Twitch began in 2007 as a niche live streaming channel on Justin.tv and has grown to become the dominant platform for watching and broadcasting video game live streams. In 2013, Twitch had 45 million unique monthly viewers watching an average of 106 minutes per day. Twitch makes money from pay per impression ads, subscription fees from users, and fees from ad-free subscriptions. It now hosts over 12 million tournaments and has distributed over $10 million in prize money as esports have grown tremendously on the platform.

1. TUSWDK – New Media
The ESPN of Video Games
Chi-Shiang “Calvin” Jan
17 / FEB / 2014

2. "It’s always weird when I try and explain to people what I do
for a living, I sit around all day playing video games and
talking rubbish and people pay to follow along."
- Tim “Spamfish” Mines, Twitch streamer

3. •2007 – Twitch.TV, A niche channel under Justin.TV
•2010 – Twitch, A stand-alone company

4. • Pay per impression ads
• Fee from subscribed accounts
• Fee from Ad-free accounts

6. • 32 Million total viewers
• 8.5 Million Max concurrent viewers

7. 12,000,000
Prize Money
10,000,000
800
Tournaments
600
8,000,000
6,000,000
400
4,000,000
200
2,000,000
0
0
2000200120022003200420052006200720082009201020112012
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
“Watching live games instantly is one of the most important elements of a world-class sports
experience, Twitch brings the action to players across the world.”
- Dustin Beck, vice president of e-Sports at Riot Games

8. • Twitch – ended 2013 with 45 million unique monthly viewers, on
average, 106 minutes of video a day
% of U.S Peak Internet Traffic
35
30
25
20
15
10
5
0
32
22
4.3
1.8 1.7 1.5 1.3 1.2 0.5 0.4

9. • Adopt Intel’s Quick Sync technology to optimize streaming quality
• Partnership with next generation consoles of Microsoft / Sony
• https://www.youtube.com/watch?v=qdNHhQDVB9c