This document discusses 10 different types of pricing strategies: Psychological Pricing, Customary Pricing, Skimming Pricing, Penetration Pricing, Geographical Pricing, Administered Pricing, Dual Pricing, Mark Up Pricing, Price Lining, and Negotiated Pricing. Each type is briefly defined in 1-2 sentences. For example, Psychological Pricing is when customers use price as an indicator of quality, and Customary Pricing sets prices to suit local conditions and meet customer expectations. The document provides a high-level overview of 10 common pricing strategies used in business.

1. ASSIGNMENT 2
S. Bharath
II-BBA ‘B’
18Uu67

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 Price Lining
 Negotiated
 Psychological
 Customary
 Skimming
 Penetration
 Geographical
 Administered
 Dual
 Mark up
Kinds of Pricing

3. 1.Psychological Pricing
Many customers use
the rice as an indicator
of quality. Costs and
other factors are
important in pricing.
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4. 2. Customary Pricing
 Customers expect a
particular price to be
chargedfor certain products.
 The prices are fixed to suit
local sonditions.

5. 3.Skimming
Pricing
> It involves a high
introductory price in
the initial stage
toskim the cream of
demand. Generally
the rice moves
downward when
competition enter into
the market field.
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6. 4. Peneration Pricing
> A low price is designed in
the initial stage with a
view tocapture greater
market share. That is if the
policy is to capture
greater market share, then
this is done only b
adoption of low prices in
the initial stage.
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5. Eographical Pricing
Thedistance between the
sellerand the buyer is
considered in geographic
pricing. The majority ofthe
producing center are located
in Bombay, Delhi, Calcutta
and Madras.

8. 6. Administered Pricing
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 It isdefined as the
price resulting from
the managerial
decision and not on
the basis of
cost,competition,
and etc…

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7.Dual Pricing
 Under this pricing, a producer
is required compulsorily to sell
a part of his production to the
government.

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 This method is
also known as cost
plus pricing.This
method is
generally adopted
by wholesalers and
retailers. When
they set up the
price initially, a
certain percentage
is added to the
cost.
8. Mark up Pricing

11. 9. Price Lining
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 this method of pricing is
generally followed by the
retailers than wholesalers. This
system CONsists of selecting a
limited number of prices.

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10. Negotiated Pricing
 Itis also knowas variable
pricing. Thisprice is not fixed
Theprice tobe paid on sale
depends uponbargaining.

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