at these figures later. What I want to conclude here isFirstly, there are people working at Linkedin – we are not anonymousSecondly, in a short period of time we have grown into being a major player in our market. With expected yearly revenues of 900 million us dollars we have a solid set upThirdly, recruitment solutions are the major part of our revenues so the solutions are frequently used around the world. If you are considering Linkedin, you are no longer one of the early adoptors
- Let us take a look at what the member preferences look like. This is important if you are considering establsihing a recruitment strategy with LinkedinFirst, 82% of the members are not actively looking for a new job. They are what we call “passive candidates”. But if you take a closer look at the number more 70% of all members are are either exploring, tiptoing or searching for a new career opportunitySecondly, 96% of the members say that they are positive about being approached. Relevancy is however key!Thirdly, the main activities on the platform are looking at other peoples profils, looking in your inbox or looking at the first page. These main activites will make a lot of sense when we explore the talent solution in more depth in the next webcastHowever, let us conclude that it is in this landscape you will operate. Among people that are not actively looking but are positive about new opportunities
- So we have a rapidly growing segment of social platforms and networks, they have names like Facebook, twitter, google+ and even youtube. On the other side we have the segment of channels where you will reach those candidates that are actively searching for a new job – you allready know the names of these platforms as you probably like many others are a frequent advertiser there. So as conclusion to this map of the landscape of different channels, Linkedin is placed in the middle. Linkedin I a social platform, and you will find both the active candidates and the passive candidates here. The social features make passive jobseekers spend time here, and while they are spending time you will be able to reach them here to explain why it is a good choice to plant their career in your organizationLet us know leave this introduction and take a closer look at Linkedin as a company
- So we have a rapidly growing segment of social platforms and networks, they have names like Facebook, twitter, google+ and even youtube. On the other side we have the segment of channels where you will reach those candidates that are actively searching for a new job – you allready know the names of these platforms as you probably like many others are a frequent advertiser there. So as conclusion to this map of the landscape of different channels, Linkedin is placed in the middle. Linkedin I a social platform, and you will find both the active candidates and the passive candidates here. The social features make passive jobseekers spend time here, and while they are spending time you will be able to reach them here to explain why it is a good choice to plant their career in your organizationLet us know leave this introduction and take a closer look at Linkedin as a company
- So we have a rapidly growing segment of social platforms and networks, they have names like Facebook, twitter, google+ and even youtube. On the other side we have the segment of channels where you will reach those candidates that are actively searching for a new job – you allready know the names of these platforms as you probably like many others are a frequent advertiser there. So as conclusion to this map of the landscape of different channels, Linkedin is placed in the middle. Linkedin I a social platform, and you will find both the active candidates and the passive candidates here. The social features make passive jobseekers spend time here, and while they are spending time you will be able to reach them here to explain why it is a good choice to plant their career in your organizationLet us know leave this introduction and take a closer look at Linkedin as a company
- So we have a rapidly growing segment of social platforms and networks, they have names like Facebook, twitter, google+ and even youtube. On the other side we have the segment of channels where you will reach those candidates that are actively searching for a new job – you allready know the names of these platforms as you probably like many others are a frequent advertiser there. So as conclusion to this map of the landscape of different channels, Linkedin is placed in the middle. Linkedin I a social platform, and you will find both the active candidates and the passive candidates here. The social features make passive jobseekers spend time here, and while they are spending time you will be able to reach them here to explain why it is a good choice to plant their career in your organizationLet us know leave this introduction and take a closer look at Linkedin as a company
