Attached is my personal take on marketing strategy that Uber India must use to build consumer models. This can be very useful to drive new customer acquisition as well as drive uasge.
Service quality and customer satisfaction are integral components of today's customer service world. Both of the attributes are inter-related to each other and combination of which appreciates the efficiency of a process.
Service quality and customer satisfaction are integral components of today's customer service world. Both of the attributes are inter-related to each other and combination of which appreciates the efficiency of a process.
Service Product consists of Flower of Service and its functions. Here, I have taken example of Banking Sector, to understand well about how banking sector is related with the Flower of Service. I have explained Delivery Process, Core & Supplementary Service as in Service Marketing.
Started to create milestones, we Nissan Clean India Private Limited marked our presence in the year 1994 and operates in the manufacturing/servicing of Automatic Bus & Car Wash Systems since 17 years. Our quality services/products have always won us many appreciations from our clients. Our spontaneous performance and confident approach in offering the excellent range of Automatic Bus & Car Wash Systems, that has made us to deepen our roots in the market. We Nissan Clean India Private Limited breathe with the aim to satisfy our clients with our smart products/services. We are a unit of highly experienced professionals who all contribute best of their potentials to offer high efficiency.
Royal Enfield- Financial Aspects of Marketingsdusane1
Financial management refers to the efficient and effective management of money (funds) in such a manner as to accomplish the objectives of the organization. It is the specialized function directly associated with the top management. The significance of this function is not seen in the 'Line' but also in the capacity of 'Staff' in overall of a company. It has been defined differently by different experts in the field.Royal Enfield was the brand name under which the Enfield Motor Cycle Company (founded 1909) manufactured motorcycles, bicycles, lawnmowers and stationary engines. The first Royal Enfield motorcycle was built in 1901; the original British concern was defunct by 1970. The Enfield Cycle Company is responsible for the design and original production of the Royal Enfield Bullet, the longest-lived motorcycle design in history.
Service Product consists of Flower of Service and its functions. Here, I have taken example of Banking Sector, to understand well about how banking sector is related with the Flower of Service. I have explained Delivery Process, Core & Supplementary Service as in Service Marketing.
Started to create milestones, we Nissan Clean India Private Limited marked our presence in the year 1994 and operates in the manufacturing/servicing of Automatic Bus & Car Wash Systems since 17 years. Our quality services/products have always won us many appreciations from our clients. Our spontaneous performance and confident approach in offering the excellent range of Automatic Bus & Car Wash Systems, that has made us to deepen our roots in the market. We Nissan Clean India Private Limited breathe with the aim to satisfy our clients with our smart products/services. We are a unit of highly experienced professionals who all contribute best of their potentials to offer high efficiency.
Royal Enfield- Financial Aspects of Marketingsdusane1
Financial management refers to the efficient and effective management of money (funds) in such a manner as to accomplish the objectives of the organization. It is the specialized function directly associated with the top management. The significance of this function is not seen in the 'Line' but also in the capacity of 'Staff' in overall of a company. It has been defined differently by different experts in the field.Royal Enfield was the brand name under which the Enfield Motor Cycle Company (founded 1909) manufactured motorcycles, bicycles, lawnmowers and stationary engines. The first Royal Enfield motorcycle was built in 1901; the original British concern was defunct by 1970. The Enfield Cycle Company is responsible for the design and original production of the Royal Enfield Bullet, the longest-lived motorcycle design in history.
Mobility & Travel of the Future: Company presentation by Anton Chirkunov, Founder & CEO of Wheely at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.
travel DMCs are mostly holding out an arms-length from technology. With Travemechanix we are trying to change the dialogue of partnership. We know the business flow on one hand and we understand the growing shift to digital roll out one another. We suggest mitigating costs and rolling out more flexible customized service offerings to end customers, let us work together on a solution.
We have content and services available for a large number of itineraries. Many of them are customizable. We also have possibilities for helping to handle your IT infra. So in return for your focus of travel sales, we are more focused on servicing you. Both of us remain engaged in our own core sector.
Let us discuss.
Startup Stage - Automotive & Transportation - Presentation by Lucas Loers, Strategy & Partnership of Wunder at the NOAH Conference Berlin 2017, Tempodrom on the 22nd of June 2017.
