The document discusses how MyParichay is transforming recruiting and hiring through Facebook. It is India's #1 career networking and enterprise hiring platform on Facebook. MyParichay allows companies to create career microsites on Facebook for employer branding and targeting over 30 million professionals. It also allows recruiters to search candidates connected to current and past employees' social graphs for referrals and build their own candidate networks on Facebook. The platform covers all talent sourcing segments and gives recruiters access to 30 million passive candidates on Facebook.

1. MyParichay™
www.myparichay.in
INDIA’S #1 CAREER NETWORKING & ENTERPRISE HIRING PLATFORM
ON FACEBOOK
Transforming Recruiting And Hiring Through Facebook
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2. WE USE MYPARICHAY TO POWER OUR FACEBOOK HIRING
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3. FACEBOOK - 5 THINGS YOU NEED TO KNOW
• SOCIAL HIRING WILL BECOME THE DOMINANT WAY COMPANIES WILL FIND PEOPLE ( AND PEOPLE
WILL FIND JOBS). ARE YOU AN INNOVATOR OR LAGGARD?
• FACEBOOK WILL DOMINATE SOCIAL HIRING PLATFORM. WILL DWARF LINKEDIN
– SMART PHONES WILL MAKE SOCIAL MEDIA OMNIPRESENT
• SOCIAL HIRING APPLICATIONS ( SHAS) LIKE MYPARICHAY ARE ARE PROPELLING THIS
TRANSFORMATION.
• YOU WILL HAVE TO MANAGE HIGHER TRANSPARENCY INTO YOUR HIRING PRACTICES. YOUR
COMPANIES WILL BE RATED BY THE CANDIDATE COMMUNITY.
• EMPOWER YOUR EMPLOYEES AND ALUMNI. THEY ARE YOUR BRAND AMBASSADORS TO THE TALENT
COMMUNITY AND LARGEST SOURCE OF TALENT
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4. MYPARICHAY
• TEAM HAS HERITAGE OF INTERNET TECHNOLOGY
HR AND RECRUITMENT PROCESS INNOVATION
• FUNDED BY GREENWICH CAPITAL VENTURE
PARTNERS
• 2 MILLION PROFILES GROWING AT 1 MILLION PER
MONTH
• WINNER OF THE 2011 BEST TECHNOLOGY
RASBIC AWARD AT THE HR WORLD CONGRESS
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5. AGENDA
• CHANGING LANDSCAPE - SIGN OF TIMES
• WHAT CAN FACEBOOK DO? (AND CANNOT)
• MYPARICHAY MODULES
– EMPLOYER BRANDING
– EMPLOYEE REFERRAL
– RECRUITER MODULE -CANDIDATE NETWORKING AND SEARCH.
• BEST PRACTICES & WRAP UP
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6. SIGN OF TIMES – IGNORE IT AT YOUR OWN PERIL
IN TODAY'S JOB MARKET, THE FIRST PLACE I LOOK FOR INFORMATION
ON A COMPANY IS .. Global Talent Metrics Nov 2011 Survey 800 Job Seekers
Monster Worldwide Inc. is open to selling all or part of itself and
expects to have data ready for potential buyers fairly soon, Chief
Executive Sal Iannuzzi said in an interview.
An interview with the CEO on Reuters signals that the company is
open to selling all or part of the company.
The New York-based company, whose model of job ads is facing new
competition from social media such as Facebook and LinkedIn Corp,
said in January it would cut 7 percent of its staff, or 400 jobs.
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7. COMPANIES ARE INVESTING IN SOCIAL HIRING & CAREER SITE
How is your company changing its investment on candidate recruiting sources in 2013 compared to 2012?
Changes in Investement on Recruiting Sources
Spending More No Change Spending Less Don’t Know NA
Job Boards 30% 60% 5% 5%
Campus Recruitment 30% 60% 10%
Consultants 20% 20% 60%
Corporate Careers Site 60% 60% 30% 5% 5%
Social Networks 55% 55% 40% 5%
60%
Direct Sourcing 60% 25% 10% 5%
Internal Transfers 35% 50% 5% 10%
65%
Employee Referrals 65% 35%
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8. SOCIAL HIRING RESULTS IN QUALITY CANDIDATE
Which of these are true about hires from social media and referrals compared to other sources?
Fit with company culture and values is
better
55%
Duration of employment is longer 39%
Recruiting process is shorter 36%
Manager satisfaction is higher 24%
Time to productivity is shorter 21% SOCIAL HIRING GENERATES BEST QUALITY
EMPLOYEES AFTER INTERNAL TRANSFERS.
