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Designing for online communities
Design research, co-design &
community management
Anthony Ditton - @six_gun
WHAT THEY SAID
UX Australia 2013
What I want to cover:
Tweaking design research for community sites
Recognising and adjusting to some small
peculiarities
Methods for proximity
Co-design and other tools to be close to your
project’s community throughout the design process
Guiding management strategy
Equipping clients for the challenges ahead
Tweaking design research for
community sites
Methods for involving the community
in the design process
Guiding management strategy
UX Australia 2013
Considered design
UX Australia 2013
UX Australia 2013
Immersion: tweaking design research
UX Australia 2013
Organisational objectives vs. community mission
UX Australia 2013
UX Australia 2013
UX Australia 2013
UX Australia 2013
UX Australia 2013
Organisational objectives vs. community mission
UX Australia 2013
Tweaks to audience / stakeholder mapping
UX Australia 2013
Tweak your personas
UX Australia 2013
UX Australia 2013
UX Australia 2013
Provide a structure for meaningful storytelling
UX Australia 2013
UX Australia 2013
UX Australia 2013
Equip the client for the challenges ahead
Inception Establishment Maturity Mitosis
You are here!
Thx: Millington et al.
www.feverbee.com
UX Australia 2013
Ideation: why co-design?
UX Australia 2013
Why co-design?
Exposes your client’s relationship with the community
Gives the community a forum in which to define
themselves (not just the solutions)
Creates champions and a seed community
Equips the community to continue the design journey
Complimentary to later production work
UX Australia 2013
Why co-design?
Exposes your client’s relationship with the community
Gives the community a forum in which to define
themselves (not just the solutions)
Creates champions and a seed community
Equips the community to continue the design journey
Complimentary to later production work
UX Australia 2013
UX Australia 2013
UX Australia 2013
UX Australia 2013
UX Australia 2013
Why co-design?
Exposes your client’s relationship with the community
Gives the community a forum in which to define
themselves (not just the solutions)
Creates champions and a seed community
Equips the community to continue the design journey
Complimentary to later production work
UX Australia 2013
Participation equality
Tiny chunk
Smallish chunk
Big chunk
UX Australia 2013
Why co-design?
Exposes your client’s relationship with the community
Gives the community a forum in which to define
themselves (not just the solutions)
Creates champions and a seed community
Equips the community to continue the design journey
Complimentary to later production work
UX Australia 2013
Why co-design?
Exposes your client’s relationship with the community
Gives the community a forum in which to define
themselves (not just the solutions)
Creates champions and a seed community
Equips the community to continue the design journey
Complimentary to later production work
UX Australia 2013
Why co-design?
Exposes your client’s relationship with the community
Gives the community a forum in which to define
themselves (not just the solutions)
Creates champions and a seed community
Equips the community to continue the design journey
Complimentary to later production work
UX Australia 2013
UX Australia 2013
UX Australia 2013
Guiding management strategy
UX Australia 2013
Community management lifecycle
Inception Establishment Maturity Mitosis
You are here!
Thx: Millington et al.
UX Australia 2013
Community management strategy
Community growth and driving engagement
Events and activities
Content
Moderation
Relationships
Technology
Business / organisational integration
UX Australia 2013
Community management lifecycle
Inception Establishment Maturity Mitosis
You are here!
Thx: Millington et al.
UX Australia 2013
TL;DR?
Creating viable online communities can be hard; to
increase your chances of success:
Bring the community into every stage of the design
process
Create a community management strategy to support the
community into maturity
UX Australia 2013
Thanks.
Questions?
Anthony Ditton - @six_gun

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Design research, co-design & community management