Dave Morin - Cumbre del Futuro 2010

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La Nación

Presentación de Dave Morin durante la Cumbre del Futuro 2010 en San José, Costa Rica realizada el 9 de julio del 2010.

Technology

The Search for a More Social Web
Past, Present, and Future

1

Communication Through History

Carrier Postal Service Telegram Telephone
pigeon

5

The Last 20 Years

www. @
Personal Internet World Wide Web Email
computer

10

Who are you?
Where are you from?
Where do you go to school?
What is your major?
What are you interested in?
What do you do on the weekends?
What friends do we have in common?

18

Identity
Social Context
Distribution

37

“The medium is the message.”
- Marshall McLuhan 1962

46

Individualism
Capitalism
Democracy
Protestantism
Nationalism

47

Join the conversation.
Tell an authentic story.
Engage your community.
Grow your audience.
Iterate.

56

Voice
Content
Applications
Advertising
Insights

58

Case Study fourOsix

Alex “Papu” Rincon, Founder

70

http://facebook.com/fourosix
http://twitter.com/fourosix
http://fourosix.com

papu@fourosix.com

92

Integration
Distribution
Opportunity

103

Registration & Login
Engagement
Distribution

115

Personalize
Social Context
News Feed

116

http://facebook.com/davemorin
http://twitter.com/davemorin
http://davemorin.com

dave@davemorin.com

152

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Dave Morin - Cumbre del Futuro 2010

1. The Search for a More Social Web Past, Present, and Future 1

2. Hola. 2

3. Social You Future 3

4. Social You Future 4

5. Communication Through History Carrier Postal Service Telegram Telephone pigeon 5

6. Deep desire for connectedness. 6

7. 7

8. 8

9. 9

10. The Last 20 Years www. @ Personal Internet World Wide Web Email computer 10

11. The Web is Not About Information 11

12. The Web is About People 12

13. 13

14. 2004 14

15. 15

16. 16

17. 17

18. Who are you? Where are you from? Where do you go to school? What is your major? What are you interested in? What do you do on the weekends? What friends do we have in common? 18

19. 19

20. Facebook Proﬁle 20

21. Facebook Friends 21

22. Facebook Poke 22

23. Facebook Wall 23

24. Facebook Messages 24

25. Facebook Groups 25

26. Facebook Events 26

27. Facebook Photos 27

28. Facebook News Feed 28

29. Facebook Ads 29

30. Facebook Pages 30