Presented at Sports Matters 2015, this report shows how Non-traditional Media (Branded Content, Sponsorship, Native, Influencer) in Asia is catching up fast with other traditional paid media channels which are in decline (YE 2014). Produced in partnership with WARC.

1. STATE OF THE (NON-
TRADITIONAL MEDIA)
NATION: 2014

2. The ASN Index: Value
©
Asia
Media
Partners
Pte
Ltd
ASN INDEX
28% YoY in ’14 : 7% forecast in ‘15

3. The ASN Index: Volume
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Asia
Media
Partners
Pte
Ltd

4. The ASN Index: Sport vs Non-sport
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Asia
Media
Partners
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Ltd
ASN INDEX
The Non-sport side of the Non-traditional Media market is catching up fast with the more
dominant Sport side

5. Versus Traditional: All. ’13 vs ‘14
©
Asia
Media
Partners
Pte
Ltd
&
WARC
YOY
GROWTH
SHARE OF
SPEND
USD3.66b
USD4.97b
2013 2014
Non-traditional Media grew faster than any other paid channel in 2014 (except Digital) and is
no longer the smallest channel (Magazine)

6. The ASN Index: Clusters
©
Asia
Media
Partners
Pte
Ltd
&
WARC
North Asia is 3x bigger than the other market clusters of South Asia and SEA

7. ©
Asia
Media
Partners
Pte
Ltd
&
WARC
Versus Traditional: Magazine (‘13)
In 2013, Non-traditional Media was 75% the size of Magazine spend in Asia…

8. ©
Asia
Media
Partners
Pte
Ltd
&
WARC
Versus Traditional: Magazine (‘14)
In 2014, it was 112%

9. ©
Asia
Media
Partners
Pte
Ltd
&
WARC
Versus Traditional: Radio (‘13)
In 2013, Non-traditional Media was 77% the size of Radio spend in Asia…

10. ©
Asia
Media
Partners
Pte
Ltd
&
WARC
Versus Traditional: Radio (‘14)
In 2014, it was 90%

11. ©
Asia
Media
Partners
Pte
Ltd
&
WARC
Versus Traditional: Cinema (’13 vs ‘14)
In 2013, Non-traditional
Media was 13x bigger
than Cinema spend in
Asia…
By 2014, it was 20x

12. THANK YOU
ASN operates the only industry intelligence source for Asia’s fastest growing communications channel.
We enable the buyers and sellers – and planners – of Non-traditional Media (Branded Content,
Sponsorship, Native, Influencer) to operate faster and more effectively together
ASIASPONSORSHIPNEWS.COM
@ASIASN
info@asiasponsorshipnews.com
+65 8722 2174