Twitter is a social media platform launched in 2006 that allows users to post short messages called tweets. It was originally called "Twttr" and was created by Jack Dorsey as a way for people to share short bursts of information. By 2010, Twitter had 50 million tweets per day being posted and 200 million monthly active users by 2012. Businesses can use Twitter to connect with customers, gain brand exposure, and gather consumer feedback. While it has some costs associated with management and tools, Twitter can be a beneficial marketing channel if used properly for both profitable and non-profit organizations.
Twitter is a social media platform launched in 2006 that allows users to post short messages called tweets. It was originally called "Twttr" and was created by Jack Dorsey as a way for people to share short bursts of information. By 2010, Twitter had 50 million tweets per day being posted and 200 million monthly active users by 2012. Businesses can use Twitter to connect with customers, gain brand exposure, and gather consumer feedback. While it has some costs associated with management and tools, Twitter can be a beneficial marketing channel if used properly for both profitable and non-profit organizations.