JOB BOARDS ARE RATED WORST AT PAR
Qualifications are better 6% WITH CONSULTANTS
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9. WHY FACEBOOK? – SCALE
LinkedIn ( 10 Million) 35-44 yrs Facebook (40 million)
Number of Profiles in lacs
14-17 yrs 8%
300 0%
14-17 yrs
12%
35-44 yrs
200 22% 18-24 yrs
36% 25-34 yrs
31%
100 25-34 yrs 18-24 yrs
42% 49%
0
2007
2008
2009
2010
2011
Age Facebook LinkedIn
14-17 yrs 4.8 mil 0.1 mil
JOB BOARD FACEBOOK 18-24 yrs 20 mil 3.6mil
• Facebook has 20 X reach of Job Boards 25-34 yrs 12 mil 4.2 mil
• 1 M active users* on Naukri
• 30 mil. active users on Facebook 35-44 yrs 3.2 mil 2.2 mil
Total 35 mil 10 mil
FACEBOOK HAS 25 MILLION MORE PROFILES IN
PRIME HIRING AGE THAN NAUKRI OR LINKEDIN 9
* Number of new resumes added in last 60 days.

10. #1 PLACE WHERE PEOPLE SPEND TIME ON THE INTERNET
Candidates spend more time on Facebook than any other place on the internet
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11. FACEBOOK - WHAT IT HAS?
• POWERFUL SOCIAL GRAPH – ABILITY TO FIND CONNECTIONS ACROSS PEOPLE,
CAPTURE LIKES, ACTION, COMMUNICATE AND SHARE INFORMATION ACROSS
PEOPLE IN REAL TIME AND THE CHRONOLOGY.
• POWERFUL AD TARGETING CAPABILITY – TARGET BY DEMOGRAPHICS,
EMPLOYER, COLLEGE, SKILLS, LIKES AND MEASURE
• TYPICAL CANDIDATE DATA AVAILABLE IN FACEBOOK1: %AGE OF FACEBOOK PROFILES
WITH INFORMATION ON
– LOCATION – 100%
– EMPLOYER – 62%
– JOB TITLE - 56%
– SKILLS – 42%
– EXPERIENCE - 100%
– COLLEGE/ DEGREE – 90%
1 – MYPARICHAY DATABASE OF +1 MILLION FACEBOOK USERS IN INDIA 11

12. EMPLOYER BRANDING IN THE AGE OF FACEBOOK
MYPARICHAY FACEBOOK JOB BOARD
BRAND ALIGNMENT HIGH and Total Control Low and No Control
COMMUNITY ENGAGEMENT High and Interactive Non existent
TRAFFIC DEVELOPMENT Targeted Untargeted
COMMUNITY DEVELOPMENT Invest and Grow Spend
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13. BRAND ALIGNMENT THE OLD VS. NEW
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14. CANDIDATE ENGAGEMENT THE OLD VS. NEW
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15. TRAFFIC DEVELOPMENT
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16. FACEBOOK - WHAT IT DOES NOT HAVE?.....
….. AND WHAT MYPARICHAY GIVES YOU
• PRIVACY - ABILITY FOR CANDIDATES TO SEARCH, APPLY, COMMUNICATE, REFER
SOCIAL AND GET REFERRED IN PRIVATE SECURE FASHION ON FACEBOOK
HIRING • PROFESSIONAL INFORMATION - FEATURE TO CAPTURE RESUME, BUSINESS AND
APPLICATIONS PROFESSIONAL INFORMATION TO HELP MATCH PEOPLE AND JOBS ON
(SHAS) ARE FACEBOOK
BUSINESS
• SEARCH – BY SKILLS, EMPLOYER, JOB TITLE, EXPERIENCE ON FACEBOOK
APPLICATIONS
OPTIMIZED
• SIMPLE BUT POWERFUL RECRUITER BACKEND – DRIVES RECRUITER
PRODUCTIVITY. RELEVANCE ALGORITHM TO FILTER CANDIDATES BY RELEVANCE
FOR REFERRAL
AND AVAILABILITY ON FACEBOOK
AND SOCIAL
NETWORK • NETWORK PORTABILITY - ENSURING CORPORATE IP AND SOCIAL DATABASE IS
BASED PERSEVERED AND MIGRATED WHEN RECRUITERS LEAVE
SOURCING • MANAGING REFERRAL INCENTIVES– YOU HELP PEOPLE FIND JOBS AND GET CASH
AND HIRING. COMPENSATION.