Companies corporate identify is seemed to be in its brand. KS Designers will provide you a effective brand design that represents your companies identify and goals. A successful corporate brand design will give you instant credibility and lasting recognition.
Introduction to some online services; Pros and Cons of buying online.Ummaarraa Raa
Haroon Rasheed - Asst. Manager, Telenor Pakistan ;Spoke On: "How the internet is bringing convenience to millions of internet users worldwide; Introduction to some online services; Pros and Cons of buying online." at "Are you Online" organised by Zumbeel
Mobile Data and Analytics - New revenue in TelcoNirmal Gupta
Telecom - is not about product selling, but solution selling these days.. Operators/Enterprises want to see new revenue generating services offering..
This slide talks about the value proposition of new Telco services in helping generate revenue in the current scenario...Through valuable mobile data and analytics...
Mobility & Travel of the Future - Transportation & Automotive: Company presentation by Okan Gürsel, Co-Founder & CEO of FlipCar, at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.
Identifying the right mix for your marketing objective is never simple. Digital vs. traditional media, early adopters vs. loyalists, and intelligent vs. direct messaging, an overwhelming choice almost never lets you get your marketing mix right!
This deck will help you approach your marketing campaigns the right way for creating sustainable growth engines for your business.
eRoam is a travel technology company using artificial intelligence, peer to peer, travel data and machine learning capabilities to create complex itineraries for the travel sector. eRoam technology presents current travellers' data to advise future travellers what is trending and provides the best recommendations specifically for them. Through our crowd sourcing of data, our platform offers "peer 2 peer" recommendations that are available for instant booking.
On the eRoam platform you can research, build and book travel itineraries in under 20 seconds. eRoam offers a range of accommodation, transport and touring options to satisfy any budget from a student or backpacker through to families and luxury travellers.
eRoam has created a booking platform using proprietary artificial intelligence that allows users to create an itinerary based on what is trending and provide the best recommendation specifically for them. Through eRoam’s unique “crowd sourcing” of data (searching 500,000+ hotels, 900+ airlines, 1,000+ busses, ferries, trains plus 100,000's of events and activities), our travel platform offers "peer to peer" recommendations that are available for instant booking and payment. One platform where you can research, build and book travel itineraries in seconds. All segments are linked and dynamically updated whenever changes are made. Our technology has been built by travel people for travel people. Our aim is to put the power of an OTA into the hands of every travel advisor.
Intui is growing GDS of ground transportation, Marketplace for +5000 Suppliers, Affiliate network more than 5500 B2B Buyers looking for the Investment.
Staffbus allows users to book buses for their daily commute to work for a simple monthly, weekly or daily subscription. We allow bus owners to register their buses on our platform and we find passengers to ride daily from the easy clicks of buttons on their mobile phones and devices. With this, users ride daily in clean, comfortable and roadworthy buses for a wholesome user experience while we share revenue with the bus owners.
Similar to Uber India - Consumer models for acquisition and driving usage (20)
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Uber India - Consumer models for acquisition and driving usage
1. Driving the Indian Juggernaut, Riding a Billion dreams
Segments and moments, Opportunities to accelerate rider growth
exponentially
Prasanna Rao
Bangalore, India
Private and Confidential 1
2. Private and Confidential 2
500 million rides in India, What next? A Billion rides!
Next frontier for Uber in India!
o Scaling active rider count
o Increasing frequency of usage
o Optimizing marketing spends including
acquisition
o Creating affinity and engagement with
Uber brand
o Understanding customer demographics,
quintessentially Indian
3. About me, Why am making this presentation?
• Uber power rider! Close to 2K rides in the last 3 years!
