The document discusses hosting a tweet chat to promote a brand. It explains that a tweet chat is a discussion on Twitter about a particular subject. It lists benefits such as positioning yourself as a leader and promoting your brand. It provides tips for hosting a successful tweet chat such as choosing tools, selecting questions, promotion, and writing a follow up blog post. Finally, it reflects on lessons learned from a tweet chat hosted by Fractal Sciences such as focusing on fewer questions and more targeted promotion.
Reaching Decision Makers - Brian Groth - Feb 2015Brian Groth
Tips to:
1. Discover the decisions to be made, who approves & who signs
2. Earn the right to talk to the CxO
3. Sound like the CxO
4. Choose the right “champion”
Reaching Decision Makers - Brian Groth - Feb 2015Brian Groth
Tips to:
1. Discover the decisions to be made, who approves & who signs
2. Earn the right to talk to the CxO
3. Sound like the CxO
4. Choose the right “champion”
The marketing and sales process - Jan 10 2016 versionBrian Groth
It's been a few months and I have improving my big sales process example, which includes marketing at the start and services at the end, since I believe a company should have the entire customer journey in mind when marketing, selling and servicing. Maybe one day I'll work in how product management and engineering overlays on this too.
This version now includes a few more details, but also suggestions as to where this document can guide an employee for more information, tools, content or training.
This is the third SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 21 to 30. Timothy is the front-end developer at UserApp (www.userapp.io).
22nd Century Selling Skills for ASTD ICE 2014Mike Kunkle
This is my presentation on 22nd Century Selling Skills for the 2014 ASTD International Conference and Exhibition. I'm presenting on May 4 in Room 145A from 12 to 1:30 pm.
These are the most influential growth hacking individuals on Twitter, based on an analysis by @onalytica. Follow these startup marketers to join in on the conversation. Many on the list are regularly featured in Growth Hacking Digest http://growthhackingidgest.com . There is also a Twitter list you can follow.
How to Grow Your Startup With a $0 Marketing Budget #startconSujan Patel
You'll learn how to get your first 1000 customers with no marketing budget. He'll cover prelaunch marketing, how to nail a launch and post launch marketing. Sujan grew his companies, Quuu.co to 20k users & Mailshake.com to 5000 customers using these exact strategies.
Go through this presentation, it will help you to know:
What is Twitter?
History of Twitter.
What is Twitter marketing?
What is Twitter's marketing strategy?
How Twitter is unique from other social media?
Growth of Twitter.
How to use Twitter for business?
After going through these points you'll definitely get to know the whole concept of Twitter.
.
.
.
.
.
.
Everyone needs formal and actual content and you'll get here the same.
Follow my youtube channel:https://www.youtube.com/channel/UCrs0L2WXeX8MoqX4oG_OE9A
Linkedin profile: https://www.linkedin.com/in/manishasingh1212/
Instagram Profile:https://www.instagram.com/infomanisha/
.
.
.
Don't forget to follow.....
A Twitter workshop for coalitions with some experience using Twitter. The workshop is part of the 2013 CADCA Coalition Leadership Forum, Washington, DC on February 4-8, 2013
Real Time Science: WA-BC Restoration 2012Jessie Hale
How can scientists use twitter as a tool? How live tweeting and the use of twitter can break down the geographic barriers of scientific collaboration. A simple how-to, as a part of the Social Media for Scientists Symposia at WA-BC AFS/ SER NW/BC joint annual meeting in Victoria, BC. Check out the wiki for resources to help you get started with social media at http://restoration2012.wikispaces.com/
How does Digital medium help small business grow ? Twitter for CEOs and Business leaders.
This presentation was delievered in front of the members of Indo American Chamber of Commerce. The audience was from different age groups and business domains who wish to explore Twitter as brand promotion and for their thought leadership.
The marketing and sales process - Jan 10 2016 versionBrian Groth
It's been a few months and I have improving my big sales process example, which includes marketing at the start and services at the end, since I believe a company should have the entire customer journey in mind when marketing, selling and servicing. Maybe one day I'll work in how product management and engineering overlays on this too.
This version now includes a few more details, but also suggestions as to where this document can guide an employee for more information, tools, content or training.
This is the third SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 21 to 30. Timothy is the front-end developer at UserApp (www.userapp.io).
22nd Century Selling Skills for ASTD ICE 2014Mike Kunkle
This is my presentation on 22nd Century Selling Skills for the 2014 ASTD International Conference and Exhibition. I'm presenting on May 4 in Room 145A from 12 to 1:30 pm.
These are the most influential growth hacking individuals on Twitter, based on an analysis by @onalytica. Follow these startup marketers to join in on the conversation. Many on the list are regularly featured in Growth Hacking Digest http://growthhackingidgest.com . There is also a Twitter list you can follow.
How to Grow Your Startup With a $0 Marketing Budget #startconSujan Patel
You'll learn how to get your first 1000 customers with no marketing budget. He'll cover prelaunch marketing, how to nail a launch and post launch marketing. Sujan grew his companies, Quuu.co to 20k users & Mailshake.com to 5000 customers using these exact strategies.
Go through this presentation, it will help you to know:
What is Twitter?
History of Twitter.
