This document discusses pricing strategy and provides an overview of pricing concepts and approaches. It defines price and pricing, and lists 10 factors that influence pricing decisions. It then outlines 10 common pricing strategies, including penetration pricing, price skimming, premium pricing, economy pricing, odd pricing, prestige pricing, geographic pricing, price lining, dual pricing, and sealed bid/competitive bid pricing. The strategies aim to maximize profits and market share by setting prices based on objectives, costs, competition, and other market factors.