• Self-confessed uber-holic, Professional marketer (Dichotomous affinity to Brand
and Product sciences), and student of brand management
• 15+ years in sales and marketing, Understand India and its eccentricity all too-well,
worked in 4 industries (FMCG, Banking, Telecom and SaaS), in 6 cities (Mumbai,
Ahmedabad, Bangalore, Chennai, Cochin and Delhi)
• Brand leader (Ezetap, Virgin Mobile & Vodafone), Product champion (HDFC Bank
and Vodafone)
• Believer that happiness in an urban setting is directly proportional to quality
commute to work
Private and Confidential 3
4. Presentation Agenda
• Customer segments, Who is an Uber customer?
o Segment need
o Solution sought
• Variables and micro-segmentation, Opportunities available to target customers
• Moments, When to target a potential customer?
o Getting the app downloaded
• Target media, How to reach a potential customer optimally?
o On their smartphones, for the digital able
o Off their smartphones, for the digital needy
Private and Confidential 4
5. Across customer segments, Destination,
purpose of travel, and life-stage of customer
decides first-time adoption and price
sensitivity
Private and Confidential 5
6. Segment 1: The Daily commuter, routine travel replacing other modes or self-
driving
Office/Work areas
Temples, church
and Mosques Home
Malls, Pubs and
commercial areas
Airport-Railway
station-Bus
station
1
Relevant to all members of family, travel is planned in most instances and booked between the
primary couple in the family | Primary need is safe and timely commute, value for money
Private and Confidential 6
Urban households (#s) : 79 million
Average household size : 4.9
Note: Thickness of connector denotes estimated
frequency
7. Building Targetable micro-segments based on purpose of their trip, Life
stage and price sensitivity – Daily Commuter
Age Destination
Uber Booking done
by
Need sought Price sensitivity Product
Daily Commuter
< 16 yrs School Parent Safety Medium UberGo
16-24 yrs
College Self Style High UberPool
Malls, Pubs… Self Comfort Medium UberPool
Airport, Rail and Bus stn Self Timely comfort Low UberGo
24 - 30 yrs
Office Self Comfort Medium UberGo
Malls, Pubs… Self Comfort Medium UberGo
Airport, Rail and Bus stn Self Timely comfort Low UberGo
30-45 yrs
Office Self Replace self-drive Low Uber X
Malls, Pubs… Self Family comfort Low Uber X
Airport, Rail and Bus stn Self Timely comfort Low Uber X
45-60 yrs
Office Self Replace self-drive Low Uber X
Malls, Pubs… Self Family comfort Low Uber X
Airport, Rail and Bus stn Self Timely comfort Low Uber X
> 60 yrs
Office Self/Child Safety and comfort Medium Uber Go
Malls, Pubs… Self/Child Safety and comfort Medium Uber Go
Airport, Rail and Bus stn Self/Child Safety and comfort Medium Uber Go
Personal travel, paid by the customer himself, safety and comfort are dominant decision factors |
Price sensitivity service strongly influenced by life stage, decreases with age |Product laddering from
Pool to X
Private and Confidential 7
8. Segment 2: The office Journeyman, Eliminating traffic and parking woes
Customer
meetings
Office
Malls, Pubs and
commercial areas
Airport-Railway
station-Bus
station2
Primary user belongs to a client-facing function, especially relevant in a large city where self-driving
is tiring, and parking is an issue| Primary need is comfort and timeliness, relatively price-in sensitive
Private and Confidential 8
Note: Thickness of connector denotes estimated
frequency
9. Building Targetable micro-segments based on purpose of their trip, Life
stage and price sensitivity – Office Journeyman
Age Likely destination
Uber Booking done
by
Need sought Price sensitivity Product
Office
Journeyman
24 - 30 yrs
Customer meetings Self Affordable chaffeur Medium Uber Go
Malls, Pubs… Self or 3rd party After party chauffeur Medium Uber Go
Airport, Rail and Bus stn Self Timely comfort Medium Uber Go
30-45 yrs
Customer meetings Self Comfortable chauffeur Low Uber X
Malls, Pubs… Self or 3rd party After party chauffeur Medium Uber Go
Airport, Rail and Bus stn Self Timely comfort Low Uber X
45-60 yrs
Customer meetings Self Comfortable chauffeur Low Uber X
Malls, Pubs… Self or 3rd party After party chauffeur Low Uber X
Airport, Rail and Bus stn Self Timely comfort Low Uber X
