Twitter 101
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This document provides an introduction to using Twitter for marketing purposes. It outlines that social media is an important component of online marketing for brand building, lead generation, customer service, expanding reach, and connecting with influencers. Twitter specifically is highlighted as the most effective social media tool for real-time communication. Best practices for Twitter include being authentic, responsive, respectful, knowledgeable, engaging with followers, and producing quality content at varied times. Example tools for managing Twitter accounts and additional resources are also listed.
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Twitter 101
- 1. TWITTER 101 Ben Molfetta Victoria Monachino Core Online Marketing @coremarketing
- 2. Presentation Overview 1. Introduction 2. Best Practices 3. Twitter Tools/ Resources
- 3. Introduction IS SOCIAL MEDIA NECESSARY?
- 4. Introduction Social Media is a critical component within an online marketing infrastructure.
- 5. Introduction • Brand Building • Inbound Lead Generation • Customer Service/Retention • Expanding Reach/Amplify Your Message • Connecting with Influencers/Creating Online Authority • Research • Referrals/Recommendations/Credibility
- 6. Introduction
- 7. Twitter is real time. Twitter is the most effective social media tool for real-time communication. Introduction
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- 10. Twitter Best Practices • Tweets should be varied; information, opinion, curated content, humour, etc. • Use Twitter as a complement to other social media tools • Quality over Quantity
- 11. Twitter Best Practices • Produce great content • Be engaged with your community • Seek out like-minded communities of interest
- 12. Twitter Do’s • Use hashtags wisely • Respond to all tweets (even negative tweets) • Say thank-you • Ask and answer questions • Tweet at different times • Engage and interact • Leave room for others to re-tweet your message • Build relationships like you would offline • Connect with people at business events
- 13. Twitter Don’ts • Don’t automate your responses • Don’t follow everyone • Don’t be rude • Don’t SHOUT • Don’t ignore people who take the time to tweet you • Don’t over promote • Don’t get too personal or negative
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- 15. Twitter Resources Twitter Dictionary http://twictionary.pbworks.com/w/page/22547584/FrontPage Twitter Blog https://blog.twitter.com/company Twitter Tips http://socialtriggers.com/twitter-tips/