Txtbuddies is an ad-sponsored SMS platform that allows users to send free SMS messages worldwide. It is carrier independent and uses international aggregators to reach over 663 mobile networks in 195 countries. Advertisers can target campaigns based on over 20 demographics and location parameters and control campaign delivery. Txtbuddies integrates various ad formats like banners, videos, and text tags into SMS messages and supports features like video chatting and podcasts. It is developed by Mediawire, a digital services company specializing in mobile marketing solutions.

1. TXTBUDDIES
Ad sponsored SMS

2. Where it starts…
• Register via web browser
www.txtbuddies.com

3. Business processes…
TXTBUDDIES
Target Audience Service Definition Product adoption Segmented offer
Data Mining
Qualified
Community Campaign Mobile Campaign
database Provisioning Management
Wireless Logistics

4. Key features…
txtbuddies allows anyone to send a FREE SMS (TXT message) to
most world destinations
txtbuddies can be deployed from any Internet Browser on any
computing platform
txtbuddies is carrier independent. We use international aggregators
to reach 663 mobiles networks in over 195 countries
txtbuddies uses a ‘verification PIN’ during registration to protect
against spam and SMS abuse.
txtbuddies messages are deployed in conjunction with the Mediawire
Campaign Manager, our advertising campaign manager
txtbuddies can easily be adapted to supports full Unicode and
double-byte character sets, i..e Chinese, Thai, Arabic

5. Rich Internet client. Easy-to-use
click & drag functionality

6. Each SMS send triggers a 10 second FLV
video play, a banner rotate and a text tag

7. Each SMS message includes a 40 character
text tag. This is automatically inserted by
the Campaign Manager

8. Click the banner ad to play a 30 second FLV video

9. The Outbox shows the status of SMS sent

10. Integrated Podcast feeds provide selected
media content

11. Integrated Podcast feeds provide selected
media content – in simplified Chinese

12. Talk, text or video chat for free…
The next release of txtbuddies includes talk and video conferencing. This integrates audio
transition advertising (i.e. 10 sec. voice ad during the call connection phase).

13. Advertisers decide…
Over 20 different targeting parameters. Demographics, countries,
city locations, mobile operators, advertising frequency, day parts
and bid cost.

14. Advertisers control…
Their campaign setup and delivery parameters. Our visual
dashboard allow you to start, stop, pause a campaign at any
point.

15. Ad formats…
Standard Banner insert
300 x 250 pixels
Supports Click to Play,
Click to Link formats
FLV feature video
30 -60 sec. segment
TEXT tag insert
40 alpha numeric
characters
including support
for URL addresses
FLV trailer video
10 sec. segment

16. About Mediawire
Mediawire is a new media digital services company with offices in Australia and
Malaysia. Our existing social community exceeds 0.5m members in SE Asia.
Backed by Venture Forth Capital, Mediawire has developed a niche as a leading
provider of mobile marketing solutions. Our portfolio includes:
txtbuddies – ad sponsored SMS platform Office Buddies – corporate SMS marketing platform
Mediawire Campaign Manager BuddiRewards – social rewards application
Mediawire Pty Ltd www.mediawire.tv +61411148400