Mostly paid or reimbursed by office, primary purpose is to beat the traffic and parking problems in
large cities | Price sensitivity is low, relatively to the daily commuter | Product laddering from Go to X,
Perfect use case for Uber for Business
Private and Confidential 9
10. Segment 3: The Out-of-towners, Business and leisure, Seeking safety in a
foreign place
Office
Airport-Railway
station-Bus station
Hotel
3
Home
Includes both executive and leisure travelers, differentiated by their destination | Primary need is
safety in most cases, as they are out of their home town, another critical factor is easy and quick exit
as they carry luggage for the business traveler
Private and Confidential 10
Note: Thickness of connector denotes estimated
frequency
# Domestic tourists (2015):
1432 million
11. Building Targetable micro-segments based on purpose of their trip, Life
stage and price sensitivity – Out-of-towners
Age Likely destination
Uber Booking
done by
Need sought Price sensitivity Product
Out-of-towners
16-24 yrs
Home Self Safe comfort Medium Uber Go
Hotel Self Safe comfort Medium Uber Go
24 - 30 yrs
Home Self Quick exit Medium Uber Go
Hotel Self Easy pickup Medium Uber Go
Office Self Quick exit Medium Uber Go / UberHire
30-45 yrs
Home Self Quick exit Low Uber X
Hotel Self Easy pickup Low Uber X
Office Self Quick exit Low Uber X / UberHire
45-60 yrs
Home Self Quick exit Low Uber X
Hotel Self Easy pickup Low Uber X
Office Self Quick exit Low Uber X / UberHire
> 60 yrs
Home Self Easy pickup Low Uber X
Hotel Self Easy pickup Low Uber X
Travel could be business or personal, hence could be self-paid or reimbursed by company, walking
distance to pick-up zone critical as most are carrying luggage | Low price sensitivity in most cases |
Product laddering from Go to X
Private and Confidential 11
12. Making moments matter, when customer
need is either perceived or immediate
Private and Confidential 12
13. Moments based on part of the day enables micro-segment targeting and
clear messaging to customers
Targeted pitch to each micro-segment based on their need state and benefit sought by the
customer
Segment
Part of day
Before 8 AM < AM - 10 AM 10AM - 1 PM Lunch 7PM-6PM : PM - 8PM After 8PM
Daily Commuter Before Office commute Out for lunch Ready for home
Office Journeyman
Customer
meetings
Customer
meetings
Ready for a
party
Ride back home
from a party
Out-of-towner
Arriving at a
new destination
Leaving for a
new place
Private and Confidential 13
14. Own the most ubiquitous media, both online
and offline at that time when need is
perceived or immediate by the customer
Trace the journey of a smartphone from a
shop to customer to enable assisted
acquisition for the digital needy
Private and Confidential 14
15. Targeting customers with media in front of their eyes (Both digital and
offline), at the right moment
Segment
Part of day
Before 8 AM < AM - 10 AM 10AM - 1 PM Lunch 7PM-6PM : PM - 8PM After 8PM
Daily Commuter
Online : FB, Inshorts, Daily hunt,
SMS, In-app, Whatsapp for
business
Off-line: News paper and Bus
shelters
Online : Zomato,
Dineout, Swiggy
Off-line: Near
restaurants
Online : FB,
Inshorts, Daily
hunt, SMS
Off-line: News
paper and Bus
shelters
Office Journeyman
Online: Internal
company portals
Off-line: Radio,
Hoardings
Online: Internal
company portals
Off-line: Radio,
Hoardings
Online: Internal
company portals
Off-line: Radio,
Hoardings
Online : FB,
Inshorts, Daily
hunt, SMS
Out-of-towner
Online: IRCTC and travel sites like Booking.com, cleartrip, makemytrip, redbus
Off-line: Airport, Railway and Bus stations
Private and Confidential 15
16. Tracing the journey of a smartphone, assisted acquisition by getting the uber
app downloaded
Tie-up with
mobile
manufacturers
Go Native on
the phone App download
at the time of
purchase
Tie-up with
Flipkart,
Amazon
Tie-up with
modern retail
At the time of
SIM card
activation
Tie-up with
telecom
companies
Bundle with
WhatsApp,
Hike, Line &
WeChat
Content tie-up
with chat apps
Uber zones @
malls, Pubs
Assisted
download
Zones during
festival
congregations
Cricket
stadiums
Private and Confidential 16
17. Thanks for reading through this presentation!
- Prasanna Rao
Private and Confidential 17
