Presentation given to Dalhousie University Master of Public Administration students in the Management of Information (E-Government) and Public Administration course. The analysis was conducted on 20 October 2012, the day of the Halifax Regional Municipality election, and was completed by Dalhousie's Social Media Lab.
2. #HRMVOTES
1. The Social Media Lab
2. The 2012 Halifax election
3. What were we looking for?
4. Data gathering
5. Findings
6. Broader application
Catherine McGoveran | @kittmcg | socialmedialab.ca 2
3. SOCIAL MEDIA LAB
• New space, new technology
• Collaboration
• Research
• Web apps
• Events
Catherine McGoveran | @kittmcg | socialmedialab.ca 3
4. THE 2012 HRM ELECTION
• Took place 20 October 2012
• Elections across Nova Scotia
• Redrawing of electoral districts to 16
• E-voting option
• New mayor
Catherine McGoveran | @kittmcg | socialmedialab.ca 4
5. THE SITUATION ROOM
• What were we looking for?
• Conversation trends - key users and topics
• Influential Twitter users
• Level of activity
• Network connections
Catherine McGoveran | @kittmcg | socialmedialab.ca 5
6. DATA GATHERING
• Netlytic was used to collect Twitter data
• #HRMvotes
• #VoteHRM
• #HFXpoli
• Collection for one week
Catherine McGoveran | @kittmcg | socialmedialab.ca 6