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17. INNOVATIVE TECHNOLOGY - MYPARICHAY REVEALS HIDDEN CANDIDATES
1. MyParichay
shows you their
friends
2. ADD THEM
TOO!
Keep working your
way down
RECRUITERS BUILD A
LARGE, LIVE, CONNEC
TED DATABASE
More seeds at the top = Larger Candidate leads at the bottom. 17

18. GROW > TRACK > STAY CONNECTED
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19. DISRUPTIVE TECHNOLOGY
RECRUITER
1
35 M
M
JOB BOARDS
Recruiters can reach MyParichay
700k - 1 Million Recruiters can reach
Candidates Active* 35 Million
on top three Job Professionals Active
Boards on Facebook through
MyParichay
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*Active – Uploaded resume in last 45 days

20. PRODUCT MODULES
COMPANY PARICHAY MODULE
A. Allows companies create Career
Microsite on Facebook for Employer
Branding.
B. Target 30 Million Professionals active
on FB through ads and viral means.
C. Company can create and manage a
talent community.
EMPLOYEE PARICHAY MODULE
Allows Recruiters to search and source
candidates connected to current and past
employees’ social graph for referrals.
RECRUITER PARICHAY MODULE
A. Allows Recruiters to search and
contact 30 Million professionals on
FB by Location
Employer, Skills, College, Experience.
B. Create their own candidate network
and exchange candidate information
with other recruiters
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21. MYPARICHAY’S SOCIAL HIRING POWER
RECRUITER
RECRUITERS ADDs 500 CANDIDATES TO JOIN THEIR NETWORK
CANDIDATE
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22. MYPARICHAY MAKES CANDIDATE’S SOCIAL GRAPH SEARCHABLE
1 LAC = 500 X 200 candidates become searchable
RECRUITER
CANDIDATE’S FRIENDS CANDIDATE
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23. EMPLOYEES SOCIAL GRAPH BECOMES SEARCHABLE
EACH RECRUITER INVITES 1,000 EMPLOYEES
RECRUITER RECRUITER
2 LAC EMPLOYEE PARICHAY
100 EMPLOYEES AND THEIR 200 FRIENDS = 20,000
CANDIDATE’S FRIENDS CANDIDATE
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24. 2012 AND BEYOND BEST PRACTICE FOR SOURCING
• COVER ALL YOU BASES
– INVEST IN ONLY ONE JOB BOARD
– INVEST IN ONE FACEBOOK HIRING PLATFORM
– INVEST IN LINKEDIN IF YOU CAN AFFORD IT
• USE FACEBOOK/MYPARICHAY AS YOUR TALENT
COMMUNITY PLATFORM FOR EMPLOYER
BRANDING VS. JOB BOARDS OR PRINT
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25. TALENT SOURCES
JOB BOARD EMPLOYEES CANDIDATES ATS
NO CONNECTION
CANDIDATE THIS LARGE
REFERRAL IS PASSIVE
LARGE PASSIVE SEGMENT HAS
ACTIVE JOB LARGEST SOURCE
SEGMENT. HAS BEEN HARD
SEEKERS OF QUALITY
BEEN LABORIOUS TARGET
OVER-MINED BY CANDIDATES.
AND THROUGH
RECRUITERS.
FRUSTRATING TO NEWSPAPERS,
CONNECT AND JOB BOARDS
SOURCE AND EMAILS
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26. MYPARICHAY COVERS ALL SEGMENTS
JOB BOARD EMPLOYEE CANDIDATE NO CONNECTION
CONNECTION
EMPLOYEE
MYPARICHAY ALLOWS
RECRUITERS TO USE
THE SOCIAL GRAPH COMPANY
MYPARICHAY OF THE EMPLOYEES MYPARICHAY
JOBBOOK IS THE TO REACH OUT TO RECRUITER ALLOWS COST
LARGEST JOB BOARD IN CANDIDATES. MYPARICHAY ALLOWS EFFECTIVE, FOCUSED
INDIA ON FACEBOOK DIGITZES YOUR RECRUITERS TO BUILD WAY TO TARGET AND
WITH MORE JOBS EMPLOYEE REFERRAL AND USE THE SOCIAL ATTRACT WITH 30
THAN NAUKRI, PROCESS GRAPH OF THE MILLION TALENT
MONSTER EMPOWERS CANDIDATES THEY BASED ON LOCATION,
UNIQUE TECHNOLOGY EMPLOYEES TO REACH CONNECT WITH OR EXPERIENCE
ALLOWS RECRUITERS OUT TO THEIR SOCIAL ONES IN THEIR EMPLOYER,
TO CONNECT WITH 30 NETWORK VIA DATABASE EDUCATION
MILLION PASSIVE INTRANET, FACEBOOK, SKILLS
CANDIDATES ON EMAIL AND SMS. CERTIFICATION
FACEBOOK. PROVEN PLATFORM
TO INCREASE HIRES BY
50%
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27. TECHNOLOGY HIGHLIGHTS
1. Cloud (SaaS) Model – Hosted at Amazon
• Pre-configured recruiter and admin logins.
