Gragg advertising marketing to generate quality leads
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This document summarizes strategies for generating and converting quality leads for career schools. It finds that while lead volume is increasing, quality is decreasing. It recommends focusing on non-media leads, which have higher conversion rates. It also stresses the importance of a full media mix and ongoing training of admissions staff to optimize conversions. Proper lead management and a focus on referrals and conversions can increase enrollments despite industry challenges.
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The State of Conversion Rate Optimisation (CRO) 2019
The state of conversion rate optimisation 2019 [updated]
The state of conversion rate optimisation 2019 [updated]
“Who's Calling? Customizing the Caller Experience to Feed the Bottom Line”
“Who's Calling? Customizing the Caller Experience to Feed the Bottom Line”
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Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
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Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
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The Steadfast and Reliable Bull: Taurus Zodiac Sign
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Part 2 Deep Dive: Navigating the 2024 Slowdown
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
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Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
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Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
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INCLUDED FRAMEWORKS/MODELS:
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3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsRecently uploaded (20)
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
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Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Gragg advertising marketing to generate quality leads
- 1. This document is a confidential communication from Gragg Advertising. The material contained herein and the intellectual property it represents are for your consideration only and remain the property of Gragg Advertising. This document may not be quoted, published, copied, divulged to others, disseminated, or stored in or distributed over an information retrieval system without the prior written consent of Gragg Advertising. Copyright © 2009 Gragg Advertising. All rights reserved. Marketing to Generate Quality Leads April 23, 2010
- 5. Unemployment Trends US Dept of Labor Statistic 2000-2009
- 6. Back into the Classroom from 2000-2008 US Dept of Labor Statistic 2000-2009
- 9. Average Conversion Rates Source: Gragg Advertising 50 school study 2010 Medium 2007 2008 2009 DM 7.62% 7.54% 7.68% Non-media 12.63% 18.97% 40.12% PDL/PDR 20% 19.4% 19% PPL 4.37% 2.95% 2.11% Print 3.68% 8.60% 3.20% SEM 2.4% 2.33% 2.23% TV 12.06% 11.68% 11.75% Website 5.56% 8.87% 6%
- 10. Lead Volume by Medium and Conversion Rates Source: Gragg Advertising 50 school study 2010 Lead Volume by % Conversion Ratios Lead Volume by % Conversion Ratios DM 9.6% 10.2% 3.2% 7.68% Non media 4.4% 15.1% 6.8% 40.12% PDL 29% 20% 19% 19% PPL 14.5% 3.6% 34% 2.11% Print 5.2% 10% 1.7% 3.2% SEM 9% 12.9% 2.3% 2.23 % TV 8% 13.4% 9% 11.75% Website 12.2% 17% 16% 6% Yellow Pages 1% 19.7% 1.5% 16% High School 7.5% 3.2% 6.5% 8% 2006 2009
- 14. Direct Mail 2009 Conversion Rate: 7.68% - 3 year trending has remained steady
- 15. Non Media/Other G E A B C D F 2009 Conversion Rate: 40.12% - 3 year trending is on the rise
- 16. Print 2009 Conversion Rate: 3.2% - 3 year trending has been consistent
- 17. Email 2009 Conversion Rate: 6% - 3 year trending has fluctuated since 2008
- 18. Website 2009 Conversion Rate: 6% - 3 year has fluctuated
- 19. Pay Per Lead E A B C D F G I H 2009 Conversion Rate: 2.11% - 3 year trending has remained steady
- 20. Television 2009 Conversion Rate: 6% - 3 year trending has remained steady.
- 21. Yellow Pages 2009 Conversion Rate: 16% - 3 year trending has remained steady
- 26. Admission Strategies to Convert Quality Leads
- 36. Retention
- 41. Thank you! Questions and Answers
Editor's Notes
- 2005-TV 2008-TV, etc.
- Need new stat
- Is this the same as Slide #13?