Ad sponsored SMS platform for web and mobile marketing

1. ad sponsored communications

2. The offer…
“Talk, text or video chat for free”
txtbuddies is a Flash component that integrates with any
website and uses real-time video and text tag advertising
to fund an integrated communications platform for
subscribers.

3. Business processes…
Target Audience Service Definition Product adoption Segmented offer
Data Mining
Qualified
Community Campaign Mobile Campaign
database Provisioning Management
Wireless Logistics

4. Key features…
txtbuddies allows a subscriber to talk, text or video chat with any friend in
their personal Contacts list
txtbuddies can be deployed from any Internet Browser on any computing
platform
txtbuddies is carrier independent. We use international aggregators to reach
663 mobiles networks in over 195 countries
txtbuddies uses a secure PIN identity process to protect against spam and
SMS abuse.
txtbuddies messages are deployed in conjunction with the Mediawire
Campaign Manager, our advertising campaign manager
txtbuddies supports multiple European and Asian languages.

5. • Register via web browser
www.txtbuddies.com
Where it starts…

6. The user environment…

7. Each SMS send triggers a 10 second video ad, a banner
display and a text tag

8. Each outbound SMS message includes a 40 character text
tag. This is automatically inserted by the Campaign Manager

9. Each banner display can trigger different click modes, i.e.
display a 60 second TVC or a customised pop-out offer
Play 60 sec TVC
Pop-out printable coupon display

10. The Outbox shows the status of SMS messages sent

11. Inclusion of optional components, i.e. integrated Podcast feeds
provide selected media content

12. Inclusion of optional components, i.e. support for major SE
Asian and European languages

13. Inclusion of optional components, i.e. optional video chat.
Allow your subscribers to talk or video chat for free

14. Advertisers get to decide…
Over 20 different targeting parameters. Demographics, countries,
city locations, mobile operators, advertising frequency, day parts
and bid cost.

15. Advertisers get to decide…
Their campaign setup and delivery parameters. Our visual
dashboard allow you to start, stop, or pause a campaign

16. About Mediawire
Mediawire is a new media digital services company with offices in Australia and
Malaysia. Our existing social community exceeds 0.5m members in SE Asia.
Backed by Venture Forth Capital, Mediawire has developed a niche as a leading
provider of mobile marketing solutions. Our portfolio includes:
txtbuddies – ad sponsored SMS platform Office Buddies – corporate SMS marketing platform
Mediawire Campaign Manager BuddiRewards – social rewards application
Mediawire Pty Ltd www.mediawire.tv +61411148400