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Intro to Growing Your Brand with Facebook and Twitter


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Why should your business use Facebook and Twitter? And how the heck do you do it? An intro to growing both your personal brand and your business' brand with Facebook and Twitter.

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Intro to Growing Your Brand with Facebook and Twitter

  1. 1. Intro to Growing Your Brand with Facebook and Twitter Tracy Gold Social Media Consultant @tracycgold
  2. 2. Define Broad Goals Engage Network Recruit Your Mission Educate Reach Share
  3. 3. Know Your Audience
  4. 4. Establish Your Voice
  5. 5. Know the Technology
  6. 6. Facebook
  7. 7. Person?• Use as an individual, not as a company
  8. 8. Do:• Set your comfort levels: who will you connect with?• Tag friends before and after meetings and events• Promote events
  9. 9. Don’t:• Post anything you wouldn’t want your boss, mom, or kid to see
  10. 10. Page?• Use for your business
  11. 11. Do:• Use your logo as your profile picture (150 x 150 px)• Use a cool image for your cover, and change it up (851 by 315 px)
  12. 12. Do:• Engage with customers• Connect with other pages and other businesses
  13. 13. Do:• Highlight important news
  14. 14. Don’t:• Sell Go to to find out how you can buy!
  15. 15. Group?• Use for associations and interest groups
  16. 16. Do:• Take advantage of various notification levels• Bring in the clan for discussion
  17. 17. Don’t:• Shamelessly self promote My business is simply the best. Call me at 867-5309 today for a quote.
  18. 18. Twitter
  19. 19. What is a tweet?• 140 characters of text that’s sent from a Twitter account:• This content is public
  20. 20. What is a retweet?• Another person’s tweet, resent by a new person, with attribution• To retweet someone, click the retweet button or type RT @twittername• This content is public
  21. 21. What is a mention?• A tweet including another Twitter handle• Most twitter users pay special attention to mentions• If you start a tweet with @ and a user’s name, only people who follow both you and that person will see the tweet on their streams
  22. 22. What is a message?• What Anthony Weiner messed up• Sent directly to another Twitter user• This content is private• To send a DM, users must both be following each other• Type DM @twitter_user or go to “Direct Messages”
  23. 23. What is a hashtag?• Any term preceded by the # sign• Click to see all tweets about that term• Hashtags make it easier to have a group conversation on Twitter• Hashtags help you find people who share your interests• Sometimes, they’re just for fun
  24. 24. Do:• Tweet: o Thoughts o Quotes o Advice o Notes to contacts o Links to articles o Links to pictures
  25. 25. Do:• Use Twitter at professional and networking events
  26. 26. Don’t:• Tweet: o What you had for breakfast o Personal drama o Anything personal on the company profile o Your social security number
  27. 27. Don’t:• Promote an account without a plan to maintain it
  28. 28. Don’t:• Click on sketchy links
  29. 29. Remember Your Goals Engage Network Recruit Your Mission Educate Reach Share
  30. 30. Questions• Download slides: o• Get in touch: o @tracycgold o
  31. 31. Image Credits• /sizes/m/in/photostream/• es/z/in/photostream/• statistics-2012-infographic/• /twitter-2012-statistics.jpg