As presented by Brian Groth at the ESA "Small Satellites Tech, Business & Regulatory Industry Workshop" at ESTEC, Noordwijk on 13 April 2017.

1. Amsterdam, NL / 4-band PlanetScope scene / August 15, 2016
The following presentation was given
by Brian Groth at the ESA
“Small Satellites Tech, Business &
Regulatory Industry Workshop”
at ESTEC, Noordwijk on 13 April 2017

2. Amsterdam, NL / 4-band PlanetScope scene / August 15, 2016
Business Models for
Small Satellite
Missions
Brian Groth
Director, Partner Programs and Sales Enablement
Planet
Brian.Groth@Planet.com
LinkedIn: linkedin.com/in/bgroth/

3. Agenda: Where to
monetize?
1. About Planet
2. Business Models In The Satellite Value Chain:
1. R&D, Design and Manufacturing
2. Satellite Launch & Mission Control
3. Ground Stations
4. Data Publishing & Analysis

4. About Planet
Research
&
Development
Design
&
Manufacturing
Launch Partners
&
Regulatory
Mission Operations
&
Ground Stations
Data Processing
&
Pipeline
Product Release
&
Availability
149 Satellites
~30 Ground
Stations
7-10 TB
Daily
Planet.com/Explorer
and
API
Agile Aerospace
15 Launches
7 Types
of Rockets

5. (1) Business Models for Satellite R&D, Design and Manufacturing

6. (1) Business Models for Satellite R&D, Design and Manufacturing
• Manufacturing and assembly
• Design components for specific purposes
• Various remote sensing capabilities (photography, weather,
emissions, etc.)
• Data transmission, data compression
• Power, solar cells, batteries
• Stabilization techniques and components
• Test for functioning in space (or crashing into asteroids?)
• Launch pressures
• Electrical input/output
• Near zero-gravity
• Cold and heat fluctuations

7. 10cm
10cm
30cm

8. Design Matters for Planet Imagery

9. (2) Business Models for Satellite Launch & Mission Control
Polar Satellite Launch Vehicle (PSLV) from the Satish Dhawan
Space Centre in Sriharikota, India
CRS-6 launch from Cape Canaveral

10. (2) Business Models for Satellite Launch & Mission Control
• Availability & Insurance
• Coordinate availability on upcoming launches around the world
• Insurance specialties
• Control Satellites (on-going work)
• Positioning (initial and on-going)
• Tasking (less important for most smallsats)
• Maintenance & Software upgrades
• Monitor other satellites like an air traffic controller

11. Things
can go
wrong!
October
2014, the
Antares
rocket
exploded
with 26 of
our
satellites
on it.

13. Downlink
(3) Business Models for Ground Stations

14. Downlink
(3) Business Models for Ground Stations
• Construction
• Physical Maintenance
• IT Support
• Data Connections
• Land (own or rent)
• Host the data (the Big Data) like Amazon,
Google, Microsoft, and others)

15. These numbers are from October 2016 when we had 63 satellites in orbit.
We now have 149 satellites in orbit and expect to get 7TB of new data each day.

16. (4) Business Models for Data Publishing & Analysis

17. (4) Business Models for Data Publishing & Analysis
• Earth Observation, Research or Other
• Custom solutions
• Risk Analysis, Economic Activity, Decision Support Systems,
Change Detection
• Industry-specific solutions
• Environmental protection, Monitor urban areas, Precision
Agriculture, Forestry, Transportation, Climate change,
Sustainable development, Weather monitoring, and more
• System Integration (with in-house solutions)

18. Summary
Research
&
Development
Design
&
Manufacturing
Launch Partners
&
Regulatory
Mission Operations
&
Ground Stations
Data Processing
&
Pipeline
Product Release
&
Availability
Analysis
&
Integration
Business models across the entire value chain for small satellites

19. Thank-You
Brian Groth
Director, Partner Programs and Sales Enablement
Planet
Brian.Groth@Planet.com
Twitter: @BrianGroth

20. Details of the Background Image