• Web based recruiter dashboard/mini ATS
• Employees can register through Facebook or the Web.
2. Secure and Private
• All communication on facebook, web and sms between employees and
their network are private.
• Secure logins for recruiters to manage jobs and referrals.
• Application and network security certified by third party for two large
IT clients
3. Reporting, Tracking and Analytics
• Track Employee participation, extended network propagation
• Track referrals and closure at job level, branch level
• Track sources of leads – FB, SMS, Web, email
• Communicate, Track and manage referrals
• Secure logins for recruiters to manage jobs.
• Daily productivity reports 27

28. EMPLOYER BRANDING AND TALENT MARKETING SERVICES
• FACEBOOK CAREER PAGE DESIGN, PRODUCTION AND MAINTENANCE ( AS NEEDED)
• FACEBOOK AD DESIGN, PRODUCTION AND TARGETING
– FOR EMPLOYER BRANDING
– FOR SPECIFIC JOBS FOR RESUME GENERATION
• DAILY CROSS POSTING ON HIGH TRAFFIC GROUPS AND SITES TO SOCIALIZE YOUR OPEN JOBS
• DAILY PAGE UPDATES TO DRIVE ENGAGEMENT
• RESPONDING AND ENGAGING WITH COMMUNITY ACTIVE ON CAREER PAGE
• REPUTATION MANAGEMENT AND MONITORING - KEEP CAREER PAGE CLEAN OF PROFANITY
• SPAM MANAGEMENT TO KEEP PAGE CLEAN OF SPAM POSTINGS
• RECRUITER CUSTOMER SUPPORT
• TRAINING WEBINARS FOR RECRUITERS ON SOCIAL HIRING
• MANAGEMENT REPORTS AND RESUME CONVERSION TRACKING. REPORTS CAN BE DOWNLOADED
INTO EXCEL OR PDF FILES FOR EASY ANALYSIS
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29. MYPARICHAY
 CREATES A CAREER MICROSITE ON FACEBOOK
 POWERS YOUR FACEBOOK PAGE CAREER TAB
 CREATE A CONNECTED, LIVE AND CURRENT CANDIDATE DATABASE
 TARGET AND ACCESS 30 MILLION PASSIVE CANDIDATES THAT ARE ACTIVE ON FACEBOOK.
 ALLOWS YOUR RECRUITERS TO TAP YOUR EMPLOYEES SOCIAL NETWORK
 AUTOMATES EMPLOYEE REFERRAL PROGRAM
 ALLOWS EMPLOYEES TO REFER THEIR FRIENDS AND RECEIVE UPDATES VIA INTRANET, FACEBOOK, EMAIL & SMS
 ALLOWS RECRUITERS TO SEARCH FOR CANDIDATES ON FACEBOOK
 BUILD THEIR CANDIDATE REFERRAL NETWORK IN A COST EFFECTIVE FASHION.
 ALLOWS RECRUITER TO TAKE JOB BOARD LEADS AND EXPAND THEIR NETWORK
 IT CAN SUPPLEMENT LINKED IN OR BE A VERY COST EFFECTIVE SUBSTITUTE.
 INTEGRATED AND EASY TO USE RECRUITER BACKEND ATS FOR PROCESSING.
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30. MYPARICHAY EMPLOYER BRANDING SOLUTION
• FACEBOOK MICROSITE WITH ABILITY TO POST JOBS.
• ADVERTISE WEEKEND HIRING DRIVES
• TARGET 30 MILLION PROFESSIONALS
• TARGET CANDIDATES ON EMPLOYEES AND
RECRUITERS SOCIAL GRAPH
• CROSS POSTING FOR DRIVES
• MEASUREMENTS AND METRICS TO MEASURE ROI
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