What is Twitter marketing?
What is Twitter's marketing strategy?
How Twitter is unique from other social media?
Growth of Twitter.
How to use Twitter for business?
After going through these points you'll definitely get to know the whole concept of Twitter.
.
.
.
.
.
.
Everyone needs formal and actual content and you'll get here the same.
Follow my youtube channel:https://www.youtube.com/channel/UCrs0L2WXeX8MoqX4oG_OE9A
Linkedin profile: https://www.linkedin.com/in/manishasingh1212/
Instagram Profile:https://www.instagram.com/infomanisha/
.
.
.
Don't forget to follow.....
A Twitter workshop for coalitions with some experience using Twitter. The workshop is part of the 2013 CADCA Coalition Leadership Forum, Washington, DC on February 4-8, 2013
Real Time Science: WA-BC Restoration 2012Jessie Hale
How can scientists use twitter as a tool? How live tweeting and the use of twitter can break down the geographic barriers of scientific collaboration. A simple how-to, as a part of the Social Media for Scientists Symposia at WA-BC AFS/ SER NW/BC joint annual meeting in Victoria, BC. Check out the wiki for resources to help you get started with social media at http://restoration2012.wikispaces.com/
How does Digital medium help small business grow ? Twitter for CEOs and Business leaders.
This presentation was delievered in front of the members of Indo American Chamber of Commerce. The audience was from different age groups and business domains who wish to explore Twitter as brand promotion and for their thought leadership.
Social Selling for B2B Salespeople: TwitterAlice Myerhoff
Lots of information designed for salespeople to use twitter to build up their pipelines, enhance client relationships and find new people to network with. These slides are from a #socialselling presentation I did for EMC's DPAD sales team.
There is indeed a long list of "basics" you need in place have a strong Twitter presence. Things such as a good profile photo, an interesting bio, your location, and a link to your website. However, to really accelerate the growth of your social community, have a look at my Top 5 Keys to Success on Twitter.
Webinar - 10 Tactical Tips for #GivingTuesday - 2015-09-03TechSoup
Visit http://www.techsoup.org for donated technology for nonprofits and libraries!
Three years ago, the 92 Street Y in NYC and the United Nations Foundation joined forces to create #GivingTuesday, a one-day annual movement focused on charitable giving.
#GivingTuesday is just around the corner on December 1, 2015 and more than 30,000 organizations are engaged worldwide.
This year, how do you take advantage of this day of giving? The challenge is using the right tactics to drive awareness and donations to your campaign.
Learn ten proven tactics that can make your #GivingTuesday campaign a success. Hear from our partner organization, CauseVox, on #GivingTuesday best practices and tactical tips that you can implement for your campaign this fall.
The Science of Creating Must-Click Content on TwitterBuffer
Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
Presented by Buffer and Twitter on April 30, 2014
Discover why hashtags have become an effective way to not only organize and discover content, but to increase your organization's visibility, reach and brand awareness. Learn how hashtags help web users search, track and participate in conversations about your brand.
This session will cover:
The evolution of the # symbol
What a hashtag is
Where and how can a hashtag be used
How to search for a hashtag
This session is geared for beginners who want to learn about hashtags and how they can be integrated to their social media strategies.
Similar to TweetChat overview at the Nov 14 2013 Digital Doughnut San Francisco meetup (20)
Prospecting cadence 20-august-2018 - brian grothBrian Groth
Account-Based Selling (ABS) and Account-Based Marketing (ABM) come together for a cadence to reach target accounts and contacts. (often called Marketing Qualified Leads, MQL)
A Detailed Buyer / Customer Journey - 6-June-2018 versionBrian Groth
The process to bring a stranger with lead generation, through a sales process, to a repeat customer with customer success: Sales operations, sales enablement, sales process.
What makes up a good Competitive Intelligence program - Brian Groth - Feb 2013Brian Groth
Brian Groth’s view of some of the items that make up a good Competitive Intelligence program, which covers Overview & Approach, Getting Started, Supporting Sales & Marketing, and Taking your CI program further.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. What is #BigDataChat?
A Tweetchat is a discussion on Twitter about a particular subject.
@FractalSciences held our first tweetchat today, 11/14, about Big Data.
Here’s why and how we did it.
Tweet: #digidsf
4. Benefits of Hosting a TweetChat
• Positions You as a Leader
• Simple and Free
• Grows Your Community
• Promotes Your Brand
• Great Team Building Tool
Tweet: #digidsf
5. Most Work for a TweetChat Happens Before
• Choosing tools (Twubs, TweetReach)
• Selecting questions
• Promotion
• More promotion
• Write Blogpost and promote (details:
http://blog.fractalsciences.com/2013/11/13/bigdatachat-everythingyou-ever-wanted-to-know/
Tweet: #digidsf
6. Like a Party, a TweetChat Moves Quickly
Tweet: #digidsf
7. Here’s a Snapshot (50 of 635 tweets)
of our TweetReach
Tweet: #digidsf
8. Lessons from this TweetChat?
• Fewer questions is better
• Target specific people next time
• Reinvite influencers from first chat
• Maybe have a picture or cartoon next time
• More promotion
• Create another blogpost
Tweet: #digidsf