1. E-Blasts 2014-2015: An Executive Summary
Kari Osowski
Second Year Ambassador
Leadership Development & Second Year Experience
Loyola University Chicago

2. SUMMARY
 Achievedminimumopenrate of 33.3%, maximumof 48.8%; average openrate of 36.9% (906.3
opens)
o Comparedtoindustrystandard average openrate for Educationrelatedsubjecte-mails
of 35.2%
o Achievedaminimumclickrate of 1.6%,maximumof 6.1%; average clickrate of 2.95%
(73 clicks)
o Comparedtoindustrystandard average clickrate for Education relatede-mail clickrates
of 2.2%
 Introducedthe newSecondYearAmbassadorTeam inE-blastssosecondyearstudentscould
recognize the ambassadorsandcouldactivelyreachoutforhelpif needed
 ActivelycommunicatedwithvariousCampusPartners tohighlighteventsthatwouldengage
secondyearstudents
o StudentActivitiesandGreek
Affairs
o StudentDiversityand
Multicultural Affairs
o CommunityService inAction
o Firstand SecondYear Advising
o StudyAbroad
o CareerDevelopmentCenter
o CampusRecreation
o CampusMinistry
o Experiential Learning
o TutoringCenter
 Addeda blog-sectionrelated article atthe conclusion togive secondyearstudentshelpful tips
and tricksfor a more successful academicyearincluding:
o StudyingTipsandTricks
o How to getfull participation
duringclass
o Providingresourceslike the
TutoringCenter
o Tipsfor gettingorganized
o How to joina studygroupon
campus
o Gettinginvolvedinextra
curricularactivities
o How to relievestress
o Resourcesif you’re undecided

3. GOALS
Goals established in 2014 for the second year e-mail listserv include:
GOALS 1 & 2
Usingmore creative subjecttitlesandmore interestingsustainedcontenttypes,thisyear’se-blasts
successfullyachieved ahigheraverage openrate of 36.9% withdiminishingreturnsthanpreviousyears
and the industryaverage 35.2%.
GOAL 3
The E-blastprovedto bringinan average of 30.5 students,whichis76.25 % of the studentsthat
attendedthe sophomore suppers. The StudyAbroadsupperhostedonSeptember14,2014 had the
highestattendance rate of studentsthatheardaboutthe sophomore supperthroughthe E-blast.Outof
the studentswhoregisteredonOrgsync,91% of the studentsregisteredbecauseof the E-blastlink.
GOAL 4
The newlyadded“blog”type articles were addedtothe 2014-2015 E-blasts.These articlesservedasa
“tipsand tricks”exclusivelyforsecondyearstudentsbya secondyearstudent.These blogsgive
informationrelative towhere the secondyearstudentisintheiracademiccareer.Forexample,before
midtermsandfinalsablogwas sentoutabout studyingtipsand tricks.ThisE-blastwasalsolinkedto
Loyola’sTutoringCenter,the Office of FirstandSecondYearAdvisingaswell astipsabouttalkingtothe
professortobetterunderstandthe material before majorexams.
1) Establisha higheraverage openrate thanpreviously
sentSecondYear ExperienceoutE-blasts
2) Increase openratesdue to researchingbestsubject
line titles
3) Strive forhigherregistrationnumbersatthe
Sophomore Suppersdue tothe linksinthe E-blast
4) Adda Sophomore "blog"type article atthe
conclusionof the E-blasts

4. HIGHEST PERFORMING E-BLASTS
SubjectTitle Date Sent
Out
Opens Open Rate
%
Clicks Click Rate
%
Top Links
Clicked
Year 2 Updates August 22,
2014
1,203 48.8% 151 6.1%
White Sox vs.
Detroit Tigers
Tickets
Second Year
Experience: Upcoming
Sophomore supper,
Study Abroad, Student
Resources
September
14, 2014 1,059 42.9% 88 3.6%
Study Abroad
Sophomore
Supper
Registration
Sick of Dining Hall
Food? Tips and Tricks
from the Second Year
Experience
October
26, 2014
1,014 41.3% 73 3.0%
Last Day to
Drop with a
“W”
I. Year 2 Updates
a. Highlightedthe Welcome BackBBQ,SunsetKayakTrip,the
StudentOrganizationFair,Sox andTigersbaseball game andthe
firstSophomore SupperfeaturingFirstandSecondYearAdvising
b. Firste-blastof Fall 2014; many new featuresof the e-blast
were notyetintegrated
c. Introducedthe topicof sophomore supperswiththe kickoff
eventfeaturingFirstandSecondYearAdvising

5. II. SecondYear Experience:UpcomingSophomore Supper,Study
Abroad, Student Resources
a. HighlightingThe StudyAbroadSophomore Supper,Family
Weekend,and Time Managementblog
b. Integratingthe office of FirstandSecondYearAdvisinginthe
Time Managementblog
c. Introducingthe HalfwaytoGraduationCeremonyandformally
announcedthe newSecondYearAmbassadorteam
III. Sick of DiningHall Food? Tips and Tricks from the Second YearExperience
a. Highlightingthe Experiential Learning
Sophomore Supper,LastDayto drop
witha W, The People’sInstitute,the
Out-to-Lunchprogramandthe “Sick of
DiningHall Food”
b. New social mediainitiative:had
students sendtheirdininghall creations
to our Twitterfora chance to be
featuredinthe nextE-blast
c. Researchedbestsubjectlinetitles
and dida trial run of a humorous
subjectline
CONCLUSION
The 2014-2015 E-blastshave beenaverysuccessful waytorelayinformationfromourcampuspartners
to secondyearstudents.The eventshighlightedinthe bi-weeklyE-blastshave beenexclusivelyselected
to benefitthe secondyearstudentsaswell asbuildingafoundationforstudentstoutilizedifferent
campusresources.
Article in the E-Blastsent on 10/26/2014 (see right)