- On this slide you will find the key facts of Linkedin. You can take a closer look at these figures later. What I want to conclude here isFirstly, there are people working at Linkedin – we are not anonymousSecondly, in a short period of time we have grown into being a major player in our market. With expected yearly revenues of 900 million us dollars we have a solid set upThirdly, recruitment solutions are the major part of our revenues so the solutions are frequently used around the world. If you are considering Linkedin, you are no longer one of the early adoptors
- On this slide you will find the key facts of Linkedin. You can take a closer look at these figures later. What I want to conclude here isFirstly, there are people working at Linkedin – we are not anonymousSecondly, in a short period of time we have grown into being a major player in our market. With expected yearly revenues of 900 million us dollars we have a solid set upThirdly, recruitment solutions are the major part of our revenues so the solutions are frequently used around the world. If you are considering Linkedin, you are no longer one of the early adoptors
- Theseare the fivemainmodulesof the enterprise solutionPosting a job is no longereffective, youneed to warmupcandidatesthrougadvertising, exposingthem to your brand, youneed to activateyouremployees as ambassadors, establish an information hub– thenyoucanexplain the currentopportunitiesOn top ofthesefourautomatedmodules, youarealso given the opportunity to contact candidatesdirectly. However, contactingcandidatesdirectly is reallysuccessfulwhencandidatesareallreadyawareofyour brand – ofcourse. If youwarmupcandidatesfirst by usingRecruitmentads and WorkWith Us, youcanexpect a reallygoodresponse rate on yourrecruiteroutreachmessagesLetustake a brief look at eachofthesemodulesbeforewe wrap up
- Theseare the fivemainmodulesof the enterprise solutionPosting a job is no longereffective, youneed to warmupcandidatesthrougadvertising, exposingthem to your brand, youneed to activateyouremployees as ambassadors, establish an information hub– thenyoucanexplain the currentopportunitiesOn top ofthesefourautomatedmodules, youarealso given the opportunity to contact candidatesdirectly. However, contactingcandidatesdirectly is reallysuccessfulwhencandidatesareallreadyawareofyour brand – ofcourse. If youwarmupcandidatesfirst by usingRecruitmentads and WorkWith Us, youcanexpect a reallygoodresponse rate on yourrecruiteroutreachmessagesLetustake a brief look at eachofthesemodulesbeforewe wrap up
- Recruitmentads – giveyou the ability to reach anyone withinyourtargetgroupwithyourmessagewhereverthey go.
- Theseare the fivemainmodulesof the enterprise solutionPosting a job is no longereffective, youneed to warmupcandidatesthrougadvertising, exposingthem to your brand, youneed to activateyouremployees as ambassadors, establish an information hub– thenyoucanexplain the currentopportunitiesOn top ofthesefourautomatedmodules, youarealso given the opportunity to contact candidatesdirectly. However, contactingcandidatesdirectly is reallysuccessfulwhencandidatesareallreadyawareofyour brand – ofcourse. If youwarmupcandidatesfirst by usingRecruitmentads and WorkWith Us, youcanexpect a reallygoodresponse rate on yourrecruiteroutreachmessagesLetustake a brief look at eachofthesemodulesbeforewe wrap up
- Recruitment ads – giveyou the ability to reach anyone withinyourtargetgroupwithyourmessagewhereverthey go.
- Theseare the fivemainmodulesof the enterprise solutionPosting a job is no longereffective, youneed to warmupcandidatesthrougadvertising, exposingthem to your brand, youneed to activateyouremployees as ambassadors, establish an information hub– thenyoucanexplain the currentopportunitiesOn top ofthesefourautomatedmodules, youarealso given the opportunity to contact candidatesdirectly. However, contactingcandidatesdirectly is reallysuccessfulwhencandidatesareallreadyawareofyour brand – ofcourse. If youwarmupcandidatesfirst by usingRecruitmentads and WorkWith Us, youcanexpect a reallygoodresponse rate on yourrecruiteroutreachmessagesLetustake a brief look at eachofthesemodulesbeforewe wrap up
- Recruitmentads – giveyou the ability to reach anyone withinyourtargetgroupwithyourmessagewhereverthey go.
