1) The TVC process involves 4 main steps: brief, ideas/storyboard, production, and media. 2) In the brief step, the client provides information to the advertising agency about marketing goals, target audience, and consumer insights. 3) The agency then develops creative ideas and storyboards which are presented to the client for feedback and approval. 4) Once approved, production of the commercial occurs followed by media placement and censorship/publishing for airing.

1. TVC Process
Đỗ Xuân Khang
Marathon Submission

2. A television commercial is a form of advertising in which goods, services,
organizations, ideas, etc. are promoted via the medium of television
What is TVC?

3. TVC Process
3) Production
CLIENT
ADVERTISING AGENCY
PRODUCTION
MEDIA
1) Brief
2) Present
ideas and
storyboard
4) Publish

4. Step 1: Advertising Brief
Insight Positioning Competitive Analysis
Client
Advertising Agency
Creative brief: according to brand positioning, client brief to Advertising agency about:
marketing background, target audience, consumer insight…
Creative Brief

5. Step 2: Innovation ideas
Account Executive & Creative Director
Artist Copy Art
Creative team
Account Executive & Creative Director
Client
Creative Brief
Present storyboard

6. Step 3: Production
Pre-Production
Production
Post-Production
In the first pre production, the advertising agency, production
house, animators if needed and the client will discuss and decide
what have to be done to achieve the goal of the commercial.
Revised talent, music, shooting board…upon
advertising agency and especially client ‘s suggestion
Present

7. Step 4: Media
Beta-cam tape
VHS tape
SVHS tape
TVC Media
Censorship & Publishing