Twitter is a really complex platform as far as digital marketing is concerned so me and my friends did a small analysis on twitter and its offerings. Check it out and tell us what you feel about it.

1. Twitter – It’s What’s Happening
By:
QuangKhoaTruong ForumVastani MatthewZimmerman
KavyaShivhare GurleenKaur JatinTalreja
#MKM915
Professor:BhupeshShah
May,20th 2019

2. TABLE OF CONTENT
› Twitter – Facts & Customers Profile
› Metrics & Supporting Tools
› Twitter & Organization Benefits
2

3. 326,000,000
Twitter – Facts & Numbers
Monthly Users
104,590,000
Daily Tweets
500,000,000
Justin Beiber’s followers
Source:https://www.websitehostingrating.com/twitter-statistics/

4. Twitter – Value Proposition
Products
Twitter - Areal-time
social networkwith
quickshortsharing
Gain Creator
- Contentscanningsystem
- Unlimited retweet,comments
- Usersinformation control
Gain Creator
- Createshorttweet,hashtag,retweet
- Provide multiple real-time posting
function
- Directcontent’scitation
Users’ Jobs
- Post& sharecontents
- Communicatetogether
- Updatelatest news
Customers’ Gains
- Keep intouchtogether
- Getqualified contents
- Quicklycatch thetrendsor news
- Getinsights
- Earnaudiences’ attention
Customers’ Pains
- Confusedbyfakenews
- Lackofemotional connection
- Concernof Privacy
Source:https://www.lifewire.com/what-exactly-is-twitter-2483331
https://blog.hubspot.com/marketing/what-is-twitter
https://medium.com/@theaustinlyons/improving-twitter-5e427fe30930

5. Twitter – Demographics
Source:https://www.ctvnews.ca/business/canadian-boss-hails-user-innovation-on-twitter-s-10th-birthday-1.2824598
https://www.statista.com/statistics/649539/twitter-user-share-in-canada/

6. Male
» Name: Alex
» Education: College/Bachelor Graduates
» Job: MarketingManager
» Age: 44-60
» Income Range: $80,000-$120,000
» Interests: dailynews,sports,politics,economics, pets
» Behavior: valuebrands,influencedbyexpert’s opinion,
willingtospeak up,politics concentration
Twitter – Consumer’s Profile
Female
» Name: Alexa
» Education: College/Bachelor Graduates
» Job: Strategy SeniorConsultant
» Age: 35-55
» Income Range: $70,000-$100,000
» Interests: dailynews,fashion,politics,beautycare
» Behavior: valuebrands,influencedbyexpert’s opinion,
willingtospeak up,fashion,celebrities’ newsconcentration
Sources:https://cira.ca/factbook/canada%E2%80%99s-internet-factbook-2018
https://www.sherpamarketing.ca/canadian-social-media-stats-updated-2018-471
https://blog.hootsuite.com/twitter-demographics/

7. Twitter’srelevancyisdetermined bythemetric -Active Monthly Users
There are othermetricsaswell butthisoneisusedtogauge twitter'spopularity
because thecontentontwitter isTweets andthere are waystoengage withtweets
suchas Retweetsor Likesbutsomepeople mightnotengage withthetweet sothe
best metrictogauge twitter'spopularity istheactivemonthlyusers
Twitter – Metrics
How do we know twitter is
relevant ?

8. Twitter Analytics
› Free butonlyifyou havean advertiserstatus
› 28day summaryincludingdata on your tweet
count,impressions,profilevisits,mentions,
andfollowers
Hootsuite
› Freemium account.
› Free ifyou havelessthan5accounts.Plans
for$29/Month,$129/Month,$599/Month
andanoption forcustomized pricing
› Canmanage campaigns, schedule tweets
hasitsown twitteranalyticstool
› CanCreateCustomreports
Brandwatch Analytics
› Areallypowerful andversatilechannel
whenyou own channelson twitter
› Canplugfollowers,impressions,audience
andengagement whilealsogettinga
navigable mentionslinkandan option to
tagcategories andcontent.
› Brandwatch analyticsisavailablefor8
Twitter – Supporting Tools
Source-https://www.brandwatch.com/blog/twitter-analytics-tools/

9. Twitter – Optimal Schedule
Source:https://sproutsocial.com/insights/best-times-to-post-on-social-media/#times-tw
Optimal Schedule of Twitter in North America
The best time to post on Twitter
› Highest volumeof tweetsWeekdays 12pm -1pm.
Reason : Essentially, first breaktime duringoffice hours.
› Saturdaygetstheleast engagement.
› Timestoavoid thatgetthelowest engagementareeveryday from10
p.m–4a.m.

10. Organizations Should Use Twitter Because:
» Connectingwithcustomers
» Builtacustomer supportchannel
» Showsyourbrand personality
» Trackingtrends
» Instantfeedbacks
» Twitter drivestraffictoyour website
» Providescustomerinsights
Twitter – Organization’s
Benefits
Twitter’s Facts
» There isatotal of1.3billionaccounts,with330millionmonthly
activeusers.
» Roughly134millionuserslogged ontotwitter everyday.
» Some 47% ofpeople whofollowabrand onTwitter are more
likelytovisitthatcompany’s website
» 77%ofTwitter usersfeelmore positiveaboutabrand when
theirTweet hasbeen replied to.
» 80%ofTwitter usershavementioned abrandinaTweet
» Companies usingTwitterforcustomer servicesee a19%liftin
acustomer satisfaction
Sources:https://www.brandwatch.com/blog/twitter-stats-and-statistics/

11. Twitter – Platform Cost
Source:https://thrivehive.com/how-much-does-it-cost-to-advertise-on-twitter/

12. Twitter – B2C vs B2B
B2C
Theinteractivenatureofsocial media platforms likeTwittermake it
easier forB2Corganizationstoconnect with,engage, andconvert
your audienceintoloyal customers
B2Corganizations useTwitter for:
• Engagingwithcustomersatevents
• Providingcustomercare solutions
• Boostingbrandreach withinfluencers
• Creatingtraction andstartaconversation
B2B
Thedata collected by Twitteranalyticscan helpcompanies find
outwheretheystandincomparison totheircompetitors (follower
growth, engagement, likes)
B2Borganizations useTwitter for:
•Reachingglobal global customer base (ifaglobal company)
•Connectingwithbusinessprofessionals
ThequickfeedbacknatureofsocialmediaallowsforB2CorganizationstobetterutilizeTwitter
Source:https://medium.com/swlh/the-most-effective-b2c-social-media-marketing-channels-to-grow-your-business-32d4052210f9
https://www.weidert.com/whole_brain_marketing_blog/5-reasons-why-your-b2b-company-needs-to-be-using-twitter

13. How Organizations Using Twitter To Reach Target
Audience
Source:https://medium.com/swlh/the-most-effective-b2c-social-media-marketing-channels-to-grow-your-business-32d4052210f9
Blog post on “The Ultimate Guide to Instagram for Bloggers”
https://www.blogtyrant.com/the-ultimate-guide-to-instagram-for-bloggers/

14. THANKS!