- Theseare the fivemainmodulesof the enterprise solutionPosting a job is no longereffective, youneed to warmupcandidatesthrougadvertising, exposingthem to your brand, youneed to activateyouremployees as ambassadors, establish an information hub– thenyoucanexplain the currentopportunitiesOn top ofthesefourautomatedmodules, youarealso given the opportunity to contact candidatesdirectly. However, contactingcandidatesdirectly is reallysuccessfulwhencandidatesareallreadyawareofyour brand – ofcourse. If youwarmupcandidatesfirst by usingRecruitmentads and WorkWith Us, youcanexpect a reallygoodresponse rate on yourrecruiteroutreachmessagesLetustake a brief look at eachofthesemodulesbeforewe wrap up
- So if the ideal candidates are not active jobseekers (often called passive candidates), then someone else has to be active in the recruitment process – that someone is you, or rather your company. We are offering both automated ways of activating your company, but manual tools are also available depending on your organizational capabilities and needs.I will try to explain what results you can expect, how we measure your brand, and give a brief overview and illustration to what we call the Enterprise Solution – the future backbone of your recruitment strategy.
- Theseare the fivemainmodulesof the enterprise solutionPosting a job is no longereffective, youneed to warmupcandidatesthrougadvertising, exposingthem to your brand, youneed to activateyouremployees as ambassadors, establish an information hub– thenyoucanexplain the currentopportunitiesOn top ofthesefourautomatedmodules, youarealso given the opportunity to contact candidatesdirectly. However, contactingcandidatesdirectly is reallysuccessfulwhencandidatesareallreadyawareofyour brand – ofcourse. If youwarmupcandidatesfirst by usingRecruitmentads and WorkWith Us, youcanexpect a reallygoodresponse rate on yourrecruiteroutreachmessagesLetustake a brief look at eachofthesemodulesbeforewe wrap up
- Theseare the fivemainmodulesof the enterprise solutionPosting a job is no longereffective, youneed to warmupcandidatesthrougadvertising, exposingthem to your brand, youneed to activateyouremployees as ambassadors, establish an information hub– thenyoucanexplain the currentopportunitiesOn top ofthesefourautomatedmodules, youarealso given the opportunity to contact candidatesdirectly. However, contactingcandidatesdirectly is reallysuccessfulwhencandidatesareallreadyawareofyour brand – ofcourse. If youwarmupcandidatesfirst by usingRecruitmentads and WorkWith Us, youcanexpect a reallygoodresponse rate on yourrecruiteroutreachmessagesLetustake a brief look at eachofthesemodulesbeforewe wrap up
- Theseare the fivemainmodulesof the enterprise solutionPosting a job is no longereffective, youneed to warmupcandidatesthrougadvertising, exposingthem to your brand, youneed to activateyouremployees as ambassadors, establish an information hub– thenyoucanexplain the currentopportunitiesOn top ofthesefourautomatedmodules, youarealso given the opportunity to contact candidatesdirectly. However, contactingcandidatesdirectly is reallysuccessfulwhencandidatesareallreadyawareofyour brand – ofcourse. If youwarmupcandidatesfirst by usingRecruitmentads and WorkWith Us, youcanexpect a reallygoodresponse rate on yourrecruiteroutreachmessagesLetustake a brief look at eachofthesemodulesbeforewe wrap up
- Theseare the fivemainmodulesof the enterprise solutionPosting a job is no longereffective, youneed to warmupcandidatesthrougadvertising, exposingthem to your brand, youneed to activateyouremployees as ambassadors, establish an information hub– thenyoucanexplain the currentopportunitiesOn top ofthesefourautomatedmodules, youarealso given the opportunity to contact candidatesdirectly. However, contactingcandidatesdirectly is reallysuccessfulwhencandidatesareallreadyawareofyour brand – ofcourse. If youwarmupcandidatesfirst by usingRecruitmentads and WorkWith Us, youcanexpect a reallygoodresponse rate on yourrecruiteroutreachmessagesLetustake a brief look at eachofthesemodulesbeforewe wrap up